オーバーザトップサービス市場：タイプ、デバイス、収益化モデル、サービス分野、ユーザータイプ別-2025～2030年世界予測

オーバーザトップサービス市場の2023年の市場規模は2,124億2,000万米ドルで、2024年には2,400億8,000万米ドルに成長し、CAGRは13.34%、2030年には5,105億米ドルに達すると予測されています。

急速に進化する今日のデジタルエコシステムにおいて、オーバーザトップサービスは従来のメディアと通信の展望を再構築しつつあります。本レポートでは、絶え間ないイノベーションと多様な機会によって定義され、技術と消費者の需要が融合することで、斬新なビジネスモデル、競合戦略、没入感のあるユーザー体験が生み出される市場を掘り下げています。従来の放送からオンデマンドストリーミングへのコンテンツ配信メカニズムの変革は、消費者の選択肢を広げただけでなく、企業が世界中の視聴者と交流する方法を再定義しました。

ネットワークインフラの献身的な進化は、インターネットへのアクセシビリティの向上と相まって、リアルタイムコミュニケーション、総合的なエンターテインメントオプション、ダイナミックなゲームや教育体験への道を開いた。コンテンツ間の境界が曖昧になるにつれ、消費者がシームレスなアクセス、パーソナライズされたレコメンデーション、インタラクティブなエンゲージメントを期待する、統合されたデジタル体験へと市場が大きくシフトしています。本エグゼクティブサマリーは、オーバーザトップサービス市場の現状と将来性を理解する上で不可欠な、主要動向、市場セグメンテーションの考察、地域ダイナミックス、競合戦略について概説することを目的としています。

データ分析と市場予測に対する総合的なアプローチにより、以下のセクションでは市場の促進要因、戦略的セグメンテーションモデル、実行可能な提言について詳しく解説し、この変革期を乗り切るために必要な重要な洞察を産業の意思決定者に提供することを目的としています。

オーバーザトップの展望を形成する変革的変化

オーバーザトップサービスの進化は、革命的としか言いようがないです。技術の大きな進歩と消費者行動のシフトが、市場のさまざまな側面に変化をもたらしています。高速インターネットとモバイル接続の普及は、コンテンツへの即時アクセスが期待されるだけでなく、要求される時代を促進しました。従来のケーブルや衛星放送のサービスは、幅広いメディアやインタラクティブな体験を提供する柔軟なオンデマンドプラットフォームに取って代わられつつあります。

コンテンツ配信の革新は、クラウドベースのインフラや人工知能を活用したレコメンデーションシステムへのシフトによって補完されています。この統合により、サービスプロバイダは体験をパーソナライズすることが可能になり、エンドユーザーが自分の興味にぴったり合ったコンテンツを簡単に発見できるようになりました。エンターテインメント、教育、公益事業サービスの融合はまた、コンテンツ制作者、技術大手、広告主間の新たな協業モデルを生み出し、データと創造性の両方を活用する多次元市場を推進しています。

同時に、メディア消費の収束に向けた大きな動きもあります。デスクトップ、ラップトップ、スマートフォン、タブレット、テレビ、ゲーム機など、マルチプラットフォームへのアプローチにより、消費者はもはやデバイスやフォーマットにとらわれることはないです。さらに、広告、購読料、トランザクションベースのモデルを統合した新たな収益化戦略が、より強固で柔軟な収益プラットフォームに貢献しています。このような変革的なシフトが続く中、デジタルに精通した世界の視聴者の進化する期待に応えるため、企業は革新的な取り組みが課題となっています。最終的には、先進的デジタルツールとデータ主導の意思決定が統合され、オーバーザトップサービスがより広範なコミュニケーションとエンターテインメントのセグメントで中心的な役割を果たす未来への舞台が整いつつあります。

