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市場調査レポート
商品コード
1677177
AI搭載音声合成市場:コンポーネント、音声タイプ、展開モード、用途、エンドユーザー別- 世界予測2025-2030年AI-Powered Speech Synthesis Market by Component, Voice Type, Deployment Mode, Application, End-User - Global Forecast 2025-2030 |
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カスタマイズ可能
適宜更新あり
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AI搭載音声合成市場:コンポーネント、音声タイプ、展開モード、用途、エンドユーザー別- 世界予測2025-2030年 |
出版日: 2025年03月09日
発行: 360iResearch
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
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AI搭載音声合成市場の2024年の市場規模は34億米ドルで、2025年には40億4,000万米ドル、CAGR 20.23%で成長し、2030年には102億7,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 34億米ドル |
推定年 2025 | 40億4,000万米ドル |
予測年 2030 | 102億7,000万米ドル |
CAGR(%) | 20.23% |
AIを活用した音声合成は、実験的技術から多様な業界を変革する力へと急速に移行しています。機械学習とディープ・ニューラル・ネットワークの進歩が加速し続ける中、本物そっくりの自然な音声の合成は、コンテンツの生成、配信、消費の方法を再定義しつつあります。この新世代の音声合成は、コンテンツ作成、アクセシビリティ、顧客エンゲージメントを最適化するだけでなく、人間と機械のコミュニケーションにパラダイムシフトをもたらします。
洗練された音声合成ソリューションの登場により、よりインタラクティブで包括的な環境が実現しました。今日の技術は、感情の抑揚をとらえ、さまざまな言語的文脈に対応する、高品質でニュアンスのある音声出力を生成することができます。この進化は、計算能力の向上、膨大な言語データセット、アルゴリズム開発における画期的な進歩の融合によってもたらされています。
このダイナミックな状況において、連結合成やフォルマント合成といった従来の手法は、ニューラル音声合成(NTTS)やパラメトリック音声合成といった画期的な手法によって徐々に補完されています。これらの高度な機能は、リアルさと柔軟性の向上を実現するだけでなく、顧客サービスの自動化から、ゲームやマルチメディア制作における没入体験の創出まで、幅広いアプリケーションに対応しています。このサマリーでは、業界における変革的なシフト、市場の詳細なセグメンテーション、急速に進化するこの分野で競争力を求める意思決定者や業界リーダーにとって不可欠な戦略的考察について解説します。
市場情勢を再定義する転換期
AIの進歩は音声合成業界に大きな変化をもたらしました。かつてはニッチな分野であった音声合成は、今や技術革新の最前線に位置し、コンテンツ配信や顧客との対話に対するビジネスのアプローチに大きな変化をもたらしています。ニューラル・ネットワークとディープラーニングの最近の動向は、音声品質の劇的な向上を促進し、合成された音声は人間によるものと区別がつかないほどになっています。この品質の飛躍は、イントネーション、アクセント、感情の変化を正確に捉えることができる、ロバストなアルゴリズムモデルに支えられています。
これと並行して、パーソナライゼーションへの要求の高まりは、個々のユーザーの好みに適応するカスタマイズ可能な音声ソリューションを生み出す技術革新へと舵を切りました。このような開発により、ヘルスケア、自動車、教育、エンターテイメントなどの分野で、よりカスタマイズされたコミュニケーション体験が促進されています。特筆すべきは、従来のルールベースの音声システムからAI駆動モデルへの移行により、これらのソリューションのスケーラビリティと効率性が著しく向上したことで、企業はさまざまな環境で迅速に導入できるようになりました。
導入戦略にも変化が起きています。クラウドベースのインフラが登場したことで、オンプレミスのソリューションと比較して、柔軟性、コスト削減、既存のデジタルエコシステムとの統合が強化されました。このような技術的な進歩は、単なる漸進的な改善ではなく、研究開発からエンドユーザーのアプリケーション、サポートに至るまで、音声合成製品のライフサイクルを根本的に見直すものです。音声合成技術がより身近でユーザーフレンドリーなものになるにつれ、その市場浸透はさらに深まり、ビジネスモデルを変革し、新たな収益源と業務効率化の扉を開くものと期待されています。
主要市場セグメンテーションの洞察
音声合成市場は、業界アプリケーションの促進要因と可能性をよりよく理解するために、複数のセグメンテーションレンズを通して分析されます。コンポーネント別に市場をセグメンテーションすると、サービスとソフトウェアが別々に評価される二重構造が明らかになり、これらのソリューションに不可欠な運用サポートと技術的バックボーンが浮き彫りになります。音声タイプに基づく別のセグメンテーションでは、連結合成やフォルマント合成から、最新のニューラル音声合成(NTTS)やパラメトリック合成までが示され、それぞれがカスタマイズ性、リアリズム、効率性の面で明確な利点をもたらしています。
コアテクノロジーだけでなく、クラウドベースのプラットフォームでホストされるソリューションと、オンプレミスで実装されるソリューションの違いを示す展開モードによっても、市場は区分されます。クラウドベースのアプローチはその俊敏性と拡張性が評価され、オンプレミスのオプションは機密性の高いアプリケーションの制御とセキュリティを強化します。さらに、アプリケーション分野に基づくセグメンテーション分析により、アクセシビリティ・ソリューション、支援技術、オーディオブックやポッドキャストの作成、コンテンツ作成とダビング、カスタマーサービスとコールセンター、ゲーム、アニメーション、バーチャルアシスタント、ボイスクローンにおける没入型体験など、さまざまな用途が明らかになりました。最後に、自動車、銀行・金融サービス、教育・eラーニング、政府・防衛、ヘルスケア、IT・通信、メディア・エンターテインメント、小売・eコマースなど、エンドユーザー別に市場を分析します。細分化された各次元は、市場の課題と機会に対処するための微妙な洞察を提供し、戦略的投資と的を絞った製品開拓の指針となります。
