EMV POS端末市場：タイプ別、エンドユーザー別-2025-2030年の世界予測

EMV POS端末市場は、2023年に85億1,000万米ドルと評価され、2024年には92億8,000万米ドルに達すると予測され、CAGR 9.39％で成長し、2030年には159億6,000万米ドルに達すると予測されています。

EMV POS端末市場の範囲は、安全なクレジットカードおよびデビットカード取引のために設計されたEuropay、MasterCard、Visa（EMV）規格を搭載したPOS端末の開拓、製造、配備を含みます。キャッシュレス決済の普及に伴い、磁気ストライプカードに比べて不正行為を減らすチップベースの技術など、セキュリティ機能が強化されているため、EMV POS端末の必要性が高まっています。これらの端末は、小売業、ホスピタリティ、交通機関、ヘルスケアなど、あらゆる分野で活用されており、スムーズで安全かつ効率的な決済処理を必要とするビジネスにとって重要なインフラとなっています。

市場成長の主な原動力は、非接触型決済の普及拡大、EMV対応に向けた規制強化、eコマースの普及拡大です。さらに、AIとIoT技術のPOSシステムへの統合が進んでいるため、データ分析やパーソナライズされた顧客体験などの機能が可能になり、潜在的なビジネスチャンスがもたらされています。こうした機会を捉えるために、企業は加盟店と消費者の進化するニーズに対応するモバイル対応の多機能端末の開発に注力すべきです。しかし、初期導入コストの高さ、未発達地域における認知度の低さ、サイバーセキュリティへの懸念といった課題が、市場拡大の大きな制約となっています。

イノベーションと研究開発分野には、高度な暗号化戦略の開発、端末の相互運用性の強化、効率と顧客満足度を向上させる直感的なユーザーインターフェースの構築などが含まれます。さらに、斬新な決済ソリューションのためにフィンテック企業との提携を模索することは、成長の起爆剤となり得る。EMV POS端末市場は、技術の進歩や消費者行動のシフトによってダイナミックに変化しており、新たな動向を活用しようとする利害関係者には機敏な戦略が必要です。企業は、イノベーションを推進するための研究開発への投資、セキュリティ問題への真摯な対応、競合優位性を維持するためのデータ分析による顧客考察の強化が推奨されます。これらの分野に注力することで、企業は市場の複雑さを効果的に乗り切り、持続的な成長を達成することができます。

市場力学：急速に進化するEMV POS端末市場の主要市場インサイトを公開

EMV POS端末市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 数カ国におけるキャッシュレス取引の増加
  • 様々なエンドユーザーにおける需要の増加
  • 中小規模の加盟店における採用の拡大
• 市場抑制要因
  • EMV POS端末のプライバシーとセキュリティに関する懸念
• 市場機会
  • 小売および消費財アプリケーションにおけるeコマース取引の採用拡大
  • 技術的に高度なEMV POS端末のイントロダクション
• 市場の課題
  • POS技術に関する標準化の欠如と認知度の低さ

ポーターの5つの力：EMV POS端末市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、EMV POS端末市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：EMV POS端末市場における外部からの影響の把握

外部マクロ環境要因は、EMV POS端末市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析EMV POS端末市場における競合情勢の把握

EMV POS端末市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスEMV POS端末市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、EMV POS端末市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨EMV POS端末市場における成功への道筋を描く

EMV POS端末市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • いくつかの国でキャッシュレス取引が増加
    • さまざまなエンドユーザーからの需要増加
    • 中小小売業者の間で導入が拡大
  • 抑制要因
    • EMV POS端末に関するプライバシーとセキュリティの懸念
  • 機会
    • 小売および消費財アプリケーションにおける電子商取引の採用の増加
    • 技術的に高度なEMV POS端末のイントロダクション
  • 課題
    • POS技術に関する標準化の欠如と認識の限界
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 EMV POS端末市場：タイプ別

