モバイルメッセージングサービス市場：提供サービス別、メッセージングタイプ別、プラットフォーム別、展開別、用途別、最終用途別-2025年～2030年の世界予測

モバイルメッセージングサービス市場の2023年の市場規模は173億9,000万米ドル、2024年には193億1,000万米ドルに達すると予測され、CAGR 11.32％で成長し、2030年には368億7,000万米ドルに達すると予測されています。

モバイルメッセージングサービスの対象範囲には、ユーザーがモバイルネットワークやインターネットを介してテキストやマルチメディア、その他の形式のメッセージを送受信できるさまざまな通信プラットフォームが含まれます。これらのサービスは、個人的、職業的、商業的な文脈での接続性を維持するために不可欠であり、効率性とエンゲージメントを高めるインスタントコミュニケーションを促進します。モバイルメッセージングの必要性は、コミュニケーションをデジタル化し、リアルタイムのインタラクションやエンゲージメントを強化し、従来のコミュニケーション手法に代わる低コストの手段を提供するという役割によって強調されています。アプリケーションは、個人的なコミュニケーション、カスタマーサービス、マーケティング、ビジネス内部コミュニケーションから、eコマースやサポートシステムにおける統合サービスまで多岐にわたる。エンドユーザーは、個人ユーザー、顧客交流プラットフォームを活用する企業、多用途コミュニケーション・ソリューションの開発に注力する開発者など、多岐にわたります。

この市場の主な成長要因としては、スマートフォンの普及率の増加、顧客中心のサービスモデルに対する需要の高まり、業界全体のデジタル変革へのシフトなどが挙げられます。AIを活用した会話ボットの進化、メッセージングアプリとIoTデバイスの統合、モバイルネットワークが拡大する新興市場などにビジネスチャンスがあります。こうした機会を捉えるために、企業はユーザーフレンドリーなインターフェース、プライバシー機能の強化、クロスプラットフォームの互換性といったイノベーションに注力する必要があります。しかし、データプライバシーへの懸念、厳しい規制要件、激しい競合といった課題が、成長の大きな障壁となっています。また、先進地域における市場の飽和や、インターネットの可用性への依存も限界のひとつです。

技術革新が必要な分野には、安全なメッセージング・プラットフォームの開発、パーソナライズされたユーザー体験のためのAIの進歩、分散型メッセージング・ソリューションのためのブロックチェーンの活用などがあります。高度なセキュリティとコンプライアンスが要求されるヘルスケアや金融のようなセクター向けにカスタマイズされたソリューションは、さらなる成長の道を示しています。市場は、急速な技術進歩や消費者の嗜好の進化に後押しされ、ダイナミックで競争が激しいです。企業は、この目まぐるしい環境の中で優位に立つために、俊敏な戦略を採用し、ユーザー体験を優先し、強力な研究開発に投資することが奨励されています。持続的な成長と市場リーダーシップのためには、地域の需要に合わせたサービスの多様化とプラットフォーム統合能力の強化が不可欠です。

市場力学：急速に進化するモバイルメッセージングサービス市場の主要市場インサイトを公開

モバイルメッセージングサービス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スマートフォンとインターネットの普及
  • 即時リアルタイム・コミュニケーションの需要
  • 顧客サービスと対応の改善ニーズ
• 市場抑制要因
  • 代替コミュニケーションチャネルの利用可能性
• 市場機会
  • モバイル・メッセージング・アプリケーションにおける先進技術の統合
  • オーバーザトップ（OTT）メッセージングアプリの人気の高まり
• 市場の課題
  • モバイル・メッセージング・プラットフォーム上での個人情報共有に伴うプライバシーへの懸念

ポーターの5つの力：モバイルメッセージングサービス市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルメッセージングサービス市場における外部からの影響の把握

外部マクロ環境要因は、モバイルメッセージングサービス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルメッセージングサービス市場における競合情勢の把握

モバイルメッセージングサービス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルメッセージングサービス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルメッセージングサービス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルメッセージングサービス市場における成功への道筋を描く

