馬用おやつ市場：タイプ別、成分別、包装タイプ別、馬齢別、流通チャネル別、目的別-2025-2030年世界予測

馬用おやつ市場は、2024年には3億814万米ドルとなり、2025年には3億2,756万米ドル、CAGR6.44%で成長し、2030年には4億4,819万米ドルに達すると予測されています。

馬用おやつ市場は、広範な馬肉栄養産業の中でダイナミックなセグメントとして位置づけられています。過去数年にわたり、馬の健康、パフォーマンス、総合的なウェルビーイングへの注目の高まりにより、市場は着実な成長を遂げています。その中で、馬の仲間特有の栄養面やレクリエーション面でのニーズに応える様々な製品が登場しています。消費者の嗜好の進化により、製品の品質、革新的な成分配合、便利なパッケージングが重視されるようになりました。この変化により、新規参入企業は、栄養上の要件に対応するだけでなく、ユニークな製品提案を通じて現代の乗馬愛好家の関心を引く、価値主導型のソリューションを提供する道を開いた。

業界関係者の間では、先進的な調査と市場インサイトを統合し、進化する嗜好に合った製品を確実に提供するための努力が続けられています。今日の市場は、広範な調査と馬の健康と消費者行動の両方に対する深い理解に根ざした、革新的な製品の差別化が特徴です。この入門的な概要は、変革的なシフト、セグメンテーションの考察、地域力学、競合情勢、そして幅広い市場戦略に不可欠な実用的な提言に触れる包括的な分析のイントロダクションとなります。この詳細な調査を通じて、業界関係者は十分な情報に基づいた意思決定を行い、繁栄する馬肉用おやつの分野における競争力を強化することができます。

業界の変革：変化への対応

馬用おやつ市場は、従来の製品提供から、より革新的で専門的なソリューションへの移行を示す変革的な変化を目の当たりにしてきました。近年、この分野における近代化の取り組みは、栄養面での利点と感覚的な魅力の両方を重視する消費者の考え方が常に進化していることによって加速しています。市場を開拓する大手企業は、味覚を満足させるだけでなく、目標とする健康上のメリットをもたらす製品を生み出すために、研究開発に多額の投資を行っています。最先端技術、データ分析、消費者からのフィードバックを取り入れることで、市場の進化はさらに新たな段階へと進んでいます。

業界の変革は、馬主の購買行動に影響を与えるライフスタイルの変化や新たな動向にも起因しています。デジタル接続性の向上とeコマースの普及によって流通チャネルが再定義され、馬用おやつの入手しやすさと品揃えが強化されました。さらに、安全で持続可能な生産方法が重視されるようになったことで、高品質で無添加の製品を提供することを目的とした投資や協力が活発化しています。このような継続的なシフトにより、メーカーは市場の幅広い需要を取り込むと同時に、業界内のイノベーションの先陣を切ることができるようになりました。市場がこの進化の時期を旅する中で、戦略的敏捷性は成功のための重要な要素となっています。

主要なセグメンテーションの洞察

馬用おやつ市場のセグメンテーションに踏み込むと、消費者行動を理解するために不可欠な多面的な基準によって特徴付けられる、ニュアンス豊かな風景が見えてくる。セグメンテーションの重要な側面の1つは、製品タイプに基づくものです。市場アナリストは、ハードトリーツとソフトトリーツのレンズを通して製品を調査します。ハード・トリーツの領域では、さらにチュー、クッキーやビスケット、リコリス・タイプ、さらには石や岩などが差別化されます。一方、ソフトおやつとして分類される製品は、果物や野菜をベースにしたおやつ、グラノーラやミューズリー組成物、栄養価と嗜好性の両方を提供するように設計されたペーストやジェルなどのバリエーションに分けられます。

もう一つのセグメンテーション層は原材料であり、果物や野菜の抽出物、穀物の基礎、ハーブの注入、タンパク質の強化、代替甘味料に基づく配合によって製品開発が推進されます。さらに、差別化は製品組成だけにとどまらず、包装タイプ自体も極めて重要なセグメンテーション軸となっています。利便性と費用対効果に対する消費者の嗜好の違いを反映し、バルク・パッケージング・ソリューションとシングル・サーブ・プレゼンテーションの動向を追跡することで、市場は分析されます。

