アマランサス市場：製品別、販売チャネル別、エンドユーザー別-2025～2030年の世界予測

アマランサス市場は、2023年に102億4,000万米ドルと評価され、2024年には112億1,000万米ドルに達すると予測され、CAGR 9.43％で成長し、2030年には192億6,000万米ドルに達すると予測されています。

豊富な栄養成分を含む穀物と葉の主食であるアマランサスは、健康とウェルネス市場セグメントで大きな注目を集めています。アマランサスの範囲と定義は、穀物としての使用、栄養面での利点、様々な農業条件への適応性をカバーしています。アマランサスの必要性は、主にその高タンパク質含有量、必須アミノ酸、グルテンフリーの性質から生じ、健康志向の消費者や食事制限のある消費者にとって理想的なものとなっています。アマランサスの用途としては、小麦粉、パスタ、シリアル、スナック菓子など様々な食品に使用されており、食品、栄養、化粧品産業まで、最終用途は多岐にわたります。

市場の成長は、健康的な食事に対する消費者の意識の高まり、グルテンフリー製品需要の増加、干ばつなどの逆境に強く気候変動条件下でもサステイナブル作物などの要因に影響されます。これらの要因は、特に北米や欧州のような健康志向の強い食の選択が主流となっている地域に市場拡大の機会をもたらしています。さらに、植物ベースの食生活の動向が進行しており、アマランサスベースの製品の市場が拡大しています。このような機会を捉えるには、アマランサスの健康上の利点と汎用性を強調する製品イノベーションとマーケティング戦略への投資が必要です。

このような機会にもかかわらず、市場は高い生産コスト、特定の地域における限られた消費者の認識、キヌアのような他の穀物との競合といった限界に直面しています。また、アマランサスを効率的に収穫・加工するには特殊な設備が必要であるなど、生産上の課題もハードルとなっています。技術革新と研究の可能性のあるセグメントには、コスト効率のよい生産技術の開発、バイオテクノロジーによる作物収量の向上、より多くの人々を魅了する新しい魅力的な製品配合の開発などがあります。

アマランサスの市場は、健康、持続可能性、食生活の革新に対する世界の関心の高まりに後押しされ、ダイナミックで進化し続けています。市場セグメンテーション企業は、消費者教育、農業プラクティスの調査、製品提供の進歩に注力し、この有望なセグメントを活用して成長を促進する必要があります。

市場力学：急速に進化するアマランサス市場の主要市場洞察を公開

アマランサス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 自然で健康的な食品や化粧品への嗜好の高まり
  • 小売店やオンライン流通チャネルを通じたアマランサス製品の入手可能性の拡大
  • アマランサスの使用と生産を促進する政府のイニシアチブ
• 市場抑制要因
  • 世界のアマランサス製品のリコール問題
• 市場機会
  • 先進的研究開発とアマランサス由来製品の導入
  • 栄養補助食品や運動後の健康飲料の需要の増加
• 市場課題
  • アマランサスの過剰摂取に伴うアレルギー反応と健康への懸念

ポーターのファイブフォース：アマランサス市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：アマランサス市場における外部からの影響の把握

外部マクロ環境要因は、アマランサス市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：アマランサス市場における競合情勢の把握

アマランサス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：アマランサス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アマランサス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：アマランサス市場における成功への道筋を描く

アマランサス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 自然で健康的な食品や化粧品への嗜好の高まり
    • 小売店やオンライン流通チャネルを通じてアマランサス製品をより幅広く入手できるようになった
    • アマランサスの使用と生産を促進する政府の取り組み
  • 抑制要因
    • 世界中でアマランサスベースの製品の有害リコール
  • 機会
    • 先進的研究開発とアマランサス由来の先進的な製品の採用
    • 栄養補助食品や運動後の健康ドリンクの需要増加
  • 課題
    • アマランサスの過剰摂取に伴うアレルギー反応や健康上の懸念
• 市場セグメンテーション分析
  • 製品：植物由来の食生活の利点に関する認識が小麦粉への嗜好を促進
  • 流通チャネル：利便性の高いショッピングを好む傾向が高まり、オンラインストアへの傾向が高まっている
  • エンドユーザー：アマランサスの豊富な栄養と食事内容が、飲食品製品への採用を促進
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 アマランサス市場：製品別

• イントロダクション
• 粉末
• 葉
• オイル
• シード

第7章 アマランサス市場：流通チャネル別

• イントロダクション
• オフラインストア
• オンラインストア

第8章 アマランサス市場：エンドユーザー別

• イントロダクション
• 飲食品
• パーソナルケア＆化粧品
• 医薬品

第9章 南北アメリカのアマランサス市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のアマランサス市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのアマランサス市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Evonikのアマランサスオイルベースのスクアレンフィトスケンは、医薬品用途での臨床と商業利用が可能
  • Seeds of Changeが革新的なスーパー穀物を発売
  • メキシコのブランドSigmaがアマランサスベースのスナックを米国市場に投入
• 戦略分析と提言

