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市場調査レポート
商品コード
1718146
草刈機市場:製品タイプ,パワーシステム,流通チャネル,用途,最終用途別-2025-2030年世界予測Mower Market by Product Type, Power System, Distribution Channel, Application, End-Use - Global Forecast 2025-2030 |
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カスタマイズ可能
適宜更新あり
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草刈機市場:製品タイプ,パワーシステム,流通チャネル,用途,最終用途別-2025-2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 198 Pages
納期: 即日から翌営業日
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草刈機市場は、2024年には139億2,000万米ドルとなり、2025年には147億3,000万米ドル、CAGR 5.68%で成長し、2030年には194億米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 139億2,000万米ドル |
推定年 2025 | 147億3,000万米ドル |
予測年 2030 | 194億米ドル |
CAGR(%) | 5.68% |
今日のダイナミックな農業・情勢において、芝刈り機市場は、効率的な芝生管理とグランドメンテナンスを推進する重要なセクターです。芝刈り機の技術と業界慣行の進化は、革新的で持続可能なソリューションへの着実なシフトを支えています。当レポートでは、芝刈機市場の概要、成長動向、商業・住宅両分野に影響を与える外的要因について解説し、芝刈機産業の現状を明らかにします。本レポートでは、包括的なイントロダクションを読者に提供し、市場促進要因、進化する消費者需要、複数のセグメントにわたる競合のポジショニングに関する広範なレビューなど、詳細な議論の舞台を整えています。分析では、最近の市場データを基に、過去の動向、現在の業績、予測を明らかにし、この業界の変革的性質を強調します。テクノロジーとイノベーションを中核とする草刈機セクターは、先進的な設計とパワーシステムを通じて、効率の向上、環境への配慮、ユーザー体験の向上を約束する未来を受け入れています。
以下のセクションでは、製品の多様性と電力供給における変革的シフトがいかに競合範囲を再定義したかを探り、市場のニュアンスを分類する主要な競合考察を論じ、業界イノベーションを推進する地域レベルおよび企業レベルの力学を分析します。これらの要素を理解することで、利害関係者は芝刈り機の展望における新たな機会と進化する課題の両方についてより良い展望を得ることができます。
草刈機市場の変革
近年、草刈り機業界では、従来の市場認識を覆し、戦略的思考を再定義するようないくつかの動向が見られます。持続可能性と作業効率へのシフトは、変革の礎となっています。メーカーは現在、より環境に優しい動力システムに投資しており、従来のガソリンエンジンから電動タイプへの大幅なシフトにより、規制要件と環境に優しい製品に対する消費者の需要の両方に対応しています。こうした環境への配慮とともに、オートメーションやスマート・コネクティビティといった重要な業務における技術統合が、製品開発戦略を再構築しています。強化された診断、遠隔監視、性能最適化がますます価値提案の一部となり、それによって従来型の機械が技術的に高度なツールに変貌しています。
さらに、製品設計の革新がこの変革を推進する重要な要因となっています。現在では、仕上げ草刈機、フレール草刈機、乗用草刈機、ロータリーカッター、歩行型草刈機など、製品タイプを多様化することで、市場は従来の製品の枠を超えて拡大しています。この進化により、さまざまな地形タイプや作業規模にわたって、顧客固有の要件に確実に対応できるようになりました。同様に、電動式、ガソリン式、手動式など、さまざまな動力システムが幅広い用途に対応し、各セグメントがさまざまな条件下で最大の性能を発揮できるよう最適化されています。小売戦略も戦略的な見直しが行われ、主にオフラインの小売モデルから、オンライン小売を取り入れたハイブリッド・アプローチに移行しています。
さらに、商業造園、公共施設メンテナンス、住宅造園、スポーツグラウンドのメンテナンスなど、独自の用途の詳細なニーズを満たすよう調整されたオーダーメイドの設計強化によって、この変革はさらに際立っています。これらの分野では多様な機能性が求められ、その結果、オーダーメイドのエンジニアリングと精密性能に焦点を当てた継続的な製品開発の取り組みが推進されます。技術、設計、流通におけるこうしたシフトは総体として、業界の成熟を意味するだけでなく、堅牢かつ持続可能な方法で、新たな市場の課題と機会に対応する準備が整ったことを意味します。
草刈り機業界の主要なセグメンテーション洞察
市場のセグメンテーションを深く掘り下げると、多様な要件に対応するいくつかの微妙な力学が明らかになります。製品タイプのセグメンテーションは、市場調査が仕上げ芝刈り機、フレール芝刈り機、乗用芝刈り機、ロータリーカッター、歩行型芝刈り機に及ぶ基本的な属性です。各カテゴリーは、特定の作業ニーズと顧客の期待に対応するものであり、企業にとっては、製品開発を明確なユーザープロファイルに合わせることが不可欠です。動力システムに基づくセグメンテーションでは、電動式ユニット、ガソリン式バリエーション、手動式オプションを調査し、環境の持続可能性と作業効率のトレードオフを浮き彫りにします。現在の動向では、排ガス規制の強化やバッテリー技術の向上により電動式が有利である一方、ガソリン式は引き続き高出力と長時間稼働を必要とするユーザーに支持されています。一方、手動式芝刈り機は、シンプルさとメンテナンスフリーを求めるユーザーの間でニッチな地位を保っています。
流通チャネルのセグメンテーションを検証すると、オフライン小売とオンライン小売が共存する二重の経路が明らかになったが、それぞれが明確なメリットを提供しています。伝統的な小売店では、消費者と直接触れ合い、製品のデモを体験できるという利点がある一方、オンライン小売プラットフォームでは、利便性、幅広いアクセシビリティ、消費者の意思決定を助ける詳細なデジタルコンテンツが提供されます。用途に基づくセグメンテーションは、商業造園、公共施設メンテナンス、住宅造園、スポーツグラウンド・メンテナンスなど幅広い範囲に及ぶ。各用途カテゴリーが、操縦性、耐久性、精度といった草刈機の性能の異なる側面を重視していることは明らかであり、それによって資源配分と製品のカスタマイズにセグメント化されたアプローチが義務付けられています。
さらに、最終用途の分類は、商業用ユーザーと住宅用ユーザーの両方に特有の要件を強調しています。商業用途では、市場はさらに芝生サービスと自治体のメンテナンスに区分され、それぞれ厳しい運転サイクルを維持できる堅牢で高性能な機器を必要とします。一方、住宅分野では、使いやすさ、安全性、小規模に特化した機能性の融合が動向を牽引しています。この多層的なセグメンテーションの洞察は、最終的にメーカーや市場戦略家がニッチな機会を特定し、各顧客カテゴリーの正確なニーズに製品の機能を調和させるソリューションを調整するのに役立ちます。
The Mower Market was valued at USD 13.92 billion in 2024 and is projected to grow to USD 14.73 billion in 2025, with a CAGR of 5.68%, reaching USD 19.40 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 13.92 billion |