The AI-Powered Speech Synthesis Market was valued at USD 3.40 billion in 2024 and is projected to grow to USD 4.04 billion in 2025, with a CAGR of 20.23%, reaching USD 10.27 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 3.40 billion |
Estimated Year [2025] | USD 4.04 billion |
Forecast Year [2030] | USD 10.27 billion |
CAGR (%) | 20.23% |
AI-powered speech synthesis has rapidly transitioned from an experimental technology to a transformative force across diverse industries. As advancements in machine learning and deep neural networks continue to accelerate, the synthesis of lifelike and natural speech is redefining how content is generated, delivered, and consumed. This new generation of speech synthesis not only optimizes content creation, accessibility, and customer engagement but also offers a paradigm shift in human-machine communication.
The emergence of sophisticated text-to-speech solutions has enabled a more interactive and inclusive environment. Today's technology is capable of generating high quality, nuanced speech outputs that capture emotional intonations and accommodate various linguistic contexts. The evolution is driven by the convergence of increased computational power, extensive language datasets, and groundbreaking advancements in algorithm development.
In this dynamic landscape, traditional methods such as concatenative and formant synthesis are progressively supplemented by breakthroughs in neural text-to-speech (NTTS) and parametric speech synthesis. These advanced capabilities not only deliver enhanced realism and flexibility but also cater to a wide range of applications-from customer service automation to creating immersive experiences in gaming and multimedia production. This summary explores the transformative shifts in the industry, the detailed segmentation of the market, and the strategic insights vital for decision-makers and industry leaders seeking a competitive edge in this rapidly evolving field.
Transformative Shifts Redefining the Market Landscape
Advancements in AI have instigated profound changes in the speech synthesis industry. What was once a niche field is now at the forefront of technological innovation, driving significant shifts in how businesses approach content delivery and customer interaction. Recent developments in neural networks and deep learning have catalyzed a dramatic increase in voice quality, making synthesized speech indistinguishable from human delivery. This leap in quality is underpinned by robust algorithm models that can accurately capture intonation, accent, and emotional variation.
In parallel, the increasing demand for personalization has steered innovations to produce customizable voice solutions that adapt to individual user preferences. These developments have fostered a more tailored communication experience across sectors including healthcare, automotive, education, and entertainment. Notably, the transition from traditional rule-based speech systems to AI-driven models has markedly improved the scalability and efficiency of these solutions, thereby enabling organizations to deploy them rapidly in various settings.
