飲料市場：タイプ別、包装タイプ別、流通チャネル別-2025～2030年の世界予測

飲料市場の2023年の市場規模は6,011億1,000万米ドルで、2024年には6,481億4,000万米ドルに達すると予測され、CAGR 7.91％で成長し、2030年には1兆247億8,000万米ドルに達すると予測されています。

飲料市場には、アルコール飲料、ノンアルコール飲料、機能性飲料、エナジードリンクなど幅広い製品が含まれ、消費者の嗜好や市場動向によって牽引されています。ここでの市場調査範囲は、製品開発やマーケティング戦略に影響を与える消費者行動、嗜好、動向の理解に不可欠です。この調査の適用範囲は、製品イノベーション、ブランディング、戦略的ポジショニングにまたがり、さまざまな消費者層の多様なニーズに対応しています。最終用途の範囲は、主に一般家庭、ホスピタリティ部門、スポーツジムやヘルスクラブのような商業施設を対象としており、サービスパッケージの一部として飲料を提供しています。

この市場に影響を与える主要成長要因には、消費者の健康意識の高まりがあり、植物性飲料、低糖飲料、機能性飲料のような「体に良い」飲料の需要を促進しています。消費者や規制当局が環境に優しい代替品を求めるようになり、持続可能性を重視した製品や包装に新たな機会が生まれています。市場関係者は、植物原料の研究開発や革新的な包装に投資し、デジタルマーケティングを活用して対象とする消費者にリーチすることで、こうした機会を捉えることができます。こうした機会がある一方で、原料コストの変動、厳しい規制、競合情勢の激化といった制約が大きな課題となっています。さらに、進化する消費者の嗜好や嗜好は、市場の利害関係者に絶え間ないイノベーションと適応性を要求します。

技術革新の可能性があるセグメントは、環境意識の高い消費者にアピールするために、AI主導洞察とサステイナブル調達方法を用いてパーソナライズされた飲料を作ることにあります。さらに、健康上の利点と嗜好性を組み合わせたハイブリッド飲料を開発することで、より幅広い市場セグメントを獲得できる可能性があります。サプライチェーンの効率化とデジタルトランスフォーメーションの強化は、コスト削減と市場リーチの拡大により、ビジネスの成長をサポートすることができます。市場力学はダイナミックであり、急速に変化する消費者の嗜好と技術の進歩を特徴としています。成長機会と市場シェアを維持するためには、機敏な適応、創造的な差別化、消費者ニーズの確実な把握が必要です。市場力学に関するこれら洞察は、新たな動向と消費者の需要を活用することを目指す参入企業にとって、今後の戦略を策定する上で極めて重要です。

市場力学：急速に進化する飲料市場における重要な市場洞察の解明

飲料市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 主流小売業者における流通の増加
  • ラベリング＆包装技術の発展
  • 可処分所得と人口の増加
• 市場抑制要因
  • 厳しい規制基準
• 市場機会
  • 自然な甘さの健康飲料の開発
  • 有機・自然由来飲料の人気
• 市場課題
  • 品質管理の問題

ポーターの5つの力：飲料市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：飲料市場における外部からの影響の把握

外部マクロ環境要因は、飲料市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：飲料市場における競合情勢の把握

飲料市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス飲料市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、飲料市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：飲料市場における成功への道筋を描く

飲料市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 主流の小売店での流通拡大
    • ラベル・包装技術の開発
    • 可処分所得と人口の増加
  • 抑制要因
    • 厳格な規制基準
  • 機会
    • 天然甘味料を使用した健康飲料の開発
    • オーガニックや天然由来の飲料の人気
  • 課題
    • 品質管理の問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 飲料市場：タイプ別

• イントロダクション
• アルコール飲料
• アーモンドミルク
• ボトル入り飲料水
• 炭酸飲料
• カシューミルク
• ココナッツミルク
• 乳製品
• 果汁
• 牛乳
• ノンアルコール飲料
• ライスミルク
• 豆乳

第7章 飲料市場：包装タイプ別

• イントロダクション
• ボトル
• 缶
• カートン

第8章 飲料市場：流通チャネル別

• イントロダクション
• 百貨店
• オフライン
• オンライン
• 専門店
• スーパーマーケット

第9章 南北アメリカの飲料市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の飲料市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの飲料市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Ambev SA
• Anheuser-Busch InBev
• Appalachian Brewing Company
• Asahi Group Holdings Ltd.
• Bacardi Limited
• Brown-Forman Corporation
• Carlsberg Breweries A/S
• Coca-Cola Europacific Partners
• Constellation Brands Inc.
• Danone
• Diageo PLC
• Heineken N.V.
• Jones Soda Co.
• Keurig Dr Pepper Inc.
• Kirin Holdings Co.

