コンテクスチュアル広告市場：タイプ別、展開別、産業別-2025-2030年の世界予測

コンテクスチュアル広告市場の2023年の市場規模は3億3,330万米ドルで、2024年には3億7,682万米ドルに達すると予測され、CAGR 13.54％で成長し、2030年には8億1,091万米ドルに達すると予測されています。

コンテクスチュアル広告は、ユーザーが関与しているコンテンツに基づくターゲット広告の手法であり、より関連性の高い広告配置を提供するデジタルマーケティングを再定義しています。コンテクスチュアル広告の必要性は、クッキーのようなデータ主導型のターゲティング広告を制限するプライバシーに対する消費者の要求の高まりから生じています。コンテクスチュアル広告の用途は、ウェブコンテンツ、動画プラットフォーム、モバイルアプリ、ソーシャルメディアに及んでおり、最終用途は小売、自動車、金融、エンターテインメントなどの業界にわたっています。市場成長は、機械学習やAIの技術的進歩の影響を受けており、より優れたコンテンツ分析や広告マッチングを可能にしています。また、GDPRなどの規制により、広告主はプライバシーに配慮したソリューションを求めるようになり、コンテクスチュアル広告をさらに後押ししています。新たなビジネスチャンスとしては、自然言語処理（NLP）を活用した消費者体験の向上や、ダイナミックな広告展開のためのリアルタイムデータによる文脈的洞察の統合などが挙げられます。企業は、プライバシーを保護しながらパーソナライズされたマーケティングを推進するために、これらのテクノロジーを活用することをお勧めします。しかし、不正確なコンテキスト分析やコンテンツのズレといった課題が有効性を阻害し、デジタルプラットフォームの多様性が調整作業に複雑さをもたらしています。キーワードマッチングへの過度の依存や、ユーザーの意図の限定的な理解といった限界は、キャンペーンの質を損なう可能性があります。革新は、より良い文脈解釈のためのAIアルゴリズムの改善と、ユーザーエンゲージメントを豊かにするための多感覚広告の探求に焦点を当てるのが最善です。仮想現実や拡張現実の出現により、新しいインターフェイスがコンテクスチュアル広告の新たな道を提示します。市場が成熟するにつれ、コンテンツクリエイターやプラットフォームとのコラボレーションは、革新的な広告ソリューションにとって極めて重要になるでしょう。市場情勢はダイナミックで競争的であり、技術的変化や規制状況への絶え間ない適応を特徴としているため、企業には機敏で先進的なアプローチが求められます。コンテンツ消費時の消費者行動分析を深く掘り下げることは、進化する市場動向に沿った効果的な戦略を構築する上で重要な鍵となるでしょう。

市場力学：急速に進化するコンテクスチュアル広告市場の主要市場インサイトを公開

コンテクスチュアル広告市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ソーシャルメディア・ユーザーとモバイル広告の増加
  • パーソナライズド・マーケティング戦略の登場
  • 処理能力と帯域幅の拡大
• 市場抑制要因
  • 行動トラッキングに関連するプライバシーの問題、翻訳率の低さ
• 市場機会
  • AIとMLの進歩による、リアル・ファインディング・コンテクスト・ターゲティングの強化
  • 動画共有サイトからのトラフィックの増加
• 市場の課題
  • 厳しい規制政策とデジタル技術の選択

ポーターの5つの力：コンテクスチュアル広告市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、コンテクスチュアル広告市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コンテクスチュアル広告市場における外部からの影響の把握

外部マクロ環境要因は、コンテクスチュアル広告市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析コンテクスチュアル広告市場における競合情勢の把握

コンテクスチュアル広告市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスコンテクスチュアル広告市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コンテクスチュアル広告市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨コンテクスチュアル広告市場における成功への道筋を描く