その他のセグメンテーション要因としては、成馬、仔馬、高齢馬に分類される馬の年齢や、オフライン小売店舗とオンライン小売モデルの両方を含む流通チャネルがあります。オンライン分野では、企業のウェブサイトから専門的なeコマース・プラットフォームまでのチャネルに特に関心が集まっています。最後に、栄養補助食品として、レクリエーションの一要素として、あるいはトレーニングのツールとしてなど、使用目的に基づくセグメンテーションは、市場の物語をさらに豊かにします。これらの詳細なセグメンテーション基準を組み合わせることで、市場のダイナミクスをきめ細かく総合的に理解し、特定の消費者ニーズに対応することができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 動物の栄養と強化食品やオーガニック食品の利点に関する意識の高まりが市場の成長を後押し
    • 馬の所有と馬術スポーツの増加による馬用おやつ産業の拡大
    • 多様な消費者の好みや馬の味覚に応える、さまざまな味や形態の馬用おやつの登場
  • 抑制要因
    • 原材料費の変動が生産費に影響
  • 機会
    • 馬の特定の食事ニーズや状態に対応する特別なおやつの開発を継続
    • 電子商取引プラットフォームの拡張により、馬用おやつの地域全体へのリーチとアクセシビリティが向上
  • 課題
    • 馬用消耗品の生産における複雑な規制上のハードルとコンプライアンス基準
• 市場セグメンテーション分析
  • 原材料：穀物ベースのおやつは入手しやすく手頃な価格なので、多用されています。
  • 流通チャネル：eコマース分野の拡大により馬用おやつの採用が加速
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 馬用おやつ市場：タイプ別

• ハードトリート
  • チューズ
  • クッキー/ビスケット
  • 甘草
  • 岩石
• ソフトトリート
  • フルーツ＆野菜のおやつ
  • グラノーラ/ミューズリー
  • ペースト/ジェル

第7章 馬用おやつ市場成分別

• 果物と野菜ベース
• 穀物ベース
• ハーブ
• タンパク質が豊富
• 甘味料

第8章 馬用おやつ市場：パッケージングタイプ別

• バルク包装
• シングルサーブ

第9章 馬用おやつ市場馬の年齢別

• 成馬
• 子馬
• シニア馬

第10章 馬用おやつ市場：流通チャネル別

• オフライン小売
• オンライン小売
  • 企業ウェブサイト
  • eコマースプラットフォーム

第11章 馬用おやつ市場目的別

• 栄養補助食品
• レクリエーション
• トレーニング

第12章 南北アメリカの馬用おやつ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第13章 アジア太平洋地域の馬用おやつ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第14章 欧州・中東・アフリカの馬用おやつ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第15章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Cargill, Inc.
• Charlee's Cookies
• Compana Pet Brands
• Equus Magnificus, Inc.
• Gilly's Magic Muffins LLC
• Harrison Horse Treats
• Hilton Herbs Ltd
• Hindhusthaan Feeds Care Private Limited
• Jacks Inc.
• Kent Nutrition Group.
• Kentucky Performance Products, LLC
• Mars, Incorporated
• Melmos Dog Treats
• Mrs. Pastures Cookies for Horses, Inc.
• Purina Animal Nutrition LLC
• Royal Equine Horse Treats
• Silver Lining Herbs
• SmartPak Equine, LLC
• Standlee Premium Products, LLC
• Studd Muffyn

