テレビアナリティクス市場：テレビトランスミッションタイプ、コンポーネント、アプリケーション、デプロイメント別-2025-2030年の世界予測

テレビアナリティクス市場の2023年の市場規模は22億3,000万米ドルで、2024年には26億米ドルに達すると予測され、CAGR 16.90％で成長し、2030年には66億8,000万米ドルに達すると予測されています。

テレビアナリティクスは、コンテンツのエンゲージメント、広告効果、戦略的な番組制作の意思決定を改善するための視聴者データの収集、測定、分析を網羅しています。360iResearchの市場調査アナリストとして、放送局、広告主、コンテンツ制作者がリアルタイムの洞察に基づいて提供するコンテンツを改善するための分析ツールの必要性と応用を定義することは極めて重要です。これらのツールは、視聴者の属性、嗜好、視聴習慣を追跡し、視聴者体験を向上させ、ROIを最大化するターゲット広告やパーソナライズされたコンテンツ配信を可能にします。エンドユーザーには、テレビネットワーク、ストリーミングプラットフォーム、広告主、メディアエージェンシーなどが含まれ、データ主導の洞察による戦略の最適化に注力しています。

テレビアナリティクス市場の主な成長要因としては、OTTプラットフォームの導入拡大、パーソナライズされたコンテンツに対する需要の高まり、高度な分析機能を推進するAIやMLなどの先進技術が挙げられます。詳細な視聴者セグメンテーションやプログラマティック広告のニーズが、市場の拡大をさらに後押ししています。しかし、データプライバシーへの懸念、高額な導入コスト、技術的な複雑さといった課題が成長の妨げになる可能性があります。こうした課題にもかかわらず、ビッグデータを活用し、アナリティクスをブロックチェーンなどの新興テクノロジーと統合することで、安全で透明性の高いデータ処理を実現するところに潜在的なビジネスチャンスがあります。

同市場は、特に予測分析、リアルタイム分析、クロスプラットフォーム測定などの分野において、視聴者エンゲージメント戦略を大幅に強化できる革新のための肥沃な土壌を提供しています。企業は、データ保護規制の遵守を維持しながら、多様な顧客に対応するユーザーフレンドリーで拡張性のあるアナリティクス・ソリューションの開発に注力すべきです。市場の性質としては、急速な技術進歩や消費者の視聴習慣の進化に後押しされ、ダイナミックで競争が激しいです。潜在的なビジネスチャンスを生かすために、企業は高度なアナリティクスフレームワークを開発するための研究開発に投資し、統合ソリューションのためにテクノロジー企業と提携し、コンプライアンスと競争優位性を確保するために規制の変化を常に把握する必要があります。アナリティクスの革新に積極的なアプローチを採用することで、新たな収益源を確保し、市場の関連性を維持することができます。

市場力学：急速に進化するテレビアナリティクス市場の主要な市場インサイトを解明

テレビアナリティクス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 顧客の行動や嗜好を分析するための高度な分析ソリューションに対する需要の高まり
  • テレビ放送局、広告主、コンテンツ所有者の間でのデータ主導のマーケティング戦略の普及
  • ドキュメンタリーやショートフィルムの動向の高まり
• 市場抑制要因
  • テレビへの高度なアナリティクス・ソリューション導入に伴う高コスト
• 市場機会
  • テレビアナリティクスソリューションへの高度なアルゴリズムの統合
  • AIや機械学習などのビッグデータ技術への投資
• 市場の課題
  • テレビアナリティクスに関連するデータプライバシーとセキュリティの懸念

ポーターの5つの力：テレビアナリティクス市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、テレビアナリティクス市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：テレビアナリティクス市場における外部からの影響の把握

外部マクロ環境要因は、テレビアナリティクス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析テレビアナリティクス市場における競合情勢の把握

テレビアナリティクス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックステレビアナリティクス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、テレビアナリティクス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨テレビアナリティクス市場における成功への道筋を描く

