男性美容市場：製品、施術、エンドユーザー別-2025-2030年の世界予測

男性美容市場の2023年の市場規模は55億3,000万米ドルで、2024年には61億6,000万米ドルに達すると予測され、CAGR 11.46％で成長し、2030年には118億3,000万米ドルに達すると予測されています。

男性美容市場には、スキンケア、ヘアケア、ボディライン、外科的・非外科的美容施術など、男性の美とグルーミングの強化に焦点を当てた製品とサービスが含まれます。その必要性は、個人の外見に対する意識の高まり、ソーシャルメディアの影響力、若々しさを維持したいという願望に後押しされ、男性の間でセルフケアとグルーミングへの社会的シフトが高まっていることから生じています。用途は、ボトックスや皮膚充填剤のような皮膚科サービスから、脂肪吸引や女性化乳房手術のような身体中心の施術まで多岐にわたる。最終用途は、個人消費者から皮膚科クリニックや美容センターのような専門機関まで多岐にわたる。主な成長要因としては、男性における美容施術の受容の高まり、非侵襲的治療の技術進歩、男性のスキンケアやグルーミングのニーズをターゲットとした製品ラインの拡大などが挙げられます。伝統的な美容規範が進化している新興市場にはビジネスチャンスが存在し、企業はヒゲのケアやアンチエイジングなど、男性特有の悩みに合わせた新製品やサービスを革新することができます。デジタル・マーケティングやインフルエンサーとの提携を活用し、より幅広い層にリーチすることや、安全で効果的な男性向け美容製品を生み出すための研究開発への投資などが推奨されます。しかし、この市場は、男性の美容施術を取り巻く偏見、治療による潜在的な副作用、中間層の消費者を躊躇させる高額な費用といった課題に直面しています。また、地域ごとの規制上のハードルも課題となっています。企業は、スティグマを克服するための消費者教育に注力し、治療をより手頃な価格で利用しやすくするための技術に投資すべきです。イノベーションに最適な分野は、パーソナライズされたグルーミング・ソリューション、AIを活用したスキンケア分析、環境に優しいパッケージングなどです。市場の性質は競争的でダイナミックであり、トレンドを素早く取り入れることが成功のカギとなります。企業は、この有益なセグメントで成長を持続させるために、進化する男性の嗜好や文化的シフトに注意を払いながら、機敏さを保つ必要があります。

市場力学：急速に進化する男性美容市場の主要市場インサイトを公開

男性美容市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 男性の外見重視の高まり
  • 低侵襲性または非侵襲性の美容施術の採用拡大
  • 男性美容治療法の認知度、受容性、アクセシビリティの上昇
• 市場抑制要因
  • 高い治療費
• 市場機会
  • 家庭用エネルギーベース美容機器の採用増加
  • 若々しさを維持するよう男性にプレッシャーを与えるソーシャルメディア時代の成長
• 市場の課題
  • 美容施術に伴うリスク

ポーターの5つの力：男性美容市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：男性美容市場における外部からの影響の把握

外部マクロ環境要因は、男性美容市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析男性美容市場における競合情勢の把握

男性美容市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス男性美容市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、男性美容市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨男性美容市場における成功への道筋を描く

男性美容市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 男性の間で外見の重要性が高まっている
    • 低侵襲性または非侵襲性の美容処置の採用増加
    • 男性美容治療手順の認知度、受容性、アクセス性の向上
  • 抑制要因
    • 治療費が高い
  • 機会
    • 家庭用エネルギーベースの美容機器の導入増加
    • 男性に若々しい外見を保つようプレッシャーをかけるソーシャルメディアの時代に成長
  • 課題
    • 美容処置に伴うリスク
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 男性美容市場：製品別

