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ハイブリッド飲料の世界市場

Hybrid Beverages


出版日
ページ情報
英文 270 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.66円
ハイブリッド飲料の世界市場
出版日: 2025年08月08日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 270 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

ハイブリッド飲料の世界市場は2030年までに227億米ドルに達する見込み

2024年に170億米ドルと推定されるハイブリッド飲料の世界市場は、2024年から2030年にかけてCAGR 5.0%で成長し、2030年には227億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるアルコール飲料は、CAGR 5.0%を記録し、分析期間終了時には155億米ドルに達すると予測されます。非アルコール飲料セグメントの成長率は、分析期間中CAGR 4.9%と推定されます。

米国市場は46億米ドルと推定、中国はCAGR 7.9%で成長予測

米国のハイブリッド飲料市場は、2024年には46億米ドルになると推定されます。世界第2位の経済大国である中国は、2030年までに45億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは7.9%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ2.4%と4.9%と予測されています。欧州では、ドイツがCAGR 3.2%で成長すると予測されています。

世界のハイブリッド飲料市場- 主要動向と促進要因のまとめ

なぜハイブリッド飲料が飲料業界全体の消費者の期待を再定義しているのか?

ハイブリッド飲料とは、2つ以上の伝統的な飲料カテゴリーの属性を組み合わせた製品であり、風味、機能、形式におけるイノベーションを提供することで、消費者の体験を変革しています。このダイナミックなセグメントには、コーヒー入りエナジードリンク、ジュースと紅茶のブレンド、プロバイオティクス・ソーダ、スパークリング機能性ウォーター、アルコールフリーのボタニカル・カクテルなどの融合が含まれます。これらのハイブリッドの魅力は、水分補給+エネルギー、嗜好性+栄養、風味+腸内健康など、1回の飲用で複数のメリットを提供できる点にあります。現代の消費者が妥協することなく利便性を求めるようになるにつれ、ハイブリッド飲料はペースの速いライフスタイルや消費習慣の変化に対応する汎用性の高いソリューションとして台頭してきています。

パーソナライズされた、体験重視の、健康志向の選択肢への嗜好の高まりは、飲料メーカーを従来のカテゴリーの枠を超えた存在へと押し上げています。ハイブリッド製品は、植物性、低糖質、クリーンラベル製品に対する需要の高まりを取り込むと同時に、洗練された味わいと洗練されたパッケージングにより、官能的な期待も満たしています。消費者、特にZ世代とミレニアル世代は、多様なアイデンティティと流動的な嗜好を反映した新しい飲料フォーマットを試す強い意欲を示しています。その結果、ハイブリッド飲料はスーパーマーケット、カフェ、ウェルネス・ストア、デジタル・プラットフォームで棚に置かれるようになり、ニッチなイノベーションから世界の飲料市場の主流へと進化しています。

機能性成分とウェルネス・ポジショニングは、ハイブリッド飲料の調合をどのように後押ししているのか?

健康とウェルネスは依然としてハイブリッド飲料のイノベーションの中心であり、天然成分やエビデンスに裏打ちされた成分を通じて付加的な機能性を提供することに重点が置かれています。飲料開発者は、ストレス緩和、認知サポート、免疫力強化、体内からの美容など、消費者の特定の目標をターゲットに、アダプトゲン、向精神薬、プレバイオティクス、コラーゲンペプチド、抗酸化物質、CBD、ビタミン、電解質などを幅広く取り入れています。これらの機能性成分を緑茶、ココナッツウォーター、フルーツジュース、スパークリングウォーターなどのおなじみのベースと融合させることで、味とウェルネスの両方の期待に応える魅力的な製品を生み出しています。

機能性だけでなく、ビーガン、ケト、断食など、糖分、カロリーの閾値、タンパク質の含有量に影響を与える食生活の動向も、処方戦略の指針となっています。オーガニック、非遺伝子組み換え、保存料不使用、ナチュラルフレーバーといったクリーンラベルの謳い文句は、特に健康意識の高い消費者の間で、ますます譲れないものとなっています。多くのハイブリッド飲料は、持続可能性、倫理的調達、原材料のトレーサビリティに関する謳い文句も誇り、ブランド価値をさらに強化しています。このような配合により、ブランドはエネルギー補給やワークアウトのリカバリーから、食事の置き換えや気晴らしまで、複数の消費シーンに対応できるようになり、混雑する飲料マーケットにおいて、消費者との関係をより強固なものにし、リピート購入の可能性を高めています。

市場導入を加速させる業界動向、消費者行動、小売の変化とは?

