男性用スリープウェア市場：製品タイプ、素材、流通チャネル別-2025-2030年の世界予測

男性用スリープウェア市場は、2023年に262億8,000万米ドルと評価され、2024年には276億5,000万米ドルに達すると予測され、CAGR 5.30％で成長し、2030年には377億4,000万米ドルに達すると予測されています。

男性用スリープウェア市場には、パジャマ、ルームウェア、ローブ、男性専用のナイトシャツなど、睡眠中の快適さとリラクゼーションのためにデザインされた多様な製品が含まれます。都市のライフスタイルが激化し、睡眠の健康の重要性に対する消費者の意識が高まるにつれ、快適で多機能なスリープウェアの必要性が高まっています。さらに、リモートワークや家庭中心のライフスタイルの台頭により、これらの製品の用途が夜間用以外にも広がり、スリープウェアがカジュアルな家着と融合することで、最終用途の範囲が広がっています。市場の洞察によると、成長要因はいくつかあるが、特に可処分所得の増加、衣料品のオンライン小売の増加、持続可能性と快適性の両方を促進するファッション動向の進化が挙げられます。主なビジネスチャンスは、持続可能な素材や、吸湿発散性、体温調節、抗菌性を備えたスマートテキスタイルによって、環境意識の高い消費者をターゲットにすることにあります。さらに、アジア太平洋とラテンアメリカの新興市場は、中産階級の人口増加とeコマース・プラットフォームの拡大を背景に、未開拓の消費者基盤の拡大に適しています。しかし、同市場は、生産コストに影響を与えかねない不安定な原材料価格や、世界の混乱によるサプライチェーン管理の複雑化といった課題に直面しています。さらに、ブランド間の競争が激化しているため、継続的なイノベーションと差別化が必要となっています。企業は、耐久性と着心地を向上させた適応素材の開発に重点を置くとともに、スマートウェアラブルのような技術革新をスリープウェアに統合するためのファッションとテクノロジーのコラボレーションを模索するなど、先端ファブリック技術の研究を優先すべきです。市場の性質はダイナミックで急速に進化しているため、企業は俊敏かつ消費者中心であり続ける必要があり、データ分析を活用して動向を予測し、商品をパーソナライズする必要があります。強力なブランディングと、ライフスタイル・マーケティングを戦略的に重視することも、この競争の激しい分野で独自の市場プレゼンスを確立し、消費者のロイヤリティを獲得するために不可欠です。

市場力学：急速に進化する男性用スリープウェア市場の主要市場インサイトを公開

男性用スリープウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • プレミアム製品やブランド製品に対する需要を伴う可処分所得の増加
  • 睡眠の質とセルフケアの重要性に対する消費者の意識の高まり
• 市場抑制要因
  • 新しいファッション動向による消費者の嗜好の変化
• 市場機会
  • eコマース・プラットフォームの拡大によるアクセスの容易化と選択肢の多様化
  • 男性用スリープウェアにおける柔軟で伸縮性のある素材のイントロダクション
• 市場の課題
  • 繊維産業に伴うサプライチェーンの混乱

ポーターのファイブフォース：男性用スリープウェア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：男性用スリープウェア市場における外部からの影響の把握

外部マクロ環境要因は、男性用スリープウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析男性用スリープウェア市場における競合情勢の把握

男性用スリープウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス男性用スリープウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、男性用スリープウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨男性用スリープウェア市場における成功への道筋を描く

男性用スリープウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 高級品やブランド品の需要による可処分所得の増加
    • 睡眠の質とセルフケアの重要性についての消費者の意識向上
  • 抑制要因
    • 新しいファッション動向による消費者の嗜好の変化
  • 機会
    • より簡単なアクセスと多様な選択肢のためのeコマースプラットフォームの拡大
    • 男性用スリープウェアにおける柔軟・伸縮性素材のイントロダクション
  • 課題
    • 繊維産業に関連するサプライチェーンの混乱
• 市場セグメンテーション分析
  • 製品タイプ：睡眠とリラックスの両方に適した汎用性から、パジャマとラウンジパンツの採用が増加
  • 流通チャネル：利便性とより包括的な製品選択のため、オンラインチャネルが好まれる傾向が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 男性用スリープウェア市場：製品タイプ別