LIST OF FIGURES

• FIGURE 1. HORSE TREATS MARKET MULTI-CURRENCY
• FIGURE 2. HORSE TREATS MARKET MULTI-LANGUAGE
• FIGURE 3. HORSE TREATS MARKET RESEARCH PROCESS
• FIGURE 4. HORSE TREATS MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL HORSE TREATS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL HORSE TREATS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HORSE TREATS MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL HORSE TREATS MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HORSE TREATS MARKET SIZE, BY INGREDIENT, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL HORSE TREATS MARKET SIZE, BY INGREDIENT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL HORSE TREATS MARKET SIZE, BY HORSE AGE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL HORSE TREATS MARKET SIZE, BY HORSE AGE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL HORSE TREATS MARKET SIZE, BY PURPOSE, 2024 VS 2030 (%)
• FIGURE 19. GLOBAL HORSE TREATS MARKET SIZE, BY PURPOSE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. AMERICAS HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 21. AMERICAS HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. UNITED STATES HORSE TREATS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 23. UNITED STATES HORSE TREATS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 27. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 28. HORSE TREATS MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 29. HORSE TREATS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. HORSE TREATS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL HORSE TREATS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HORSE TREATS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HORSE TREATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HORSE TREATS MARKET DYNAMICS
• TABLE 7. GLOBAL HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HORSE TREATS MARKET SIZE, BY HARD TREATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HORSE TREATS MARKET SIZE, BY CHEWS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HORSE TREATS MARKET SIZE, BY COOKIES/BISCUITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HORSE TREATS MARKET SIZE, BY LICORICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HORSE TREATS MARKET SIZE, BY ROCKS/STONES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HORSE TREATS MARKET SIZE, BY SOFT TREATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HORSE TREATS MARKET SIZE, BY FRUIT & VEGETABLE TREATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HORSE TREATS MARKET SIZE, BY GRANOLA/MUESLI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HORSE TREATS MARKET SIZE, BY PASTES/GELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL HORSE TREATS MARKET SIZE, BY FRUIT & VEGETABLE-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL HORSE TREATS MARKET SIZE, BY GRAIN-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL HORSE TREATS MARKET SIZE, BY HERBAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL HORSE TREATS MARKET SIZE, BY PROTEIN-RICH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL HORSE TREATS MARKET SIZE, BY SWEETENERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL HORSE TREATS MARKET SIZE, BY BULK PACKAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL HORSE TREATS MARKET SIZE, BY SINGLE-SERVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL HORSE TREATS MARKET SIZE, BY ADULT HORSES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL HORSE TREATS MARKET SIZE, BY FOALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL HORSE TREATS MARKET SIZE, BY SENIOR HORSES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL HORSE TREATS MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL HORSE TREATS MARKET SIZE, BY COMPANY WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL HORSE TREATS MARKET SIZE, BY E-COMMERCE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL HORSE TREATS MARKET SIZE, BY NUTRITIONAL SUPPLEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL HORSE TREATS MARKET SIZE, BY RECREATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL HORSE TREATS MARKET SIZE, BY TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS HORSE TREATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. ARGENTINA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. ARGENTINA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 54. ARGENTINA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 55. ARGENTINA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 56. ARGENTINA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 57. ARGENTINA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 58. ARGENTINA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 61. BRAZIL HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 63. BRAZIL HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 64. BRAZIL HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 65. BRAZIL HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 66. BRAZIL HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 67. BRAZIL HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. BRAZIL HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 69. BRAZIL HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 70. CANADA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CANADA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 72. CANADA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 73. CANADA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 74. CANADA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 75. CANADA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 76. CANADA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. CANADA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 78. CANADA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 79. MEXICO HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. MEXICO HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 81. MEXICO HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 82. MEXICO HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 83. MEXICO HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 84. MEXICO HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 85. MEXICO HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. MEXICO HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 87. MEXICO HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 88. UNITED STATES HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. UNITED STATES HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 90. UNITED STATES HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 91. UNITED STATES HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 92. UNITED STATES HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 93. UNITED STATES HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 94. UNITED STATES HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. UNITED STATES HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 96. UNITED STATES HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED STATES HORSE TREATS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 98. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 100. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 101. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 102. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 104. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 106. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 107. ASIA-PACIFIC HORSE TREATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. AUSTRALIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. AUSTRALIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 110. AUSTRALIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 111. AUSTRALIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 112. AUSTRALIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 113. AUSTRALIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 114. AUSTRALIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. AUSTRALIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 116. AUSTRALIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 117. CHINA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. CHINA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 119. CHINA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 120. CHINA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 121. CHINA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 122. CHINA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 123. CHINA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. CHINA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 125. CHINA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 126. INDIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. INDIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 128. INDIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 129. INDIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 130. INDIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 131. INDIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 132. INDIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. INDIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 134. INDIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 135. INDONESIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. INDONESIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 137. INDONESIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 138. INDONESIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 139. INDONESIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 140. INDONESIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 141. INDONESIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. INDONESIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 143. INDONESIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 144. JAPAN HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. JAPAN HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 146. JAPAN HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 147. JAPAN HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 148. JAPAN HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 149. JAPAN HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 150. JAPAN HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 151. JAPAN HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 152. JAPAN HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 153. MALAYSIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. MALAYSIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 155. MALAYSIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 156. MALAYSIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 157. MALAYSIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 158. MALAYSIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 159. MALAYSIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. MALAYSIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 161. MALAYSIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 162. PHILIPPINES HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. PHILIPPINES HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 164. PHILIPPINES HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 165. PHILIPPINES HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 166. PHILIPPINES HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 167. PHILIPPINES HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 168. PHILIPPINES HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 169. PHILIPPINES HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 170. PHILIPPINES HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 171. SINGAPORE HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 172. SINGAPORE HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 173. SINGAPORE HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 174. SINGAPORE HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 175. SINGAPORE HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 176. SINGAPORE HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 177. SINGAPORE HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. SINGAPORE HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 179. SINGAPORE HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 180. SOUTH KOREA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 181. SOUTH KOREA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 182. SOUTH KOREA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 183. SOUTH KOREA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 184. SOUTH KOREA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 185. SOUTH KOREA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 186. SOUTH KOREA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 187. SOUTH KOREA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 188. SOUTH KOREA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 189. TAIWAN HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. TAIWAN HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 191. TAIWAN HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 192. TAIWAN HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 193. TAIWAN HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 194. TAIWAN HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 195. TAIWAN HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 196. TAIWAN HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 197. TAIWAN HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 198. THAILAND HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 199. THAILAND HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 200. THAILAND HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 201. THAILAND HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 202. THAILAND HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 203. THAILAND HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 204. THAILAND HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 205. THAILAND HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 206. THAILAND HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 207. VIETNAM HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 208. VIETNAM HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 209. VIETNAM HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 210. VIETNAM HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 211. VIETNAM HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 212. VIETNAM HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 213. VIETNAM HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 214. VIETNAM HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 215. VIETNAM HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 216. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 217. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 218. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 219. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 220. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 221. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 222. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 223. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 224. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 225. EUROPE, MIDDLE EAST & AFRICA HORSE TREATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 226. DENMARK HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 227. DENMARK HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 228. DENMARK HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 229. DENMARK HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 230. DENMARK HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 231. DENMARK HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 232. DENMARK HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 233. DENMARK HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 234. DENMARK HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 235. EGYPT HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 236. EGYPT HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 237. EGYPT HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 238. EGYPT HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 239. EGYPT HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 240. EGYPT HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 241. EGYPT HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 242. EGYPT HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 243. EGYPT HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 244. FINLAND HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 245. FINLAND HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 246. FINLAND HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 247. FINLAND HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 248. FINLAND HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 249. FINLAND HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 250. FINLAND HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 251. FINLAND HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 252. FINLAND HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 253. FRANCE HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 254. FRANCE HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 255. FRANCE HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 256. FRANCE HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 257. FRANCE HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 258. FRANCE HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 259. FRANCE HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 260. FRANCE HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 261. FRANCE HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 262. GERMANY HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 263. GERMANY HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 264. GERMANY HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 265. GERMANY HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 266. GERMANY HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 267. GERMANY HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 268. GERMANY HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 269. GERMANY HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 270. GERMANY HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 271. ISRAEL HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 272. ISRAEL HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 273. ISRAEL HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 274. ISRAEL HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 275. ISRAEL HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 276. ISRAEL HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 277. ISRAEL HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 278. ISRAEL HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 279. ISRAEL HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 280. ITALY HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 281. ITALY HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 282. ITALY HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 283. ITALY HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 284. ITALY HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 285. ITALY HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 286. ITALY HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 287. ITALY HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 288. ITALY HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 289. NETHERLANDS HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 290. NETHERLANDS HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 291. NETHERLANDS HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 292. NETHERLANDS HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 293. NETHERLANDS HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 294. NETHERLANDS HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 295. NETHERLANDS HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 296. NETHERLANDS HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 297. NETHERLANDS HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 298. NIGERIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 299. NIGERIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 300. NIGERIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 301. NIGERIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 302. NIGERIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 303. NIGERIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 304. NIGERIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 305. NIGERIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 306. NIGERIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 307. NORWAY HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 308. NORWAY HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 309. NORWAY HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 310. NORWAY HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 311. NORWAY HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 312. NORWAY HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 313. NORWAY HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 314. NORWAY HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 315. NORWAY HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 316. POLAND HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 317. POLAND HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 318. POLAND HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 319. POLAND HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 320. POLAND HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 321. POLAND HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 322. POLAND HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 323. POLAND HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 324. POLAND HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 325. QATAR HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 326. QATAR HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 327. QATAR HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 328. QATAR HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 329. QATAR HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 330. QATAR HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 331. QATAR HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 332. QATAR HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 333. QATAR HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 334. RUSSIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 335. RUSSIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 336. RUSSIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 337. RUSSIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 338. RUSSIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 339. RUSSIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 340. RUSSIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 341. RUSSIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 342. RUSSIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 343. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 344. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 345. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 346. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 347. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 348. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 349. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 350. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 351. SAUDI ARABIA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 352. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 353. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 354. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 355. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 356. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 357. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 358. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 359. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 360. SOUTH AFRICA HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 361. SPAIN HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 362. SPAIN HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 363. SPAIN HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 364. SPAIN HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 365. SPAIN HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 366. SPAIN HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 367. SPAIN HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 368. SPAIN HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 369. SPAIN HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 370. SWEDEN HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 371. SWEDEN HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 372. SWEDEN HORSE TREATS MARKET SIZE, BY SOFT TREATS, 2018-2030 (USD MILLION)
• TABLE 373. SWEDEN HORSE TREATS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 374. SWEDEN HORSE TREATS MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 375. SWEDEN HORSE TREATS MARKET SIZE, BY HORSE AGE, 2018-2030 (USD MILLION)
• TABLE 376. SWEDEN HORSE TREATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 377. SWEDEN HORSE TREATS MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 378. SWEDEN HORSE TREATS MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 379. SWITZERLAND HORSE TREATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 380. SWITZERLAND HORSE TREATS MARKET SIZE, BY HARD TREATS, 2018-2030 (USD MILLION)
• TABLE 381. SWITZERLAND

