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市場調査レポート
商品コード
1718233
国内観光市場:旅行タイプ別、サービスタイプ別、旅行期間別、年齢層別、予約チャネル別、旅行目的別、旅行者タイプ別-2025~2030年世界予測Domestic Tourism Market by Travel Type, Service Type, Trip Duration, Age Group, Booking Channel, Tour Purpose, Traveler Type - Global Forecast 2025-2030 |
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国内観光市場:旅行タイプ別、サービスタイプ別、旅行期間別、年齢層別、予約チャネル別、旅行目的別、旅行者タイプ別-2025~2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
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国内観光市場は、2024年には3兆9,900億米ドルと評価され、2025年にはCAGR 7.30%で4兆2,700億米ドルに成長し、2030年には6兆900億米ドルに達すると予測されています。
主要市場の統計 | |
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基準年 2024年 | 3兆9,900億米ドル |
推定年 2025年 | 4兆2,700億米ドル |
予測年 2030年 | 6兆900億米ドル |
CAGR(%) | 7.30% |
国内観光は近年劇的な変貌を遂げ、旅行産業で最も回復力がありダイナミックなセクタのひとつに位置づけられています。消費者の関心が海外旅行先から身近な旅行先へと移りつつある中、このセグメントは比較的短期間に空前の成長を遂げました。この変革の原動力となっているのは、接続性の向上、消費者の嗜好の進化、地元の文化や遺産に対する再評価です。
この市場は、計画や予約を簡素化する技術の進歩から、サステイナブル旅行や本物の体験に対するより広範な文化的シフトまで、多様な影響を経験してきました。産業の専門家は、国内観光は現在、消費者行動の微妙な理解を競合他社に提供し、利害関係者がより精度の高い商品やサービスを調整することを可能にしていると指摘しています。その結果、新たな動向との戦略的な連携が不可欠となり、サービス提供者は今日の旅行者の進化する需要に効果的に応えることができるようになりました。
この包括的な概要では、国内観光の状況を支える重要な側面を掘り下げ、変革的なシフト、主要なセグメンテーションパラメータ、地域的な視点、市場の軌道を形成している主要企業に関する洞察を提供しています。この分析では、質的と量的な側面が反映されており、意思決定者が競合環境の激化を乗り切るための実用的な情報を得ることができます。
国内観光市場力学における変革的変化
国内観光市場は、長年の旅行パラダイムを再構築するいくつかの変革的な変化を目の当たりにしています。最も大きな変化の一つは、旅行体験の急速なデジタル化です。デジタルプラットフォームは、旅行者が簡単に市場をナビゲートすることを可能にし、透明性を高め、旅行計画の複雑さを簡素化しました。このデジタル革命は、単に予約を容易にするだけでなく、国内旅行者のユニークな関心に応えるパーソナライズされた旅行体験への道を開いています。
もうひとつの重要な変化は、安全性と柔軟性が重視されるようになっていることです。今日の市場では、旅行者はより慎重になっており、旅を通して安全な体験を保証するプロトコルを求めています。サービスプロバイダは、旅行前の計画から現地での体験に至るまで、あらゆるタッチポイントで健康と安全対策を取り入れ、それによって信頼を築き、リピーターの利用を促しています。
さらに、持続可能性が中心的なテーマとして浮上し、エコフレンドリー取り組みが旅行産業全体に浸透しています。旅行者は、文化的な豊かさを提供する体験を求めるだけでなく、エコロジカル・フットプリントを最小限に抑えるサステイナブル運営にも関心を寄せています。この変遷は、市場関係者に絶え間ない革新を促し、サービス提供と運営回路の両方にエコフレンドリーソリューションを統合することを促しています。
さらに、市場の多様化が市場力学を再構築しています。旅行業者は現在、アドベンチャー・ツーリズム、文化的エクスカーション、ウェルネスリトリートなど、ニッチなセグメントにスポットを当てた幅広い旅行体験を提供しています。こうした多様化は、消費者の嗜好の変化を反映したもので、ユニークで魅力的、かつ没入感のある体験を求める傾向がかつてないほど顕著になっています。その結果、こうした市場のシフトは、従来の一般的な旅行商品から、包括的で顧客中心のソリューションへと移行する、国内観光における重要な再編成を浮き彫りにしています。
国内観光における主要セグメンテーション洞察
