馬用リックブロック市場レポート：2030年までの動向、予測、競合分析

馬用リックブロックの動向と予測

世界の馬用リックブロック市場は、2024年から2030年にかけてCAGR 6.5％で成長すると予測されます。この市場の主な促進要因は、馬の栄養に対する意識の高まりと馬術競技の普及拡大です。世界の馬用リックブロック市場の将来は、動物の病気予防と繁殖市場に機会があり、有望視されています。

馬用リックブロック市場の戦略的成長機会

馬用リックブロック市場は、様々な用途において多くの成長機会を提供しています。馬の栄養に対する意識が高まり続けるなか、各ブランドはこうした機会を活用して市場での存在感を高め、進化する消費者の需要に応えていくことができます。

• パフォーマンスホース・セグメント：パフォーマンスホース・セグメントをターゲットにすることは、大きな成長機会となります。競合馬の栄養ニーズに対応した専用リックブロックを開発することで、熱心な顧客層を惹きつけることができます。ブランドは、パフォーマンスを向上させる成分に注目することで、トレーニングや競合時に最適な健康状態とエネルギーレベルを維持するために不可欠な製品として位置づけることができます。
• 馬術スポーツ：馬術競技の人気は、高品質の馬用リックブロックの需要を牽引しています。馬術団体と協力し、イベントのスポンサーになることで、ブランドの認知度を高め、ターゲットオーディエンスの間で信頼性を確立することができます。この盛んなコミュニティに製品を位置づけることで、ブランドはブランド・ロイヤルティを育み、競合ライダーのトライアルを促すことができます。
• オンラインマーケットプレース：eコマースの台頭は、ブランドにとってリーチを広げる絶好の機会となります。強力なオンラインプレゼンスを確立することで、メーカーは消費者を直接ターゲットにし、便利な購入オプションを提供することができます。この成長分野では、消費者とのエンゲージメントを高め、製品の利点を効果的にアピールすることで、売上とブランド認知度を高めることができます。
• 国際展開：馬の所有に対する関心が世界的に高まるにつれ、国際市場には未開拓の可能性が広がっています。ブランドは、馬術産業が勃興している地域への輸出機会を探り、現地の嗜好に合わせて製品を適合させることができます。このような拡大により、収益源を多様化し、世界規模での市場での存在感を高めることができます。
• カスタム栄養ソリューション：個々の馬のニーズに応えるカスタマイズ可能なリックブロックを提供することは、ユニークな成長機会となります。消費者が馬の健康要求に基づいて特定の成分や配合を選択できるようにすることで、ブランドは顧客満足度を高め、ロイヤルティを育成することができます。このレベルのパーソナライゼーションは、競合情勢の中で製品を大きく差別化することができます。

このような戦略的成長機会は、各ブランドが馬用リックブロック市場を革新・拡大し、全体的な成長を促進し、消費者の関心を高める可能性を浮き彫りにします。

馬用リックブロック市場の促進要因・課題

馬用リックブロック市場は、技術進歩、経済状況、規制要因によって形成されるさまざまな市場促進要因・課題の影響を受けています。これらの力学を理解することは、この進化する情勢を効果的にナビゲートしようとする利害関係者にとって極めて重要です。