The Horse Treats Market was valued at USD 308.14 million in 2024 and is projected to grow to USD 327.56 million in 2025, with a CAGR of 6.44%, reaching USD 448.19 million by 2030.

The horse treats market stands as a dynamic segment within the broader equine nutrition industry. Over the past few years, the market has experienced steady growth driven by an increased focus on the health, performance, and overall well-being of horses. In this context, a variety of offerings have emerged to cater to the unique nutritional and recreational needs of equine companions. The evolution of consumer preferences has placed greater emphasis on product quality, innovative ingredient formulations, and convenient packaging. This shift has paved the way for new market entrants to offer value-driven solutions that not only address the nutritional requirements but also engage modern equine enthusiasts through unique product propositions.

There is a concerted effort among industry stakeholders to integrate advanced research with market insights, ensuring product offerings that align with evolving preferences. Today's market is characterized by innovative product differentiation, rooted in extensive research and a deep understanding of both equine health and consumer behavior. This introductory overview serves as a prelude to a comprehensive analysis that touches upon transformative shifts, segmentation insights, regional dynamics, competitive landscape, and actionable recommendations that are indispensable for wide-ranging market strategies. Through this detailed exploration, industry professionals are better equipped to make informed decisions and bolster their competitive edge in the flourishing horse treats space.

Transformative Shifts in the Industry: Navigating Change

The horse treats market has witnessed transformative shifts that signal a departure from traditional product offerings towards more innovative and specialized solutions. In recent years, modernization efforts within the sector have been accelerated by an ever-evolving consumer mindset that values both nutritional benefits and sensory appeal. Leading market players are investing heavily in research and development to create products that not only satisfy the palate but also deliver targeted health benefits. The incorporation of cutting-edge technologies, data analytics, and consumer feedback has further ushered in a new phase of market evolution.