市場セグメンテーションを深く掘り下げると、国内観光を構成する複雑な層が見えてくる。旅行タイプ別セグメンテーションでは、州内旅行と州外旅行が区別され、嗜好やロジスティクスの考慮点が異なることがわかる。一方、サービスタイプによるセグメンテーションでは、複雑なマトリックスが明らかになります。宿泊サービスは、ホステルやホテル、モーテルなどに分類され、アクティビティやエンターテイメントサービスは、アドベンチャーやアウトドアアクティビティ、フェスティバルやイベント、博物館や美術館、自然や野生動物のエクスカーションなどに及びます。この分類に欠かせないのは、飲食品サービス、保険・金融サービス、輸送サービス、旅行計画・予約サービスです。特筆すべきは、交通網をさらに航空旅行、鉄道旅行、道路旅行、水上旅行に分類していることで、国内旅行者が利用できる幅広い移動手段を捉えています。
同様に重要なのは、旅行期間によるセグメンテーションで、長期滞在型と短期滞在型の旅に区別しています。長期滞在のセグメントは、さらに長期休暇と季節的な休暇に分類され、短期滞在のセグメントは、日帰り旅行と週末の休暇のコンセプトを含んでいます。このセグメンテーションは、旅行者のライフスタイルや期待値の違いを浮き彫りにしており、長期にわたって没頭できる旅行体験を求める人もいれば、忙しいスケジュールに合わせた手軽な逃避行を好む人もいます。
年齢層による追加セグメンテーションでは、25歳から54歳の成人、24歳以下の幼児、55歳以上のシニアの市場を分析し、それぞれの旅行行動を把握します。このような人口統計学的な洞察は、各層に響くような商品を作り、コンテンツ、アメニティ、付加価値サービスが特定のニーズを満たすようにするために不可欠です。さらに、予約チャネル別セグメンテーションでは、直接予約とOTAプラットフォームを区別し、デジタルインターフェースへのシフトと、旅行体験の簡素化におけるオンライン旅行会社の大きな影響力を強調しています。一方、旅行の目的によるセグメンテーションでは、ビジネス、教育、家族・友人訪問、レジャー、宗教・巡礼などを網羅し、旅行の意思決定を促す根本的な動機を包括的に描き出しています。
最後に、旅行者タイプセグメンテーションは、市場を団体旅行と個人旅行に分け、消費者行動分析にさらなる複雑さを加えます。これらの多様な要素を分析する能力は、市場力学を明確にするだけでなく、国内旅行者の進化する嗜好に特化した対象戦略を容易にし、サービス提供の競合と関連性を維持することを保証します。
The Domestic Tourism Market was valued at USD 3.99 trillion in 2024 and is projected to grow to USD 4.27 trillion in 2025, with a CAGR of 7.30%, reaching USD 6.09 trillion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 3.99 trillion |
Estimated Year [2025] | USD 4.27 trillion |
Forecast Year [2030] | USD 6.09 trillion |
CAGR (%) | 7.30% |
Domestic tourism has undergone a dramatic transformation in recent years, positioning itself as one of the most resilient and dynamic sectors in the travel industry. As consumers shift their focus from international destinations to exploring what lies closer to home, the sector has seen unprecedented growth in a relatively short period. This transformation is driven by increased connectivity, evolving consumer preferences, and a renewed appreciation for local culture and heritage.
The market has experienced a diverse range of influences, from advancements in technology that simplify planning and booking to a broader cultural shift towards sustainable travel and authentic experiences. Industry experts have noted that domestic tourism now offers competitors a nuanced understanding of consumer behavior, enabling stakeholders to tailor products and services with greater precision. As a result, strategic alignment with emerging trends has become crucial, ensuring that service providers can effectively meet the evolving demands of today's traveler.