モバイルメッセージングサービス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンとインターネットの普及率の上昇
    • 即時リアルタイムコミュニケーションの需要
    • 顧客サービスと対応の改善の必要性
  • 抑制要因
    • 代替コミュニケーションチャネルの利用可能性
  • 機会
    • モバイルメッセージングアプリケーションにおける先進技術の統合
    • オーバー・ザ・トップ（OTT）メッセージングアプリの人気の高まり
  • 課題
    • モバイルメッセージングプラットフォームで個人情報を共有することに関するプライバシーの懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルメッセージングサービス市場：提供別

• サービス
• シンプル通知サービス（SNS）
• シンプルキューサービス（SQS）
• ソフトウェア

第7章 モバイルメッセージングサービス市場メッセージタイプ別

• マルチメディアメッセージングサービス（MMS）
• ショートメッセージサービス（SMS）

第8章 モバイルメッセージングサービス市場：プラットフォーム別

• フリーウェアとクロスプラットフォームメッセージング
• ソーシャルメディアメッセージング

第9章 モバイルメッセージングサービス市場：展開別

• クラウド上
• オンプレミス

第10章 モバイルメッセージングサービス市場：用途別

• 政府企業
• 非政府企業

第11章 モバイルメッセージングサービス市場：最終用途別

• 個人的
• プロ

第12章 南北アメリカのモバイルメッセージングサービス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第13章 アジア太平洋地域のモバイルメッセージングサービス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第14章 欧州・中東・アフリカのモバイルメッセージングサービス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第15章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• BT GROUP PLC
• Cisco Systems, Inc.
• Flock FZ-LLC
• Google LLC
• International Business Machines Corporation
• Kakao Corp.
• KDDI Corporation
• LINE Corporation
• Mattermost, Inc.
• Meta Platforms, Inc.
• Microsoft Corporation
• Nokia Corporation
• Orange SA
• Rakuten Group, Inc.
• Reliance Industries Ltd.
• Rocket.Chat Technologies Corp.
• Ryver LLC
• Signal Messenger LLC
• SK Telecom Co., Ltd.
• Telefonaktiebolaget LM Ericsson
• Telegram Group Inc.
• Tencent Holdings Ltd.
• T-Mobile USA, Inc.
• VeriSign, Inc.
• Verizon Communications, Inc.
• Viber Media S.a r.l.
• Vodafone Group PLC
• WeChat International Pte. Ltd.
• WhatsApp LLC by Meta Platforms, Inc.
• Wireless Services, Incorporated

