馬用飼料の世界市場-2024-2031年

概要

世界の馬用飼料市場は、2023年に82億3,000万米ドルに達し、2031年には114億4,000万米ドルに達し、2024年から2031年の予測期間中にCAGR 4.2％で成長すると予測されています。

馬の健康とパフォーマンスのために適切な栄養を摂取することの重要性に対する馬主の意識が高まっていることが、馬用飼料市場の成長にとって重要な動向となっています。馬主の間で馬に必要な食事に関する知識が深まるにつれて、馬主はその要件を満たす高品質の飼料に投資するようになります。このような意識の高まりにより、馬のライフステージ、活動レベル、健康状態に合わせた専用飼料の需要が高まっています。

2020年8月、Bluegrass Horse Feed はエクストラプロシリーズの新製品、Bluegrass Re-Liteを開発しました。余分なカロリーを摂取することなく消化をサポートする必要があるパフォーマンス馬のために、Bluegrass Re-Liteが開発されました。この低スターチ、高繊維質のキューブは、特に消化不良や穀類過敏症の馬のために作られました。

穀類は、その栄養価の高さ、汎用性の高さ、広く入手可能なこと、費用対効果の高さにより、馬用飼料市場の成長において最も高いシェアを維持しており、様々な飼料配合における主食原料となっています。同様に、アジア太平洋地域は馬用飼料市場を独占しており、都市化の進展、可処分所得の増加、馬術競技への参加者の増加により、高品質な馬用飼料製品に対する需要が高まっているため、最大の市場シェアを獲得しています。

ダイナミクス

馬術活動への関心の高まり

米国疾病予防管理センター（CDC）によると、米国では年間推定3,000万人が馬に乗っています。乗馬、馬術スポーツ、馬を使ったレクリエーション活動に従事する人が増えるにつれて、それに対応する馬用飼料製品の需要も増加しています。馬の所有者は、彼らの健康、パフォーマンス、および全体的な幸福をサポートするために、彼らの動物に適切な栄養を提供することの重要性を理解しています。

この動向の主な理由の1つは、馬の健康とパフォーマンスのための適切な栄養の重要性に対する馬主や調教師の意識の高まりです。馬は、最適な健康を維持し、筋肉の発達をサポートし、トレーニングや競合時のエネルギーレベルを維持するために、バランスの取れた食事を必要とします。その結果、馬主の間では、馬の特定のニーズに合わせて必要な栄養素を正確に配合した専用飼料を利用する傾向が強まっています。

馬の健康とウェルネス

愛馬の健康への関心の高まりは、馬用飼料市場の成長の大きな原動力となっています。これは、愛馬の健康に対する広範な傾向と、馬が大切なパートナーであるという認識を反映しています。馬の健康と福祉を優先する馬主が増えるにつれて、特定の健康上の懸念や栄養ニーズに対応するよう調整された、高品質で特殊な馬用飼料の需要が高まっています。

2020年7月、マラケシュで飢餓に苦しむ馬車馬を救うため、国際動物団体SPANAはマラケシュで緊急給餌プログラムを開始しました。このような取り組みは、これらの動物のニーズに対応するだけでなく、馬の福祉という広範な問題や、馬の健康と幸福を維持するために適切な栄養が果たす役割にも光を当てた。

原材料価格の変動

穀物、タンパク質、ビタミン、ミネラルなどの原材料は馬用飼料の配合に不可欠な要素であり、その価格の変動は生産コスト、ひいては馬用飼料製品の値ごろ感や入手しやすさに直接的な影響を与えます。

主要原材料の価格が予測不可能に上昇した場合、メーカーはこれらの原材料の調達や購入にかかる費用の増加に直面する可能性があります。こうしたコスト増は、馬用飼料の小売価格の上昇という形で消費者に転嫁されることが多いです。その結果、馬主の飼料購入意欲が低下したり、より低価格の代替品を求めるようになり、需要が減少して市場の成長が鈍化する可能性があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 馬術活動への関心の高まり
    • 馬の健康とウェルネスへの注目
  • 抑制要因
    • 原材料価格の変動
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• パフォーマンス
• シニア/高齢
• プロフェッショナル
• 母馬・子馬
• その他

