家庭紙市場：タイプ別、流通チャネル別-2025-2030年世界予測

家庭紙市場の2023年の市場規模は436億3,000万米ドルで、2024年には454億6,000万米ドルに達すると予測され、CAGR 4.21％で成長し、2030年には582億4,000万米ドルに達すると予測されています。

家庭紙市場には、トイレットペーパー、ペーパータオル、フェイシャルティッシュ、ナプキンなど、一般的に家庭内で衛生的かつ衛生的な目的で使用される様々な製品が含まれます。これらの製品はFMCG（Fast-Moving Consumer Goods）に分類され、毎日の衛生と清潔に欠かせないものであり、安定した需要を牽引しています。家庭紙製品の必要性は、衛生に関する消費者の意識の進化や、再利用可能な布製品から使い捨ての紙製品への移行を促した、都市化とライフスタイルの近代化の進行から生じています。加えて、人口の増加と家計支出の増加は、主に国内消費者、ホスピタリティ、ヘルスケア部門を中心に、その用途をさらに強化しています。市場成長は持続可能性の動向に大きく影響され、環境に優しく生分解性の高い選択肢への移行が重要な成長要因となっています。リサイクル製品や竹をベースとした製品など、製品イノベーションへの注目の高まりは、こうした消費者シフトへの重要な対応であり、持続可能な慣行への投資を厭わない企業に有利な機会を提供するものです。しかし、市場の拡大は、原料コストの変動、厳しい規制要件、紙の生産に関連する環境問題などの課題に直面しています。デジタルパッケージングやスマートパッケージングの使用を含む生産技術の革新は、競争上の優位性を提供し、これらのハードルに効果的に対応することができます。オンライン小売プラットフォームやサブスクリプション型モデルへのシフトも、消費者の嗜好が利便性や費用対効果へと進化する中で、潜在的な成長の道を示しています。企業は、この競争市場で優位に立つために、生分解性素材に焦点を当てた調査に投資し、パーソナライズされたプレミアム商品を提供する道を探ることをお勧めします。このような課題があるにもかかわらず、技術的進歩と消費者インサイトを製品開発と流通戦略にうまく活用する企業は、この進化する市場において大きな展望を見出すことができると思われます。

市場力学：急速に進化する家庭紙市場の主要市場インサイトを公開

家庭紙市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 人々の清潔と衛生に関する意識の高まり
  • 感染性のアレルギーや病気に関する消費者の健康意識の高まり
  • 環境に優しく生分解性の高い製品に対する消費者の志向の高まり家庭紙
• 市場抑制要因
  • 原材料コストの変動
• 市場機会
  • 環境に優しい新しい家庭紙製品を導入するための投資の増加
  • 家庭紙の製造技術の進歩
• 市場の課題
  • 樹木伐採の横行による地球温暖化への懸念

ポーターのファイブフォース：家庭紙市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：家庭紙市場における外部からの影響の把握

外部マクロ環境要因は、家庭紙市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析家庭紙市場における競合情勢の把握

家庭紙市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス家庭紙市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、家庭紙市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨家庭紙市場における成功への道筋を描く

家庭紙市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 人々の清潔さと衛生に関する意識の向上
    • 感染性アレルギーや疾患に関する消費者の健康意識の高まり
    • 環境に優しく生分解性の家庭紙製品に対する消費者の傾向の高まり
  • 抑制要因
    • 原材料費の変動
  • 機会
    • 環境に優しい新製品を導入するための投資を増やす
    • 家庭紙の製造技術の進歩
  • 課題
    • 乱伐による地球温暖化への懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 家庭紙市場：タイプ別

• キッチンロール
• ペーパータオル
• テーブルナプキン

第7章 家庭紙市場：流通チャネル別

• オフライン
• オンライン

第8章 南北アメリカの家庭紙市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の家庭紙市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの家庭紙市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AbitibiBowater, Inc.
• Costco Wholesale Corporation
• Essity AB
• First Quality Tissue LLC
• Georgia-Pacific LLC
• Grigeo AB
• Hengan International Group Company
• Kimberly-Clark Corporation
• Kruger, Inc.
• Seventh Generation, Inc.
• The Procter & Gamble Company
• Unicharm Corporation
• Vibac Group S.p.a
• Wepa Group

LIST OF FIGURES

• FIGURE 1. HOUSEHOLD PAPER MARKET RESEARCH PROCESS
• FIGURE 2. HOUSEHOLD PAPER MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HOUSEHOLD PAPER MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES HOUSEHOLD PAPER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES HOUSEHOLD PAPER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. HOUSEHOLD PAPER MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. HOUSEHOLD PAPER MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HOUSEHOLD PAPER MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HOUSEHOLD PAPER MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HOUSEHOLD PAPER MARKET DYNAMICS
• TABLE 7. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY KITCHEN ROLLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY PAPER TOWELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY TABLE NAPKINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HOUSEHOLD PAPER MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. CANADA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. CANADA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES HOUSEHOLD PAPER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CHINA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CHINA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. INDIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. INDIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ITALY HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ITALY HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. POLAND HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. POLAND HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. QATAR HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. QATAR HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM HOUSEHOLD PAPER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM HOUSEHOLD PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. HOUSEHOLD PAPER MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. HOUSEHOLD PAPER MARKET, FPNV POSITIONING MATRIX, 2023