LIST OF FIGURES

• FIGURE 1. BEVERAGE MARKET RESEARCH PROCESS
• FIGURE 2. BEVERAGE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BEVERAGE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BEVERAGE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BEVERAGE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BEVERAGE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BEVERAGE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BEVERAGE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BEVERAGE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BEVERAGE MARKET DYNAMICS
• TABLE 7. GLOBAL BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BEVERAGE MARKET SIZE, BY ALCOHOLIC BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BEVERAGE MARKET SIZE, BY ALMOND MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BEVERAGE MARKET SIZE, BY BOTTLED WATER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BEVERAGE MARKET SIZE, BY CARBONATED SOFT DRINKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BEVERAGE MARKET SIZE, BY CASHEW MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BEVERAGE MARKET SIZE, BY COCONUT MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BEVERAGE MARKET SIZE, BY DAIRY MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BEVERAGE MARKET SIZE, BY FRUIT JUICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BEVERAGE MARKET SIZE, BY MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL BEVERAGE MARKET SIZE, BY NON-ALCOHOLIC BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL BEVERAGE MARKET SIZE, BY RICE MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL BEVERAGE MARKET SIZE, BY SOY MILK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL BEVERAGE MARKET SIZE, BY BOTTLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL BEVERAGE MARKET SIZE, BY CANS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL BEVERAGE MARKET SIZE, BY CARTONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL BEVERAGE MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL BEVERAGE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL BEVERAGE MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL BEVERAGE MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL BEVERAGE MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. CANADA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. CANADA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 42. CANADA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES BEVERAGE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. CHINA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. CHINA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 59. CHINA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. INDIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. INDIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 62. INDIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. INDONESIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. JAPAN BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. JAPAN BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. MALAYSIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. MALAYSIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 71. MALAYSIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. PHILIPPINES BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. PHILIPPINES BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 74. PHILIPPINES BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. SINGAPORE BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. SINGAPORE BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 77. SINGAPORE BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. SOUTH KOREA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. SOUTH KOREA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. SOUTH KOREA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. TAIWAN BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. TAIWAN BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 83. TAIWAN BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. THAILAND BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. THAILAND BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 86. THAILAND BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. VIETNAM BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. VIETNAM BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 89. VIETNAM BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 92. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. EUROPE, MIDDLE EAST & AFRICA BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 94. DENMARK BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. DENMARK BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 96. DENMARK BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. EGYPT BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. EGYPT BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 99. EGYPT BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. FINLAND BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. FINLAND BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 102. FINLAND BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. FRANCE BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. FRANCE BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 105. FRANCE BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. GERMANY BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. GERMANY BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 108. GERMANY BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. ISRAEL BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. ISRAEL BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 111. ISRAEL BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. ITALY BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. ITALY BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 114. ITALY BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. NETHERLANDS BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. NETHERLANDS BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 117. NETHERLANDS BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. NIGERIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. NIGERIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 120. NIGERIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. NORWAY BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. NORWAY BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 123. NORWAY BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. POLAND BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. POLAND BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 126. POLAND BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. QATAR BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. QATAR BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 129. QATAR BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. RUSSIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. RUSSIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 132. RUSSIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. SAUDI ARABIA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SAUDI ARABIA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SAUDI ARABIA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. SOUTH AFRICA BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SOUTH AFRICA BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 138. SOUTH AFRICA BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. SPAIN BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. SPAIN BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 141. SPAIN BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. SWEDEN BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. SWEDEN BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 144. SWEDEN BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. SWITZERLAND BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. SWITZERLAND BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 147. SWITZERLAND BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. TURKEY BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. TURKEY BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 150. TURKEY BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 151. UNITED ARAB EMIRATES BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 152. UNITED ARAB EMIRATES BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 153. UNITED ARAB EMIRATES BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. UNITED KINGDOM BEVERAGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. UNITED KINGDOM BEVERAGE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 156. UNITED KINGDOM BEVERAGE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 158. BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

The Beverage Market was valued at USD 601.11 billion in 2023, expected to reach USD 648.14 billion in 2024, and is projected to grow at a CAGR of 7.91%, to USD 1,024.78 billion by 2030.

The beverage market encompasses a wide range of products, including alcoholic and non-alcoholic drinks, functional beverages, and energy drinks, driven by consumer preferences and market trends. The scope of market research here is essential to understanding consumer behavior, preferences, and trends that influence product development and marketing strategies. The application of this research spans across product innovation, branding, and strategic positioning, catering to the diverse needs of different consumer demographics. The end-use scope primarily targets households, hospitality sectors, and commercial facilities like gyms and health clubs that offer beverages as part of their service package.