第8章 栄養タイプ別

• 高繊維
• 低でんぷん
• 高タンパク質
• 高脂肪

第9章 形態別

• ペレット
• キューブ
• パウダー

第10章 成分別

• 穀類
• サプリメント
• ケーキ/ミール
• その他

第11章 流通チャネル別

• オンライン販売
• オフライン小売

第12章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第13章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第14章 企業プロファイル

• Cargill Incorporated
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Baileys Horse Feeds
• Big V Feeds, Inc.
• ADM
• Arvesta
• Hubbard Feeds
• Purina Animal Nutrition LLC
• West Feeds
• Cavalor
• RCL Food

第15章 付録

Overview

Global Horse Feed Market reached US$ 8.23 billion in 2023 and is expected to reach US$ 11.44 billion by 2031, growing with a CAGR of 4.2% during the forecast period 2024-2031.

The increasing awareness among horse owners about the importance of proper nutrition for equine health and performance acts as a key trend for the horse feed market growth. As owners become more educated about the specific dietary needs of horses, they are willing to invest in high-quality feeds that meet those requirements. This heightened awareness has led to a growing demand for specialized feeds tailored to different life stages, activity levels, and health conditions of horses.

In August 2020, Bluegrass Horse Feed developed a new product, Bluegrass Re-Lite, in their Extra Pro Range. For performance horses that require additional digestive support without consuming extra calories, Bluegrass Re-Lite was created. This low-starch, high-fiber cube was created especially for horses that have digestive problems and cereal sensitivity.

Cereals have maintained the highest share in the horse feed market growth due to their nutritional value, versatility, widespread availability, and cost-effectiveness, making them a staple ingredient in various feed formulations. Similarly, Asia-Pacific dominates the horse feed market, capturing the largest market share due to increasing urbanization, rising disposable income, and growing equestrian sports participation, driving demand for high-quality horse feed products.

Dynamics

Rising Interest in Equestrian Activities

According to CDC, the Centers for Disease Control and Prevention, in the US, an estimated 30 million people ride horses annually. As more people engage in horse riding, equestrian sports, and recreational activities involving horses, there is a corresponding increase in the demand for specialized horse feed products. Horse owners understand the importance of providing their animals with proper nutrition to support their health, performance, and overall well-being.

One of the primary reasons for this trend is the growing awareness among horse owners and trainers about the importance of proper nutrition for equine health and performance. Horses require a balanced diet to maintain optimal health, support muscle development, and sustain energy levels during training and competition. As a result, horse owners are increasingly turning to specialized feeds formulated with the precise blend of nutrients required for their horses' specific needs.

Focusing on Horse Health and Wellness

The growing focus on pet horse health has become a significant driver of growth in the horse feed market, reflecting a broader trend towards pet wellness and the recognition of horses as valued companions. As more horse owners prioritize the health and well-being of their animals, there has been an increased demand for high-quality, specialized horse feed products tailored to address specific health concerns and nutritional needs.

In July 2020, to save the starving carriage horses in Marrakech, the international animal organization SPANA launched an emergency feeding program in Marrakech. This type of initiative not only addressed the needs of these animals but also shed light on the broader issue of equine welfare and the role that proper nutrition plays in maintaining the health and well-being of horses.

Fluctuations in Raw Material Prices

Fluctuations in raw material prices present a significant challenge for the horse feed market, acting as a restraint on its growth Raw materials such as grains, proteins, vitamins, and minerals are essential components of horse feed formulations, and any volatility in their prices can have a direct impact on production costs and ultimately on the affordability and availability of horse feed products.

hen the prices of key ingredients rise unpredictably, manufacturers may face higher expenses in sourcing and purchasing these materials. These increased costs are often passed on to consumers in the form of higher retail prices for horse feed products. As a result, horse owners may be less inclined to purchase feed or may seek out lower-cost alternatives, leading to decreased demand and slower market growth.

Segment Analysis

The global horse feed market is segmented based on type, nutrition type, form, ingredients, distribution channel, and region.

Cereals' Nutritional Value and Widespread Availability

Cereals have traditionally held a significant share in the horse feed market, largely due to their nutritional value, versatility, and cost-effectiveness. Cereal grains such as oats, barley, corn, and wheat are rich sources of energy, carbohydrates, protein, and essential nutrients, making them staple ingredients in many horse feed formulations. Oats, in particular, have been a longstanding favorite among horse owners for their digestibility and palatability, making them a popular choice for providing sustained energy and promoting digestive health in horses.