LIST OF FIGURES

• FIGURE 1. MOBILE MESSAGING SERVICES MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE MESSAGING SERVICES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 21. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. MOBILE MESSAGING SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 27. MOBILE MESSAGING SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE MESSAGING SERVICES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE MESSAGING SERVICES MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SIMPLE NOTIFICATION SERVICE (SNS), BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SIMPLE QUEUE SERVICE (SQS), BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SOFTWARES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY MULTIMEDIA MESSAGING SERVICE (MMS), BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS), BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY FREEWARE & CROSS-PLATFORM MESSAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY SOCIAL MEDIA MESSAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY GOVERNMENT ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY NON-GOVERNMENT ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MOBILE MESSAGING SERVICES MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 46. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 47. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 49. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 50. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. CANADA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 53. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 55. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. MEXICO MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 61. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES MOBILE MESSAGING SERVICES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 68. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 72. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 74. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 75. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. AUSTRALIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 79. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 81. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 82. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. CHINA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 85. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 86. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 87. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. INDIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 91. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 92. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 93. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 97. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 98. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 103. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. MALAYSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 108. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 111. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. PHILIPPINES MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 116. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 117. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. SINGAPORE MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH KOREA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 126. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 127. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 128. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 129. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 130. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. TAIWAN MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 132. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 133. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 134. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 135. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. THAILAND MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 138. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 139. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 140. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 141. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 142. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. VIETNAM MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 144. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 145. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 146. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 147. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 150. EUROPE, MIDDLE EAST & AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 151. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 152. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 153. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 154. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 155. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 156. DENMARK MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 157. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 158. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 159. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 160. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 161. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 162. EGYPT MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 163. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 164. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 165. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 166. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 167. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 168. FINLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 169. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 170. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 171. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 172. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 173. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 174. FRANCE MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 175. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 176. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 177. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 178. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 179. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 180. GERMANY MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 181. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 182. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 183. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 184. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 185. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 186. ISRAEL MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 187. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 188. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 189. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 190. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 191. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. ITALY MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 193. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 194. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 195. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 196. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 197. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 198. NETHERLANDS MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 199. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 200. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 201. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 202. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 203. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 204. NIGERIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 205. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 206. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 207. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 208. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 209. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 210. NORWAY MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 211. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 212. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 213. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 214. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 215. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 216. POLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 217. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 218. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 219. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 220. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 221. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 222. QATAR MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 223. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 224. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 225. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 226. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 227. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 228. RUSSIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 229. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 230. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 231. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 232. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 233. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 234. SAUDI ARABIA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 235. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 236. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 237. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 238. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 239. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 240. SOUTH AFRICA MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 241. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 242. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 243. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 244. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 245. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 246. SPAIN MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 247. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 248. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 249. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 250. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 251. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 252. SWEDEN MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 253. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 254. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 255. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 256. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 257. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 258. SWITZERLAND MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 259. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 260. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 261. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 262. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 263. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 264. TURKEY MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 265. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 266. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 267. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 268. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 269. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 270. UNITED ARAB EMIRATES MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 271. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 272. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY MESSAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 273. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 274. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 275. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 276. UNITED KINGDOM MOBILE MESSAGING SERVICES MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 277. MOBILE MESSAGING SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 278. MOBILE MESSAGING SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Messaging Services Market was valued at USD 17.39 billion in 2023, expected to reach USD 19.31 billion in 2024, and is projected to grow at a CAGR of 11.32%, to USD 36.87 billion by 2030.

The scope of mobile messaging services encompasses various communication platforms that allow users to send and receive text, multimedia, and other forms of messages over mobile networks and the internet. These services are essential for maintaining connectivity in personal, professional, and commercial contexts, facilitating instant communication that enhances efficiency and engagement. The necessity of mobile messaging is underscored by its role in digitizing communication, enhancing real-time interaction and engagement, and providing a low-cost alternative to traditional communication methods. Applications range from personal communication, customer service, marketing, and business internal communications, to integrated services in e-commerce and support systems. The end-use scope spans individual users, enterprises leveraging customer interaction platforms, and developers focusing on creating versatile communication solutions.

Key growth factors in this market include increasing smartphone penetration, heightened demand for customer-centric service models, and the shift towards digital transformation across industries. Opportunities lie in the evolving landscape of AI-driven conversational bots, integration of messaging apps with IoT devices, and emerging markets with expanding mobile networks. To capture these opportunities, businesses should focus on innovation in user-friendly interfaces, enhanced privacy features, and cross-platform compatibility. However, challenges such as data privacy concerns, stringent regulatory requirements, and intense competition pose significant barriers to growth. Limitations also include market saturation in developed regions and dependency on internet availability.

Areas ripe for innovation include the development of secure messaging platforms, AI advancements for personalized user experiences, and leveraging blockchain for decentralized messaging solutions. Tailored solutions for sectors like healthcare and finance, which demand high security and compliance, present additional growth avenues. The market is dynamic and competitive, driven by rapid technological advancements and evolving consumer preferences. Businesses are encouraged to adopt agile strategies, prioritize user experience, and invest in robust R&D to stay ahead in this fast-paced environment. Diversifying offerings to suit regional demands and enhancing platform integration capabilities are crucial for sustained growth and market leadership.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Messaging Services Market

The Mobile Messaging Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of smartphone and internet
  • Demand for instant real-time communication
  • Need for improved customer service and response
• Market Restraints
  • Availability of alternative communication channels
• Market Opportunities
  • Integration of advanced technologies in mobile messaging applications
  • Growing popularity of Over-The-Top (OTT) messaging apps
• Market Challenges
  • Privacy concerns associated with sharing personal information over mobile messaging platforms