Estimated Year [2025] | USD 14.73 billion |
Forecast Year [2030] | USD 19.40 billion |
CAGR (%) | 5.68% |
In today's dynamic agricultural and landscaping environment, the mower market stands as a critical sector that drives efficient turf management and grounds maintenance. The evolution of mower technologies and industry practices has supported a steady shift towards innovative and sustainable solutions. This report delves into the present state of the mower industry by framing the market overview, growth trends, and the contributing external factors that influence both commercial and residential sectors. It provides the reader with a comprehensive introduction, setting the stage for an in-depth discussion of market drivers, evolving consumer demands, and an expansive review of competitive positioning across several segments. The analysis builds on recent market data, highlighting historical trends, current performance, and forecasts that underline the transformative nature of this industry. With technology and innovation at its core, the mower sector has embraced a future that promises improved efficiency, environmental considerations, and elevated user experience through advanced design and power systems.
The following sections explore how transformative shifts in product variety and power delivery have redefined the competitive scope, discuss key segmentation insights that categorize the market nuances, and analyze regional as well as company-level dynamics that drive industry innovation. By understanding these elements, stakeholders can gain a better perspective on both emerging opportunities and the evolving challenges in the mower landscape.
Transformative Shifts in the Mower Landscape
Recent years have witnessed several trends that have upended traditional market perceptions and redefined strategic thinking in the mower industry. The shift towards sustainability and operational efficiency has been the cornerstone of transformative changes. Manufacturers are now investing in greener power systems, with a significant shift from conventional gasoline-powered engines to electric variants, thereby addressing both regulatory requirements and consumer demand for eco-friendly products. Alongside these environmental considerations, technological integration in critical operations like automation and smart connectivity has restructured product development strategies. Enhanced diagnostics, remote monitoring, and performance optimization are increasingly part of the value proposition, thereby converting conventional machinery into technologically advanced tools.
Moreover, innovation in product design has been a crucial factor in driving this transformation. The market has expanded beyond traditional offerings by diversifying product types that now include finish mowers, flail mowers, riding mowers, rotary cutters, and walk-behind mowers. This evolution ensures that customer-specific requirements are addressed across different terrain types and operational scales. Similarly, different power systems such as electric, gasoline, and manual operations cater to a broader range of applications, ensuring that each segment is optimized for maximum performance in various conditions. Retail strategies have also seen a strategic overhaul, transitioning from predominantly offline retail models to a hybrid approach that incorporates online retail, thus offering superior access to detailed product information, reviews, and streamlined after-sales service.