企業一覧

• Amaranth Beteiligungs GmbH
• Andersons, Inc.
• Archer Daniels Midland Company
• Ardent Mills
• Arrowhead Mills by Hometown Food Company
• Bob's Red Mill Natural Foods, Inc.
• Cargill, Incorporated
• Conscious Food Pvt Ltd.
• DK MASS s.r.o.
• Eden Brothers
• Eden Seeds
• Erbology Ltd.
• Everwilde Farms, Inc.
• Hudson Valley Seed Company
• Jiwa by Ravikamal Roller Flour Mills Pvt Ltd.
• Kilaru Naturals Private Limited
• Kitazawa Seed Company
• KV Agro Products Pvt. Ltd.
• Medikonda Nutrients
• Nans Products
• Nature Bio-Foods Ltd.
• NOW Health Group, Inc.
• Organic Tattva by Mehrotra Consumer Products Pvt. Ltd.
• Patel Agro Foods Industries
• Pure Indian Foods
• Rapid Overseas
• SHILOH FARMS
• Smart Organic AD
• TBOF Foods Pvt. Ltd.
• Woodland Foods, Ltd.

LIST OF FIGURES

• FIGURE 1. AMARANTH MARKET RESEARCH PROCESS
• FIGURE 2. AMARANTH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AMARANTH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AMARANTH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AMARANTH MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AMARANTH MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AMARANTH MARKET SIZE, BY SALES CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AMARANTH MARKET SIZE, BY SALES CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AMARANTH MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AMARANTH MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES AMARANTH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES AMARANTH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. AMARANTH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. AMARANTH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AMARANTH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AMARANTH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AMARANTH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AMARANTH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AMARANTH MARKET DYNAMICS
• TABLE 7. GLOBAL AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AMARANTH MARKET SIZE, BY AMARANTH FLOUR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AMARANTH MARKET SIZE, BY AMARANTH LEAFS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AMARANTH MARKET SIZE, BY AMARANTH OIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AMARANTH MARKET SIZE, BY AMARANTH SEEDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AMARANTH MARKET SIZE, BY OFFLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AMARANTH MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AMARANTH MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AMARANTH MARKET SIZE, BY PERSONAL CARE & COSMETIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AMARANTH MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS AMARANTH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 29. CANADA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. CANADA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. CANADA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES AMARANTH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC AMARANTH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. CHINA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. CHINA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. CHINA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 49. INDIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. INDIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. INDIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA AMARANTH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 101. ITALY AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. ITALY AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. ITALY AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 113. POLAND AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. POLAND AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. POLAND AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 116. QATAR AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. QATAR AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. QATAR AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM AMARANTH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM AMARANTH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM AMARANTH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 146. AMARANTH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. AMARANTH MARKET, FPNV POSITIONING MATRIX, 2023

The Amaranth Market was valued at USD 10.24 billion in 2023, expected to reach USD 11.21 billion in 2024, and is projected to grow at a CAGR of 9.43%, to USD 19.26 billion by 2030.

Amaranth, a grain and leaf staple with rich nutritional content, is gaining considerable attention in the health and wellness market segment. The scope and definition of amaranth cover its use as a cereal crop, its nutritional benefits, and its adaptability across various agricultural conditions. The necessity for amaranth arises primarily from its high protein content, essential amino acids, and gluten-free nature, making it ideal for health-conscious consumers and those with dietary restrictions. In terms of application, amaranth is used in a variety of foods such as flour, pasta, cereals, and snacks, offering a diverse end-use scope spanning food, nutrition, and even cosmetic industries.

Market growth is influenced by factors such as increasing consumer awareness of healthy eating, rising gluten-free product demand, and the crop's resilience to adversities like drought, making it sustainable under climate change conditions. These factors present opportunities for market expansion, particularly in regions like North America and Europe, where health-driven food choices are predominant. Additionally, the ongoing trend of plant-based diets is expanding the market for amaranth-based products. Recommendations to capture these opportunities involve investing in product innovation and marketing strategies that emphasize amaranth's health benefits and versatility.

Despite these opportunities, the market faces limitations such as high production costs, limited consumer awareness in certain regions, and competition from other grains like quinoa. Production challenges, such as the need for specialized equipment to harvest and process amaranth efficiently, also pose hurdles. Potential areas of innovation and research include developing cost-effective production techniques, enhancing crop yields through biotechnology, and creating new, appealing product formulations to attract a wider audience.

