デマンドサイドプラットフォーム市場：タイプ、チャネル、アプリケーション別-2025-2030年世界予測

デマンドサイドプラットフォーム市場の2023年の市場規模は231億米ドル、2024年には260億2,000万米ドルに達すると予測され、CAGR 12.90％で成長し、2030年には540億4,000万米ドルに達すると予測されています。

デマンドサイドプラットフォーム（DSP）は、広告主やマーケティング担当者がさまざまなアドエクスチェンジやネットワーク上でリアルタイムにデジタル広告スペースを購入できるようにする自動化されたシステムです。DSPの本質は、購入プロセスを合理化・最適化し、ターゲットを絞ったデータ主導型の広告を提供できる点にあります。DSPは、広告主が単一のインターフェイスで複数のアドエクスチェンジを管理することを可能にし、幅広いオーディエンスにリーチするためのコスト効率と拡張性の高い方法を提供します。DSPは、eコマース、自動車、テクノロジーなど、さまざまな業界にサービスを提供しており、そのエンドユーズ範囲の広さが際立っています。市場成長の原動力となっているのは、プログラマティック広告の採用拡大と、より効率的でターゲットを絞った広告キャンペーンの需要です。データ分析の流入が増加しているため、DSPの機能が強化され、マーケティング担当者に深い洞察力とターゲティングの向上がもたらされています。新たなビジネスチャンスは、広告ターゲティングをさらに精緻化し、ROIを高めるための人工知能と機械学習の統合にあります。また、モバイル広告や動画広告の拡大も大きな成長の道筋を示しています。しかし、市場の成長は、データ・プライバシーに関する懸念、広告詐欺、さまざまなデジタル・チャネルの管理の複雑さなどの制約に直面しています。GDPRやCCPAのような法的規制は、データ利用やターゲティングに制限を設けることで、DSPの運営に影響を与える可能性があります。DSPのイノベーションは、AIを活用した予測分析の推進、透明性のためのブロックチェーンの探求、より洗練された不正防止技術の開発によって促進される可能性があります。ユーザーのプライバシーを保護するソリューションの調査も、この分野に新たな扉を開く可能性があります。市場は依然としてダイナミックであり、急速な技術の進歩に伴い、適応力のある戦略と継続的なイノベーションが必要とされています。企業は、顧客やエンドユーザーとの信頼関係を構築するために、DSPの透明性と説明責任の強化に注力すべきです。AIの進歩を活用し、規制状況を理解し、倫理的な広告慣行を重視することで、企業はDSPの能力を効果的に活用し、この急速に進化する市場で競争上の優位性を確保することができます。

市場力学：急速に進化するデマンドサイドプラットフォーム市場の主要市場インサイトを公開

デマンドサイドプラットフォーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • デジタル広告スペースの売買を目的としたプログラマティック広告の急成長
  • モバイルデバイスの利用増加に伴う需要の高まり
  • eコマースの成長とビジネスのデジタル変革
• 市場抑制要因
  • DSPによるデータプライバシーへの懸念の高まり
• 市場機会
  • DSPへのAIや機械学習技術の導入の増加
  • ダイナミックな広告クリエイティブとパーソナライズされたDSPの高い可能性
• 市場の課題
  • 一貫性のないデータ品質とDSPの標準化された指標の欠如

ポーターのファイブフォース：デマンドサイドプラットフォーム市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デマンドサイドプラットフォーム市場における外部からの影響の把握

外部マクロ環境要因は、デマンドサイドプラットフォーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デマンドサイドプラットフォーム市場における競合情勢の把握

デマンドサイドプラットフォーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデマンドサイドプラットフォーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デマンドサイドプラットフォーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デマンドサイドプラットフォーム市場における成功への道筋を描く

デマンドサイドプラットフォーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • デジタル広告スペースの売買を目的としたプログラマティック広告の急速な成長
    • モバイルデバイスの使用増加による需要の増加
    • 電子商取引の成長と企業のデジタル変革
  • 抑制要因
    • DSPにおけるデータプライバシーへの懸念の高まり
  • 機会
    • DSPへのAIおよび機械学習技術の組み込みの増加
    • ダイナミック広告クリエイティブとパーソナライズされたDSPの高い可能性
  • 課題
    • データ品質の一貫性のなさとDSPの標準化された指標の欠如
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 デマンドサイドプラットフォーム市場：タイプ別

• フルサービスDSP
• セルフサービスDSP

第7章 デマンドサイドプラットフォーム市場：チャネル別

• 画面
• 携帯
• ネイティブ
• ビデオ

第8章 デマンドサイドプラットフォーム市場：用途別

• 自動車
• 金融
• 小売り
• 通信

第9章 南北アメリカのデマンドサイドプラットフォーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のデマンドサイドプラットフォーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのデマンドサイドプラットフォーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adform
• Adkernel
• Adobe Inc.
• Amazon.com, Inc.
• Amobee Inc. by Tremor International Ltd.
• Basis Global Technologies, Inc.
• Bidease Inc.
• Choozle, Inc.
• Criteo
• Demandbase, Inc.
• Eskimi
• Google LLC by Alphabet Inc.
• Gourmet Ads Pty Ltd.
• Illumin by AcuityAds Inc.
• LiveRamp
• MediaMath, Inc.
• Mediasmart Mobile, S.L. by Affle
• Meta Platforms, Inc.
• Microsoft Corporation
• Moloco, Inc.
• Simplifi Holdings, LLC
• SmartyAds Inc.
• StackAdapt Inc.
• The Trade Desk, Inc.
• Viant Technology LLC

LIST OF FIGURES

• FIGURE 1. DEMAND SIDE PLATFORMS MARKET RESEARCH PROCESS
• FIGURE 2. DEMAND SIDE PLATFORMS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DEMAND SIDE PLATFORMS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DEMAND SIDE PLATFORMS MARKET DYNAMICS
• TABLE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FULL-SERVICE DSPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY SELF-SERVE DSPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY DISPLAY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY NATIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY VIDEO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FINANCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TELECOMMUNICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023

The Demand Side Platforms Market was valued at USD 23.10 billion in 2023, expected to reach USD 26.02 billion in 2024, and is projected to grow at a CAGR of 12.90%, to USD 54.04 billion by 2030.

Demand Side Platforms (DSPs) are automated systems that allow advertisers and marketers to purchase digital advertising space in real-time across various ad exchanges and networks. The essential nature of DSPs lies in their ability to streamline and optimize the buying process, offering targeted, data-driven advertising. They enable advertisers to manage multiple ad exchanges through a single interface, providing a cost-efficient and scalable way to reach a broader audience. DSPs serve industries across e-commerce, automotive, technology, and more, underscoring their versatile end-use scope. Market growth is fueled by the increasing adoption of programmatic advertising and the demand for more efficient and targeted ad campaigns. The growing influx of data analytics enhances DSP capabilities, offering marketers deeper insights and improved targeting. Emerging opportunities lie in the integration of artificial intelligence and machine learning to further refine ad targeting and increase ROI. The expansion of mobile and video advertising also presents significant growth avenues. However, market growth faces constraints such as data privacy concerns, ad fraud, and the complexity of managing various digital channels. Legal regulations like GDPR and CCPA could affect DSP operations by placing limitations on data usage and targeting. Innovation in DSPs can thrive by advancing AI-driven predictive analytics, exploring blockchain for transparency, and developing more sophisticated anti-fraud technologies. Research into user privacy-preserving solutions could also open new doors in this space. The market remains dynamic, with rapid technological advancements, necessitating adaptive strategies and continuous innovation. Companies should focus on enhancing the transparency and accountability of DSPs to build trust with clients and end-users. By leveraging advancements in AI, understanding regulatory landscapes, and emphasizing ethical ad practices, businesses can effectively harness DSP capabilities and secure competitive advantages in this fast-evolving market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Demand Side Platforms Market