One reason for cereals' dominance in the horse feed market is their widespread availability and relatively low cost compared to other feed ingredients. According to FAO, about 37% of the world's supply of cereals, including milled rice, is utilized for feed. Cereal grains are widely cultivated around the world and are often produced in large quantities, allowing for economies of scale in feed production. This accessibility and affordability make cereals an attractive option for horse owners looking to provide their animals with a balanced and cost-effective diet.

Geographical Penetration

Asia-Pacific's Growing Equine Industry, Coupled with Increasing Awareness About Proper Nutrition for Horses

The Asia-Pacific region holds a significant share in the growth of the horse feed market for several reasons. One of the primary drivers is the burgeoning equine industry across countries like China, Australia, Japan, and India. As economies in this region continue to develop, there's been a noticeable rise in disposable income levels, enabling more people to indulge in equestrian activities such as horse riding, racing, and breeding.

In July 2022, in India, the Turf Authorities of India (TAI) introduced the National Combined Totalizator System. The system will bring Indian horse racing closer to global trends and norms while enhancing openness among all stakeholders (government, clubs, racegoers, etc.). As the racing ecosystem evolves and becomes more professionalized, the demand for developing innovative feed solutions tailored to the needs of Indian racehorses grows.

Moreover, the increasing awareness among horse owners and trainers regarding the importance of proper nutrition for horses drives the demand for specialized feed products. In India, in May 2021, Animal lovers in Pune and Mumbai raised funds to feed starving horses in Matheran as tourism took a hit due to the enforcement of the lockdown. As more individuals become educated about the nutritional requirements of horses at different life stages and activity levels, there's a growing preference for scientifically formulated feeds that address specific dietary needs.

COVID-19 Impact Analysis

The pandemic-induced lockdowns and restrictions disrupted various aspects of the equine industry, including equestrian events, competitions, and recreational activities. As a result, many horse owners faced uncertainties and financial constraints, leading to changes in their purchasing behaviors and preferences for horse feed products which limited the market growth in that period.

However, the pandemic highlighted the importance of animal welfare and nutrition, prompting horse owners to prioritize the health and well-being of their animals. As a result, there was a growing demand for high-quality, nutritionally balanced horse feed products that could support the overall health, performance, and immune function of horses. Manufacturers responded to this trend by introducing new formulations and variants of horse feed designed to meet the specific needs of different breeds, ages, and activity levels.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war had a significant impact on the global horse feed market, disrupting supply chains and causing market uncertainties. Ukraine, in particular, is a major exporter of grains and oilseeds, which are essential ingredients in many types of animal feed, including horse feed. The conflict in the region disrupted agricultural operations, transportation routes, and trade flows, leading to concerns about potential shortages and price volatility in the global feed market.

Furthermore, the geopolitical tensions in the region contributed to fluctuations in commodity prices, including grains and oilseeds. The uncertainty surrounding the conflict led to volatility in agricultural commodity markets, with prices for feed ingredients experiencing sharp fluctuations. These price dynamics have implications for the cost of horse feed production and distribution, potentially leading to higher prices for consumers and reduced profitability for feed manufacturers and suppliers.

By Type

• Performance
• Senior/Old
• Professional
• Mare and Foal
• Others

By Nutrition Type

• High Fiber
• Low Starch
• High Protein
• High Fats

By Form

• Pellets
• Cubes
• Powder

By Ingredients

• Cereals
• Supplements
• Cakes/Meals
• Others

By Distribution Channel

• Online Sales
• Offline Retail

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In February 2023, SPILLERS, known for its excellence in senior horse nutrition, launched SPILLERS Senior Complete Care Mix and SPILLERS Senior Super-Mash, the first senior horse feed line to get independent veterinarian approval.
• In June 2021, Excel Equine Feeds, a Louisville-based premium horse feed manufacturer, announced a new recycling initiative in collaboration with global recycling leader TerraCycle. The initiative will process feed packaging and offer incentives to customers who take part.
• In August 2020, Mary Hartman, an equine specialist from Rochester known for her popular line of nutritional horse biscuits, launched StableFeed, a new specialty feed that imitates a horse's natural diet. StableFeed, made from chia product is a nutritional health supplement for horses.
• In March 2021, Saracen Horse Feeds announced the release of RE-LEVE Cubes, a new feed. The BETA Feed Approval Mark has been given to RE-LEVE-Cubes because they are low in starch, low in sugar, whole grain, and alfalfa-free, making them a good feed for horses and ponies who are susceptible to equine gastric ulcer syndrome.

