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市場調査レポート
商品コード
1756592

プログラマティック広告向けデマンドサイドプラットフォーム（DSP）の世界市場 2025-2029

Global Demand Side Platforms (DSP) for Programmatic Advertising Market 2025-2029

出版日
発行
TechNavio
ページ情報
英文 210 Pages
納期
即納可能 即納可能とは
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.58円
プログラマティック広告向けデマンドサイドプラットフォーム（DSP）の世界市場 2025-2029
出版日: 2025年06月18日
発行: TechNavio
ページ情報: 英文 210 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

プログラマティック広告向けデマンドサイドプラットフォーム（DSP）市場は2024-2029年に4億7,140万米ドル、予測期間中のCAGRは8.9%で成長すると予測されます。

当レポートでは、プログラマティック広告向けデマンドサイドプラットフォーム（DSP）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場を牽引しているのは、デジタルプラットフォームの利用拡大とターゲットオーディエンスの増加、プログラマティック広告のデマンドサイドプラットフォームの購入意欲の高まり、デジタル広告の高い普及率などです。

市場範囲
基準年 2025
終了年 2029
予測期間 2025-2029
成長モメンタム 加速
前年比 8%
CAGR 8.9%
増分額 4億7,140万米ドル

本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。レポートには、主要企業の分析に加え、包括的な市場規模データ、地域別分析によるセグメント、ベンダー情勢が含まれています。レポートには過去データと予測データがあります。

本調査では、今後数年間のプログラマティック広告向けデマンドサイドプラットフォーム（DSP）市場の成長を促進する主な要因の1つとして、広告分野における拡張現実（AR）技術の高い浸透を挙げています。また、プログラマティック広告向けデマンドサイドプラットフォーム（DSP）に関連する新技術の開発や、その他の広告手法の統合も、市場の大きな需要につながるでしょう。

目次

第1章 エグゼクティブサマリー

  • 市場概要

第2章 Technavio分析

  • 価格・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
  • インプットの重要性と差別化の要因
  • 混乱の要因
  • 促進要因と課題の影響

第3章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • バリューチェーン分析

第4章 市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模 2024
  • 市場の見通し 2024-2029

第5章 市場規模実績

  • プログラマティック広告向けデマンドサイドプラットフォーム（DSP）の世界市場 2019-2023
  • 展開セグメント分析 2019-2023
  • タイプセグメント分析 2019-2023
  • チャネルセグメント分析 2019-2023
  • 地域別セグメント分析 2019-2023
  • 国別セグメント分析 2019-2023

第6章 定性分析

  • AIの影響：プログラマティック広告向けデマンドサイドプラットフォーム（DSP）の世界市場

第7章 ファイブフォース分析

  • ファイブフォースの要約
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争の脅威
  • 市況

第8章 市場セグメンテーション：展開別

  • 市場セグメント
  • 比較：展開別
  • クラウド：市場規模と予測 2024-2029
  • オンプレミス：市場規模と予測 2024-2029
  • 市場機会：展開別

第9章 市場セグメンテーション：タイプ別

  • 市場セグメント
  • 比較：タイプ別
  • リアルタイム入札（RTB）DSP：市場規模と予測 2024-2029
  • プログラマティックプレミアムバイイング（PPB）DSP：市場規模と予測 2024-2029
  • 市場機会：タイプ別

第10章 市場セグメンテーション：チャネル別

  • 市場セグメント
  • 比較：チャネル別
  • ディスプレイ広告：市場規模と予測 2024-2029
  • モバイル広告：市場規模と予測 2024-2029
  • ビデオ広告：市場規模と予測 2024-2029
  • ソーシャルメディア広告：市場規模と予測 2024-2029
  • その他：市場規模と予測 2024-2029
  • 市場機会：チャネル別