The market for amaranth is dynamic and ever-evolving, driven by an increasing global focus on health, sustainability, and dietary innovation. Firms in the market need to focus on consumer education, research in agricultural practices, and advancements in product offerings to foster growth and capitalize on this promising segment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Amaranth Market

The Amaranth Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising preference for natural and healthy food and cosmetic products
  • Wider availability of amaranth products through retail and online sales channels
  • Government initiative promoting the use and production of amaranth
• Market Restraints
  • Adverse recalls of amaranth-based products worldwide
• Market Opportunities
  • High R&D developments and introduction of advanced amaranth-derived products
  • Increasing demand for nutraceutical and post-workout health drinks
• Market Challenges
  • Allergic reactions and health concerns associated with excessive consumption of amaranth

Porter's Five Forces: A Strategic Tool for Navigating the Amaranth Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Amaranth Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Amaranth Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Amaranth Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Amaranth Market

A detailed market share analysis in the Amaranth Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Amaranth Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Amaranth Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Amaranth Market

A strategic analysis of the Amaranth Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Amaranth Market, highlighting leading vendors and their innovative profiles. These include Amaranth Beteiligungs GmbH, Andersons, Inc., Archer Daniels Midland Company, Ardent Mills, Arrowhead Mills by Hometown Food Company, Bob's Red Mill Natural Foods, Inc., Cargill, Incorporated, Conscious Food Pvt Ltd., DK MASS s.r.o., Eden Brothers, Eden Seeds, Erbology Ltd., Everwilde Farms, Inc., Hudson Valley Seed Company, Jiwa by Ravikamal Roller Flour Mills Pvt Ltd., Kilaru Naturals Private Limited, Kitazawa Seed Company, KV Agro Products Pvt. Ltd., Medikonda Nutrients, Nans Products, Nature Bio-Foods Ltd., NOW Health Group, Inc., Organic Tattva by Mehrotra Consumer Products Pvt. Ltd., Patel Agro Foods Industries, Pure Indian Foods, Rapid Overseas, SHILOH FARMS, Smart Organic AD, TBOF Foods Pvt. Ltd., and Woodland Foods, Ltd..

Market Segmentation & Coverage

This research report categorizes the Amaranth Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Amaranth Flour, Amaranth Leafs, Amaranth Oil, and Amaranth Seeds.
• Based on Sales channel, market is studied across Offline Stores and Online Stores.
• Based on End-User, market is studied across Food & Beverage, Personal Care & Cosmetic, and Pharmaceuticals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising preference for natural and healthy food and cosmetic products
    • 5.1.1.2. Wider availability of amaranth products through retail and online sales channels
    • 5.1.1.3. Government initiative promoting the use and production of amaranth
  • 5.1.2. Restraints
    • 5.1.2.1. Adverse recalls of amaranth-based products worldwide
  • 5.1.3. Opportunities
    • 5.1.3.1. High R&D developments and introduction of advanced amaranth-derived products
    • 5.1.3.2. Increasing demand for nutraceutical and post-workout health drinks
  • 5.1.4. Challenges
    • 5.1.4.1. Allergic reactions and health concerns associated with excessive consumption of amaranth
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour
  • 5.2.2. Sales hannel: Growing preference for convenience shopping driving inclination towards online stores
  • 5.2.3. End-User: Rich nutritional and dietary content of amaranth driving its adoption in food & beverage items
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Amaranth Market, by Product

• 6.1. Introduction
• 6.2. Amaranth Flour
• 6.3. Amaranth Leafs
• 6.4. Amaranth Oil
• 6.5. Amaranth Seeds

7. Amaranth Market, by Sales channel

• 7.1. Introduction
• 7.2. Offline Stores
• 7.3. Online Stores

8. Amaranth Market, by End-User

• 8.1. Introduction
• 8.2. Food & Beverage
• 8.3. Personal Care & Cosmetic
• 8.4. Pharmaceuticals

9. Americas Amaranth Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Amaranth Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Amaranth Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Evonik's Amaranth Oil-Based Squalene Phytosquene is Available for Clinical and Commercial Use in Pharmaceutical Applications
  • 12.3.2. Seeds of Change Launches New Innovative Super Grains
  • 12.3.3. Mexican Brand Sigma Launches Amaranth-Based Snack in the US Market
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amaranth Beteiligungs GmbH
• 2. Andersons, Inc.
• 3. Archer Daniels Midland Company
• 4. Ardent Mills
• 5. Arrowhead Mills by Hometown Food Company
• 6. Bob's Red Mill Natural Foods, Inc.
• 7. Cargill, Incorporated
• 8. Conscious Food Pvt Ltd.
• 9. DK MASS s.r.o.
• 10. Eden Brothers
• 11. Eden Seeds
• 12. Erbology Ltd.
• 13. Everwilde Farms, Inc.
• 14. Hudson Valley Seed Company
• 15. Jiwa by Ravikamal Roller Flour Mills Pvt Ltd.
• 16. Kilaru Naturals Private Limited
• 17. Kitazawa Seed Company
• 18. KV Agro Products Pvt. Ltd.
• 19. Medikonda Nutrients
• 20. Nans Products
• 21. Nature Bio-Foods Ltd.
• 22. NOW Health Group, Inc.
• 23. Organic Tattva by Mehrotra Consumer Products Pvt. Ltd.
• 24. Patel Agro Foods Industries
• 25. Pure Indian Foods
• 26. Rapid Overseas
• 27. SHILOH FARMS
• 28. Smart Organic AD
• 29. TBOF Foods Pvt. Ltd.
• 30. Woodland Foods, Ltd.