• ボクサーショーツ
• フランネルパンツ
• ナイトウェアサーマル
• パジャマ＆ラウンジパンツ
• スリープローブ
• スリープベスト
• スリープシャツ

第7章 男性用スリープウェア市場：素材別

• 竹
• コットン
• リネン
• ポリエステル
• サテン
• シルク

第8章 男性用スリープウェア市場：流通チャネル別

• オフラインチャンネル
  • ブランド直営店
  • スーパーマーケット/ハイパーマーケット
• オンラインチャンネル

第9章 南北アメリカの男性用スリープウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の男性用スリープウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの男性用スリープウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Centric BrandsがMessi Brandと提携し、独占的な男性用スリープウェアラインを発売
  • カフタン・カンパニーは、スタイルと快適さを重視したトワイライトラウンジウェアコレクションでメンズラウンジウェア市場に参入
• 戦略分析と提言

企業一覧

• Aimer
• American Eagle Outfitters, Inc.
• Brown Living
• Calvin Klein, Inc.
• Contare Pty Ltd.
• David Jones Pty Ltd.
• Dillard's, Inc.
• Dolce & Gabbana
• Eberjey
• Everlane
• Grupo Massimo Dutti, S.A.
• Guccio Gucci S.p.A.
• H&M Group
• Hanesbrands Inc.
• Jockey International, Inc.
• Levi Strauss & Co.
• Muji by Ryohin Keikaku Co., Ltd.
• Nordstrom, Inc.
• Perry Ellis Menswear, LLC
• Ralph Lauren Corporation
• Style Union
• The Gap, Inc.
• Uniqlo India Private Limited
• Zalora Group

LIST OF FIGURES

• FIGURE 1. MEN'S SLEEPWEAR MARKET RESEARCH PROCESS
• FIGURE 2. MEN'S SLEEPWEAR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MEN'S SLEEPWEAR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MEN'S SLEEPWEAR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MEN'S SLEEPWEAR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MEN'S SLEEPWEAR MARKET DYNAMICS
• TABLE 7. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY BOXER SHORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY FLANNEL PANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY NIGHTWEAR THERMALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY PAJAMAS & LOUNGE PANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SLEEP ROBES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SLEEP VESTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SLEEPSHIRTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY BAMBOO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY COTTON, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY LINEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY POLYESTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SATIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY BRAND-OWNED STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MEN'S SLEEPWEAR MARKET SIZE, BY ONLINE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 41. CANADA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. CANADA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 43. CANADA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CANADA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. MEXICO MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 51. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES MEN'S SLEEPWEAR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 56. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. AUSTRALIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. AUSTRALIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 61. AUSTRALIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. AUSTRALIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 63. CHINA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 64. CHINA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 65. CHINA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. CHINA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 67. INDIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 68. INDIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 69. INDIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. INDIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 71. INDONESIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. INDONESIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 73. INDONESIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. INDONESIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 75. JAPAN MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 76. JAPAN MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 77. JAPAN MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. JAPAN MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 79. MALAYSIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 80. MALAYSIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 81. MALAYSIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. MALAYSIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 83. PHILIPPINES MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 84. PHILIPPINES MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 85. PHILIPPINES MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. PHILIPPINES MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 87. SINGAPORE MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SINGAPORE MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 89. SINGAPORE MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SINGAPORE MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH KOREA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH KOREA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH KOREA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SOUTH KOREA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 95. TAIWAN MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 96. TAIWAN MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 97. TAIWAN MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. TAIWAN MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 99. THAILAND MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 100. THAILAND MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 101. THAILAND MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. THAILAND MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 103. VIETNAM MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 104. VIETNAM MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 105. VIETNAM MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. VIETNAM MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 109. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 111. EUROPE, MIDDLE EAST & AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 112. DENMARK MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 113. DENMARK MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 114. DENMARK MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. DENMARK MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 116. EGYPT MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 117. EGYPT MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 118. EGYPT MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. EGYPT MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 120. FINLAND MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. FINLAND MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 122. FINLAND MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. FINLAND MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 124. FRANCE MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 125. FRANCE MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 126. FRANCE MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. FRANCE MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 128. GERMANY MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 129. GERMANY MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 130. GERMANY MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. GERMANY MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 132. ISRAEL MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 133. ISRAEL MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 134. ISRAEL MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. ISRAEL MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 136. ITALY MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 137. ITALY MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 138. ITALY MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. ITALY MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 140. NETHERLANDS MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NETHERLANDS MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 142. NETHERLANDS MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. NETHERLANDS MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 144. NIGERIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 145. NIGERIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 146. NIGERIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. NIGERIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 148. NORWAY MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 149. NORWAY MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 150. NORWAY MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 151. NORWAY MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 152. POLAND MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 153. POLAND MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 154. POLAND MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 155. POLAND MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 156. QATAR MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 157. QATAR MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 158. QATAR MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 159. QATAR MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 160. RUSSIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 161. RUSSIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 162. RUSSIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 163. RUSSIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 164. SAUDI ARABIA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SAUDI ARABIA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 166. SAUDI ARABIA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 167. SAUDI ARABIA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 168. SOUTH AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SOUTH AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 170. SOUTH AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 171. SOUTH AFRICA MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 172. SPAIN MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SPAIN MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 174. SPAIN MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 175. SPAIN MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 176. SWEDEN MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 177. SWEDEN MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 178. SWEDEN MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 179. SWEDEN MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 180. SWITZERLAND MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 181. SWITZERLAND MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 182. SWITZERLAND MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 183. SWITZERLAND MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 184. TURKEY MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 185. TURKEY MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 186. TURKEY MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 187. TURKEY MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 188. UNITED ARAB EMIRATES MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED ARAB EMIRATES MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 190. UNITED ARAB EMIRATES MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 191. UNITED ARAB EMIRATES MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 192. UNITED KINGDOM MEN'S SLEEPWEAR MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 193. UNITED KINGDOM MEN'S SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 194. UNITED KINGDOM MEN'S SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 195. UNITED KINGDOM MEN'S SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, 2018-2030 (USD MILLION)
• TABLE 196. MEN'S SLEEPWEAR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 197. MEN'S SLEEPWEAR MARKET, FPNV POSITIONING MATRIX, 2023