第11章 顧客情勢

  • 顧客情勢の概要

第12章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較
  • 北米：市場規模と予測 2024-2029
  • 欧州：市場規模と予測 2024-2029
  • アジア太平洋：市場規模と予測 2024-2029
  • 南米：市場規模と予測 2024-2029
  • 中東・アフリカ：市場規模と予測 2024-2029
  • 米国：市場規模と予測 2024-2029
  • 英国：市場規模と予測 2024-2029
  • 中国：市場規模と予測 2024-2029
  • ドイツ：市場規模と予測 2024-2029
  • 日本：市場規模と予測 2024-2029
  • カナダ：市場規模と予測 2024-2029
  • フランス：市場規模と予測 2024-2029
  • インド：市場規模と予測 2024-2029
  • イタリア：市場規模と予測 2024-2029
  • スペイン：市場規模と予測 2024-2029
  • 市場機会：地域情勢別

第13章 促進要因・課題・機会・抑制要因

  • 市場促進要因
  • 市場の課題
  • 促進要因と課題の影響
  • 市場の機会・抑制要因

第14章 競合情勢

  • 概要
  • 競合情勢
  • 混乱の状況
  • 業界のリスク

第15章 競合分析

  • 企業プロファイル
  • 企業ランキング指数
  • 企業の市場ポジショニング
  • Adform
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Amobee Inc.
  • AudienceScience
  • Choozle Inc.
  • Criteo SA
  • Gourmet Ads Pty Ltd. Co.
  • InMobi Pte. Ltd.
  • LiveRamp Holdings Inc.
  • Meta Platforms Inc.
  • Roku Inc.
  • The Trade Desk Inc.
  • Yahoo B2B