The Household Paper Market was valued at USD 43.63 billion in 2023, expected to reach USD 45.46 billion in 2024, and is projected to grow at a CAGR of 4.21%, to USD 58.24 billion by 2030.

The household paper market encompasses a range of products such as toilet paper, paper towels, facial tissues, and napkins, typically used for hygienic and sanitary purposes in domestic settings. These products, categorized under Fast-Moving Consumer Goods (FMCG), are vital for daily hygiene and cleanliness, driving consistent demand. The necessity of household paper products arises from evolving consumer awareness regarding hygiene and the ongoing urbanization and modernization of lifestyles, which have prompted a transition from reusable cloth to disposable paper products. Additionally, the rise in population and increased household spending power further bolster their application, primarily dominated by domestic consumers, hospitality, and healthcare sectors. Market growth is significantly influenced by sustainability trends, where the move towards eco-friendly and biodegradable options presents a critical growth factor. The increasing focus on product innovation, such as recycled and bamboo-based products, is a poignant response to these consumer shifts, offering lucrative opportunities for businesses willing to invest in sustainable practices. However, market expansion faces challenges from fluctuating raw material costs, stringent regulatory requirements, and environmental concerns associated with paper production. Innovations in production technologies, including the use of digital and smart packaging, can offer competitive advantages and respond effectively to these hurdles. The shift towards online retail platforms and subscription-based models also presents potential growth avenues, as consumer preferences evolve towards convenience and cost-effectiveness. Businesses are advised to invest in research focused on biodegradable materials and explore avenues for personalized and premium offerings to stay ahead in this competitive market. Despite the inherent challenges, those who successfully leverage technological advancements and consumer insights in product development and distribution strategies may find significant prospects in this evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Household Paper Market

The Household Paper Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness regarding cleanliness and hygiene among people
  • Rising health consciousness among consumers regarding infectious allergies and diseases
  • Growing inclination of consumers towards eco-friendly and biodegradable household paper products
• Market Restraints
  • Fluctuating cost of raw material
• Market Opportunities
  • Increasing investments to introduce new eco-friendly household paper products
  • Advancements in manufacturing technology of household paper
• Market Challenges
  • Concerns associated with global warming owing to the rampant cutting of trees

Porter's Five Forces: A Strategic Tool for Navigating the Household Paper Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Household Paper Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Household Paper Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Household Paper Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Household Paper Market

A detailed market share analysis in the Household Paper Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Household Paper Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Household Paper Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Household Paper Market

A strategic analysis of the Household Paper Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Household Paper Market, highlighting leading vendors and their innovative profiles. These include AbitibiBowater, Inc., Costco Wholesale Corporation, Essity AB, First Quality Tissue LLC, Georgia- Pacific LLC, Grigeo AB, Hengan International Group Company, Kimberly-Clark Corporation, Kruger, Inc., Seventh Generation, Inc., The Procter & Gamble Company, Unicharm Corporation, Vibac Group S.p.a, and Wepa Group.

Market Segmentation & Coverage

This research report categorizes the Household Paper Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Kitchen Rolls, Paper Towels, and Table Napkins.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness regarding cleanliness and hygiene among people
    • 5.1.1.2. Rising health consciousness among consumers regarding infectious allergies and diseases
    • 5.1.1.3. Growing inclination of consumers towards eco-friendly and biodegradable household paper products
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating cost of raw material
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing investments to introduce new eco-friendly household paper products
    • 5.1.3.2. Advancements in manufacturing technology of household paper
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with global warming owing to the rampant cutting of trees
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Household Paper Market, by Type

• 6.1. Introduction
• 6.2. Kitchen Rolls
• 6.3. Paper Towels
• 6.4. Table Napkins

7. Household Paper Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Household Paper Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Household Paper Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Household Paper Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AbitibiBowater, Inc.
• 2. Costco Wholesale Corporation
• 3. Essity AB
• 4. First Quality Tissue LLC
• 5. Georgia- Pacific LLC
• 6. Grigeo AB
• 7. Hengan International Group Company
• 8. Kimberly-Clark Corporation
• 9. Kruger, Inc.
• 10. Seventh Generation, Inc.
• 11. The Procter & Gamble Company
• 12. Unicharm Corporation
• 13. Vibac Group S.p.a
• 14. Wepa Group