This comprehensive summary delves into the critical facets underpinning the domestic tourism landscape, offering insights on transformative shifts, key segmentation parameters, regional perspectives, and leading companies that are shaping market trajectories. The analysis reflects both qualitative and quantitative dimensions, empowering decision-makers with actionable information to navigate an increasingly competitive environment.
Transformative Shifts in Domestic Tourism Market Dynamics
The domestic tourism market has witnessed several transformative shifts that are recalibrating long-standing travel paradigms. One of the most significant changes is the rapid digitalization of the travel experience. Digital platforms have enabled travelers to navigate the market with ease, increasing transparency and simplifying the complexities of trip planning. This digital revolution is not just facilitating bookings but also paving the way for personalized travel experiences that cater to the unique interests of domestic travelers.
Another pivotal shift is the increasing emphasis on safety and flexibility. In today's market, travelers are more cautious and demand protocols that ensure a secure experience throughout their journey. Service providers are incorporating health and safety measures at every touchpoint, from pre-trip planning to on-ground experiences, thereby building trust and encouraging repeat patronage.
Furthermore, sustainability has emerged as a central theme, with environmentally responsible practices gaining traction across the sector. Travelers are not only looking for experiences that provide cultural enrichment but are also interested in sustainable operations that minimize ecological footprints. This transition has prompted market players to innovate continuously, integrating eco-friendly solutions into both their service offerings and operational circuits.
Additionally, diversification is reshaping the market dynamics. Providers are now offering a broader spectrum of travel experiences that highlight niche areas such as adventure tourism, cultural excursions, and wellness retreats. This diversification is a reflection of evolving consumer tastes, where the desire for unique, engaging, and immersive experiences is more prominent than ever. Consequently, these market shifts underscore a critical realignment in domestic tourism, moving away from traditional, generic offerings toward comprehensive, customer-centric solutions.
Key Segmentation Insights in Domestic Tourism
A deep-dive into market segmentation reveals intricate layers that constitute the domestic tourism landscape. The travel type segmentation distinguishes between Interstate and Intrastate travel, indicating varying preferences and logistical considerations. Meanwhile, segmentation based on service type unveils a complex matrix - accommodation services are categorized into offerings such as hostels as well as hotels and motels, while activity and entertainment services extend to adventure and outdoor activities, festivals and events, museums and galleries, and nature and wildlife excursions. Essential to this classification is the inclusion of food and beverage services, insurance and financial services, transportation services, and travel planning and booking services. Notably, the transportation network is further broken down into air travel, rail travel, road travel, and water travel, thus capturing the broad spectrum of mobility options available to domestic travelers.
Equally important is the segmentation based on trip duration, which distinguishes between long-stay and short-stay journeys. Long-stay segments are further categorized into extended holidays and seasonal retreats, whereas short-stay segments embrace the concept of day trips and weekend getaways. This segmentation highlights the varying traveler lifestyles and expectations, where some seek immersive travel experiences over an extended period while others prefer quick escapes that fit into a busy schedule.
Additional segmentation based on age groups captures distinct travel behaviors, with the market analyzed for adults aged 25 to 54, children under 24, and seniors over 55. These demographic insights are essential in crafting offerings that resonate with each cohort, ensuring that content, amenities, and value-added services meet specific needs. Furthermore, segmentation by booking channel distinguishes between direct booking and OTA platforms, emphasizing the shift towards digital interfaces and the profound influence of online travel agencies in simplifying the travel experience. Meanwhile, segmentation based on the purpose of travel encompasses business, education, family and friends visit, leisure, and religious and pilgrimage, thereby portraying a comprehensive view of the underlying motivations that drive travel decisions.
Lastly, traveler type segmentation divides the market into group and individual travel, adding another layer of complexity to consumer behavior analysis. The ability to parse these diverse elements not only provides clarity on market dynamics but also facilitates targeted strategies that can cater specifically to the evolving preferences of domestic tourists, ensuring that service offerings remain competitive and relevant.