第16章 付録

図表

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Type
  • Exhibits7: Executive Summary - Chart on Market Segmentation by Channel
  • Exhibits8: Executive Summary - Chart on Incremental Growth
  • Exhibits9: Executive Summary - Data Table on Incremental Growth
  • Exhibits10: Executive Summary - Chart on Company Market Positioning
  • Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits12: Overview on criticality of inputs and factors of differentiation
  • Exhibits13: Overview on factors of disruption
  • Exhibits14: Impact of drivers and challenges in 2024 and 2029
  • Exhibits15: Parent Market
  • Exhibits16: Data Table on - Parent Market
  • Exhibits17: Market characteristics analysis
  • Exhibits18: Value chain analysis
  • Exhibits19: Offerings of companies included in the market definition
  • Exhibits20: Market segments
  • Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits25: Historic Market Size - Data Table on Global Demand Side Platforms (DSP) For Programmatic Advertising Market 2019 - 2023 ($ million)
  • Exhibits26: Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
  • Exhibits27: Historic Market Size - Type Segment 2019 - 2023 ($ million)
  • Exhibits28: Historic Market Size - Channel Segment 2019 - 2023 ($ million)
  • Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ million)
  • Exhibits31: Five forces analysis - Comparison between 2024 and 2029
  • Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
  • Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
  • Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
  • Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
  • Exhibits37: Chart on Market condition - Five forces 2024 and 2029
  • Exhibits38: Chart on Deployment - Market share 2024-2029 (%)
  • Exhibits39: Data Table on Deployment - Market share 2024-2029 (%)
  • Exhibits40: Chart on Comparison by Deployment
  • Exhibits41: Data Table on Comparison by Deployment
  • Exhibits42: Chart on Cloud - Market size and forecast 2024-2029 ($ million)
  • Exhibits43: Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
  • Exhibits44: Chart on Cloud - Year-over-year growth 2024-2029 (%)
  • Exhibits45: Data Table on Cloud - Year-over-year growth 2024-2029 (%)
  • Exhibits46: Chart on On-premises - Market size and forecast 2024-2029 ($ million)
  • Exhibits47: Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
  • Exhibits48: Chart on On-premises - Year-over-year growth 2024-2029 (%)
  • Exhibits49: Data Table on On-premises - Year-over-year growth 2024-2029 (%)
  • Exhibits50: Market opportunity by Deployment ($ million)
  • Exhibits51: Data Table on Market opportunity by Deployment ($ million)
  • Exhibits52: Chart on Type - Market share 2024-2029 (%)
  • Exhibits53: Data Table on Type - Market share 2024-2029 (%)
  • Exhibits54: Chart on Comparison by Type
  • Exhibits55: Data Table on Comparison by Type
  • Exhibits56: Chart on Real-time bidding (RTB) DSPs - Market size and forecast 2024-2029 ($ million)
  • Exhibits57: Data Table on Real-time bidding (RTB) DSPs - Market size and forecast 2024-2029 ($ million)
  • Exhibits58: Chart on Real-time bidding (RTB) DSPs - Year-over-year growth 2024-2029 (%)
  • Exhibits59: Data Table on Real-time bidding (RTB) DSPs - Year-over-year growth 2024-2029 (%)
  • Exhibits60: Chart on Programmatic premium buying (PPB) DSPs - Market size and forecast 2024-2029 ($ million)
  • Exhibits61: Data Table on Programmatic premium buying (PPB) DSPs - Market size and forecast 2024-2029 ($ million)
  • Exhibits62: Chart on Programmatic premium buying (PPB) DSPs - Year-over-year growth 2024-2029 (%)
  • Exhibits63: Data Table on Programmatic premium buying (PPB) DSPs - Year-over-year growth 2024-2029 (%)
  • Exhibits64: Market opportunity by Type ($ million)
  • Exhibits65: Data Table on Market opportunity by Type ($ million)
  • Exhibits66: Chart on Channel - Market share 2024-2029 (%)
  • Exhibits67: Data Table on Channel - Market share 2024-2029 (%)
  • Exhibits68: Chart on Comparison by Channel
  • Exhibits69: Data Table on Comparison by Channel
  • Exhibits70: Chart on Display advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits71: Data Table on Display advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits72: Chart on Display advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits73: Data Table on Display advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits74: Chart on Mobile advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits75: Data Table on Mobile advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits76: Chart on Mobile advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits77: Data Table on Mobile advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits78: Chart on Video advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits79: Data Table on Video advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits80: Chart on Video advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits81: Data Table on Video advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits82: Chart on Social media advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits83: Data Table on Social media advertising - Market size and forecast 2024-2029 ($ million)
  • Exhibits84: Chart on Social media advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits85: Data Table on Social media advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits86: Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Exhibits87: Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Exhibits88: Chart on Others - Year-over-year growth 2024-2029 (%)
  • Exhibits89: Data Table on Others - Year-over-year growth 2024-2029 (%)
  • Exhibits90: Market opportunity by Channel ($ million)
  • Exhibits91: Data Table on Market opportunity by Channel ($ million)
  • Exhibits92: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits93: Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits94: Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits95: Chart on Geographic comparison
  • Exhibits96: Data Table on Geographic comparison
  • Exhibits97: Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits98: Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits99: Chart on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits100: Data Table on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits101: Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits102: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits103: Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits104: Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits105: Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits106: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits107: Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits108: Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits109: Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits110: Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits111: Chart on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits112: Data Table on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits113: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits114: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits115: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits116: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits117: Chart on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits118: Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits119: Chart on US - Year-over-year growth 2024-2029 (%)