市場の差別化を促進する詳細なセグメンテーション洞察

オーバーザトップサービス市場を包括的に理解するには、そのセグメンテーションの微妙な分析が必要です。市場をタイプ別に見ると、オーディオストリーミング、コミュニケーション＆メッセージング、ゲームストリーミング、ビデオストリーミングといった異なるカテゴリーが、それぞれ異なる成長軌道と機会を示しています。オーディオセグメントは、ポッドキャスティングやデジタルラジオの急増によって牽引され、通信・メッセージングサービスは、安全で瞬時の接続に対する世界のニーズの高まりから利益を得ています。ゲームストリーミングは、インタラクティブエンターテインメントを強化するために多額の投資が行われているが、ビデオストリーミングは依然として最も成熟した、競争の激しいコンポーネントです。

デバイスセグメンテーションは、デスクトップ、ラップトップ、スマートフォン、タブレット、ますます普及しているテレビやコンソールの重要な役割を強調することで、市場展望をさらに洗練させています。この次元では、モバイルデバイスがその利便性によって消費者の行動を牽引しているもの、より大きなスクリーンが、没入型のコンテンツ消費のためのプレミアムな体験を提供し続けていることが強調されています。一方、収益化モデルのセグメンテーションには、広告ベース、サブスクリプションベース、トランザクションベースのアプローチがあり、それぞれが独自の価値提案を提供しています。広告主導の収益モデルは、幅広い視聴者へのリーチを求めるブランドにとって魅力的であり、サブスクリプションモデルは安定した収入源と強固な顧客ロイヤルティを保証し、トランザクションベースのフレームワークは、オーダーメイドのソリューションを求める消費者に柔軟性を記載しています。

さらに、サービスの業種別にセグメンテーションすると、重要な洞察が明らかになります。教育や学習などのセグメントでは、急速なデジタルトランスフォーメーションが進み、従来の教室での体験がインタラクティブなオンラインモジュールへと変化しています。デジタルと物理的なエンターテインメントの境界が曖昧になるにつれ、ゲームとサービス公益事業セグメントも力強い成長を遂げています。メディアとエンターテインメントは、コンテンツ制作と配信において長年の強者であり、世界中の視聴者を魅了し続けています。最後に、ユーザータイプによるセグメンテーション（商業利用と個人利用を区別する）により、プロバイダが企業ニーズと個人的な娯楽需要の両方に効果的に対応できるようにする重要な力学が明らかになりました。この重層的なセグメンテーション分析は、市場の促進要因の理解を深めるだけでなく、特定の消費者の嗜好や進化する産業動向に合わせてカスタマイズ型戦略にも役立ちます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中の消費者の間でインターネットの普及が増加
    • 消費者の嗜好がオンデマンドコンテンツへと移行
  • 抑制要因
    • 競合が激しいためユーザーを維持するのが困難
  • 機会
    • AIと機械学習を統合してパーソナライズされたコンテンツの推奨を実現
    • 映画プロデューサーやコンテンツクリエイターとの提携によるクリエイティブコンテンツの提供
  • 課題
    • オーバーザトップサービスに関連するコンテンツのライセンシングと規制の課題
• 市場セグメンテーション分析
  • タイプ：個人的と職業的な状況でのリアルタイムで信頼性の高いコミュニケーションの必要性により、コミュニケーションとメッセージングの使用が増加
  • デバイス：利便性と携帯性によりスマートフォンやタブレットが広く普及
  • 収益化モデル：独占的かつ高品質のコンテンツを提供できることが、サブスクリプションベースのモデルの需要を刺激
  • サービス分野：幅広い訴求力と日常的な統合により、OTTサービスにおけるメディアとエンターテイメントが推進されている
  • ユーザータイプ：柔軟性とオンデマンドアクセスにより、個人ユーザーの間でOTTサービスの普及が促進される
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 オーバーザトップサービス市場：タイプ別