Industry transformation is also attributed to changing lifestyles and emerging trends that influence the purchasing behavior of equine owners. Increased digital connectivity and e-commerce proliferation have redefined distribution channels, which in turn has enhanced the accessibility and range of available horse treats. Additionally, the emphasis on safe and sustainable production practices has spurred investments and collaborations aimed at delivering high-quality, additive-free products. These ongoing shifts have allowed manufacturers to capture a broader spectrum of market demand while positioning themselves at the vanguard of innovation within the industry. As the market journeys through this period of evolution, strategic agility has become a critical factor for success.

Key Segmentation Insights Revealed

Diving into the segmentation of the horse treats market reveals a richly nuanced landscape characterized by multifaceted criteria that are essential to understanding consumer behavior. One important dimension of segmentation is based on product type. Market analysts examine products through the lens of hard treats and soft treats. In the realm of hard treats, further differentiation includes chews, cookies or biscuits, licorice types, and even rocks or stones. On the other hand, products classified as soft treats are divided into variants such as fruit and vegetable based treats, granola or muesli compositions, and pastes or gels that are designed to offer both nutritional value and palatability.

Another segmentation layer hinges on ingredients, with product development driven by formulations that are based on fruit and vegetable extracts, grain foundations, herbal infusions, protein enhancements, and sweetener alternatives. Moreover, the differentiation is not solely confined to product composition; the packaging type itself is a pivotal segmentation axis. The market is analyzed by tracking trends in bulk packaging solutions versus single-serve presentations, reflecting distinct consumer preferences for convenience and cost-effectiveness.

Additional segmentation factors include the age of the horses, categorized into adult horses, foals, and senior counterparts, as well as the distribution channel which encompasses both offline retail outlets and online retail models. In the online space, there is a particular interest in channels ranging from company websites to specialized e-commerce platforms. Finally, segmentation based on the intended purpose-whether serving as a nutritional supplement, an element of recreation, or a tool for training-further enriches the market narrative. Together, these detailed segmentation criteria enable a granular and holistic understanding of market dynamics and cater to specific consumer needs.

Based on Type, market is studied across Hard Treats and Soft Treats. The Hard Treats is further studied across Chews, Cookies/Biscuits, Licorice, and Rocks/Stones. The Soft Treats is further studied across Fruit & Vegetable Treats, Granola/Muesli, and Pastes/Gels.

Based on Ingredient, market is studied across Fruit & Vegetable-Based, Grain-Based, Herbal, Protein-Rich, and Sweeteners.

Based on Packaging Type, market is studied across Bulk Packaging and Single-Serve.

Based on Horse Age, market is studied across Adult Horses, Foals, and Senior Horses.

Based on Distribution Channel, market is studied across Offline Retail and Online Retail. The Online Retail is further studied across Company Websites and E-commerce Platform.

Based on Purpose, market is studied across Nutritional Supplement, Recreation, and Training.

Regional Market Dynamics and Insights

The horse treats market exhibits diverse regional characteristics that are influenced by varying consumer behaviors, regulatory environments, and cultural factors. In the Americas, there is a robust demand for high-quality equine nutritional products, driven by both the competitive sports arena and recreational riding communities. This region has seen significant investments in research and innovation geared toward product differentiation and market expansion.

In the expansive territory of Europe, the Middle East, and Africa, traditional equine culture combined with modern equestrian sports has fostered a vibrant market ecosystem. Manufacturers in this region are increasingly focusing on premium product lines that harmonize traditional ingredients with contemporary nutritional science. Meanwhile, the Asia-Pacific region is emerging as a growth hub, with escalating investments in equine healthcare and nutritional products. Changes in consumer lifestyles, rising disposable incomes, and expanding digital penetration are key factors that are reshaping the distribution channels and consumption patterns across these diverse geographic zones.

Understanding these regional nuances is instrumental in crafting tailored market strategies that align with localized consumer trends and regulatory frameworks. Furthermore, the interplay between region-specific market demands and global industry trends highlights the need for adaptive approaches to capture emerging opportunities and continuously boost market performance.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Leading Brand Performance and Market Influence

Market leaders in the horse treats segment have set a benchmark for quality, innovation, and customer satisfaction, each carving a niche that resonates with discerning consumers. Esteemed entities such as Cargill, Inc. have harnessed decades of expertise in developing products that seamlessly combine nutritional science with flavor innovation. Brands like Charlee's Cookies have become synonymous with premium quality, leveraging unique recipes that appeal to both performance and recreational segments.