  • Exhibits120: Data Table on US - Year-over-year growth 2024-2029 (%)
  • Exhibits121: Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits122: Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits123: Chart on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits124: Data Table on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits125: Chart on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits126: Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits127: Chart on China - Year-over-year growth 2024-2029 (%)
  • Exhibits128: Data Table on China - Year-over-year growth 2024-2029 (%)
  • Exhibits129: Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits130: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits131: Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits132: Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits133: Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits134: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits135: Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits136: Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits137: Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits138: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits139: Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits140: Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits141: Chart on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits142: Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits143: Chart on France - Year-over-year growth 2024-2029 (%)
  • Exhibits144: Data Table on France - Year-over-year growth 2024-2029 (%)
  • Exhibits145: Chart on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits146: Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits147: Chart on India - Year-over-year growth 2024-2029 (%)
  • Exhibits148: Data Table on India - Year-over-year growth 2024-2029 (%)
  • Exhibits149: Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits150: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits151: Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits152: Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits153: Chart on Spain - Market size and forecast 2024-2029 ($ million)
  • Exhibits154: Data Table on Spain - Market size and forecast 2024-2029 ($ million)
  • Exhibits155: Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Exhibits156: Data Table on Spain - Year-over-year growth 2024-2029 (%)
  • Exhibits157: Market opportunity By Geographical Landscape ($ million)
  • Exhibits158: Data Tables on Market opportunity By Geographical Landscape ($ million)
  • Exhibits159: Impact of drivers and challenges in 2024 and 2029
  • Exhibits160: Overview on criticality of inputs and factors of differentiation
  • Exhibits161: Overview on factors of disruption
  • Exhibits162: Impact of key risks on business
  • Exhibits163: Companies covered
  • Exhibits164: Company ranking index
  • Exhibits165: Matrix on companies position and classification
  • Exhibits166: Adform - Overview
  • Exhibits167: Adform - Product / Service
  • Exhibits168: Adform - Key offerings
  • Exhibits169: SWOT
  • Exhibits170: Adobe Inc. - Overview
  • Exhibits171: Adobe Inc. - Business segments
  • Exhibits172: Adobe Inc. - Key news
  • Exhibits173: Adobe Inc. - Key offerings
  • Exhibits174: Adobe Inc. - Segment focus
  • Exhibits175: SWOT
  • Exhibits176: Alphabet Inc. - Overview
  • Exhibits177: Alphabet Inc. - Business segments
  • Exhibits178: Alphabet Inc. - Key offerings
  • Exhibits179: Alphabet Inc. - Segment focus
  • Exhibits180: SWOT
  • Exhibits181: Amazon.com Inc. - Overview
  • Exhibits182: Amazon.com Inc. - Business segments
  • Exhibits183: Amazon.com Inc. - Key news
  • Exhibits184: Amazon.com Inc. - Key offerings
  • Exhibits185: Amazon.com Inc. - Segment focus
  • Exhibits186: SWOT
  • Exhibits187: Amobee Inc. - Overview
  • Exhibits188: Amobee Inc. - Product / Service
  • Exhibits189: Amobee Inc. - Key offerings
  • Exhibits190: SWOT
  • Exhibits191: AudienceScience - Overview
  • Exhibits192: AudienceScience - Product / Service
  • Exhibits193: AudienceScience - Key offerings
  • Exhibits194: SWOT
  • Exhibits195: Choozle Inc. - Overview
  • Exhibits196: Choozle Inc. - Product / Service
  • Exhibits197: Choozle Inc. - Key offerings
  • Exhibits198: SWOT
  • Exhibits199: Criteo SA - Overview
  • Exhibits200: Criteo SA - Product / Service
  • Exhibits201: Criteo SA - Key offerings
  • Exhibits202: SWOT
  • Exhibits203: Gourmet Ads Pty Ltd. Co. - Overview
  • Exhibits204: Gourmet Ads Pty Ltd. Co. - Product / Service
  • Exhibits205: Gourmet Ads Pty Ltd. Co. - Key offerings
  • Exhibits206: SWOT
  • Exhibits207: InMobi Pte. Ltd. - Overview
  • Exhibits208: InMobi Pte. Ltd. - Product / Service
  • Exhibits209: InMobi Pte. Ltd. - Key offerings
  • Exhibits210: SWOT
  • Exhibits211: LiveRamp Holdings Inc. - Overview
  • Exhibits212: LiveRamp Holdings Inc. - Product / Service
  • Exhibits213: LiveRamp Holdings Inc. - Key offerings
  • Exhibits214: SWOT
  • Exhibits215: Meta Platforms Inc. - Overview
  • Exhibits216: Meta Platforms Inc. - Business segments
  • Exhibits217: Meta Platforms Inc. - Key news
  • Exhibits218: Meta Platforms Inc. - Key offerings
  • Exhibits219: Meta Platforms Inc. - Segment focus
  • Exhibits220: SWOT
  • Exhibits221: Roku Inc. - Overview
  • Exhibits222: Roku Inc. - Business segments
  • Exhibits223: Roku Inc. - Key offerings
  • Exhibits224: Roku Inc. - Segment focus
  • Exhibits225: SWOT
  • Exhibits226: The Trade Desk Inc. - Overview
  • Exhibits227: The Trade Desk Inc. - Product / Service
  • Exhibits228: The Trade Desk Inc. - Key offerings
  • Exhibits229: SWOT
  • Exhibits230: Yahoo B2B - Overview
  • Exhibits231: Yahoo B2B - Product / Service
  • Exhibits232: Yahoo B2B - Key offerings
  • Exhibits233: SWOT
  • Exhibits234: Inclusions checklist
  • Exhibits235: Exclusions checklist
  • Exhibits236: Currency conversion rates for US$
  • Exhibits237: Research methodology
  • Exhibits238: Information sources
  • Exhibits239: Data validation
  • Exhibits240: Validation techniques employed for market sizing
  • Exhibits241: Data synthesis
  • Exhibits242: 360 degree market analysis
  • Exhibits243: List of abbreviations
目次
Product Code: IRTNTR74606