• イントロダクション
• オーディオストリーミング
• コミュニケーションとメッセージング
• ゲームストリーミング
• ビデオストリーミング

第7章 オーバーザトップサービス市場：デバイス別

• イントロダクション
• デスクトップとラップトップ
• スマートフォンとタブレット
• テレビとゲーム機

第8章 オーバーザトップサービス市場：収益化モデル別

• イントロダクション
• 広告ベース
• サブスクリプションベース
• トランザクションベース

第9章 オーバーザトップサービス市場：サービス分野別

• イントロダクション
• 教育と学習
• ゲーム＆サービス公益事業
• メディア＆エンターテインメント

第10章 オーバーザトップサービス市場：ユーザータイプ別

• イントロダクション
• 業務用
• 個人用

第11章 南北アメリカのオーバーザトップサービス市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋のオーバーザトップサービス市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのオーバーザトップサービス市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• ALT Digital Media Entertainment Limited
• Amazon.com, Inc.
• Apple Inc.
• British Broadcasting Corporation
• CATCHPLAY+Services
• Chicken Soup for the Soul Entertainment, Inc.
• DAZN Group Limited
• DIRECTV, LLC
• DISH Network Corporation
• Eros International Media Limited
• fuboTV Inc.
• Google LLC by Alphabet Inc.
• Home Box Office, Inc. by Warner Bros. Discovery, Inc.
• iQIYI, Inc.
• Lions Gate Entertainment Corp
• Meta Platforms, Inc.
• Netflix, Inc.
• Peacock TV LLC by NBCUnivers Media, LLC
• Pluto TV
• Rakuten Group, Inc.
• Roku, Inc.
• Slack Technologies, LLC by Salesforce, Inc.
• Sony Group Corporation
• Tencent Holdings Limited
• The Walt Disney Company
• Zee Entertainment Enterprises Limited

LIST OF FIGURES

• FIGURE 1. OVER-THE-TOP SERVICES MARKET MULTI-CURRENCY
• FIGURE 2. OVER-THE-TOP SERVICES MARKET MULTI-LANGUAGE
• FIGURE 3. OVER-THE-TOP SERVICES MARKET RESEARCH PROCESS
• FIGURE 4. OVER-THE-TOP SERVICES MARKET SIZE, 2023 VS 2030
• FIGURE 5. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 21. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. OVER-THE-TOP SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 27. OVER-THE-TOP SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. OVER-THE-TOP SERVICES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. OVER-THE-TOP SERVICES MARKET DYNAMICS
• TABLE 7. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY AUDIO STREAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COMMUNICATION & MESSAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY GAME STREAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DESKTOPS & LAPTOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SMARTPHONES & TABLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TELEVISION & CONSOLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY ADVERTISING-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SUBSCRIPTION-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TRANSACTION-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY EDUCATION & LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY GAMING & SERVICE UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 43. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 45. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 46. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 47. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 70. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 72. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 73. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 74. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 75. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 77. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 78. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 79. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 161. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 162. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 163. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 164. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 165. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 181. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 182. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 183. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 184. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 185. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 186. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 187. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 188. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 189. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 190. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
• TABLE 236. OVER-THE-TOP SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 237. OVER-THE-TOP SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

The Over-The-Top Services Market was valued at USD 212.42 billion in 2023 and is projected to grow to USD 240.08 billion in 2024, with a CAGR of 13.34%, reaching USD 510.50 billion by 2030.

In today's rapidly evolving digital ecosystem, over-the-top services are reshaping the traditional media and communications landscape. This report delves into a market defined by relentless innovation and diverse opportunities, where technology and consumer demand converge to create novel business models, competitive strategies, and immersive user experiences. The transformation in content delivery mechanisms-from conventional broadcasting to on-demand streaming-has not only broadened consumer choice but also redefined the way companies interact with audiences across the globe.

The dedicated evolution in network infrastructures, combined with improved internet accessibility, has paved the way for real-time communication, comprehensive entertainment options, and dynamic gaming and educational experiences. As the boundaries between content types blur, the market is witnessing a significant shift towards an integrated digital experience where consumers expect seamless access, personalized recommendations, and interactive engagement. This executive summary aims to outline the key trends, segmentation insights, regional dynamics, and competitive strategies that are integral to understanding the current state and future potential of the over-the-top services market.