Other influential players, including Compana Pet Brands and Equus Magnificus, Inc., maintain a robust portfolio through a commitment to advanced product formulations and uncompromising quality control. Numerous companies such as Gilly's Magic Muffins LLC and Harrison Horse Treats have tapped into growing market trends by offering specialized treats that cater to a diversified consumer base. Additionally, prudently positioned companies such as Hilton Herbs Ltd, Hindhusthaan Feeds Care Private Limited, and Jacks Inc. continue to drive the narrative on balanced nutritional offerings.

In a competitive arena marked by rigorous standards, Kent Nutrition Group and Kentucky Performance Products, LLC have emerged as leading authorities through innovative product design and strategic market positioning. Industry giants such as Mars, Incorporated and Purina Animal Nutrition LLC further underscore the sector's evolution with expansive product lines tailored to contemporary expectations. Complementing these industry heavyweights, niche brands including Melmos Dog Treats, Mrs. Pastures Cookies for Horses, Inc., Royal Equine Horse Treats, Silver Lining Herbs, SmartPak Equine, LLC, Standlee Premium Products, LLC, and Studd Muffyn have collectively enriched the market with their specialized and differentiated product offerings. This confluence of legacy and innovation has propelled the market into a competitive phase where quality, trust, and technological acumen are paramount.

The report delves into recent significant developments in the Horse Treats Market, highlighting leading vendors and their innovative profiles. These include Cargill, Inc., Charlee's Cookies, Compana Pet Brands, Equus Magnificus, Inc., Gilly's Magic Muffins LLC, Harrison Horse Treats, Hilton Herbs Ltd, Hindhusthaan Feeds Care Private Limited, Jacks Inc., Kent Nutrition Group., Kentucky Performance Products, LLC, Mars, Incorporated, Melmos Dog Treats, Mrs. Pastures Cookies for Horses, Inc., Purina Animal Nutrition LLC, Royal Equine Horse Treats, Silver Lining Herbs, SmartPak Equine, LLC, Standlee Premium Products, LLC, and Studd Muffyn. Actionable Recommendations for Market Leaders

For those steering strategies in the horse treats market, several actionable recommendations can further fortify competitive positioning and drive sustainable growth. First, consider embracing advanced research and development initiatives, particularly those that explore novel ingredient synergies and transformational packaging innovations. Investing in technologies such as artificial intelligence and data analytics can also uncover deep insights into consumer preferences, enabling more intuitive and bespoke product formulations.

It is advisable for industry leaders to focus on expanding digital presence as the evolving landscape increasingly favors online retail avenues. Refining digital marketing strategies to optimize consumer engagement and leveraging social media platforms can enhance brand visibility substantially. Furthermore, developing omni-channel distribution frameworks that offer seamless integration between offline and online retail channels is vital for capturing a broader market share.

Another key recommendation involves the sustained application of sustainability practices. Emphasizing eco-friendly production processes not only meets the current consumer demand for responsible products but also builds long-term brand equity. Industry stakeholders should also consider engaging in strategic partnerships and collaborations that facilitate access to emerging markets and innovative technologies. Finally, a periodic review of market segmentation strategies, while keeping abreast of evolving consumer demographics, will ensure ongoing relevance and adaptability in a competitive market environment.

Executing these recommendations with precision can help industry leaders not only stay ahead of market trends but also foster an environment where quality, innovation, and customer satisfaction converge to drive continued success.

Closing Thoughts and Forward Strategies

In summarizing the diverse insights into the horse treats market, it becomes evident that the industry is marked by rapid change, deep segmentation, and significant regional diversity. The synthesis of transformative shifts, detailed segmentation analysis, and a robust competitive landscape clearly points to a future where innovation drives growth and sustainability serves as the bedrock of competitive advantage.