コンテクスチュアル広告市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ソーシャルメディアユーザーとモバイル広告の増加
    • パーソナライズされたマーケティング戦略の出現
    • 処理能力と帯域幅の増大
  • 抑制要因
    • 行動追跡と翻訳率の低さに関するプライバシーの懸念
  • 機会
    • AIとMLの進歩により、リアル検索のコンテキストターゲティングが強化される
    • 動画共有サイトからのトラフィック増加
  • 課題
    • 厳格な規制政策と関連するデジタル技術の選択
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 コンテクスチュアル広告市場：タイプ別

• アクティビティベースの広告
• 位置情報広告

第7章 コンテクスチュアル広告市場：展開別

• デスクトップ
• デジタルビルボード
• モバイルデバイス

第8章 コンテクスチュアル広告市場：業界別

• 学術機関と政府
• 銀行、金融サービス、保険（BFSI）
• 消費財、小売、レストラン
• ヘルスケア
• メディアとエンターテイメント
• 通信・IT
• 旅行、交通、自動車

第9章 南北アメリカのコンテクスチュアル広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のコンテクスチュアル広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのコンテクスチュアル広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Act-On Software Inc.
• Adobe Inc.
• Amazon.com, Inc.
• Cision Ltd.
• Clarabridge by Qualtrics LLC
• Criteo SA
• Digimind by Onclusive Inc
• Google LLC
• International Business Machines Corporation
• Meltwater
• Meta Platforms, Inc.
• Microsoft Corporation
• Publift Pty. Ltd.
• SAP SE
• SEEDTAG ADVERTISING, SL
• Sendible Limited
• Simplify360 Inc. by Nextiva Company
• The Rocket Science Group
• Tremor International Ltd.
• WordStream, Inc. by LocaliQ
• X Corp.
• Yahoo Inc.

LIST OF FIGURES

• FIGURE 1. CONTEXTUAL ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. CONTEXTUAL ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. CONTEXTUAL ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. CONTEXTUAL ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CONTEXTUAL ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CONTEXTUAL ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY ACTIVITY-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY DESKTOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY MOBILE DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY ACADEMIA & GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI), BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY CONSUMER GOODS, RETAIL, & RESTAURANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY TELECOM & IT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY TRAVEL, TRANSPORTATION, & AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 32. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 34. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 49. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 52. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 54. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 104. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 116. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 119. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 121. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 149. CONTEXTUAL ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. CONTEXTUAL ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

The Contextual Advertising Market was valued at USD 333.30 million in 2023, expected to reach USD 376.82 million in 2024, and is projected to grow at a CAGR of 13.54%, to USD 810.91 million by 2030.

Contextual advertising, a method of targeted advertising based on the content a user is engaging with, is redefining digital marketing offering more relevant ad placements. The necessity of contextual advertising arises from increasing consumer demands for privacy, which limits data-driven targeted advertising like cookies. Its applications span web content, video platforms, mobile apps, and social media, making the end-use scope vast across industries including retail, automotive, finance, and entertainment. Market growth is influenced by technological advancements in machine learning and AI, enabling better content analysis and ad matching. Additionally, regulations such as GDPR push advertisers towards privacy-friendly solutions, further propelling contextual advertising. Emerging opportunities include leveraging natural language processing (NLP) to enhance consumer experience and integrating contextual insights with real-time data for dynamic ad deployments. Businesses are advised to capitalize on these technologies to drive personalized marketing while safeguarding privacy. However, challenges like inaccurate context analysis and content misalignment can hinder effectiveness, while the diversity of digital platforms adds complexity to coordination efforts. Limitations such as over-reliance on keyword matching or limited understanding of user intent could undermine campaign quality. Innovations are best focused on improving AI algorithms for better context interpretation and exploring multi-sensory advertising to enrich user engagement. With the advent of virtual and augmented reality, new interfaces present fresh avenues for contextual ads. As the market matures, collaborations with content creators and platforms will be crucial for innovative advertising solutions. The nature of the contextual advertising market is dynamic and competitive, characterized by continuous adaptation to technological changes and regulatory landscapes, thus demanding businesses to be agile and forward-thinking in their approach. A deep dive into consumer behavior analytics during content consumption will be key in crafting effective strategies that align with evolving market trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Contextual Advertising Market