The transformative shifts are further accentuated by bespoke design enhancements tailored to meet the detailed needs of unique applications in commercial landscaping, public facility maintenance, residential landscaping, and sports grounds maintenance. These sectors require varied functionalities, which in turn drive continuous product development initiatives focused on bespoke engineering and precision performance. Collectively, these shifts in technology, design, and distribution signify not only a maturation of the industry but also a readiness to meet emerging market challenges and opportunities in a manner that is both robust and sustainable.
Key Segmentation Insights in the Mower Industry
A deep dive into the market's segmentation reveals several nuanced dynamics that cater to a diverse range of requirements. The product type segmentation is a fundamental attribute where the market research spans finish mowers, flail mowers, riding mowers, rotary cutters, and walk-behind mowers. Each category addresses specific operational needs and customer expectations, making it essential for companies to align product development with distinct user profiles. The segmentation based on power system explores electric powered units, gasoline powered variants, and manual options, highlighting the trade-offs between environmental sustainability and operational efficiency. Current trends favor electric power options due to stricter emissions standards and improved battery technologies, while gasoline-powered models continue to serve those who require higher power output and longer operating hours. Meanwhile, manual mowers retain their niche status among users seeking simplicity and maintenance-free operations.
Examining the distribution channel segmentation uncovers a dual pathway where offline retail and online retail coexist, yet each offers distinct benefits. Traditional retail outlets provide the advantage of direct consumer engagement and hands-on product demonstrations, while online retail platforms deliver convenience, broader accessibility, and the inclusion of detailed digital content that aids consumer decision making. The segmentation based on application spans a wide spectrum including commercial landscaping, public facility maintenance, residential landscaping, and sports grounds maintenance. It is evident that each application category emphasizes different aspects of mower performance such as maneuverability, durability, and precision, thereby mandating a segmented approach to resource allocation and product customization.
Furthermore, the end-use classification underscores mandates specific to both commercial and residential users. In commercial applications, the market is further dissected into lawn service and municipal maintenance, each requiring robust, high-performance equipment capable of sustaining demanding operational cycles. Residential segments on the other hand are driving trends towards ease-of-use, safety, and a blend of functionality focused on smaller scales. This multilayered segmentation insight ultimately assists manufacturers and market strategists in identifying niche opportunities and tailoring solutions that harmonize product features with the precise needs of each customer category.
Based on Product Type, market is studied across Finish Mowers, Flail Mowers, Riding Mowers, Rotary Cutters, and Walk-Behind Mowers.
Based on Power System, market is studied across Electric Powered, Gasoline Powered, and Manual.
Based on Distribution Channel, market is studied across Offline Retail and Online Retail.
Based on Application, market is studied across Commercial Landscaping, Public Facility Maintenance, Residential Landscaping, and Sports Grounds Maintenance.
Based on End-Use, market is studied across Commercial and Residential. The Commercial is further studied across Lawn Service and Municipal.
Regional Dynamics Shaping Market Outlook
Analyzing the global landscape necessitates an examination of how various regions influence market trends and competitive dynamics. In recent evaluations, the Americas have emerged as one of the most dynamically shifting regions, driven by advanced mechanization in landscaping and increased investments in residential and commercial safety protocols. The mature economies in this region consistently demand efficiency and performance, thus fueling innovation in mower technology. Furthermore, an abundance of established network channels and distribution infrastructures in the Americas hasten the adoption of innovative solutions and accelerate market penetration.
The region spanning Europe, the Middle East, and Africa exhibits its own set of unique attributes, where regulatory mandates on emissions and environmental impact play a pivotal role. In these areas, a keen emphasis on sustainable practices and locally adapted product solutions has sparked growth in eco-friendly electric powered mowers. At the same time, the region displays a diverse mix of gaming cultural preferences which are reflective of varying economic conditions, thereby influencing the range of products demanded. Finally, the Asia-Pacific region presents a rapidly evolving market environment characterized by significant investments in urban infrastructure and the increasing sophistication of landscape and recreational planning. This region combines a high demand for both residential and commercial landscaping solutions and has seen exponential growth in digital retail channels that streamline product accessibility and consumer engagement.
These regional perspectives are enriched by dynamic consumer behavior, localized technological advancements, and strategic distribution initiatives that interlace to form a comprehensive market mosaic. The interplay of these factors ensures that regional trends are not viewed in isolation but rather as part of a broader, interconnected global system that shapes overall industry trajectories.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Driving Market Innovation
The market ecosystem is further defined by the presence of a diverse range of influential companies that continue to push the envelope in technology, product quality, and innovation. Prominent industry players such as AGCO Corporation, AL-KO GmbH, and Alfred Karcher SE & Co. KG have established themselves as pioneers in advanced manufacturing processes and end-user engagement techniques. These companies are complemented by emerging innovators like Altoz Inc. and AriensCo whose creative approaches to product design and sustainable practices have set benchmarks within the industry. Key players including Aurec Co., Ltd. and Bad Boy Mowers further drive competitive intensity by harmonizing traditional craftsmanship with contemporary technological trends.