Key growth factors influencing this market include the increasing health consciousness among consumers, which fuels demand for 'better-for-you' beverages like plant-based, low-sugar, and functional drinks. There's an emerging opportunity in sustainability-focused products and packaging, as consumers and regulators push for eco-friendly alternatives. Market players can seize these opportunities by investing in R&D for botanical ingredients, innovative packaging, and leveraging digital marketing to reach targeted audiences. Despite these opportunities, limitations such as fluctuating raw material costs, stringent regulations, and the highly competitive landscape present significant challenges. Furthermore, evolving consumer tastes and preferences require constant innovation and adaptability from market stakeholders.

Potential areas for innovation lie in crafting personalized beverages using AI-driven insights and sustainable sourcing practices to appeal to eco-conscious consumers. Additionally, developing hybrid drinks that combine health benefits with indulgence could capture a broader market segment. Enhanced supply chain efficiencies and digital transformation can support business growth by reducing costs and increasing market reach. The beverage market is dynamic, characterized by rapidly shifting consumer preferences and technological advancements. While opportunities abound, success requires agile adaptation, creative differentiation, and a robust understanding of consumer needs to sustain growth and market share. These insights into market dynamics can be pivotal in shaping future strategies for players aiming to capitalize on emergent trends and consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beverage Market

The Beverage Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing distribution in the mainstream retailers
  • Development in labeling & packaging technologies
  • Increase in disposable income and population
• Market Restraints
  • Stringent regulatory norms
• Market Opportunities
  • Development of naturally sweetened healthier drinks
  • Popularity of organic and naturally sourced beverages
• Market Challenges
  • Quality control issues

Porter's Five Forces: A Strategic Tool for Navigating the Beverage Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beverage Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beverage Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beverage Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beverage Market

A detailed market share analysis in the Beverage Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beverage Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beverage Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beverage Market

A strategic analysis of the Beverage Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beverage Market, highlighting leading vendors and their innovative profiles. These include Ambev SA, Anheuser-Busch InBev, Appalachian Brewing Company, Asahi Group Holdings Ltd., Bacardi Limited, Brown-Forman Corporation, Carlsberg Breweries A/S, Coca-Cola Europacific Partners, Constellation Brands Inc., Danone, Diageo PLC, Heineken N.V., Jones Soda Co., Keurig Dr Pepper Inc., and Kirin Holdings Co..

Market Segmentation & Coverage

This research report categorizes the Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Alcoholic Beverages, Almond Milk, Bottled Water, Carbonated Soft Drinks, Cashew Milk, Coconut Milk, Dairy Milk, Fruit Juice, Milk, Non-Alcoholic Beverages, Rice Milk, and Soy Milk.
• Based on Packaging Type, market is studied across Bottles, Cans, and Cartons.
• Based on Distribution Channel, market is studied across Departmental Stores, Offline, Online, Specialty Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing distribution in the mainstream retailers
    • 5.1.1.2. Development in labeling & packaging technologies
    • 5.1.1.3. Increase in disposable income and population
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent regulatory norms
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of naturally sweetened healthier drinks
    • 5.1.3.2. Popularity of organic and naturally sourced beverages
  • 5.1.4. Challenges
    • 5.1.4.1. Quality control issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beverage Market, by Type

• 6.1. Introduction
• 6.2. Alcoholic Beverages
• 6.3. Almond Milk
• 6.4. Bottled Water
• 6.5. Carbonated Soft Drinks
• 6.6. Cashew Milk
• 6.7. Coconut Milk
• 6.8. Dairy Milk
• 6.9. Fruit Juice
• 6.10. Milk
• 6.11. Non-Alcoholic Beverages
• 6.12. Rice Milk
• 6.13. Soy Milk

7. Beverage Market, by Packaging Type

• 7.1. Introduction
• 7.2. Bottles
• 7.3. Cans
• 7.4. Cartons

8. Beverage Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Departmental Stores
• 8.3. Offline
• 8.4. Online
• 8.5. Specialty Stores
• 8.6. Supermarkets

9. Americas Beverage Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Beverage Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Beverage Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ambev SA
• 2. Anheuser-Busch InBev
• 3. Appalachian Brewing Company
• 4. Asahi Group Holdings Ltd.
• 5. Bacardi Limited
• 6. Brown-Forman Corporation
• 7. Carlsberg Breweries A/S
• 8. Coca-Cola Europacific Partners
• 9. Constellation Brands Inc.
• 10. Danone
• 11. Diageo PLC
• 12. Heineken N.V.
• 13. Jones Soda Co.
• 14. Keurig Dr Pepper Inc.
• 15. Kirin Holdings Co.