With a holistic approach to data analysis and market forecasting, the following sections provide a detailed exploration of market drivers, strategic segmentation models, and actionable recommendations designed to equip industry decision-makers with the critical insights needed for navigating this transformative era.

Transformative Shifts Reshaping the Over-The-Top Landscape

The evolution within the over-the-top services landscape has been nothing short of revolutionary. Major technological advancements and shifts in consumer behavior are driving change across multiple dimensions of the market. The proliferation of high-speed internet and mobile connectivity has catalyzed an era where instant access to content is not only expected but demanded. Traditional cable and satellite services are giving way to flexible, on-demand platforms that offer a wide range of media and interactive experiences.

Innovation in content delivery is complemented by a shift toward cloud-based infrastructure and artificial intelligence-powered recommendation systems. This integration has enabled service providers to personalize experiences, making it easier for end-users to discover content that aligns perfectly with their interests. The blending of entertainment, education, and utility services has also led to new collaborative models between content creators, technology giants, and advertisers, driving forward a multi-dimensional market that leverages both data and creativity.

Concurrently, there is a significant movement toward convergence in media consumption. Consumers are no longer confined by device or format, thanks to a multi-platform approach that spans desktops, laptops, smartphones, tablets, televisions, and gaming consoles. In addition, new monetization strategies that integrate advertising, subscription fees, and transaction-based models have contributed to a more robust and flexible revenue platform. As these transformative shifts continue to unfold, businesses are challenged to innovate in order to meet the evolving expectations of a global, digitally savvy audience. Ultimately, the integration of advanced digital tools and data-driven decision making is setting the stage for a future where over-the-top services are central to the broader communications and entertainment arenas.

In-Depth Segmentation Insights Driving Market Differentiation

A comprehensive understanding of the over-the-top services market requires a nuanced analysis of its segmentation. When examining the market by type, distinct categories such as audio streaming, communication and messaging, game streaming, and video streaming demonstrate varied growth trajectories and opportunities. The audio segment is driven by the surge in podcasting and digital radio, while communication and messaging services benefit from the increasing global need for secure and instantaneous connectivity. Game streaming has seen substantial investments, empowering interactive entertainment, whereas video streaming remains the most mature and highly competitive component.

Device segmentation further refines the market landscape by highlighting the integral role of desktops, laptops, smartphones, tablets, and the increasingly popular televisions and consoles. This dimension highlights that although mobile devices are driving consumer behavior due to their convenience, larger screens continue to provide a premium experience for immersive content consumption. Meanwhile, the monetization model segmentation encompasses advertising-based, subscription-based, and transaction-based approaches, each offering a unique value proposition. Advertising-driven revenue models appeal to brands seeking broad audience reach, subscription models guarantee steady income streams and robust customer loyalty, and transaction-based frameworks offer flexibility to consumers looking for tailored solutions.

Additionally, segmentation by service vertical reveals significant insights. Verticals such as education and learning have experienced rapid digital transformation, turning traditional classroom experiences into interactive, online modules. The gaming and service utilities sector is also witnessing robust growth as the boundaries between digital and physical entertainment blur. Media and entertainment, a perennial powerhouse in content creation and distribution, continues to captivate audiences worldwide. Finally, the segmentation based on user type-distinguishing commercial from individual usage-reveals important dynamics that allow providers to cater to both corporate needs and personal entertainment demands effectively. This layered segmentation analysis not only enhances our understanding of market drivers but also informs tailored strategies that align with specific consumer preferences and evolving industry trends.

Based on Type, market is studied across Audio Streaming, Communication & Messaging, Game Streaming, and Video Streaming.

Based on Devices, market is studied across Desktops & Laptops, Smartphones & Tablets, and Television & Consoles.

Based on Monetization Model, market is studied across Advertising-Based, Subscription-Based, and Transaction-Based.

Based on Service Vertical, market is studied across Education & Learning, Gaming & Service Utilities, and Media & Entertainment.

Based on User Type, market is studied across Commercial and Individual.