Throughout this analysis, the interplay between product attributes and market demands has provided a comprehensive overview that not only explains the current state of the market but also outlines emerging opportunities for growth. A proactive focus on quality, technological integration, and customer-centric strategies is essential for any organization hoping to thrive in this dynamic industry. As market forces continue to evolve, keeping pace with regional regulatory changes, consumer trends, and competitive strategies remains a critical imperative.

Ultimately, adopting an agile approach that embraces innovation while maintaining steadfast quality standards will empower market players to effectively navigate challenges and capitalize on opportunities. This forward-looking strategy will be crucial for sustaining momentum and ensuring long-term success in a market defined by its resilience and adaptive capacity. The journey ahead is paved with potential, and the ability to dynamically respond to emerging trends will continue to be the cornerstone of industry leadership.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing awareness about animal nutrition and benefits of fortified and organic treats boosting market growth
    • 5.1.1.2. Rising horse ownership and equestrian sports on the expansion of the horse treats industry
    • 5.1.1.3. Emergence of a variety of horse treat flavors and formats catering to diverse consumer preferences and horses' taste
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating raw material costs impacting production expenses
  • 5.1.3. Opportunities
    • 5.1.3.1. Continued development of specialized treats addressing specific dietary needs and conditions in horses
    • 5.1.3.2. Expansion of eCommerce platforms to increase the reach and accessibility of horse treats across regions
  • 5.1.4. Challenges
    • 5.1.4.1. Complex regulatory hurdles and compliance standards in the production of equine consumables
• 5.2. Market Segmentation Analysis
  • 5.2.1. Ingredient: Significant use of grain-based treats due to their availability and affordability
  • 5.2.2. Distribution Channel: Expansion of the eCommerce sector accelerating the adoption of horse treats
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Horse Treats Market, by Type

• 6.1. Introduction
• 6.2. Hard Treats
  • 6.2.1. Chews
  • 6.2.2. Cookies/Biscuits
  • 6.2.3. Licorice
  • 6.2.4. Rocks/Stones
• 6.3. Soft Treats
  • 6.3.1. Fruit & Vegetable Treats
  • 6.3.2. Granola/Muesli
  • 6.3.3. Pastes/Gels

7. Horse Treats Market, by Ingredient

• 7.1. Introduction
• 7.2. Fruit & Vegetable-Based
• 7.3. Grain-Based
• 7.4. Herbal
• 7.5. Protein-Rich
• 7.6. Sweeteners

8. Horse Treats Market, by Packaging Type

• 8.1. Introduction
• 8.2. Bulk Packaging
• 8.3. Single-Serve

9. Horse Treats Market, by Horse Age

• 9.1. Introduction
• 9.2. Adult Horses
• 9.3. Foals
• 9.4. Senior Horses

10. Horse Treats Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline Retail
• 10.3. Online Retail
  • 10.3.1. Company Websites
  • 10.3.2. E-commerce Platform

11. Horse Treats Market, by Purpose

• 11.1. Introduction
• 11.2. Nutritional Supplement
• 11.3. Recreation
• 11.4. Training

12. Americas Horse Treats Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Horse Treats Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Horse Treats Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2024
• 15.2. FPNV Positioning Matrix, 2024
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Cargill's strategic acquisition of feed mills paves the way for expanded reach in pet nutrition
  • 15.3.2. Gilly's Magic Muffins opens in Salt Lake City and begins nationwide retail expansion with exclusive horse treats
  • 15.3.3. Melmo's Dog treats launches new line of horse treats
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Cargill, Inc.
• 2. Charlee's Cookies
• 3. Compana Pet Brands
• 4. Equus Magnificus, Inc.
• 5. Gilly's Magic Muffins LLC
• 6. Harrison Horse Treats
• 7. Hilton Herbs Ltd
• 8. Hindhusthaan Feeds Care Private Limited
• 9. Jacks Inc.
• 10. Kent Nutrition Group.
• 11. Kentucky Performance Products, LLC
• 12. Mars, Incorporated
• 13. Melmos Dog Treats
• 14. Mrs. Pastures Cookies for Horses, Inc.
• 15. Purina Animal Nutrition LLC
• 16. Royal Equine Horse Treats
• 17. Silver Lining Herbs
• 18. SmartPak Equine, LLC
• 19. Standlee Premium Products, LLC
• 20. Studd Muffyn