Based on Travel Type, market is studied across Interstate Travel and Intrastate Travel.
Based on Service Type, market is studied across Accommodation Services, Activity & Entertainment Services, Food & Beverage Services, Insurance & Financial Services, Transportation Services, and Travel Planning & Booking Services. The Accommodation Services is further studied across Hostels and Hotels & Motels. The Activity & Entertainment Services is further studied across Adventure & Outdoor Activities, Festivals & Events, Museums & Galleries, and Nature & Wildlife Excursions. The Transportation Services is further studied across Air Travel, Rail Travel, Road Travel, and Water Travel.
Based on Trip Duration, market is studied across Long-Stay and Short-Stay. The Long-Stay is further studied across Extended Holidays and Seasonal Retreats. The Short-Stay is further studied across Day Trips and Weekend Getaways.
Based on Age Group, market is studied across Adults (25-54), Children (55).
Based on Booking Channel, market is studied across Direct Booking and OTA Platform.
Based on Tour Purpose, market is studied across Business, Education, Family & Friends Visit, Leisure, and Religious & Pilgrimage.
Based on Traveler Type, market is studied across Group and Individual.
Critical Regional Perspectives and Market Impact
Examining regional insights is essential to understanding the intricate dynamics of the domestic tourism market. Each region offers a unique perspective that shapes the overall market outlook. In the Americas, domestic tourism thrives on a rich tapestry of cultural experiences paired with a robust infrastructure that supports a wide array of travel options. This region benefits from vast geographical diversity and a lively mix of metropolitan and rural destinations, providing travelers with abundant choices for authentic experiences. The region's rapid adaptation to digital advancement and commitment to sustainable practices further amplify its market potential.
Turning to the Europe, Middle East & Africa region, the emphasis is on a blend of historical allure and modern amenities. Travelers in this area often find themselves drawn to both heritage-inspired journeys and contemporary urban escapes. This convergence of the old and the new has created a vibrant market where traditional hospitality meets innovative service models. Moreover, the interplay between rich cultural narratives and emerging tourism destinations has spurred the development of niche market segments, each targeting specific traveler desires with focused experiences.
Meanwhile, the Asia-Pacific region represents one of the most dynamic contributors to domestic tourism. With rapid urbanization, modernization, and a surge in disposable incomes, this region is witnessing an exponential rise in domestic travel. The diversity in terms of language, culture, and economic development fosters a unique environment where domestic tourism can flourish. Each country within this region is increasingly leveraging its indigenous assets and natural beauty to craft bespoke travel experiences. This regional vibrancy not only promotes cultural exchange but also drives significant economic growth, thereby positioning domestic tourism as a cornerstone of regional development.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Industry Leaders and Key Company Engagements
The domestic tourism landscape is further defined by the influential participation of several key companies that have established themselves as market leaders. These companies bring extensive experience and innovative strategies to the sector. Notable players such as Abercrombie & Kent Ltd. and Airbnb Inc. have redefined the conventional hospitality narrative while Booking Holdings, Inc. strategically leverages digital platforms to bridge the gap between providers and consumers. Butterfield & Robinson, China CYTS Tours Holding, and Despegar.com Corporation have also played seminal roles in rewriting the travel experience by blending luxury with accessibility.
Equally important is the contribution of companies like eDreams International Network, S.L., Expedia, Inc., and Flight Centre Travel Group Limited, whose comprehensive service models integrate diverse travel offerings. GoZayaan Ltd. and Hostelworld Group have carved niches by building platforms that cater specifically to varied traveler needs, ultimately enhancing customer engagement and satisfaction. Similarly, Hurb Technologies S.A. and JTB Americas, Ltd. continue to push the envelope in technological innovation and service customization.