馬用リックブロック市場を牽引している要因は以下の通りである：

• 馬の栄養に対する意識の高まり：馬の栄養に対する意識の高まり：馬の栄養の重要性に対する意識の高まりは市場の大きな促進要因です。馬の所有者は適切な栄養補給による健康上の利点について知識を深めており、馬用リックブロックの需要増につながっています。この動向は、品質と効果に対する消費者の期待に応えるため、メーカーが製品ラインナップを強化することを後押ししています。
• 可処分所得の増加：特に新興市場では、可処分所得が増加するにつれて、消費者は高級馬用栄養製品への投資をより積極的に行うようになっています。馬主が馬のために高品質の選択肢を求めるため、この動向が馬用リックブロック市場の成長に拍車をかけています。健康志向の製品への投資意欲は、量より質を求める広範な傾向を反映しています。
• 製造技術の進歩：製造工程の革新により、製品の品質と一貫性が向上しています。配合技術の向上により、栄養吸収性と嗜好性が向上し、リックブロックは馬にとっても馬主にとってもより魅力的なものとなっています。技術の進歩はコスト効率にもつながり、メーカーと消費者の双方に利益をもたらします。
• 持続可能性の重視：持続可能な製品に対する消費者の需要の高まりは、市場力学に影響を与えています。環境に配慮した調達や包装を優先するブランドは、環境意識の高い消費者の共感を得やすいです。このような持続可能性重視の姿勢は、ブランド・ロイヤルティを高め、競争の激しい市場で製品を差別化することができます。
• 娯楽用馬の所有率の増加：レクリエーション用の馬の所有が増加し、リックブロックのような便利ですぐに使える栄養ソリューションの需要が高まっています。乗馬を始め、馬を所有する個人が増えるにつれて、利用しやすい馬用栄養剤のニーズは高まり続け、市場拡大の機会がもたらされます。

馬用リックブロック市場の課題は以下の通り：

• 市場競争：馬用リックブロック市場は競争が激化しており、多数のブランドが消費者の注目を集めようとしのぎを削っています。この飽和状態は、価格競争や製品の差別化という課題につながります。企業は市場との関連性を維持するため、イノベーション、ブランディング、マーケティング戦略に注力する必要があります。
• 規制遵守：動物用飼料やサプリメントに関連する規制要件に対応することは、メーカーにとって課題となりうる。国内および国際的な規制の遵守は不可欠だが、複雑でコストがかかることもあります。ブランドは、製品の安全性と合法性を確保するために、規制の変更について常に情報を得る必要があります。
• 文化的受容：地域によっては、馬油ブロックが文化的受容や親しみに関する課題に直面することもあります。特に伝統的な給餌習慣が支配的な市場では、消費者に新しい栄養ソリューションを採用するよう説得するのは難しいです。ブランドは、リックブロックの利点を効果的に広めるために教育やアウトリーチに投資する必要があるかもしれないです。
• 市場促進要因・課題は馬用リックブロック市場に大きな影響を与えます。馬の栄養に対する意識の高まりと可処分所得が成長の原動力となる一方で、競合要因や規制要因は企業が成功するために乗り越えなければならないハードルとなります。

目次

第1章 エグゼクティブサマリー

第2章 世界の馬用リックブロック市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界の馬用リックブロック市場の動向（2018-2023年）と予測（2024-2030年）
• タイプ別：世界の馬用リックブロック市場
  • ビタミン
  • 微量元素
  • その他
• 用途別：世界の馬用リックブロック市場
  • 動物の病気の予防
  • 育種
  • その他

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別世界の馬用リックブロック市場
• 北米の馬用リックブロック市場
• 欧州の馬用リックブロック市場
• アジア太平洋の馬用リックブロック市場
• その他世界地域の馬用リックブロック市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプ別：世界の馬用リックブロック市場の成長機会
  • 用途別：世界の馬用リックブロック市場の成長機会
  • 地域別：世界の馬用リックブロック市場の成長機会
• 世界の馬用リックブロック市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の馬用リックブロック市場の生産能力拡大
  • 世界の馬用リックブロック市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Archer Daniels Midland
• Horizont
• SIN HELLAS
• Agrofeed
• Purina Animal Nutrition
• Forfarmers
• KNZ Customer Service
• Nutri-Concept
• Nutriblock
• Mayo Healthcare

Horse Lick Block Trends and Forecast

The future of the global horse lick block market looks promising with opportunities in the animal diseases preventing and breeding markets. The global horse lick block market is expected to grow with a CAGR of 6.5% from 2024 to 2030. The major drivers for this market are increasing awareness of equine nutrition and growing adoption of equestrian sports.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Horse Lick Block Market

The Horse lick block market is undergoing significant transformation due to various emerging trends that reflect changing consumer preferences and technological advancements. These trends are reshaping the industry landscape, prompting manufacturers to innovate and adapt their offerings.