Regional Dynamics Shaping the Global OTT Services Market

The global landscape of over-the-top services is marked by distinct regional dynamics that influence both consumer behavior and strategic business decisions. In the Americas, the market is propelled by widespread high-speed internet access and a culture of early digital adoption. This region is characterized by a competitive ecosystem where technological innovation and diverse content offerings are driving rapid growth. Although traditional media still holds sway, the shift towards flexible digital platforms has opened up significant opportunities for new entrants and established players alike.

The Europe, Middle East & Africa region is experiencing an equally profound transformation, albeit one that is nuanced by varying degrees of digital infrastructure maturity. In Europe, stringent data protection and regulatory guidelines push companies to adopt sophisticated data handling and content personalization strategies. Meanwhile, dynamic markets in the Middle East and Africa are embracing the digital revolution with a focus on mobile-first solutions that cater to rapidly expanding user bases. The fusion of cultural influences and local demands has led to an increase in both indigenous content production and international collaborations, further enhancing regional appeal.

Asia-Pacific represents one of the most robust segments, driven by a massive consumer base, accelerated adoption of smart devices, and a vibrant mix of urban and rural digital user segments. Emerging economies within the region are witnessing rapid growth as areas such as India, China, and Southeast Asia lead in digital consumption. The market evolution here is supported by significant investments in telecommunications infrastructure, extensive government initiatives to improve connectivity, and an ever-growing appetite for diverse and localized content. These regional insights underscore the importance of tailored strategies that account for cultural and technological variances across different markets, making location-specific intelligence a cornerstone of success in the global over-the-top services arena.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Dominant Company Insights Shaping Market Trends

The competitive landscape of the over-the-top services market features a plethora of influential companies that are driving innovation and setting industry benchmarks. Market leaders range from established names in digital media and technology to emerging players who are rapidly redefining customer engagement strategies. Industry pioneers such as ALT Digital Media Entertainment Limited, Amazon.com, Inc., and Apple Inc. have leveraged their technological expertise and expansive content libraries to capture substantial market share. The British Broadcasting Corporation, with its long-standing reputation for excellence, and innovative players like CATCHPLAY+ Services, contribute to an ecosystem where quality and diversity in content are paramount.

Furthermore, companies such as Chicken Soup for the Soul Entertainment, Inc. and DAZN Group Limited are forging new paths in niche markets including specialized entertainment and sports streaming. Major service providers like DIRECTV, LLC, DISH Network Corporation, and Eros International Media Limited have navigated the transition from traditional cable paradigms to digital-first models, thereby gaining relevance among modern audiences. Firms such as fuboTV Inc., Google LLC by Alphabet Inc., and Home Box Office, Inc. by Warner Bros. Discovery, Inc. showcase a relentless commitment to innovation and are instrumental in maintaining the balance between content quality and user engagement.

Additionally, industry giants like iQIYI, Inc., Lions Gate Entertainment Corp, Meta Platforms, Inc., and Netflix, Inc. continue to expand their global footprint, leveraging data analytics and AI to fine-tune user experiences and content recommendations. Other notable contenders include Peacock TV LLC by NBCUnivers Media, LLC, Pluto TV, Rakuten Group, Inc., and Roku, Inc. Their ability to adapt to changing market conditions and invest in next-generation technologies has undoubtedly raised the bar for digital content delivery. Companies such as Slack Technologies, LLC by Salesforce, Inc., Sony Group Corporation, Tencent Holdings Limited, The Walt Disney Company, and Zee Entertainment Enterprises Limited further underscore the competitive intensity and collaborative innovation that characterize today's evolving digital media marketplace. The collective efforts of these industry leaders form a robust competitive framework that continuously pushes the boundaries of what over-the-top services can achieve in the modern era.