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Messaging Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Messaging Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Messaging Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Messaging Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Messaging Services Market

A detailed market share analysis in the Mobile Messaging Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Messaging Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Messaging Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Messaging Services Market

A strategic analysis of the Mobile Messaging Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Messaging Services Market, highlighting leading vendors and their innovative profiles. These include BT GROUP PLC, Cisco Systems, Inc., Flock FZ-LLC, Google LLC, International Business Machines Corporation, Kakao Corp., KDDI Corporation, LINE Corporation, Mattermost, Inc., Meta Platforms, Inc., Microsoft Corporation, Nokia Corporation, Orange SA, Rakuten Group, Inc., Reliance Industries Ltd., Rocket.Chat Technologies Corp., Ryver LLC, Signal Messenger LLC, SK Telecom Co., Ltd., Telefonaktiebolaget LM Ericsson, Telegram Group Inc., Tencent Holdings Ltd., T-Mobile USA, Inc., VeriSign, Inc., Verizon Communications, Inc., Viber Media S.a r.l., Vodafone Group PLC, WeChat International Pte. Ltd., WhatsApp LLC by Meta Platforms, Inc., and Wireless Services, Incorporated.

Market Segmentation & Coverage

This research report categorizes the Mobile Messaging Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services, Simple Notification Service (SNS), Simple Queue Service (SQS), and Softwares.
• Based on Messaging Type, market is studied across Multimedia Messaging Service (MMS) and Short Message Service (SMS).
• Based on Platform, market is studied across Freeware & Cross-Platform Messaging and Social Media Messaging.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Application, market is studied across Government Enterprises and Non-government Enterprises.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of smartphone and internet
    • 5.1.1.2. Demand for instant real-time communication
    • 5.1.1.3. Need for improved customer service and response
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of alternative communication channels
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced technologies in mobile messaging applications
    • 5.1.3.2. Growing popularity of Over-The-Top (OTT) messaging apps
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy concerns associated with sharing personal information over mobile messaging platforms
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Messaging Services Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Simple Notification Service (SNS)
• 6.4. Simple Queue Service (SQS)
• 6.5. Softwares

7. Mobile Messaging Services Market, by Messaging Type

• 7.1. Introduction
• 7.2. Multimedia Messaging Service (MMS)
• 7.3. Short Message Service (SMS)

8. Mobile Messaging Services Market, by Platform

• 8.1. Introduction
• 8.2. Freeware & Cross-Platform Messaging
• 8.3. Social Media Messaging

9. Mobile Messaging Services Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-Premises

10. Mobile Messaging Services Market, by Application

• 10.1. Introduction
• 10.2. Government Enterprises
• 10.3. Non-government Enterprises

11. Mobile Messaging Services Market, by End-Use

• 11.1. Introduction
• 11.2. Personal
• 11.3. Professional

12. Americas Mobile Messaging Services Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Mobile Messaging Services Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Mobile Messaging Services Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BT GROUP PLC
• 2. Cisco Systems, Inc.
• 3. Flock FZ-LLC
• 4. Google LLC
• 5. International Business Machines Corporation
• 6. Kakao Corp.
• 7. KDDI Corporation
• 8. LINE Corporation
• 9. Mattermost, Inc.
• 10. Meta Platforms, Inc.
• 11. Microsoft Corporation
• 12. Nokia Corporation
• 13. Orange SA
• 14. Rakuten Group, Inc.
• 15. Reliance Industries Ltd.
• 16. Rocket.Chat Technologies Corp.
• 17. Ryver LLC
• 18. Signal Messenger LLC
• 19. SK Telecom Co., Ltd.
• 20. Telefonaktiebolaget LM Ericsson
• 21. Telegram Group Inc.
• 22. Tencent Holdings Ltd.
• 23. T-Mobile USA, Inc.
• 24. VeriSign, Inc.
• 25. Verizon Communications, Inc.
• 26. Viber Media S.a r.l.
• 27. Vodafone Group PLC
• 28. WeChat International Pte. Ltd.
• 29. WhatsApp LLC by Meta Platforms, Inc.
• 30. Wireless Services, Incorporated