• Nutritional Fortification: There is a growing emphasis on the nutritional content of horse lick blocks, with manufacturers fortifying products with essential vitamins and minerals. This trend addresses the specific dietary needs of performance and breeding horses, appealing to conscientious owners. Fortified lick blocks can enhance horse health, support energy levels, and improve overall performance, making them a popular choice among serious equestrians.
• Sustainability Practices: Sustainability is becoming a key focus for manufacturers as consumers demand eco-friendly products. Brands are increasingly adopting sustainable sourcing and packaging practices, appealing to environmentally-conscious horse owners. This trend enhances brand loyalty and differentiates products in a crowded market. As awareness of environmental issues grows, sustainable practices are likely to play a crucial role in the purchasing decisions of consumers.
• Flavor Innovations: To enhance palatability and encourage consumption, manufacturers are experimenting with unique flavors in horse lick blocks. This trend is particularly important for picky eaters or horses with specific dietary needs. By diversifying flavor options, brands can cater to a wider audience and boost sales, ensuring that more horses benefit from essential nutrients.
• Online Retail Growth: The shift towards e-commerce has significantly impacted the horse lick block market, providing greater accessibility for consumers. Brands are leveraging online platforms to reach a broader audience, offering convenience and often better pricing. This trend allows horse owners to compare products easily and make informed purchasing decisions, increasing competition among manufacturers and improving overall market dynamics.
• Customization and Personalization: As consumers seek tailored solutions for their horses, there is an emerging trend toward customizable lick blocks that cater to specific health needs. Manufacturers are exploring options for consumers to choose formulations based on their horses' requirements, such as age, breed, and health conditions. This level of personalization enhances consumer satisfaction and encourages repeat purchases, driving growth in the market.

These trends indicate that the Horse lick block market is evolving to meet the needs of modern consumers, leading to innovative product offerings and enhanced customer experiences.

Recent Developments in the Horse Lick Block Market

The horse lick block market is witnessing significant developments as manufacturers respond to changing consumer demands and emerging trends. Innovations in product formulation, packaging, and distribution are shaping the landscape and driving growth in various regions.

• Advanced Formulations: Recent advancements in the formulation of horse lick blocks focus on targeted nutrition. Manufacturers are creating specialized products that cater to performance horses, breeding stock, and horses with specific health needs. This trend not only enhances the nutritional profile of the lick blocks but also increases their appeal among discerning horse owners seeking optimal health solutions for their animals.
• Sustainable Sourcing: Many companies are adopting sustainable sourcing practices, emphasizing eco-friendly ingredients and packaging. This shift aligns with growing consumer preferences for environmentally-conscious products. By prioritizing sustainability, brands can build trust with consumers, differentiate themselves in the market, and contribute positively to environmental stewardship, enhancing their overall brand image.
• Enhanced Packaging Solutions: Innovations in packaging are improving the usability and shelf life of horse lick blocks. Companies are exploring resealable and biodegradable options that enhance convenience and appeal to eco-conscious consumers. Effective packaging design not only attracts customers but also ensures product freshness, which is crucial for maintaining quality over time.
• Education and Outreach Programs: Manufacturers are increasingly investing in educational campaigns to raise awareness about the nutritional benefits of horse lick blocks. By providing resources and information to horse owners, brands can foster a better understanding of proper equine nutrition. This outreach is crucial for driving demand and encouraging responsible ownership practices among consumers.
• Technological Integration: The integration of technology in manufacturing processes is enhancing the quality and consistency of horse lick blocks. Innovations such as improved mixing and blending techniques ensure a more uniform distribution of nutrients, resulting in higher-quality products. This focus on technological advancements can significantly boost consumer confidence in product efficacy and safety.

These developments highlight the dynamic nature of the Horse lick block market, where innovation and responsiveness to consumer needs are driving growth and shaping future opportunities.