The report delves into recent significant developments in the Over-The-Top Services Market, highlighting leading vendors and their innovative profiles. These include ALT Digital Media Entertainment Limited, Amazon.com, Inc., Apple Inc., British Broadcasting Corporation, CATCHPLAY+ Services, Chicken Soup for the Soul Entertainment, Inc., DAZN Group Limited, DIRECTV, LLC, DISH Network Corporation, Eros International Media Limited, fuboTV Inc., Google LLC by Alphabet Inc., Home Box Office, Inc. by Warner Bros. Discovery, Inc., iQIYI, Inc., Lions Gate Entertainment Corp, Meta Platforms, Inc., Netflix, Inc., Peacock TV LLC by NBCUnivers Media, LLC, Pluto TV, Rakuten Group, Inc., Roku, Inc., Slack Technologies, LLC by Salesforce, Inc., Sony Group Corporation, Tencent Holdings Limited, The Walt Disney Company, and Zee Entertainment Enterprises Limited. Actionable Recommendations for Industry Leaders to Thrive

For industry leaders aiming to capture and sustain an edge in the over-the-top services market, a strategic roadmap built on continuous innovation and customer-centric approaches is essential. First and foremost, investment in advanced digital infrastructure is not just a necessity but a strategic differentiator. Leaders should focus on scaling cloud capabilities and harnessing the power of artificial intelligence to deliver highly personalized content experiences across multiple devices. Embracing data-centric methodologies will further enable companies to make informed decisions, optimize resource allocation, and unlock new revenue streams.

Expanding the range of content offerings through both organic development and strategic partnerships is critical. Companies need to continuously evolve their content portfolios by incorporating diverse genres that cater to both niche and mainstream audiences. Innovating within the monetization space by refining advertising models, developing flexible subscription plans, or even integrating transaction-based services can create alternative revenue channels. In addition, ensuring a seamless omnichannel experience is paramount; businesses should consider investing in user interface enhancements that not only provide smooth navigation but also utilize real-time analytics to continuously adapt to evolving consumer preferences.

Another key recommendation is to pursue collaborative ventures that foster cross-industry innovation. By establishing partnerships with content creators, tech innovators, and regional market experts, companies can compile a comprehensive package that addresses diverse consumer needs while harnessing local insights. It is equally important to invest in robust security measures and data privacy protocols, which are quickly becoming critical success factors in gaining consumer trust. As the market continues to evolve, agile decision-making and a flexible business model will empower companies to swiftly adapt to disruption and capitalize on emerging trends. These actionable strategies are designed to enable market leaders to not only navigate the complexities of the current landscape but to actively shape the future of over-the-top services.

Conclusion: Embracing the Future of OTT Services with Strategic Clarity

In conclusion, the landscape of over-the-top services is defined by rapid innovation, nuanced segmentation, and a competitive environment that demands continuous reinvention. Each element of this dynamic market-from transformative technological shifts to the interplay of diverse regional demands-highlights an ecosystem where adaptability, collaboration, and forward-thinking strategies are paramount. The detailed segmentation insights illustrate a multi-layered market ripe with opportunities that can be exploited by tailoring content type, device compatibility, monetization approaches, service verticals, and user-specific models.

Regional dynamics underscore the importance of understanding localized nuances, while the comprehensive overview of key players reflects a competitive landscape driven by pioneering strategies and relentless innovation. The actionable recommendations emphasized in this summary provide a strategic blueprint for companies to thrive in an environment that is both challenging and rewarding. As over-the-top services continue to redefine how content is delivered and consumed, the ability to leverage digital intelligence, foster creative content ecosystems, and embrace change will ultimately determine future success.