テレビアナリティクス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 顧客の行動や嗜好を分析するための高度な分析ソリューションに対する需要の高まり
    • テレビ放送局、広告主、コンテンツ所有者の間でデータ駆動型マーケティング戦略が普及している
    • ドキュメンタリーや短編映画の増加傾向
  • 抑制要因
    • テレビに高度な分析ソリューションを導入するにはコストがかかる
  • 機会
    • テレビアナリティクスソリューションへの高度なアルゴリズムの統合
    • AIや機械学習などのビッグデータ技術への投資
  • 課題
    • テレビアナリティクスに関連するデータのプライバシーとセキュリティに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 テレビアナリティクス市場テレビトランスミッション方式別

• ケーブルテレビ
• インターネットプロトコルテレビ
• オーバー・ザ・トップ（OTT）
• 衛星テレビ

第7章 テレビアナリティクス市場：コンポーネント別

• サービス
  • 管理
  • プロ
• ソフトウェア

第8章 テレビアナリティクス市場：用途別

• 視聴者予測
• キャンペーン管理
• 競合情報
• コンテンツ開発
• 顧客生涯管理

第9章 テレビアナリティクス市場：展開別

• クラウド上
• オンプレミス

第10章 南北アメリカのテレビアナリティクス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のテレビアナリティクス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのテレビアナリティクス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Alphonso Inc.
• AT Internet
• Clarivoy
• Comscore, Inc.
• datafuelX Inc.
• Edgeware AB
• Gramener Technology Solutions Private Limited
• Innovid, LLC
• Kantar Group
• Kochava
• Mapp Digital US, LLC
• Parrot Analytics Limited
• Quality Analytics US LLC
• Realytics SAS
• Samba TV, Inc.
• Tatvic Analytics Private Limited
• Television Content Analytics
• The dtx company
• The Nielsen Company（US）, LLC
• TVision Insights, Inc.
• Vantiva SA
• Veeva Systems
• Viaccess-Orca

LIST OF FIGURES

• FIGURE 1. TELEVISION ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 2. TELEVISION ANALYTICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. TELEVISION ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TELEVISION ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE TV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY INTERNET PROTOCOL TELEVISION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OVER-THE-TOP (OTT), BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE TV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MANAGED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AUDIENCE FORECASTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMPETITIVE INTELLIGENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT DEVELOPMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CUSTOMER LIFETIME MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. CANADA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CANADA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 45. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 46. CANADA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. CANADA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 70. CHINA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CHINA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 72. CHINA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 73. CHINA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. CHINA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 75. INDIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 76. INDIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 77. INDIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 78. INDIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. INDIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 161. ITALY TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 162. ITALY TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 163. ITALY TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 164. ITALY TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 165. ITALY TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 181. POLAND TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 182. POLAND TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 183. POLAND TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 184. POLAND TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 185. POLAND TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 186. QATAR TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 187. QATAR TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 188. QATAR TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 189. QATAR TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 190. QATAR TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 236. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 237. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

The Television Analytics Market was valued at USD 2.23 billion in 2023, expected to reach USD 2.60 billion in 2024, and is projected to grow at a CAGR of 16.90%, to USD 6.68 billion by 2030.

Television analytics encompasses the collection, measurement, and analysis of viewer data to improve content engagement, advertising effectiveness, and strategic programming decisions. As a market research analyst at 360iResearch, it's crucial to define the necessity and application of these analytics tools which empower broadcasters, advertisers, and content producers to refine their offerings based on real-time insights. These tools track viewer demographics, preferences, and viewing habits, enabling targeted advertising and personalized content delivery that enhance viewer experience and maximize ROI. End-users include television networks, streaming platforms, advertisers, and media agencies focusing on optimizing their strategies through data-driven insights.

Key growth influencers in the television analytics market include the rising adoption of OTT platforms, increasing demand for personalized content, and advanced technologies like AI and ML that drive sophisticated analytics capabilities. The need for detailed audience segmentation and programmatic advertising further propels the market's expansion. However, challenges such as data privacy concerns, high implementation costs, and technological complexities could hinder growth. Despite these challenges, potential opportunities lie in leveraging big data and integrating analytics with emerging technologies such as blockchain for secure, transparent data handling.

