アウトバウンドコール追跡ソフトウェア市場：産業別、展開別-2025-2030年の世界予測

アウトバウンドコール追跡ソフトウェア市場の2023年の市場規模は10億7,000万米ドルで、2024年には11億8,000万米ドルに達すると予測され、CAGR 10.16％で成長し、2030年には21億2,000万米ドルに達すると予測されています。

アウトバウンドコール追跡ソフトウェアは、アウトバウンドコミュニケーションとその効果に関する詳細な洞察を提供する、現代のビジネス実務に不可欠なツールです。アウトバウンドコール追跡ソフトウェアは、企業から顧客や潜在的リードに発信されるコールのモニタリングと分析に特化したソフトウェアで、マーケティング戦略やオペレーションを強化するための重要なデータを提供します。アウトバウンドコール追跡ソフトウェアの必要性は、コールパフォーマンス、顧客エンゲージメント、ROIに関する詳細な分析を提供することで、マーケティングキャンペーンを最適化し、営業パフォーマンスを向上させ、顧客サービスを強化する能力にあります。このソフトウェアの主な用途は、通信、小売、金融、ヘルスケアなど様々な分野に及んでおり、企業は顧客との交流やエンゲージメントのために直接的なコミュニケーションに大きく依存しています。

アウトバウンドコール追跡ソフトウェア市場の主な成長要因としては、顧客関係管理とデータ主導の意思決定が重視されるようになっていることが挙げられます。企業はアウトリーチ活動を追跡、分析、改善する革新的な方法を求めており、リモートワークやデジタル・エンゲージメント・チャネルの台頭によってその傾向はさらに強まっています。AIを活用した分析やCRMシステムとの統合といった高度な機能は、業務効率と顧客インサイトを強化する大きな機会を提供しています。しかし、データプライバシーに関する懸念、既存システムとの統合の問題、継続的な技術更新の必要性などの課題が、市場の成長を妨げる可能性があります。

新たなビジネスチャンスを生かすため、企業はAIとの統合、リモートワークのニーズへの対応、ソフトウェアの拡張性強化などのイノベーション分野に注力すべきです。音声分析を改良し、ユーザー・インターフェースを改善し、データ・セキュリティ・プロトコルを強化する技術は、次の発展の波をリードする準備が整っています。企業はこれらの分野に投資することで競争力を高め、ソリューションが規制要件に適合しながら進化する市場の需要に対応できるようにすることができます。市場の性質は非常にダイナミックで、技術の進歩と絶えず変化する消費者行動に後押しされ、敏捷性と先見性のある戦略が必要とされます。多様な業界の複雑なニーズに対応する包括的なソリューションの開発に注力することが、持続的な成長と成功の土台となります。

市場力学：急速に進化するアウトバウンドコール追跡ソフトウェア市場の主要市場インサイトを公開

アウトバウンドコール追跡ソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業組織は十分な情報に基づいた投資決定、戦略的決定の精緻化、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ビジネスの成長に向けた強固な販売分析
  • コールセンター数の増加に伴う顧客中心ソリューションの増加
  • 最速のリード応答時間を実現する最適化ソリューションへの需要
• 市場抑制要因
  • 高い導入コストとメンテナンスコスト
• 市場機会
  • 広告会社によるコールトラッキングソフトウェアの採用増加
  • ソフトウェアによる革新的な提供と深い分析
• 市場の課題
  • 商品やオファーに関する知識が限定的で、営業担当者の質をコントロールできない

ポーターの5つの力：アウトバウンドコール追跡ソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：アウトバウンドコール追跡ソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、アウトバウンドコール追跡ソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析アウトバウンドコール追跡ソフトウェア市場における競合情勢の把握

アウトバウンドコール追跡ソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスアウトバウンドコール追跡ソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アウトバウンドコール追跡ソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨アウトバウンドコール追跡ソフトウェア市場における成功への道筋を描く

アウトバウンドコール追跡ソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 成長するビジネスのための強力な販売分析
    • 顧客中心のソリューションの増加とコールセンター数の増加
    • 最速のリード応答時間を実現する最適化されたソリューションの需要
  • 抑制要因
    • 導入コストと保守コストが高い
  • 機会
    • 広告会社によるコールトラッキングソフトウェアの導入増加
    • ソフトウェアによる革新的なサービスと詳細な分析
  • 課題
    • 製品やサービスに関する知識が限られており、営業担当者の質がコントロールされていない
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 アウトバウンドコール追跡ソフトウェア市場：業界別