ハイブリッド飲料市場は、消費者の買い物の仕方、付き合い方、消費の仕方が大きく変化する中で成長しています。パンデミック後の健康志向の再調整により、日常的な飲料の選択に対する監視の目が厳しくなり、消費者はアルコール、添加糖分、人工的刺激物を積極的に減らしています。この節制の動きは、ゼロ・プルーフ、低カロリー、健康志向の代替飲料の大きなチャンスを生み出しています。植物を使ったノンアルコールカクテル、アダプトゲンを使った機能的なモクテル、スパークリングウェルネストニックは、オンプレミスでも家庭でも、社交の場での定番になりつつあります。

オムニチャネル小売もまた、ハイブリッド飲料の認知度と浸透を加速させる上で重要な役割を果たしています。消費者直販(D2C)プラットフォーム、健康に特化した電子小売業者、ライフスタイルの定期購入サービスは、新興企業やニッチプレーヤーにアーリーアダプターやトレンドセッターへの直接アクセスを与えています。ソーシャルメディアとインフルエンサーマーケティングは、発見とブランドストーリーテリングのための重要なエンジンであり、トライアルサイズのフォーマットとサンプルバンドルは、型にはまらない飲料の組み合わせを試すという知覚リスクを克服するのに役立っています。小売企業は、ハイブリッド飲料やウェルネス飲料の専用コーナーを設けることで適応し、カテゴリーが認められたことを示し、消費者が進化する品揃えをナビゲートしています。このような構造的転換により、ハイブリッド飲料の位置づけは、単に流行の目新しさとしてではなく、多様なニーズ状態において、従来の飲料の代わりとなる実行可能で習慣的なものとして強化されつつあります。

製品タイプ別、世界地域別のハイブリッド飲料市場成長の原動力は?

ハイブリッド飲料市場の成長は、機敏なイノベーションと良好な小売力学に支えられた、健康動向、カテゴリーの曖昧さ、進化する消費者の価値観の融合によって牽引されています。北米と西欧では、コンブチャ・ソーダ、コーヒー・プロテイン・ブレンド、紅茶入りスパークリングウォーターなど、機能的で嗜好性の高いハイブリッド商品の普及によって市場が成熟しつつあります。ウェルネスを重視する都市部の消費者と若年層が、特に自然食品、フィットネス、プレミアム・ライフスタイルの各分野で、旺盛な需要を後押ししています。アジア太平洋では、抹茶、アロエ、ハーバルインフュージョンなどの伝統的な飲料ベースが、現代的な処方と機能強化によって再構築されつつあり、先祖伝来のウェルネスシステムと中流階級の上昇志向の両方を取り込んでいます。

Z世代やミレニアル世代に見られる禁酒志向の動きを反映し、アルコールと代替のハイブリッドは世界的に特に勢いを増しています。中東やアフリカの一部など、文化的にアルコールの摂取が制限されている地域では、プレミアムな風味を体験できるハイブリッド・ドリンクや、酔わない植物性飲料が、社交や祝賀の場での消費に新たな道を提供しています。ラテンアメリカでは、地元の原料の多様性と強力なジュース文化に支えられ、フルーツ志向のトロピカルなハイブリッド業態が成長を示しています。気候変動、都市部の健康問題、世代交代によって飲料需要が世界的に変化し続ける中、ハイブリッド飲料は独自の地位を確立しています。革新性、目的、官能的な魅力の融合を提供するこのカテゴリーは、従来の飲料のサイロを破壊し、ウェルネス、嗜好性、利便性の各分野で消費者のマインドシェアを獲得しながら、持続的に拡大する態勢を整えています。

セグメント

製品(アルコール飲料、ノンアルコール飲料)、流通チャネル(オン・トレード、オフ・トレード)

調査対象企業の例

  • Anheuser-Busch InBev
  • Arizona Beverages USA
  • Carlsberg Group
  • Constellation Brands, Inc.
  • Danone S.A.
  • Diageo PLC
  • Heineken N.V.
  • Keurig Dr Pepper Inc.
  • Kraft Heinz Company
  • Molson Coors Beverage Company
  • Monster Beverage Corporation
  • Nestle S.A.
  • PepsiCo Inc.
  • Pernod Ricard S.A.
  • Red Bull GmbH
  • Reed's Inc.
  • Starbucks Corporation
  • Suntory Beverage & Food Ltd.
  • The Coca-Cola Company
  • ZICO Rising, Inc.