The demand side platforms (DSP) for programmatic advertising market is forecasted to grow by USD 471.4 mn during 2024-2029, accelerating at a CAGR of 8.9% during the forecast period. The report on the demand side platforms (DSP) for programmatic advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of digital platforms and growing number of target audiences, increasing customer willingness to purchase demand-side platforms for programmatic advertising, and high penetration of digital advertising.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20258%
CAGR8.9%
Incremental Value$471.4 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's demand side platforms (DSP) for programmatic advertising market is segmented as below:

By Deployment

    • Cloud
    • On-premises

By Type

    • Real-time bidding (RTB) DSPs
    • Programmatic premium buying (PPB) DSPs

By Channel

    • Display advertising
    • Mobile advertising
    • Video advertising
    • Social media advertising
    • Others

By Geographical Landscape

    • North America
    • Europe
    • APAC
    • South America
    • Middle East and Africa

This study identifies the high penetration of augmented reality (AR) technology in advertising sector as one of the prime reasons driving the demand side platforms (DSP) for programmatic advertising market growth during the next few years. Also, development of new technology associated with demand side platforms (DSP) for programmatic advertising and integration of other ways of advertising will lead to sizable demand in the market.

The report on the demand side platforms (DSP) for programmatic advertising market covers the following areas:

    • Demand Side Platforms (DSP) For Programmatic Advertising Market sizing
    • Demand Side Platforms (DSP) For Programmatic Advertising Market forecast
    • Demand Side Platforms (DSP) For Programmatic Advertising Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading demand side platforms (DSP) for programmatic advertising market vendors that include Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., LiveRamp Holdings Inc., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, StackAdapt Inc., The Trade Desk Inc., and Yahoo B2B. Also, the demand side platforms (DSP) for programmatic advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by Channel
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ million)
    • Data Table on Global - Market size and forecast 2024-2029 ($ million)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market 2019 - 2023
    • Historic Market Size - Data Table on Global Demand Side Platforms (DSP) For Programmatic Advertising Market 2019 - 2023 ($ million)
  • 5.2 Deployment segment analysis 2019 - 2023
    • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
  • 5.3 Type segment analysis 2019 - 2023
    • Historic Market Size - Type Segment 2019 - 2023 ($ million)
  • 5.4 Channel segment analysis 2019 - 2023
    • Historic Market Size - Channel Segment 2019 - 2023 ($ million)
  • 5.5 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.6 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

  • 6.1 The AI impact on global demand side platforms (DSP) for programmatic advertising market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

  • 8.1 Market segments
    • Chart on Deployment - Market share 2024-2029 (%)
    • Data Table on Deployment - Market share 2024-2029 (%)
  • 8.2 Comparison by Deployment
    • Chart on Comparison by Deployment
    • Data Table on Comparison by Deployment
  • 8.3 Cloud - Market size and forecast 2024-2029
    • Chart on Cloud - Market size and forecast 2024-2029 ($ million)
    • Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
    • Chart on Cloud - Year-over-year growth 2024-2029 (%)
    • Data Table on Cloud - Year-over-year growth 2024-2029 (%)
  • 8.4 On-premises - Market size and forecast 2024-2029
    • Chart on On-premises - Market size and forecast 2024-2029 ($ million)
    • Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
    • Chart on On-premises - Year-over-year growth 2024-2029 (%)
    • Data Table on On-premises - Year-over-year growth 2024-2029 (%)
  • 8.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)
    • Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Type