• 航空宇宙および防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー・公益事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行・ホスピタリティ

第7章 アウトバウンドコール追跡ソフトウェア市場：展開別

• クラウド上
• オンプレミス

第8章 南北アメリカのアウトバウンドコール追跡ソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のアウトバウンドコール追跡ソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのアウトバウンドコール追跡ソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aircall
• Call Box
• CallRail Inc.
• CloudTalk
• ConnectAndSell
• Dialpad, Inc.
• Elastic Inc.
• Groove
• Gryphon Networks Corp. by ManTech International Corporation
• HubSpot, Inc.
• Kixie PowerCall & SMS
• OpenPhone Technologies, Inc.
• Revenue.io
• Salesloft, Inc.
• VanillaSoft
• ZoomInfo SalesOS

LIST OF FIGURES

• FIGURE 1. OUTBOUND CALL TRACKING SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. OUTBOUND CALL TRACKING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. OUTBOUND CALL TRACKING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. OUTBOUND CALL TRACKING SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. OUTBOUND CALL TRACKING SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 32. CANADA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 33. CANADA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 44. CHINA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 45. CHINA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 46. INDIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 47. INDIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 48. INDONESIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 49. INDONESIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 50. JAPAN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 51. JAPAN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 52. MALAYSIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 53. MALAYSIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 54. PHILIPPINES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 55. PHILIPPINES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. SINGAPORE OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 57. SINGAPORE OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 58. SOUTH KOREA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 59. SOUTH KOREA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. TAIWAN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 61. TAIWAN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. THAILAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 63. THAILAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. VIETNAM OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 65. VIETNAM OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. EUROPE, MIDDLE EAST & AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 67. EUROPE, MIDDLE EAST & AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. EUROPE, MIDDLE EAST & AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 69. DENMARK OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 70. DENMARK OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 71. EGYPT OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 72. EGYPT OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 73. FINLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 74. FINLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 75. FRANCE OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 76. FRANCE OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 77. GERMANY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 78. GERMANY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 79. ISRAEL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 80. ISRAEL OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 81. ITALY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 82. ITALY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. NETHERLANDS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 84. NETHERLANDS OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 85. NIGERIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 86. NIGERIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 87. NORWAY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 88. NORWAY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 89. POLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 90. POLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. QATAR OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 92. QATAR OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 93. RUSSIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 94. RUSSIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 95. SAUDI ARABIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 96. SAUDI ARABIA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 97. SOUTH AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 98. SOUTH AFRICA OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 99. SPAIN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 100. SPAIN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 101. SWEDEN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 102. SWEDEN OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. SWITZERLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 104. SWITZERLAND OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 105. TURKEY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 106. TURKEY OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 107. UNITED ARAB EMIRATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 108. UNITED ARAB EMIRATES OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 109. UNITED KINGDOM OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 110. UNITED KINGDOM OUTBOUND CALL TRACKING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 111. OUTBOUND CALL TRACKING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 112. OUTBOUND CALL TRACKING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Outbound Call Tracking Software Market was valued at USD 1.07 billion in 2023, expected to reach USD 1.18 billion in 2024, and is projected to grow at a CAGR of 10.16%, to USD 2.12 billion by 2030.

Outbound call tracking software is an essential tool in modern business practices, providing detailed insights into outbound communications and their effectiveness. This software focuses on monitoring and analyzing calls made from businesses to customers or potential leads, offering vital data to enhance marketing strategies and operations. The necessity of outbound call tracking software stems from its ability to optimize marketing campaigns, improve sales performance, and enhance customer service by providing in-depth analytics on call performance, customer engagement, and ROI. The primary application of this software spans various sectors, including telecommunications, retail, finance, and healthcare, where businesses rely heavily on direct communication for customer interaction and engagement.