AI統合

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入(完成品とOEM)に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価(COGS)の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP31473

Global Hybrid Beverages Market to Reach US$22.7 Billion by 2030

The global market for Hybrid Beverages estimated at US$17.0 Billion in the year 2024, is expected to reach US$22.7 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2024-2030. Alcoholic Beverages, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$15.5 Billion by the end of the analysis period. Growth in the Non-alcoholic Beverages segment is estimated at 4.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.6 Billion While China is Forecast to Grow at 7.9% CAGR

The Hybrid Beverages market in the U.S. is estimated at US$4.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 4.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Hybrid Beverages Market - Key Trends & Drivers Summarized

Why Are Hybrid Beverages Redefining Consumer Expectations Across the Beverage Landscape?

Hybrid beverages-products that combine attributes of two or more traditional beverage categories-are transforming consumer experiences by delivering innovation in flavor, function, and format. This dynamic segment includes fusions such as coffee-infused energy drinks, juice-tea blends, probiotic sodas, sparkling functional waters, and alcohol-free botanical cocktails. The appeal of these hybrids lies in their ability to offer multiple benefits within a single consumption occasion, such as hydration plus energy, indulgence plus nutrition, or flavor plus gut health. As modern consumers increasingly seek convenience without compromise, hybrid beverages are emerging as versatile solutions that align with fast-paced lifestyles and shifting consumption habits.

The growing preference for personalized, experience-driven, and health-conscious choices is driving beverage makers to push beyond traditional category boundaries. Hybrid offerings tap into rising demand for plant-based, low-sugar, and clean-label products while also satisfying sensory expectations through sophisticated taste profiles and elevated packaging. Consumers-particularly Gen Z and Millennials-are demonstrating a strong willingness to try new beverage formats that reflect their diverse identities and fluid preferences. As a result, hybrid beverages are gaining shelf space across supermarkets, cafes, wellness stores, and digital platforms, evolving from niche innovation to mainstream staple in the global drinks market.

How Are Functional Ingredients and Wellness Positioning Fueling Hybrid Beverage Formulation?

Health and wellness remain central to hybrid beverage innovation, with a focus on delivering added functionality through natural and evidence-backed ingredients. Beverage developers are incorporating a wide array of adaptogens, nootropics, prebiotics, collagen peptides, antioxidants, CBD, vitamins, and electrolytes to target specific consumer goals such as stress relief, cognitive support, immunity enhancement, or beauty-from-within. The fusion of these functional ingredients with familiar bases like green tea, coconut water, fruit juice, and sparkling water creates compelling products that meet both taste and wellness expectations.

Beyond function, formulation strategies are also guided by dietary trends including veganism, keto, and intermittent fasting, which are influencing sugar content, calorie thresholds, and protein inclusion. Clean-label claims-such as organic, non-GMO, preservative-free, and naturally flavored-are increasingly non-negotiable, especially among health-aware consumers. Many hybrid drinks also boast claims related to sustainability, ethical sourcing, and ingredient traceability, further reinforcing brand values. These formulations are enabling brands to address multiple consumption occasions-from energy boosts and workout recovery to meal replacements and mindful indulgence-creating stickier consumer relationships and higher repeat purchase potential in a crowded beverage marketplace.

What Industry Trends, Consumer Behaviors, and Retail Shifts Are Accelerating Market Adoption?

The hybrid beverages market is thriving amid broader disruptions in how consumers shop, socialize, and consume. The post-pandemic recalibration of wellness priorities has led to heightened scrutiny of daily beverage choices, with consumers actively reducing alcohol, added sugar, and artificial stimulants. This moderation movement has created a significant opportunity for zero-proof, low-calorie, and health-forward beverage alternatives-hybrids that emulate traditional indulgent beverages without the associated health drawbacks. Non-alcoholic cocktails with botanicals, functional mocktails with adaptogens, and sparkling wellness tonics are fast becoming staples in social settings, both on-premise and at home.