• 接触型EMV
• 非接触型EMV

第7章 EMV POS端末市場：エンドユーザー別

• ホスピタリティ
• 小売り

第8章 南北アメリカのEMV POS端末市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のEMV POS端末市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのEMV POS端末市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• BBPOS Limited
• Bluebird Soft, Inc.
• Cantaloupe, Inc.
• Cisco Systems Inc.
• Datecs Ltd.
• Diebold Nixdorf, Incorporated
• EMVCo, LLC
• Fiserv, Inc.
• Global Payments Inc.
• NCR Corporation
• NEC Corporation
• Panasonic Corporation
• PAX Global Technology Ltd.
• Telepower Communication Co. Ltd.
• Toshiba Corporation
• UIC Payworld Inc.
• VeriFone, Inc.
• Worldline Group S.A.

LIST OF FIGURES

• FIGURE 1. EMV POS TERMINALS MARKET RESEARCH PROCESS
• FIGURE 2. EMV POS TERMINALS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL EMV POS TERMINALS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL EMV POS TERMINALS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL EMV POS TERMINALS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL EMV POS TERMINALS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL EMV POS TERMINALS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL EMV POS TERMINALS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES EMV POS TERMINALS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES EMV POS TERMINALS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EMV POS TERMINALS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. EMV POS TERMINALS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. EMV POS TERMINALS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL EMV POS TERMINALS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL EMV POS TERMINALS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. EMV POS TERMINALS MARKET DYNAMICS
• TABLE 7. GLOBAL EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL EMV POS TERMINALS MARKET SIZE, BY CONTACT EMV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL EMV POS TERMINALS MARKET SIZE, BY CONTACTLESS EMV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL EMV POS TERMINALS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL EMV POS TERMINALS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. AMERICAS EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 16. ARGENTINA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 18. BRAZIL EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 20. CANADA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. CANADA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 22. MEXICO EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. UNITED STATES EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES EMV POS TERMINALS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 27. ASIA-PACIFIC EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. AUSTRALIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 32. CHINA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. CHINA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. INDIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. INDIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. INDONESIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. JAPAN EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. MALAYSIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. PHILIPPINES EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. SINGAPORE EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. SOUTH KOREA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 48. TAIWAN EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. THAILAND EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 52. VIETNAM EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. EUROPE, MIDDLE EAST & AFRICA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA EMV POS TERMINALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 57. DENMARK EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. EGYPT EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 61. FINLAND EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. FRANCE EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. GERMANY EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. ISRAEL EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. ITALY EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. ITALY EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. NETHERLANDS EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 73. NIGERIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. NORWAY EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. POLAND EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. POLAND EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. QATAR EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. QATAR EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. RUSSIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. SAUDI ARABIA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH AFRICA EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. SPAIN EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 89. SWEDEN EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. SWITZERLAND EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. TURKEY EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 95. UNITED ARAB EMIRATES EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. UNITED KINGDOM EMV POS TERMINALS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM EMV POS TERMINALS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. EMV POS TERMINALS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 100. EMV POS TERMINALS MARKET, FPNV POSITIONING MATRIX, 2023

The EMV POS Terminals Market was valued at USD 8.51 billion in 2023, expected to reach USD 9.28 billion in 2024, and is projected to grow at a CAGR of 9.39%, to USD 15.96 billion by 2030.

The scope of the EMV POS Terminals market encompasses the development, manufacturing, and deployment of Point of Sale terminals equipped with Europay, MasterCard, and Visa (EMV) standards, designed for secure credit and debit card transactions. With the proliferation of cashless payments, the necessity of EMV POS terminals has amplified due to their enhanced security features, such as chip-based technology that reduces fraud compared to magnetic stripe cards. These terminals are ubiquitously applied across sectors like retail, hospitality, transportation, and healthcare, serving as critical infrastructure for businesses that require smooth, secure, and efficient payment processing.

Market growth is primarily driven by the rising adoption of contactless payments, regulatory mandates for EMV compliance, and the increasing penetration of e-commerce. Additionally, the ongoing integration of AI and IoT technologies into POS systems provides potential opportunities, enabling features like data analytics and personalized customer experiences. To seize these opportunities, businesses should focus on developing mobile-compatible, multi-functional terminals that cater to the evolving needs of merchants and consumers. However, challenges such as high initial deployment costs, lack of awareness in underdeveloped regions, and cybersecurity concerns pose significant limitations to market expansion.