  • 9.1 Market segments
    • Chart on Type - Market share 2024-2029 (%)
    • Data Table on Type - Market share 2024-2029 (%)
  • 9.2 Comparison by Type
    • Chart on Comparison by Type
    • Data Table on Comparison by Type
  • 9.3 Real-time bidding (RTB) DSPs - Market size and forecast 2024-2029
    • Chart on Real-time bidding (RTB) DSPs - Market size and forecast 2024-2029 ($ million)
    • Data Table on Real-time bidding (RTB) DSPs - Market size and forecast 2024-2029 ($ million)
    • Chart on Real-time bidding (RTB) DSPs - Year-over-year growth 2024-2029 (%)
    • Data Table on Real-time bidding (RTB) DSPs - Year-over-year growth 2024-2029 (%)
  • 9.4 Programmatic premium buying (PPB) DSPs - Market size and forecast 2024-2029
    • Chart on Programmatic premium buying (PPB) DSPs - Market size and forecast 2024-2029 ($ million)
    • Data Table on Programmatic premium buying (PPB) DSPs - Market size and forecast 2024-2029 ($ million)
    • Chart on Programmatic premium buying (PPB) DSPs - Year-over-year growth 2024-2029 (%)
    • Data Table on Programmatic premium buying (PPB) DSPs - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Type
    • Market opportunity by Type ($ million)
    • Data Table on Market opportunity by Type ($ million)

10 Market Segmentation by Channel

  • 10.1 Market segments
    • Chart on Channel - Market share 2024-2029 (%)
    • Data Table on Channel - Market share 2024-2029 (%)
  • 10.2 Comparison by Channel
    • Chart on Comparison by Channel
    • Data Table on Comparison by Channel
  • 10.3 Display advertising - Market size and forecast 2024-2029
    • Chart on Display advertising - Market size and forecast 2024-2029 ($ million)
    • Data Table on Display advertising - Market size and forecast 2024-2029 ($ million)
    • Chart on Display advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Display advertising - Year-over-year growth 2024-2029 (%)
  • 10.4 Mobile advertising - Market size and forecast 2024-2029
    • Chart on Mobile advertising - Market size and forecast 2024-2029 ($ million)
    • Data Table on Mobile advertising - Market size and forecast 2024-2029 ($ million)
    • Chart on Mobile advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Mobile advertising - Year-over-year growth 2024-2029 (%)
  • 10.5 Video advertising - Market size and forecast 2024-2029
    • Chart on Video advertising - Market size and forecast 2024-2029 ($ million)
    • Data Table on Video advertising - Market size and forecast 2024-2029 ($ million)
    • Chart on Video advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Video advertising - Year-over-year growth 2024-2029 (%)
  • 10.6 Social media advertising - Market size and forecast 2024-2029
    • Chart on Social media advertising - Market size and forecast 2024-2029 ($ million)
    • Data Table on Social media advertising - Market size and forecast 2024-2029 ($ million)
    • Chart on Social media advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Social media advertising - Year-over-year growth 2024-2029 (%)
  • 10.7 Others - Market size and forecast 2024-2029
    • Chart on Others - Market size and forecast 2024-2029 ($ million)
    • Data Table on Others - Market size and forecast 2024-2029 ($ million)
    • Chart on Others - Year-over-year growth 2024-2029 (%)
    • Data Table on Others - Year-over-year growth 2024-2029 (%)
  • 10.8 Market opportunity by Channel
    • Market opportunity by Channel ($ million)
    • Data Table on Market opportunity by Channel ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ million)
    • Data Table on North America - Market size and forecast 2024-2029 ($ million)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 12.4 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ million)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 12.5 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ million)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 12.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ million)
    • Data Table on South America - Market size and forecast 2024-2029 ($ million)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 12.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 12.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ million)
    • Data Table on US - Market size and forecast 2024-2029 ($ million)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 12.9 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ million)
    • Data Table on UK - Market size and forecast 2024-2029 ($ million)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 12.10 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ million)
    • Data Table on China - Market size and forecast 2024-2029 ($ million)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 12.11 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ million)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 12.12 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ million)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 12.13 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ million)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 12.14 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ million)
    • Data Table on France - Market size and forecast 2024-2029 ($ million)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 12.15 India - Market size and forecast 2024-2029
    • Chart on India - Market size and forecast 2024-2029 ($ million)
    • Data Table on India - Market size and forecast 2024-2029 ($ million)
    • Chart on India - Year-over-year growth 2024-2029 (%)
    • Data Table on India - Year-over-year growth 2024-2029 (%)
  • 12.16 Italy - Market size and forecast 2024-2029
    • Chart on Italy - Market size and forecast 2024-2029 ($ million)
    • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
    • Chart on Italy - Year-over-year growth 2024-2029 (%)
    • Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • 12.17 Spain - Market size and forecast 2024-2029
    • Chart on Spain - Market size and forecast 2024-2029 ($ million)
    • Data Table on Spain - Market size and forecast 2024-2029 ($ million)
    • Chart on Spain - Year-over-year growth 2024-2029 (%)
    • Data Table on Spain - Year-over-year growth 2024-2029 (%)
  • 12.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