Omnichannel retailing is also playing a critical role in accelerating the visibility and uptake of hybrid beverages. Direct-to-consumer (D2C) platforms, health-focused e-retailers, and lifestyle subscription services are giving startups and niche players direct access to early adopters and trendsetters. Social media and influencer marketing are vital engines for discovery and brand storytelling, while trial-sized formats and sample bundles help overcome the perceived risk of trying unconventional beverage combinations. Retailers are adapting by creating dedicated hybrid or wellness beverage sections, signaling category validation and helping consumers navigate the evolving assortment. This structural shift is reinforcing hybrid beverages’ position not just as trendy novelties, but as viable, habitual replacements for conventional drinks across diverse need states.

What Is Driving the Growth of the Hybrid Beverages Market Across Product Types and Global Regions?

The growth in the hybrid beverages market is driven by a convergence of health trends, category blurring, and evolving consumer values, supported by agile innovation and favorable retail dynamics. In North America and Western Europe, the market is maturing with a proliferation of functional and indulgent hybrids, such as kombucha-sodas, coffee-protein blends, and tea-infused sparkling waters. Wellness-centric urban consumers and younger demographics are fueling strong demand, particularly in the natural food, fitness, and premium lifestyle segments. In Asia-Pacific, traditional beverage bases such as matcha, aloe, and herbal infusions are being reimagined with modern formulations and functional enhancements, tapping into both ancestral wellness systems and rising middle-class aspirations.

Alcohol-alternative hybrids are gaining particular momentum globally, reflecting a broader sober-curious movement among Gen Z and Millennials. In regions like the Middle East and parts of Africa, where alcohol consumption is culturally restricted, hybrid drinks with premium flavor experiences and non-intoxicating botanicals offer new avenues for social and celebratory consumption. Latin America is showing growth in fruit-forward and tropical hybrid formats, supported by local ingredient diversity and a strong juice culture. As climate change, urban health issues, and generational shifts continue to reshape beverage demand globally, hybrid drinks are uniquely positioned to thrive. Offering a blend of innovation, purpose, and sensory appeal, the category is poised for sustained expansion, disrupting traditional beverage silos and capturing consumer mindshare across the wellness, indulgence, and convenience spectrums.

SCOPE OF STUDY:

The report analyzes the Hybrid Beverages market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Product (Alcoholic Beverages, Non-alcoholic Beverages); Distribution Channel (On-trade, Off-trade)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