• ボディシェイプ/肌の引き締め
• フラクショナルスキンリジュビネーション
• 髪の再生
• 脱毛
• 注射剤
• タトゥー除去

第7章 男性美容市場手順別

• 化粧品
• 再建的

第8章 男性美容市場：エンドユーザー別

• ビューティーセンター
• 皮膚科クリニックと美容センター
• 家

第9章 南北アメリカの男性美容市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の男性美容市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの男性美容市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Accent Aesthetics
• Allergan by Abbvie Inc.
• Alma Lasers GMBH
• BTL Group of Companies
• Cutera Aesthetics
• Cynosure LLC
• Depot by Z.One Concept S.r.l.
• Galderma S.A.
• Lumenis Be Ltd.
• Manhattan Aesthetics
• Merz Pharma GmbH & Co. KGaA
• NJ Dermatology & Aesthetics Center
• Sculpt MD
• Syneron Medical
• Vive Aesthetics and Wellness

LIST OF FIGURES

• FIGURE 1. MALE AESTHETICS MARKET RESEARCH PROCESS
• FIGURE 2. MALE AESTHETICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MALE AESTHETICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MALE AESTHETICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MALE AESTHETICS MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MALE AESTHETICS MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MALE AESTHETICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MALE AESTHETICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MALE AESTHETICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MALE AESTHETICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MALE AESTHETICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MALE AESTHETICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MALE AESTHETICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MALE AESTHETICS MARKET DYNAMICS
• TABLE 7. GLOBAL MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MALE AESTHETICS MARKET SIZE, BY BODY SHAPING/SKIN TIGHTENING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MALE AESTHETICS MARKET SIZE, BY FRACTIONAL SKIN REJUVENATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MALE AESTHETICS MARKET SIZE, BY HAIR REGROWTH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MALE AESTHETICS MARKET SIZE, BY HAIR REMOVAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MALE AESTHETICS MARKET SIZE, BY INJECTABLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MALE AESTHETICS MARKET SIZE, BY TATTOO REMOVAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MALE AESTHETICS MARKET SIZE, BY COSMETIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MALE AESTHETICS MARKET SIZE, BY RECONSTRUCTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MALE AESTHETICS MARKET SIZE, BY BEAUTY CENTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MALE AESTHETICS MARKET SIZE, BY DERMATOLOGY CLINICS & COSMETIC CENTERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MALE AESTHETICS MARKET SIZE, BY HOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 31. CANADA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. CANADA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES MALE AESTHETICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 48. CHINA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. CHINA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 51. INDIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. INDIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA MALE AESTHETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 103. ITALY MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. ITALY MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 115. POLAND MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. POLAND MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 118. QATAR MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. QATAR MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM MALE AESTHETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM MALE AESTHETICS MARKET SIZE, BY PROCEDURE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM MALE AESTHETICS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 148. MALE AESTHETICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. MALE AESTHETICS MARKET, FPNV POSITIONING MATRIX, 2023

The Male Aesthetics Market was valued at USD 5.53 billion in 2023, expected to reach USD 6.16 billion in 2024, and is projected to grow at a CAGR of 11.46%, to USD 11.83 billion by 2030.

The male aesthetics market encompasses products and services focused on enhancing male beauty and grooming, including skincare, haircare, body contouring, and surgical and non-surgical cosmetic procedures. The necessity arises from a growing societal shift towards self-care and grooming among men, driven by increased awareness of personal appearance, social media influence, and the desire to maintain a youthful look. Applications range from dermatology services, like Botox and dermal fillers, to body-centric procedures such as liposuction and gynecomastia surgery. The end-use scope spans from individual consumers to professional institutions like dermatology clinics and cosmetic centers. Key growth influences include a rising acceptance of cosmetic procedures among men, technological advancements in non-invasive treatments, and the expansion of product lines targeting male skincare and grooming needs. Opportunities exist in emerging markets where traditional beauty norms are evolving, allowing companies to innovate new products and services tailored to male-specific concerns, such as beard care and anti-aging. Recommendations include leveraging digital marketing and influencer partnerships to reach a broader audience and investing in R&D to create safe and effective male-focused aesthetic products. However, the market faces challenges like the stigma surrounding male cosmetic procedures, potential side effects of treatments, and high costs, which can deter middle-class consumers. Regulatory hurdles in different regions also pose a challenge. Companies should focus on consumer education to overcome stigmas and invest in technology to make treatments more affordable and accessible. The best areas for innovation include personalized grooming solutions, AI-driven skincare analysis, and eco-friendly packaging. The market's nature is competitive and dynamic, with rapid adoption of trends being crucial for success. Businesses should remain agile, paying attention to evolving male preferences and cultural shifts to sustain growth in this lucrative segment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Male Aesthetics Market