There has also been a shift in deployment strategies. The advent of cloud-based infrastructures now offers flexibility, reduced costs, and enhanced integration with existing digital ecosystems compared to on-premise solutions. These technological strides are not just incremental improvements; they represent a fundamental reimagining of the speech synthesis product lifecycle-from research and development to end-user application and support. As the technology becomes more accessible and user-friendly, its market penetration is expected to deepen, transforming business models and opening doors for new revenue streams and operational efficiencies.
Key Market Segmentation Insights
The speech synthesis market is dissected through multiple segmentation lenses to better understand the drivers and potential of industry applications. Segmenting the market based on component reveals a dual structure where services and software are evaluated separately, highlighting the operational support and technical backbone integral to these solutions. Another segmentation based on voice type illustrates the range from concatenative and formant synthesis to modern neural text-to-speech (NTTS) and parametric synthesis, each contributing distinct advantages in terms of customization, realism, and efficiency.
Beyond the core technology, the market is also segmented by deployment mode, which differentiates solutions hosted on cloud-based platforms from those implemented on-premise. The cloud-based approach is appreciated for its agility and scalability, while the on-premise option offers enhanced control and security for sensitive applications. Furthermore, a segmentation analysis based on application areas reveals an array of uses, including accessibility solutions, assistive technologies, audiobook and podcast generation, content creation and dubbing, customer service and call centers, as well as immersive experiences in gaming, animation, virtual assistants, and voice cloning. Lastly, the market is dissected by end-user, spanning industries such as automotive, banking and financial services, education and e-learning, government and defense, healthcare, IT and telecom, media and entertainment, and retail and e-commerce. Each segmentation dimension provides nuanced insights towards addressing market challenges and opportunities, guiding strategic investments and targeted product developments.
Based on Component, market is studied across Services and Software.
Based on Voice Type, market is studied across Concatenative Speech Synthesis, Formant Synthesis, Neural Text-to-Speech (NTTS), and Parametric Speech Synthesis.
Based on Deployment Mode, market is studied across Cloud-Based and On-Premise.
Based on Application, market is studied across Accessibility Solutions, Assistive Technologies, Audiobook & Podcast Generation, Content Creation & Dubbing, Customer Service & Call Centers, Gaming & Animation, Virtual Assistants & Chatbots, and Voice Cloning.
Based on End-User, market is studied across Automotive, BFSI, Education & E-learning, Government & Defense, Healthcare, IT & Telecom, Media & Entertainment, and Retail & E-commerce.
Key Regional Insights Across Major Markets
Regional dynamics play a crucial role in shaping the adoption and evolution of AI-powered speech synthesis technologies. The Americas have emerged as a significant force, driven by robust technological infrastructure and early adoption of innovative digital solutions. In contrast, the combined region of Europe, Middle East, and Africa demonstrates a rich blend of regulatory maturity, diverse linguistic applications, and an increasing investment in R&D, which is accelerating the integration of advanced speech synthesis in both public and private sectors. Meanwhile, the Asia-Pacific region is experiencing rapid market growth, bolstered by high technology adoption rates, a burgeoning digital economy, and strong governmental support for AI innovation.
Each region presents its unique blend of challenges and opportunities. The Americas boast a competitive landscape where innovation is often first-to-market, while the Europe, Middle East, and Africa region offers a stable regulatory environment coupled with diversified market needs. Asia-Pacific stands out for its immense scale and the speed at which digital technologies permeate urban and rural ecosystems alike, creating an environment ripe for strategic partnerships and high-speed innovation. These regional insights offer valuable perspectives for navigating market complexities and harnessing growth opportunities tailored to local demands.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Key Company Perspectives Shaping the Future
Prominent companies in the field are continuously redefining the benchmarks of quality, innovation, and user experience in speech synthesis. Industry leaders such as Acapela Group SA, Acolad Group, and Altered, Inc. have set new standards with their groundbreaking approaches to voice technology. Giants like Amazon Web Services, Inc., Baidu, Inc., and Microsoft Corporation consistently push technological boundaries, while companies such as BeyondWords Inc., CereProc Limited, and Descript, Inc. are renowned for their specialized solutions tailored to niche market needs.