Major global brands such as Caterpillar Inc. and Deere & Company continue to leverage their extensive market experience and broad distribution capabilities, ensuring that their product portfolios meet the high demands of both commercial and residential users. Similarly, companies like Chervon Holdings Limited, Diamond Mowers, LLC, and Doosan Corporation have carved out distinctive market segments by focusing on precision equipment engineered for operational durability. Regional leaders such as DVORAK - slope mowers s.r.o. and FireFly Automatix, Inc. exhibit strong ties to localized customer demands and have developed adaptive product strategies that resonate with niche markets.
The competitive landscape is continuously evolving with contributions from other influential organizations such as Generac Holdings Inc. and Greenworks Tools, who have innovated power systems and environmentally conscious solutions. Contributions from Honda Motor Co., Ltd., Husqvarna AB, and Indcraft further underscore the market's drive towards blending high-performance mechanics with sophisticated ergonomics. Leaders like iRobot Corporation, Jacobsen by Textron Inc., and Kingdom Technologies Ltd. round out a robust list that includes prominent names such as Kubota Corporation, LASTEC LLC, and Makita Corporation. The sustained market innovation is a testament to competitive continuity from firms such as Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, and Quick Attach Attachments. Other key companies including RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., and SCAG Power Equipment by Metalcraft of Mayville, Inc. demonstrate the industry's relentless focus on quality and advancement. Additional market drivers like Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, and SUMEC Group maintain their foothold by continuously upgrading their technology portfolio. Supplementary contributions from Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd. further solidify the competitive fabric, ensuring a diverse and innovative market environment.
The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVORAK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd.. Actionable Recommendations for Market Leaders
Given the rapidly evolving nature of the mower market, industry leaders must embrace a multifaceted strategy to secure and extend their market positions. It is advisable to strengthen research and development initiatives to further advance energy efficient power systems and innovative product design. Balancing investments in state-of-the-art technology with a commitment to sustainable practices can create a competitive edge in an era where environmental consciousness is increasingly paramount. Leaders are encouraged to embrace digital transformation both in terms of product innovation and consumer engagement, transitioning to enhanced e-commerce platforms that deliver seamless buying experiences while also providing ample customer support through comprehensive after-sales service.
In addition, market leaders should consider integrating advanced data analytics to more accurately predict consumer trends and demand shifts, particularly in regions where regulatory changes or economic shifts may have rapid impacts. Streamlining the supply chain and diversifying distribution channels remain vital approaches to mitigating risks associated with market volatility. Collaboration with research institutions and industry networks can further catalyze innovation, potentially opening opportunities for strategic partnerships and cross-sector initiatives.
Ensuring that product portfolios are sufficiently diversified to cater to various end-use scenarios will be key to sustaining growth in both commercial and residential markets. By paying attention to emerging segments such as specialized commercial applications and value-added residential solutions, companies can create a broad-based market approach that addresses both high-volume operational needs and niche market demands. Emphasizing responsive customer service and after-market support through integrated digital applications will not only enhance brand loyalty but also foster an environment in which continuous feedback loops drive incremental improvements.
Concluding Perspectives on Market Opportunities
In conclusion, the mower market is characterized by a period of significant transformation, driven by innovative technology, diversified product offerings, and cross-regional competitive dynamics. The extensive analysis underscores that the evolving trends, from emerging power systems to digitally integrated distribution channels, offer substantial opportunities for industry evolution and growth. As consumer demands shift towards higher performance and sustainable practices, the market continues to demonstrate robust fundamentals and resilience.
The deep insights provided across product type, power system, distribution channel, application, and end-use segments offer a clear blueprint for navigating this complex landscape. By understanding the detailed segmentation landscape, market stakeholders are well positioned to anticipate changes and tailor their offerings in alignment with evolving customer needs. Regional insights reveal that while each geographic area comes with its own challenges and opportunities, the overall global momentum remains positive. Furthermore, the sustained market innovation reflected in the competitive landscape reinforces the potential for transformative growth within this sector.
This comprehensive perspective not only highlights current opportunities but also suggests that strategic agility and forward-thinking innovation are essential to harnessing long-term market potential. The evolving landscape, when approached with robust analysis and a commitment to sustainability and technology, ensures that market participants can overcome industry challenges and drive profitable growth in a competitive global environment.