The Men's Sleepwear Market was valued at USD 26.28 billion in 2023, expected to reach USD 27.65 billion in 2024, and is projected to grow at a CAGR of 5.30%, to USD 37.74 billion by 2030.

The men's sleepwear market encompasses a diverse range of products designed for comfort and relaxation during sleep, including pajamas, loungewear, robes, and nightshirts tailored specifically for men. As urban lifestyles intensify and consumer awareness around the importance of sleep health elevates, the necessity for comfortable and multi-functional sleepwear grows. Additionally, the rise of remote working and home-centric lifestyles has increased the application of these products beyond nighttime use, merging sleepwear with casual home attire, thus broadening their end-use scope. Market insights reveal several growth factors, notably the rising disposable incomes, increased online retailing of apparel, and evolving fashion trends promoting both sustainability and comfort. Key opportunities lie in targeting environmentally conscious consumers with sustainable materials and smart textiles that offer moisture-wicking, thermal regulation, and anti-bacterial properties. Furthermore, emerging markets in Asia-Pacific and Latin America represent untapped consumer bases ripe for expansion, given their growing middle-class populations and expanding e-commerce platforms. However, the market faces challenges such as volatile raw material prices, which can impact production costs, and logistical complications in supply chain management due to global disruptions. Additionally, intense competition among brands necessitates continuous innovation and differentiation. Companies should prioritize research in advanced fabric technology, focusing on developing adaptive materials with enhanced durability and comfort, as well as exploring fashion-tech collaborations to integrate tech innovations like smart wearables into sleepwear. The nature of the market is dynamic and rapidly evolving, requiring businesses to remain agile and consumer-centric, leveraging data analytics to predict trends and personalize offerings. Strong branding and a strategic emphasis on lifestyle marketing will also be critical in establishing a distinct market presence and gaining consumer loyalty in this competitive sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Men's Sleepwear Market

The Men's Sleepwear Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising disposable income with demand for premium and branded products
  • Increasing consumer awareness about the importance of sleep quality and self-care
• Market Restraints
  • Changing consumer preferences with new fashion trends
• Market Opportunities
  • Expansion of e-commerce platforms for easier access and a variety of options
  • Introduction of flexible and stretchable materials in men's sleepwear
• Market Challenges
  • Supply chain disruptions associated with the textile industry