Further adding to this vibrant ecosystem, innovative players like Eleven Labs, Inc., and organizations such as International Business Machines Corporation, iSpeech, Inc., and IZEA Worldwide, Inc. bring deep expertise in AI that is coupled with strong research-oriented backgrounds. Industry specialists from LOVO Inc., MURF Group, Neuphonic, and Nuance Communications, Inc. are driving the evolution of voice synthesis through creative and technical excellence. Additionally, ReadSpeaker AB, Replica Studios Pty Ltd., Sonantic Ltd., and Synthesia Limited continue to expand applications, enabling new experiences in entertainment, accessibility, and speech cloning services. Companies like Verint Systems Inc., VocaliD, Inc., Voxygen S.A., and WellSaid Labs, Inc. further exemplify the diverse and competitive nature of the market, contributing to a landscape where collaboration and competition drive rapid innovation and provide customers with an unprecedented array of choices.
The report delves into recent significant developments in the AI-Powered Speech Synthesis Market, highlighting leading vendors and their innovative profiles. These include Acapela Group SA, Acolad Group, Altered, Inc., Amazon Web Services, Inc., Baidu, Inc., BeyondWords Inc., CereProc Limited, Descript, Inc., Eleven Labs, Inc., International Business Machines Corporation, iSpeech, Inc., IZEA Worldwide, Inc., LOVO Inc., Microsoft Corporation, MURF Group, Neuphonic, Nuance Communications, Inc., ReadSpeaker AB, Replica Studios Pty Ltd., Sonantic Ltd., Synthesia Limited, Verint Systems Inc., VocaliD, Inc., Voxygen S.A., and WellSaid Labs, Inc.. Actionable Recommendations for Industry Leaders
For industry leaders looking to harness the transformative potential of AI-powered speech synthesis, the roadmap is clear. Investing in research and development is paramount. Emphasis should be placed on continuous integration of cutting-edge neural network models and adaptive algorithms that not only refine voice generation but also offer contextual awareness and emotion detection capabilities. Leaders are encouraged to explore hybrid deployment models that leverage both cloud-based agility and on-premise security to meet diverse operational requirements.
It is recommended to form strategic alliances that encompass technological innovation, market visibility, and regulatory compliance. Embracing partnerships with tech innovators, academia, and research institutions will accelerate product development, reduce time-to-market, and provide a broader knowledge base. Leveraging deep segmentation insights, companies should tailor their offerings to meet vertical-specific requirements; be it automotive solutions, finance-centric applications, or specialized health care services. Proactive investment in localized solutions that account for linguistic and cultural diversity can create significant market differentiation.
Furthermore, establishing robust feedback loops with end-users is critical for iterative improvement. Leaders should implement comprehensive training frameworks for their teams to stay abreast of the latest technological advancements and best practices. Finally, a balanced focus on ethical considerations and regulatory frameworks will not only safeguard intellectual property and data privacy but also build lasting trust with users and regulators. A well-rounded strategy that integrates innovation, market-specific customization, and proactive risk management is the key to maintaining a competitive advantage in this rapidly evolving space.
Conclusion: Embracing the Future of Speech Synthesis
The landscape of AI-powered speech synthesis is marked by rapid evolution, technological breakthroughs, and an expansive range of applications that reach across sectors globally. By analyzing market segmentation, regional dynamics, and the strategies of leading companies, it becomes evident that the field is ripe with opportunities for innovation, growth, and enhanced user engagement. The shift from traditional synthesis methods to advanced neural networks represents not merely an upgrade in capability but a complete transformation in how digital voices interact with human users.
Innovation continues to drive the industry forward, ensuring more realistic, engaging, and contextually aware digital experiences. As stakeholders invest in research and development and forge strategic alliances, the broader goal remains to democratize access to state-of-the-art voice synthesis solutions that empower businesses and enrich consumer interactions. The future is one where technology and human factors converge seamlessly, paving the way for a new era of digital communication.