Competitive Landscape

The major global players in the market include Cargill Incorporated, Baileys Horse Feeds, Big V Feeds, Inc., ADM, Arvesta, Hubbard Feeds, Purina Animal Nutrition LLC, West Feeds, Cavalor, and RCL Food.

Why Purchase the Report?

• To visualize the global horse feed market segmentation based on type, nutrition type, form, ingredient, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of global horse feed market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global horse feed market report would provide approximately 78 tables, 75 figures, and 209 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet By Type
• 3.2.Snippet by Nutrition Type
• 3.3.Snippet by Form
• 3.4.Snippet by Ingredient
• 3.5.Snippet by Distribution Channel
• 3.6.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Interest in Equestrian Activities
    • 4.1.1.2.Focusing on Horse Health and Wellness
  • 4.1.2.Restraints
    • 4.1.2.1.Fluctuations in Raw Material Prices
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Performance*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Senior/Old
• 7.4.Professional
• 7.5.Mare and Foal
• 7.6.Others

8.By Nutrition Type

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 8.1.2.Market Attractiveness Index, By Nutrition Type
• 8.2.High Fiber*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Low Starch
• 8.4.High Protein
• 8.5.High Fats

9.By Form

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.1.2.Market Attractiveness Index, By Form
• 9.2.Pellets*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Cubes
• 9.4.Powder

10.By Ingredient

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.1.2.Market Attractiveness Index, By Ingredient
• 10.2.Cereals*
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Supplements
• 10.4.Cakes/Meals
• 10.5.Others

11.By Distribution Channel

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.1.2.Market Attractiveness Index, By Distribution Channel
• 11.2.Online Sales*
  • 11.2.1.Introduction
  • 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 11.3.Offline Retail

12.By Region

• 12.1.Introduction
  • 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 12.1.2.Market Attractiveness Index, By Region
• 12.2.North America
  • 12.2.1.Introduction
  • 12.2.2.Key Region-Specific Dynamics
  • 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.2.8.1.U.S.
    • 12.2.8.2.Canada
    • 12.2.8.3.Mexico
• 12.3.Europe
  • 12.3.1.Introduction
  • 12.3.2.Key Region-Specific Dynamics
  • 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.3.8.1.Germany
    • 12.3.8.2.UK
    • 12.3.8.3.France
    • 12.3.8.4.Italy
    • 12.3.8.5.Spain
    • 12.3.8.6.Rest of Europe
• 12.4.South America
  • 12.4.1.Introduction
  • 12.4.2.Key Region-Specific Dynamics
  • 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.4.8.1.Brazil
    • 12.4.8.2.Argentina
    • 12.4.8.3.Rest of South America
• 12.5.Asia-Pacific
  • 12.5.1.Introduction
  • 12.5.2.Key Region-Specific Dynamics
  • 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.5.8.1.China
    • 12.5.8.2.India
    • 12.5.8.3.Japan
    • 12.5.8.4.Australia
    • 12.5.8.5.Rest of Asia-Pacific
• 12.6.Middle East and Africa
  • 12.6.1.Introduction
  • 12.6.2.Key Region-Specific Dynamics
  • 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nutrition Type
  • 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13.Competitive Landscape

• 13.1.Competitive Scenario
• 13.2.Market Positioning/Share Analysis
• 13.3.Mergers and Acquisitions Analysis

14.Company Profiles

• 14.1.Cargill Incorporated*
  • 14.1.1.Company Overview
  • 14.1.2.Product Portfolio and Description
  • 14.1.3.Financial Overview
  • 14.1.4.Key Developments
• 14.2.Baileys Horse Feeds
• 14.3.Big V Feeds, Inc.
• 14.4.ADM
• 14.5.Arvesta
• 14.6.Hubbard Feeds
• 14.7.Purina Animal Nutrition LLC
• 14.8.West Feeds
• 14.9.Cavalor
• 14.10.RCL Food

LIST NOT EXHAUSTIVE

15.Appendix

• 15.1.About Us and Services
• 15.2.Contact Us