The Demand Side Platforms Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid growth of programmatic advertising for buying and selling of digital ad space
  • Rising demand owing to increasing usage of mobile devices
  • Growth of eCommerce and the digital transformation of businesses
• Market Restraints
  • Growing concerns over data privacy with DSPs
• Market Opportunities
  • Increasing incorporation of AI and machine learning technologies into DSPs
  • High potential of dynamic ad creative and personalized DSPs
• Market Challenges
  • Inconsistent data quality and the lack of standardized metrics of DSPs

Porter's Five Forces: A Strategic Tool for Navigating the Demand Side Platforms Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Demand Side Platforms Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Demand Side Platforms Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Demand Side Platforms Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Demand Side Platforms Market

A detailed market share analysis in the Demand Side Platforms Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Demand Side Platforms Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Demand Side Platforms Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Demand Side Platforms Market

A strategic analysis of the Demand Side Platforms Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Demand Side Platforms Market, highlighting leading vendors and their innovative profiles. These include Adform, Adkernel, Adobe Inc., Amazon.com, Inc., Amobee Inc. by Tremor International Ltd., Basis Global Technologies, Inc., Bidease Inc., Choozle, Inc., Criteo, Demandbase, Inc., Eskimi, Google LLC by Alphabet Inc., Gourmet Ads Pty Ltd., Illumin by AcuityAds Inc., LiveRamp, MediaMath, Inc., Mediasmart Mobile, S.L. by Affle, Meta Platforms, Inc., Microsoft Corporation, Moloco, Inc., Simplifi Holdings, LLC, SmartyAds Inc., StackAdapt Inc., The Trade Desk, Inc., and Viant Technology LLC.

Market Segmentation & Coverage

This research report categorizes the Demand Side Platforms Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Full-service DSPs and Self-serve DSPs.
• Based on Channel, market is studied across Display, Mobile, Native, and Video.
• Based on Application, market is studied across Automotive, Financial, Retail, and Telecommunications.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid growth of programmatic advertising for buying and selling of digital ad space
    • 5.1.1.2. Rising demand owing to increasing usage of mobile devices
    • 5.1.1.3. Growth of eCommerce and the digital transformation of businesses
  • 5.1.2. Restraints
    • 5.1.2.1. Growing concerns over data privacy with DSPs
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing incorporation of AI and machine learning technologies into DSPs
    • 5.1.3.2. High potential of dynamic ad creative and personalized DSPs
  • 5.1.4. Challenges
    • 5.1.4.1. Inconsistent data quality and the lack of standardized metrics of DSPs
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Demand Side Platforms Market, by Type

• 6.1. Introduction
• 6.2. Full-service DSPs
• 6.3. Self-serve DSPs

7. Demand Side Platforms Market, by Channel

• 7.1. Introduction
• 7.2. Display
• 7.3. Mobile
• 7.4. Native
• 7.5. Video

8. Demand Side Platforms Market, by Application

• 8.1. Introduction
• 8.2. Automotive
• 8.3. Financial
• 8.4. Retail
• 8.5. Telecommunications

9. Americas Demand Side Platforms Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Demand Side Platforms Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Demand Side Platforms Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adform
• 2. Adkernel
• 3. Adobe Inc.
• 4. Amazon.com, Inc.
• 5. Amobee Inc. by Tremor International Ltd.
• 6. Basis Global Technologies, Inc.
• 7. Bidease Inc.
• 8. Choozle, Inc.
• 9. Criteo
• 10. Demandbase, Inc.
• 11. Eskimi
• 12. Google LLC by Alphabet Inc.
• 13. Gourmet Ads Pty Ltd.
• 14. Illumin by AcuityAds Inc.
• 15. LiveRamp
• 16. MediaMath, Inc.
• 17. Mediasmart Mobile, S.L. by Affle
• 18. Meta Platforms, Inc.
• 19. Microsoft Corporation
• 20. Moloco, Inc.
• 21. Simplifi Holdings, LLC
• 22. SmartyAds Inc.
• 23. StackAdapt Inc.
• 24. The Trade Desk, Inc.
• 25. Viant Technology LLC