The Male Aesthetics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing importance given to physical appearance among men
  • Growing adoption of minimally invasive or noninvasive aesthetic procedures
  • Rising awareness, acceptability and accessibility of male aesthetics treatment procedures
• Market Restraints
  • High treatment cost
• Market Opportunities
  • Increasing adoption of home-use energy-based aesthetic devices
  • Growing in an era of social media that pressures male to maintain a youthful appearance
• Market Challenges
  • Risks associated with aesthetic procedures

Porter's Five Forces: A Strategic Tool for Navigating the Male Aesthetics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Male Aesthetics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Male Aesthetics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Male Aesthetics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Male Aesthetics Market

A detailed market share analysis in the Male Aesthetics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Male Aesthetics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Male Aesthetics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Male Aesthetics Market

A strategic analysis of the Male Aesthetics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Male Aesthetics Market, highlighting leading vendors and their innovative profiles. These include Accent Aesthetics, Allergan by Abbvie Inc., Alma Lasers GMBH, BTL Group of Companies, Cutera Aesthetics, Cynosure LLC, Depot by Z.One Concept S.r.l., Galderma S.A., Lumenis Be Ltd., Manhattan Aesthetics, Merz Pharma GmbH & Co. KGaA, NJ Dermatology & Aesthetics Center, Sculpt MD, Syneron Medical, and Vive Aesthetics and Wellness.

Market Segmentation & Coverage

This research report categorizes the Male Aesthetics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Body Shaping/Skin Tightening, Fractional Skin Rejuvenation, Hair Regrowth, Hair Removal, Injectables, and Tattoo Removal.
• Based on Procedure, market is studied across Cosmetic and Reconstructive.
• Based on End User, market is studied across Beauty Center, Dermatology Clinics & Cosmetic Centers, and Home.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing importance given to physical appearance among men
    • 5.1.1.2. Growing adoption of minimally invasive or noninvasive aesthetic procedures
    • 5.1.1.3. Rising awareness, acceptability and accessibility of male aesthetics treatment procedures
  • 5.1.2. Restraints
    • 5.1.2.1. High treatment cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of home-use energy-based aesthetic devices
    • 5.1.3.2. Growing in an era of social media that pressures male to maintain a youthful appearance
  • 5.1.4. Challenges
    • 5.1.4.1. Risks associated with aesthetic procedures
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Male Aesthetics Market, by Product

• 6.1. Introduction
• 6.2. Body Shaping/Skin Tightening
• 6.3. Fractional Skin Rejuvenation
• 6.4. Hair Regrowth
• 6.5. Hair Removal
• 6.6. Injectables
• 6.7. Tattoo Removal

7. Male Aesthetics Market, by Procedure

• 7.1. Introduction
• 7.2. Cosmetic
• 7.3. Reconstructive

8. Male Aesthetics Market, by End User

• 8.1. Introduction
• 8.2. Beauty Center
• 8.3. Dermatology Clinics & Cosmetic Centers
• 8.4. Home

9. Americas Male Aesthetics Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Male Aesthetics Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Male Aesthetics Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accent Aesthetics
• 2. Allergan by Abbvie Inc.
• 3. Alma Lasers GMBH
• 4. BTL Group of Companies
• 5. Cutera Aesthetics
• 6. Cynosure LLC
• 7. Depot by Z.One Concept S.r.l.
• 8. Galderma S.A.
• 9. Lumenis Be Ltd.
• 10. Manhattan Aesthetics
• 11. Merz Pharma GmbH & Co. KGaA
• 12. NJ Dermatology & Aesthetics Center
• 13. Sculpt MD
• 14. Syneron Medical
• 15. Vive Aesthetics and Wellness