  • Anheuser-Busch InBev
  • Arizona Beverages USA
  • Carlsberg Group
  • Constellation Brands, Inc.
  • Danone S.A.
  • Diageo PLC
  • Heineken N.V.
  • Keurig Dr Pepper Inc.
  • Kraft Heinz Company
  • Molson Coors Beverage Company
  • Monster Beverage Corporation
  • Nestle S.A.
  • PepsiCo Inc.
  • Pernod Ricard S.A.
  • Red Bull GmbH
  • Reed's Inc.
  • Starbucks Corporation
  • Suntory Beverage & Food Ltd.
  • The Coca-Cola Company
  • ZICO Rising, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Hybrid Beverages - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Consumer Interest in Functional Ingredients Spurs Innovation in Hybrid Beverages
    • Growth in Health-Conscious Lifestyles Drives Demand for Low-Calorie, Nutrient-Fortified Blends
    • Expansion of the Non-Alcoholic Beverage Market Encourages Cross-Category Product Launches
    • Use of Botanicals, Adaptogens, and CBD Strengthens Wellness Appeal
    • Product Differentiation Through Fusion of Tea, Juice, Coffee, and Sparkling Bases Gains Traction
    • Millennial and Gen Z Consumers Seek Novelty, Supporting Flavor Hybridization Trends
    • Functional Positioning (Immunity, Focus, Relaxation) Enhances Brand Visibility
    • Convenience Packaging Formats Expand On-the-Go Consumption Opportunities
    • E-Commerce and Subscription Channels Fuel DTC Growth for Niche Hybrids
    • Clean Label and Natural Ingredient Claims Support Consumer Trust
    • Celebrity-Endorsed and Influencer-Driven Launches Expand Market Reach
    • Co-Branding Between Alcoholic and Functional Beverage Companies Spurs Innovation
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Hybrid Beverages Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Hybrid Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Hybrid Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Hybrid Beverages by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Alcoholic Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Alcoholic Beverages by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Non-alcoholic Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Non-alcoholic Beverages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Non-alcoholic Beverages by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for On-trade by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for On-trade by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for On-trade by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Off-trade by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Off-trade by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Off-trade by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: USA 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Canada 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Canada 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • JAPAN
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Japan 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 32: Japan Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Japan Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Japan 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • CHINA
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 35: China Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: China Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: China 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 38: China Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: China Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: China 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • EUROPE
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 41: Europe Recent Past, Current & Future Analysis for Hybrid Beverages by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 42: Europe Historic Review for Hybrid Beverages by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Europe 15-Year Perspective for Hybrid Beverages by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 44: Europe Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Europe Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Europe 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Europe 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • FRANCE
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 50: France Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: France Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: France 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 53: France Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: France Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: France 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • GERMANY
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 56: Germany Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Germany Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Germany 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 59: Germany Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Germany Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Germany 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 62: Italy Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Italy Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: Italy 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 65: Italy Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Italy Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: Italy 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 68: UK Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: UK Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: UK 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 71: UK Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: UK Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: UK 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 74: Spain Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Spain Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Spain 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 77: Spain Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Spain Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Spain 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 80: Russia Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Russia Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Russia 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 83: Russia Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Russia Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Russia 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of Europe Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Rest of Europe 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 89: Rest of Europe Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of Europe Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of Europe 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Hybrid Beverages by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific Historic Review for Hybrid Beverages by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Asia-Pacific 15-Year Perspective for Hybrid Beverages by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 95: Asia-Pacific Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Asia-Pacific Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Asia-Pacific 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 98: Asia-Pacific Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Asia-Pacific Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Asia-Pacific 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 101: Australia Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Australia Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Australia 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 104: Australia Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Australia Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Australia 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • INDIA
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 107: India Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: India Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: India 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 110: India Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: India Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: India 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 113: South Korea Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: South Korea Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: South Korea 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 116: South Korea Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: South Korea Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: South Korea 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 119: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: Rest of Asia-Pacific Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: Rest of Asia-Pacific 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 122: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Rest of Asia-Pacific Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: Rest of Asia-Pacific 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 125: Latin America Recent Past, Current & Future Analysis for Hybrid Beverages by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 126: Latin America Historic Review for Hybrid Beverages by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: Latin America 15-Year Perspective for Hybrid Beverages by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 128: Latin America Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Latin America Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: Latin America 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 131: Latin America Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Latin America Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Latin America 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 134: Argentina Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Argentina Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Argentina 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 137: Argentina Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 138: Argentina Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Argentina 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 140: Brazil Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Brazil Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Brazil 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 143: Brazil Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Brazil Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Brazil 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 146: Mexico Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Mexico Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Mexico 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 149: Mexico Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Mexico Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Mexico 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 152: Rest of Latin America Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Rest of Latin America Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Rest of Latin America 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 155: Rest of Latin America Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Rest of Latin America Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Rest of Latin America 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 158: Middle East Recent Past, Current & Future Analysis for Hybrid Beverages by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 159: Middle East Historic Review for Hybrid Beverages by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Middle East 15-Year Perspective for Hybrid Beverages by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 161: Middle East Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Middle East Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Middle East 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 164: Middle East Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Middle East Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Middle East 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 167: Iran Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 168: Iran Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Iran 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 170: Iran Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 171: Iran Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Iran 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 173: Israel Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Israel Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Israel 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 176: Israel Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Israel Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Israel 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 179: Saudi Arabia Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Saudi Arabia Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Saudi Arabia 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 182: Saudi Arabia Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Saudi Arabia Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Saudi Arabia 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 185: UAE Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: UAE Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: UAE 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 188: UAE Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: UAE Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: UAE 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 191: Rest of Middle East Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Rest of Middle East Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Rest of Middle East 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 194: Rest of Middle East Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: Rest of Middle East Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: Rest of Middle East 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030
  • AFRICA
    • Hybrid Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 197: Africa Recent Past, Current & Future Analysis for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: Africa Historic Review for Hybrid Beverages by Product - Alcoholic Beverages and Non-alcoholic Beverages Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: Africa 15-Year Perspective for Hybrid Beverages by Product - Percentage Breakdown of Value Sales for Alcoholic Beverages and Non-alcoholic Beverages for the Years 2015, 2025 & 2030
    • TABLE 200: Africa Recent Past, Current & Future Analysis for Hybrid Beverages by Distribution Channel - On-trade and Off-trade - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: Africa Historic Review for Hybrid Beverages by Distribution Channel - On-trade and Off-trade Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: Africa 15-Year Perspective for Hybrid Beverages by Distribution Channel - Percentage Breakdown of Value Sales for On-trade and Off-trade for the Years 2015, 2025 & 2030

IV. COMPETITION