Porter's Five Forces: A Strategic Tool for Navigating the Men's Sleepwear Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Men's Sleepwear Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Men's Sleepwear Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Men's Sleepwear Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Men's Sleepwear Market

A detailed market share analysis in the Men's Sleepwear Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Men's Sleepwear Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Men's Sleepwear Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Men's Sleepwear Market

A strategic analysis of the Men's Sleepwear Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Men's Sleepwear Market, highlighting leading vendors and their innovative profiles. These include Aimer, American Eagle Outfitters, Inc., Brown Living, Calvin Klein, Inc., Contare Pty Ltd., David Jones Pty Ltd., Dillard's, Inc., Dolce & Gabbana, Eberjey, Everlane, Grupo Massimo Dutti, S.A., Guccio Gucci S.p.A., H&M Group, Hanesbrands Inc., Jockey International, Inc., Levi Strauss & Co., Muji by Ryohin Keikaku Co., Ltd., Nordstrom, Inc., Perry Ellis Menswear, LLC, Ralph Lauren Corporation, Style Union, The Gap, Inc., Uniqlo India Private Limited, and Zalora Group.

Market Segmentation & Coverage

This research report categorizes the Men's Sleepwear Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Boxer Shorts, Flannel Pants, Nightwear Thermals, Pajamas & Lounge Pants, Sleep Robes, Sleep Vests, and Sleepshirts.
• Based on Material, market is studied across Bamboo, Cotton, Linen, Polyester, Satin, and Silk.
• Based on Distribution Channel, market is studied across Offline Channels and Online Channels. The Offline Channels is further studied across Brand-Owned Stores and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising disposable income with demand for premium and branded products

• 5.1.1.2. Increasing consumer awareness about the importance of sleep quality and self-care

• 5.1.2. Restraints
  • 5.1.2.1. Changing consumer preferences with new fashion trends

• 5.1.3. Opportunities
  • 5.1.3.1. Expansion of e-commerce platforms for easier access and a variety of options

• 5.1.3.2. Introduction of flexible and stretchable materials in men's sleepwear
• 5.1.4. Challenges
  • 5.1.4.1. Supply chain disruptions associated with the textile industry
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Increasing adoption of pajamas & lounge pants for their versatility with suitability for both sleeping and relaxing

• 5.2.2. Distribution Channel: Rising preference for online channels for convenience and a more comprehensive selection of products

• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Men's Sleepwear Market, by Product Type

• 6.1. Introduction
• 6.2. Boxer Shorts
• 6.3. Flannel Pants
• 6.4. Nightwear Thermals
• 6.5. Pajamas & Lounge Pants
• 6.6. Sleep Robes
• 6.7. Sleep Vests
• 6.8. Sleepshirts

7. Men's Sleepwear Market, by Material

• 7.1. Introduction
• 7.2. Bamboo
• 7.3. Cotton
• 7.4. Linen
• 7.5. Polyester
• 7.6. Satin
• 7.7. Silk

8. Men's Sleepwear Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline Channels
  • 8.2.1. Brand-Owned Stores
  • 8.2.2. Supermarkets/Hypermarkets
• 8.3. Online Channels

9. Americas Men's Sleepwear Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Men's Sleepwear Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Men's Sleepwear Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Centric Brands partners with Messi Brand to launch exclusive men's sleepwear line
  • 12.3.2. The Kaftan Company enters men's loungewear market with twilight lounge wear collection, prioritizing style and comfort
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aimer
• 2. American Eagle Outfitters, Inc.
• 3. Brown Living
• 4. Calvin Klein, Inc.
• 5. Contare Pty Ltd.
• 6. David Jones Pty Ltd.
• 7. Dillard's, Inc.
• 8. Dolce & Gabbana
• 9. Eberjey
• 10. Everlane
• 11. Grupo Massimo Dutti, S.A.
• 12. Guccio Gucci S.p.A.
• 13. H&M Group
• 14. Hanesbrands Inc.
• 15. Jockey International, Inc.
• 16. Levi Strauss & Co.
• 17. Muji by Ryohin Keikaku Co., Ltd.
• 18. Nordstrom, Inc.
• 19. Perry Ellis Menswear, LLC
• 20. Ralph Lauren Corporation
• 21. Style Union
• 22. The Gap, Inc.
• 23. Uniqlo India Private Limited
• 24. Zalora Group