Strategic Growth Opportunities for Horse Lick Block Market

The Horse lick block market presents numerous growth opportunities across various applications. As awareness of equine nutrition continues to rise, brands can leverage these opportunities to enhance their market presence and meet evolving consumer demands.

• Performance Horse Segment: Targeting the performance horse segment represents a significant growth opportunity. Developing specialized lick blocks that cater to the nutritional needs of competitive horses can attract a dedicated customer base. By focusing on performance-enhancing ingredients, brands can position their products as essential for maintaining optimal health and energy levels during training and competitions.
• Equestrian Sports: The popularity of equestrian sports is driving demand for high-quality horse lick blocks. Collaborating with equestrian organizations and sponsoring events can enhance brand visibility and establish credibility among target audiences. By positioning products within this thriving community, brands can foster brand loyalty and encourage trial among competitive riders.
• Online Marketplaces: The rise of e-commerce provides an excellent opportunity for brands to expand their reach. By establishing a strong online presence, manufacturers can target consumers directly and offer convenient purchasing options. This growth area allows for better consumer engagement and the ability to showcase product benefits effectively, driving sales and brand awareness.
• International Expansion: As the global interest in horse ownership grows, international markets present untapped potential. Brands can explore export opportunities to regions with emerging equine industries, adapting products to meet local preferences. This expansion can diversify revenue streams and enhance market presence on a global scale.
• Custom Nutritional Solutions: Offering customizable lick blocks that cater to individual horse needs represents a unique growth opportunity. By allowing consumers to choose specific ingredients or formulations based on their horses' health requirements, brands can enhance customer satisfaction and foster loyalty. This level of personalization can significantly differentiate products in a competitive landscape.

These strategic growth opportunities highlight the potential for brands to innovate and expand within the Horse lick block market, driving overall growth and enhancing consumer engagement.

Horse Lick Block Market Driver and Challenges

The horse lick block market is influenced by a range of drivers and challenges, shaped by technological advancements, economic conditions, and regulatory factors. Understanding these dynamics is crucial for stakeholders seeking to navigate this evolving landscape effectively.

The factors responsible for driving the horse lick block market include:

• Growing Awareness of Equine Nutrition: Increased awareness of the importance of equine nutrition is a significant driver in the market. Horse owners are becoming more educated about the health benefits of proper supplementation, leading to higher demand for horse lick blocks. This trend encourages manufacturers to enhance their product offerings to meet consumer expectations for quality and effectiveness.
• Rising Disposable Incomes: As disposable incomes rise, particularly in emerging markets, consumers are more willing to invest in premium equine nutrition products. This trend is fueling growth in the horse lick block market, as owners seek high-quality options for their horses. The willingness to spend on health-oriented products reflects a broader trend towards quality over quantity.
• Technological Advancements in Manufacturing: Innovations in manufacturing processes are enhancing product quality and consistency. Improved formulation techniques allow for better nutrient absorption and palatability, making lick blocks more appealing to both horses and their owners. Technological advancements can also lead to cost efficiencies, benefiting manufacturers and consumers alike.
• Focus on Sustainability: Growing consumer demand for sustainable products is influencing market dynamics. Brands that prioritize eco-friendly sourcing and packaging are more likely to resonate with environmentally-conscious consumers. This focus on sustainability can enhance brand loyalty and differentiate products in a competitive market.
• Increased Recreational Horse Ownership: The rise in recreational horse ownership is driving demand for convenient, ready-to-use nutrition solutions like lick blocks. As more individuals take up horse riding and ownership, the need for accessible equine nutrition options will continue to grow, presenting opportunities for market expansion.

Challenges in the horse lick block market are:

• Market Competition: The Horse lick block market is becoming increasingly competitive, with numerous brands vying for consumer attention. This saturation can lead to price wars and challenges in distinguishing products. Companies need to focus on innovation, branding, and marketing strategies to maintain market relevance.
• Regulatory Compliance: Navigating regulatory requirements related to animal feed and supplements can pose challenges for manufacturers. Compliance with local and international regulations is essential but can be complex and costly. Brands must stay informed about regulatory changes to ensure product safety and legality.
• Cultural Acceptance: In some regions, horse lick blocks may face challenges related to cultural acceptance and familiarity. Convincing consumers to adopt new nutrition solutions can be difficult, especially in markets where traditional feeding practices dominate. Brands may need to invest in education and outreach to promote the benefits of lick blocks effectively.
• The interplay of drivers and challenges significantly impacts the Horse lick block market. While rising awareness of equine nutrition and disposable incomes fuel growth, competition and regulatory factors present hurdles that companies must navigate to succeed.