The market presents a fertile ground for innovation, particularly in areas such as predictive analytics, real-time analytics, and cross-platform measurements, which can significantly enhance audience engagement strategies. Companies should focus on developing user-friendly, scalable analytics solutions that cater to a diverse range of clients while maintaining compliance with data protection regulations. In terms of market nature, it is dynamic and highly competitive, driven by rapid technological advancements and evolving consumer viewing habits. To capitalize on potential opportunities, businesses should invest in R&D for developing advanced analytics frameworks, partner with technology firms for integrated solutions, and keep abreast of regulatory changes to ensure compliance and competitive advantage. Adopting a proactive approach to innovation in analytics could unlock new revenue streams and maintain market relevance.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Television Analytics Market

The Television Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for advanced analytics solutions to analyze customer behavior and preferences
  • Prevalence of data-driven marketing strategies among television broadcasters, advertisers, and content owners
  • Increasing trend of documentaries and short films
• Market Restraints
  • High cost associated with implementing advanced analytics solutions in the television
• Market Opportunities
  • Integration of advanced algorithms in television analytics solutions
  • Investments in big data technologies such as AI and machine learning
• Market Challenges
  • Data privacy and security concerns associated with television analytics

Porter's Five Forces: A Strategic Tool for Navigating the Television Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Television Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Television Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Television Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Television Analytics Market

A detailed market share analysis in the Television Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Television Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Television Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Television Analytics Market

A strategic analysis of the Television Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Television Analytics Market, highlighting leading vendors and their innovative profiles. These include Alphonso Inc., AT Internet, Clarivoy, Comscore, Inc., datafuelX Inc., Edgeware AB, Gramener Technology Solutions Private Limited, Innovid, LLC, Kantar Group, Kochava, Mapp Digital US, LLC, Parrot Analytics Limited, Quality Analytics US LLC, Realytics SAS, Samba TV, Inc., Tatvic Analytics Private Limited, Television Content Analytics, The dtx company, The Nielsen Company (US), LLC, TVision Insights, Inc., Vantiva SA, Veeva Systems, and Viaccess-Orca.

Market Segmentation & Coverage

This research report categorizes the Television Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on TV Transmission Type, market is studied across Cable TV, Internet Protocol Television, Over-The-Top (OTT), and Satellite TV.
• Based on Components, market is studied across Services and Software. The Services is further studied across Managed and Professional.
• Based on Application, market is studied across Audience Forecasting, Campaign Management, Competitive Intelligence, Content Development, and Customer Lifetime Management.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for advanced analytics solutions to analyze customer behavior and preferences
    • 5.1.1.2. Prevalence of data-driven marketing strategies among television broadcasters, advertisers, and content owners
    • 5.1.1.3. Increasing trend of documentaries and short films
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with implementing advanced analytics solutions in the television
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced algorithms in television analytics solutions
    • 5.1.3.2. Investments in big data technologies such as AI and machine learning
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with television analytics
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Television Analytics Market, by TV Transmission Type

• 6.1. Introduction
• 6.2. Cable TV
• 6.3. Internet Protocol Television
• 6.4. Over-The-Top (OTT)
• 6.5. Satellite TV

7. Television Analytics Market, by Components

• 7.1. Introduction
• 7.2. Services
  • 7.2.1. Managed
  • 7.2.2. Professional
• 7.3. Software

8. Television Analytics Market, by Application

• 8.1. Introduction
• 8.2. Audience Forecasting
• 8.3. Campaign Management
• 8.4. Competitive Intelligence
• 8.5. Content Development
• 8.6. Customer Lifetime Management

9. Television Analytics Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-Premise

10. Americas Television Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Television Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Television Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alphonso Inc.
• 2. AT Internet
• 3. Clarivoy
• 4. Comscore, Inc.
• 5. datafuelX Inc.
• 6. Edgeware AB
• 7. Gramener Technology Solutions Private Limited
• 8. Innovid, LLC
• 9. Kantar Group
• 10. Kochava
• 11. Mapp Digital US, LLC
• 12. Parrot Analytics Limited
• 13. Quality Analytics US LLC
• 14. Realytics SAS
• 15. Samba TV, Inc.
• 16. Tatvic Analytics Private Limited
• 17. Television Content Analytics
• 18. The dtx company
• 19. The Nielsen Company (US), LLC
• 20. TVision Insights, Inc.
• 21. Vantiva SA
• 22. Veeva Systems
• 23. Viaccess-Orca