Innovation and research areas include the development of advanced encryption strategies, enhancement of terminal interoperability, and the creation of intuitive user interfaces to improve efficiency and customer satisfaction. Furthermore, exploring partnerships with fintech companies for novel payment solutions can catalyze growth. The EMV POS Terminal market is dynamic, driven by technological advancements and consumer behavior shifts, necessitating agile strategies for stakeholders aiming to capitalize on emerging trends. Businesses are encouraged to invest in R&D to drive innovation, address security issues diligently, and enhance customer insights through data analytics to maintain competitive advantage. By focusing on these areas, companies can effectively navigate market complexities and achieve sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving EMV POS Terminals Market

The EMV POS Terminals Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in cashless transactions in several countries
  • Increasing demand across various end-users
  • Growing adoption among small and medium merchants
• Market Restraints
  • Privacy and security concerns with EMV POS terminals
• Market Opportunities
  • Growing adoption for eCommerce transactions in retail and consumer goods applications
  • Introduction of technologically advanced EMV POS terminals
• Market Challenges
  • Lack of standardization and limited awareness about the POS technology

Porter's Five Forces: A Strategic Tool for Navigating the EMV POS Terminals Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the EMV POS Terminals Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the EMV POS Terminals Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the EMV POS Terminals Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the EMV POS Terminals Market

A detailed market share analysis in the EMV POS Terminals Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the EMV POS Terminals Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the EMV POS Terminals Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the EMV POS Terminals Market

A strategic analysis of the EMV POS Terminals Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the EMV POS Terminals Market, highlighting leading vendors and their innovative profiles. These include BBPOS Limited, Bluebird Soft, Inc., Cantaloupe, Inc., Cisco Systems Inc., Datecs Ltd., Diebold Nixdorf, Incorporated, EMVCo, LLC, Fiserv, Inc., Global Payments Inc., NCR Corporation, NEC Corporation, Panasonic Corporation, PAX Global Technology Ltd., Telepower Communication Co. Ltd., Toshiba Corporation, UIC Payworld Inc., VeriFone, Inc., and Worldline Group S.A..

Market Segmentation & Coverage

This research report categorizes the EMV POS Terminals Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Contact EMV and Contactless EMV.
• Based on End-User, market is studied across Hospitality and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in cashless transactions in several countries
    • 5.1.1.2. Increasing demand across various end-users
    • 5.1.1.3. Growing adoption among small and medium merchants
  • 5.1.2. Restraints
    • 5.1.2.1. Privacy and security concerns with EMV POS terminals
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing adoption for eCommerce transactions in retail and consumer goods applications
    • 5.1.3.2. Introduction of technologically advanced EMV POS terminals
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standardization and limited awareness about the POS technology
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. EMV POS Terminals Market, by Type

• 6.1. Introduction
• 6.2. Contact EMV
• 6.3. Contactless EMV

7. EMV POS Terminals Market, by End-User

• 7.1. Introduction
• 7.2. Hospitality
• 7.3. Retail

8. Americas EMV POS Terminals Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific EMV POS Terminals Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa EMV POS Terminals Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BBPOS Limited
• 2. Bluebird Soft, Inc.
• 3. Cantaloupe, Inc.
• 4. Cisco Systems Inc.
• 5. Datecs Ltd.
• 6. Diebold Nixdorf, Incorporated
• 7. EMVCo, LLC
• 8. Fiserv, Inc.
• 9. Global Payments Inc.
• 10. NCR Corporation
• 11. NEC Corporation
• 12. Panasonic Corporation
• 13. PAX Global Technology Ltd.
• 14. Telepower Communication Co. Ltd.
• 15. Toshiba Corporation
• 16. UIC Payworld Inc.
• 17. VeriFone, Inc.
• 18. Worldline Group S.A.