The Contextual Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increase in social media users and mobile advertising
  • Emergence of personalized marketing strategies
  • Growing processing power and bandwidth
• Market Restraints
  • Privacy concerns related to behavioral tracking and low translation ratio
• Market Opportunities
  • Advances in AI and ML to embolden real find contextual targeting
  • Increase in the traffic from the video sharing sites
• Market Challenges
  • Stringent regulation policies and the selection of related digital techniques

Porter's Five Forces: A Strategic Tool for Navigating the Contextual Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Contextual Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Contextual Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Contextual Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Contextual Advertising Market

A detailed market share analysis in the Contextual Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Contextual Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Contextual Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Contextual Advertising Market

A strategic analysis of the Contextual Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Contextual Advertising Market, highlighting leading vendors and their innovative profiles. These include Act-On Software Inc., Adobe Inc., Amazon.com, Inc., Cision Ltd., Clarabridge by Qualtrics LLC, Criteo SA, Digimind by Onclusive Inc, Google LLC, International Business Machines Corporation, Meltwater, Meta Platforms, Inc., Microsoft Corporation, Publift Pty. Ltd., SAP SE, SEEDTAG ADVERTISING, SL, Sendible Limited, Simplify360 Inc. by Nextiva Company, The Rocket Science Group, Tremor International Ltd., WordStream, Inc. by LocaliQ, X Corp., and Yahoo Inc..

Market Segmentation & Coverage

This research report categorizes the Contextual Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Activity-Based Advertising and Location-Based Advertising.
• Based on Deployment, market is studied across Desktops, Digital Billboards, and Mobile Devices.
• Based on Industry, market is studied across Academia & Government, Banking, Financial Services, & Insurance (BFSI), Consumer Goods, Retail, & Restaurants, Healthcare, Media & Entertainment, Telecom & IT, and Travel, Transportation, & Automobile.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in social media users and mobile advertising
    • 5.1.1.2. Emergence of personalized marketing strategies
    • 5.1.1.3. Growing processing power and bandwidth
  • 5.1.2. Restraints
    • 5.1.2.1. Privacy concerns related to behavioral tracking and low translation ratio
  • 5.1.3. Opportunities
    • 5.1.3.1. Advances in AI and ML to embolden real find contextual targeting
    • 5.1.3.2. Increase in the traffic from the video sharing sites
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulation policies and the selection of related digital techniques
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Contextual Advertising Market, by Type

• 6.1. Introduction
• 6.2. Activity-Based Advertising
• 6.3. Location-Based Advertising

7. Contextual Advertising Market, by Deployment

• 7.1. Introduction
• 7.2. Desktops
• 7.3. Digital Billboards
• 7.4. Mobile Devices

8. Contextual Advertising Market, by Industry

• 8.1. Introduction
• 8.2. Academia & Government
• 8.3. Banking, Financial Services, & Insurance (BFSI)
• 8.4. Consumer Goods, Retail, & Restaurants
• 8.5. Healthcare
• 8.6. Media & Entertainment
• 8.7. Telecom & IT
• 8.8. Travel, Transportation, & Automobile

9. Americas Contextual Advertising Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Contextual Advertising Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Contextual Advertising Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act-On Software Inc.
• 2. Adobe Inc.
• 3. Amazon.com, Inc.
• 4. Cision Ltd.
• 5. Clarabridge by Qualtrics LLC
• 6. Criteo SA
• 7. Digimind by Onclusive Inc
• 8. Google LLC
• 9. International Business Machines Corporation
• 10. Meltwater
• 11. Meta Platforms, Inc.
• 12. Microsoft Corporation
• 13. Publift Pty. Ltd.
• 14. SAP SE
• 15. SEEDTAG ADVERTISING, SL
• 16. Sendible Limited
• 17. Simplify360 Inc. by Nextiva Company
• 18. The Rocket Science Group
• 19. Tremor International Ltd.
• 20. WordStream, Inc. by LocaliQ
• 21. X Corp.
• 22. Yahoo Inc.