The synthesis of data-driven insights and forward-looking strategies in this report serves as a powerful reminder that the journey of digital transformation is ongoing. Organizations that can effectively balance creativity with technology are best positioned to not only respond to emerging trends but also to drive the market's evolution. With a clear focus on operational excellence, strategic partnerships, and customer-centric innovation, industry leaders can confidently navigate the complexities of this disruptive digital era.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing internet penetration among consumers across the globe
    • 5.1.1.2. Rising shift in consumer preference toward on-demand content
  • 5.1.2. Restraints
    • 5.1.2.1. Difficulties in retaining users due to high competition
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration AI and machine learning for personalized content recommendations
    • 5.1.3.2. Partnership with film producers and content creators for creative content offering
  • 5.1.4. Challenges
    • 5.1.4.1. Content licensing and regulation challenges associated with over-the-top services
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Need for real-time, reliable communication in personal and professional contexts increases the usage of communication and messaging
  • 5.2.2. Devices: Widespread adoption of smartphones and tablets due to their convenience and mobility
  • 5.2.3. Monetization Model: Ability to offer exclusive and high-quality content drives the demand for subscription-based model
  • 5.2.4. Service Vertical: Extensive appeal and daily integration propel media and entertainment in OTT services
  • 5.2.5. User Type: Flexibility and on-demand access drive widespread adoption of OTT services among individual users
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Over-The-Top Services Market, by Type

• 6.1. Introduction
• 6.2. Audio Streaming
• 6.3. Communication & Messaging
• 6.4. Game Streaming
• 6.5. Video Streaming

7. Over-The-Top Services Market, by Devices

• 7.1. Introduction
• 7.2. Desktops & Laptops
• 7.3. Smartphones & Tablets
• 7.4. Television & Consoles

8. Over-The-Top Services Market, by Monetization Model

• 8.1. Introduction
• 8.2. Advertising-Based
• 8.3. Subscription-Based
• 8.4. Transaction-Based

9. Over-The-Top Services Market, by Service Vertical

• 9.1. Introduction
• 9.2. Education & Learning
• 9.3. Gaming & Service Utilities
• 9.4. Media & Entertainment

10. Over-The-Top Services Market, by User Type

• 10.1. Introduction
• 10.2. Commercial
• 10.3. Individual

11. Americas Over-The-Top Services Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Over-The-Top Services Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Over-The-Top Services Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Korea's 1 Trillion won increases global expansion of domestic streaming OTT Platforms
  • 14.3.2. DFL launches Bundesliga OTT service with OneFootball
  • 14.3.3. Amazon set to increase OTT advertising with launch of Sponsored TV platform
  • 14.3.4. Prasar Bharati launches its own OTT platform
  • 14.3.5. OTTplay Premium and JioCinema strategic collaboration to grow India's OTT market
  • 14.3.6. Amazon strengthens its OTT presence in India by merging MX Player with miniTV
  • 14.3.7. EORTV OTT apps secures funding Vsure Investment Affairs Private Limited
  • 14.3.8. Ultra Media's INR 500 crore investment unveils two OTT platforms
  • 14.3.9. Nettlink Ltd transform the digital entertainment scene with innovative OTT platform entry
  • 14.3.10. Doha's Ooredoo strategic launch of OTT service
• 14.4. Strategy Analysis & Recommendation
  • 14.4.1. The Walt Disney Company
  • 14.4.2. Tencent Holdings Limited
  • 14.4.3. Netflix, Inc.
  • 14.4.4. Sony Group Corporation

Companies Mentioned

• 1. ALT Digital Media Entertainment Limited
• 2. Amazon.com, Inc.
• 3. Apple Inc.
• 4. British Broadcasting Corporation
• 5. CATCHPLAY+ Services
• 6. Chicken Soup for the Soul Entertainment, Inc.
• 7. DAZN Group Limited
• 8. DIRECTV, LLC
• 9. DISH Network Corporation
• 10. Eros International Media Limited
• 11. fuboTV Inc.
• 12. Google LLC by Alphabet Inc.
• 13. Home Box Office, Inc. by Warner Bros. Discovery, Inc.
• 14. iQIYI, Inc.
• 15. Lions Gate Entertainment Corp
• 16. Meta Platforms, Inc.
• 17. Netflix, Inc.
• 18. Peacock TV LLC by NBCUnivers Media, LLC
• 19. Pluto TV
• 20. Rakuten Group, Inc.
• 21. Roku, Inc.
• 22. Slack Technologies, LLC by Salesforce, Inc.
• 23. Sony Group Corporation
• 24. Tencent Holdings Limited
• 25. The Walt Disney Company
• 26. Zee Entertainment Enterprises Limited