Other influential names include Kensington Ltd., La Vacanza Travel, MAKEMYTRIP PVT. LTD., and Micato Safaris, Inc., which deliver a balanced mix of traditional flavors and modern twists in domestic tourism. Oravel Stays Singapore Pte. Limited and Scott Dunn Ltd. contribute specialized expertise in boutique and luxury travel segments, further diversifying market offerings. SOTC Travel Limited, Tauck, Inc., and Tourwriter Limited round out this list by fostering robust customer relationships and operational excellence.
Additionally, organizations such as Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited underscore the critical role of digital strategies, customer reviews, and innovative service ecosystems in shaping the modern travel experience. Collectively, these companies drive competitive innovation and contribute significantly to the overall health and growth trajectories of the domestic tourism market.
The report delves into recent significant developments in the Domestic Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Ltd., Airbnb Inc., Booking Holdings, Inc., Butterfield & Robinson, China CYTS Tours Holding, Despegar.com, Corporation, eDreams International Network, S.L., Expedia, Inc., Flight Centre Travel Group Limited, GoZayaan Ltd., Hostelworld Group, Hurb Technologies S.A., JTB Americas, Ltd., Kensington Ltd., La Vacanza Travel, MAKEMYTRIP PVT. LTD., Micato Safaris, Inc., Oravel Stays Singapore Pte. Limited, Scott Dunn Ltd., SOTC Travel Limited, Tauck, Inc., Tourwriter Limited, Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited. Actionable Recommendations for Industry Leaders
In light of the evolving landscape and complex segmentation, industry leaders should adopt a multi-faceted strategy to harness the full potential of domestic tourism. It is essential to invest in robust digital platforms that enhance the customer journey from pre-booking to post-trip reviews. Embracing technological solutions that offer personalized content and real-time assistance will be a key differentiator in attracting and retaining urban and rural travelers alike.
Leaders must prioritize data analytics to gain in-depth insights into consumer behavior, allowing for targeted marketing initiatives that effectively segment the market. Aligning service offerings with identified trends such as eco-friendly practices, flexible cancellation policies, and enhanced safety protocols can significantly improve the traveler experience. Furthermore, fostering strategic alliances and partnerships across various service verticals can lead to synergistic benefits, creating comprehensive travel packages that cater to diverse needs.
Another critical area is the enhancement of customer engagement. Brands should leverage interactive and immersive experiences powered by augmented reality and virtual tours, which enable prospective travelers to visualize their journeys beforehand. Additionally, incorporating feedback loops to continuously refine service offerings will create a cycle of innovation and assurance.
Finally, expanding into underserved segments and regional markets can open new revenue streams. Leaders need to consider tailored initiatives that address the specific preferences of different traveler demographics, ranging from family-oriented packages to niche experiences designed for solo adventurers. The implementation of these actionable recommendations will not only consolidate market presence but also stimulate growth, ensuring long-term success in an increasingly competitive space.
Comprehensive Conclusion and Market Outlook
The domestic tourism market presents a unique blend of robust growth, evolving consumer preferences, and transformative technological advancements. This comprehensive analysis has underscored the significance of digital trends and sustainability as critical drivers shaping the industry. By understanding key segmentation factors such as travel type, service classifications, trip duration, age demographics, booking channels, tour purpose, and traveler types, stakeholders are better positioned to craft strategies that resonate with a wide array of traveler needs.
Moreover, insightful regional dynamics across the Americas, Europe, Middle East & Africa, and Asia-Pacific provide a rich context for market variations and opportunities. The diverse tapestry of cultural, economic, and infrastructural elements across these regions underscores the importance of localized strategies that leverage regional strengths. The involvement of industry leaders, with a robust roster of companies pioneering innovative service models, further emphasizes the critical role of strategic partnerships and technological integration in advancing market offerings.
Looking forward, the domestic tourism market is poised for even greater expansion as travelers seek personalized, safe, and sustainable travel experiences. The convergence of digital innovation with traditional service excellence is set to redefine the competitive landscape, ensuring that providers can dynamically adapt to emerging trends. In conclusion, with the right mix of strategic vision, operational agility, and customer-centric approaches, industry stakeholders are well-equipped to drive sustained growth and capitalize on the abundant opportunities inherent in this thriving market.