Key growth factors in the outbound call tracking software market include the increasing emphasis on customer relationship management and data-driven decision-making. Businesses are looking for innovative ways to track, analyze, and improve their outreach efforts, amplified by the rise of remote work and digital engagement channels. Advanced features like AI-driven analytics and integration with CRM systems present significant opportunities for enhancing operational efficiency and customer insights. However, challenges such as data privacy concerns, integration issues with existing systems, and the need for continuous technological updates can hinder market growth.

To capitalize on emerging opportunities, companies should focus on innovation areas like AI integration, accommodating remote workforce needs, and enhancing software scalability. Technologies that refine speech analytics, improve user interfaces, and bolster data security protocols are poised to lead the next wave of development. Businesses can gain a competitive edge by investing in these areas, ensuring their solutions meet evolving market demands while aligning with regulatory requirements. The nature of the market is highly dynamic, driven by technological advancements and ever-shifting consumer behaviors, necessitating agility and forward-thinking strategies. Focusing on developing comprehensive solutions that address the intricacies of diverse industry needs will set the groundwork for sustainable growth and success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Outbound Call Tracking Software Market

The Outbound Call Tracking Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Robust sales analytics for growing business
  • Increasing customer-centric solutions coupled with increasing number of call centers
  • Demand for optimized solution for the fastest lead response time
• Market Restraints
  • High deployment and maintenance cost
• Market Opportunities
  • Increasing adoption of call tracking software by advertising firms
  • Innovative offering and deep analytics through software
• Market Challenges
  • Limited knowledge about products and offers and negative control over the quality of salespeople

Porter's Five Forces: A Strategic Tool for Navigating the Outbound Call Tracking Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Outbound Call Tracking Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Outbound Call Tracking Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Outbound Call Tracking Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Outbound Call Tracking Software Market

A detailed market share analysis in the Outbound Call Tracking Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Outbound Call Tracking Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Outbound Call Tracking Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Outbound Call Tracking Software Market

A strategic analysis of the Outbound Call Tracking Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Outbound Call Tracking Software Market, highlighting leading vendors and their innovative profiles. These include Aircall, Call Box, CallRail Inc., CloudTalk, ConnectAndSell, Dialpad, Inc., Elastic Inc., Groove, Gryphon Networks Corp. by ManTech International Corporation, HubSpot, Inc., Kixie PowerCall & SMS, OpenPhone Technologies, Inc., Revenue.io, Salesloft, Inc., VanillaSoft, and ZoomInfo SalesOS.

Market Segmentation & Coverage

This research report categorizes the Outbound Call Tracking Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Robust sales analytics for growing business
    • 5.1.1.2. Increasing customer-centric solutions coupled with increasing number of call centers
    • 5.1.1.3. Demand for optimized solution for the fastest lead response time
  • 5.1.2. Restraints
    • 5.1.2.1. High deployment and maintenance cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of call tracking software by advertising firms
    • 5.1.3.2. Innovative offering and deep analytics through software
  • 5.1.4. Challenges
    • 5.1.4.1. Limited knowledge about products and offers and negative control over the quality of salespeople
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Outbound Call Tracking Software Market, by Industry

• 6.1. Introduction
• 6.2. Aerospace & Defense
• 6.3. Automotive & Transportation
• 6.4. Banking, Financial Services & Insurance
• 6.5. Building, Construction & Real Estate
• 6.6. Consumer Goods & Retail
• 6.7. Education
• 6.8. Energy & Utilities
• 6.9. Government & Public Sector
• 6.10. Healthcare & Life Sciences
• 6.11. Information Technology
• 6.12. Manufacturing
• 6.13. Media & Entertainment
• 6.14. Telecommunication
• 6.15. Travel & Hospitality

7. Outbound Call Tracking Software Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. Americas Outbound Call Tracking Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Outbound Call Tracking Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Outbound Call Tracking Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aircall
• 2. Call Box
• 3. CallRail Inc.
• 4. CloudTalk
• 5. ConnectAndSell
• 6. Dialpad, Inc.
• 7. Elastic Inc.
• 8. Groove
• 9. Gryphon Networks Corp. by ManTech International Corporation
• 10. HubSpot, Inc.
• 11. Kixie PowerCall & SMS
• 12. OpenPhone Technologies, Inc.
• 13. Revenue.io
• 14. Salesloft, Inc.
• 15. VanillaSoft
• 16. ZoomInfo SalesOS