List of Horse Lick Block Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies horse lick block companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the horse lick block companies profiled in this report include-

• Archer Daniels Midland
• Horizont
• SIN HELLAS
• Agrofeed
• Purina Animal Nutrition
• Forfarmers
• KNZ Customer Service
• Nutri-Concept
• Nutriblock
• Mayo Healthcare

Horse Lick Block by Segment

The study includes a forecast for the global horse lick block by type, application, and region.

Horse Lick Block Market by Type [Analysis by Value from 2018 to 2030]:

• Vitamin
• Trace Element
• Others

Horse Lick Block Market by Application [Analysis by Value from 2018 to 2030]:

• Animal Diseases Preventing
• Breeding
• Others

Horse Lick Block Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Horse Lick Block Market Insights

• Lucintel forecasts that, within the type category, vitamin is expected to witness the higher growth over the forecast period.
• Within the application category, animal diseases preventing is expected to witness the higher growth.
• In terms of regions, North America is expected to witness highest growth over the forecast period.

Features of the Global Horse Lick Block Market

Market Size Estimates: Horse lick block market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Horse lick block market size by type, application, and region in terms of value ($B).

Regional Analysis: Horse lick block market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the horse lick block market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the horse lick block market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the horse lick block market by type (vitamin, trace element, and others), application (animal diseases preventing, breeding, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
• Market Report

Table of Contents

1. Executive Summary

2. Global Horse Lick Block Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Horse Lick Block Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Horse Lick Block Market by Type
  • 3.3.1: Vitamin
  • 3.3.2: Trace Element
  • 3.3.3: Others
• 3.4: Global Horse Lick Block Market by Application
  • 3.4.1: Animal Diseases Preventing
  • 3.4.2: Breeding
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Horse Lick Block Market by Region
• 4.2: North American Horse Lick Block Market
  • 4.2.1: North American Horse Lick Block Market by Type: Vitamin, Trace Element, and Others
  • 4.2.2: North American Horse Lick Block Market by Application: Animal Diseases Preventing, Breeding, and Others
• 4.3: European Horse Lick Block Market
  • 4.3.1: European Horse Lick Block Market by Type: Vitamin, Trace Element, and Others
  • 4.3.2: European Horse Lick Block Market by Application: Animal Diseases Preventing, Breeding, and Others
• 4.4: APAC Horse Lick Block Market
  • 4.4.1: APAC Horse Lick Block Market by Type: Vitamin, Trace Element, and Others
  • 4.4.2: APAC Horse Lick Block Market by Application: Animal Diseases Preventing, Breeding, and Others
• 4.5: ROW Horse Lick Block Market
  • 4.5.1: ROW Horse Lick Block Market by Type: Vitamin, Trace Element, and Others
  • 4.5.2: ROW Horse Lick Block Market by Application: Animal Diseases Preventing, Breeding, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Horse Lick Block Market by Type
  • 6.1.2: Growth Opportunities for the Global Horse Lick Block Market by Application
  • 6.1.3: Growth Opportunities for the Global Horse Lick Block Market by Region
• 6.2: Emerging Trends in the Global Horse Lick Block Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Horse Lick Block Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Horse Lick Block Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Archer Daniels Midland
• 7.2: Horizont
• 7.3: SIN HELLAS
• 7.4: Agrofeed
• 7.5: Purina Animal Nutrition
• 7.6: Forfarmers
• 7.7: KNZ Customer Service
• 7.8: Nutri-Concept
• 7.9: Nutriblock
• 7.10: Mayo Healthcare