  • 13.1 Market drivers
  • 13.2 Market challenges
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 13.4 Market opportunities/restraints

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adform
    • Adform - Overview
    • Adform - Product / Service
    • Adform - Key offerings
    • SWOT
  • 15.5 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.6 Alphabet Inc.
    • Alphabet Inc. - Overview
    • Alphabet Inc. - Business segments
    • Alphabet Inc. - Key offerings
    • Alphabet Inc. - Segment focus
    • SWOT
  • 15.7 Amazon.com Inc.
    • Amazon.com Inc. - Overview
    • Amazon.com Inc. - Business segments
    • Amazon.com Inc. - Key news
    • Amazon.com Inc. - Key offerings
    • Amazon.com Inc. - Segment focus
    • SWOT
  • 15.8 Amobee Inc.
    • Amobee Inc. - Overview
    • Amobee Inc. - Product / Service
    • Amobee Inc. - Key offerings
    • SWOT
  • 15.9 AudienceScience
    • AudienceScience - Overview
    • AudienceScience - Product / Service
    • AudienceScience - Key offerings
    • SWOT
  • 15.10 Choozle Inc.
    • Choozle Inc. - Overview
    • Choozle Inc. - Product / Service
    • Choozle Inc. - Key offerings
    • SWOT
  • 15.11 Criteo SA
    • Criteo SA - Overview
    • Criteo SA - Product / Service
    • Criteo SA - Key offerings
    • SWOT
  • 15.12 Gourmet Ads Pty Ltd. Co.
    • Gourmet Ads Pty Ltd. Co. - Overview
    • Gourmet Ads Pty Ltd. Co. - Product / Service
    • Gourmet Ads Pty Ltd. Co. - Key offerings
    • SWOT
  • 15.13 InMobi Pte. Ltd.
    • InMobi Pte. Ltd. - Overview
    • InMobi Pte. Ltd. - Product / Service
    • InMobi Pte. Ltd. - Key offerings
    • SWOT
  • 15.14 LiveRamp Holdings Inc.
    • LiveRamp Holdings Inc. - Overview
    • LiveRamp Holdings Inc. - Product / Service
    • LiveRamp Holdings Inc. - Key offerings
    • SWOT
  • 15.15 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Business segments
    • Meta Platforms Inc. - Key news
    • Meta Platforms Inc. - Key offerings
    • Meta Platforms Inc. - Segment focus
    • SWOT
  • 15.16 Roku Inc.
    • Roku Inc. - Overview
    • Roku Inc. - Business segments
    • Roku Inc. - Key offerings
    • Roku Inc. - Segment focus
    • SWOT
  • 15.17 The Trade Desk Inc.
    • The Trade Desk Inc. - Overview
    • The Trade Desk Inc. - Product / Service
    • The Trade Desk Inc. - Key offerings
    • SWOT
  • 15.18 Yahoo B2B
    • Yahoo B2B - Overview
    • Yahoo B2B - Product / Service
    • Yahoo B2B - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations