デジタル動画広告市場：広告フォーマット、プラットフォーム、広告期間、広告配置、デバイスタイプ、業種、対象タイプ別-2025年～2030年の世界予測

デジタル動画広告市場の2023年の市場規模は914億6,000万米ドルで、2024年には1,083億1,000万米ドルに達すると予測され、CAGR 18.40％で成長し、2030年には2,984億6,000万米ドルに達すると予測されています。

デジタル動画広告は、ソーシャルメディア、ストリーミングサービス、モバイル・アプリなど、さまざまなデジタルプラットフォームで配信される動画コンテンツを通じて、製品やサービスをプロモーションすることを包括しています。その必要性は、オンライン動画消費へと消費者行動が劇的に変化していることに起因しており、対象視聴者に効果的にリーチするための重要な要素となっています。この用途は、エンターテインメント、小売、技術など複数の業界にまたがり、ブランド、広告主、視覚的に魅力的な方法で消費者の関心を引くことを目指すコンテンツ制作者などのエンドユーザーにサービスを提供しています。この市場の主要成長促進要因としては、インターネット普及率の増加、モバイル機器の普及、動画ストリーミング技術の進歩、パーソナライズされたインタラクティブな広告コンテンツに対する需要の高まりなどが挙げられます。

現在、コネクテッドTVの普及は、プログラマティック広告の急増とともに、有利な機会をもたらしています。これらを活用するために、企業は広告のターゲティングとパーソナライズを改善するためのデータ分析機能の強化に注力すべきです。さらに、動画広告における拡大現実（AR）や仮想現実（VR）などのイノベーションは、エンゲージメントと消費者の没入のための新たな道を開きます。しかし、広告ブロッカーの利用やデータプライバシー規制への懸念といった課題は、大きな脅威となっています。パーソナライゼーションとプライバシーのバランスを取る努力は、押し付けがましくない広告フォーマットへの投資と並んで、成長を維持するために極めて重要です。

デジタル動画広告市場の性質は非常にダイナミックであり、急速な技術進歩や消費者の嗜好の変化に後押しされています。そのため、AIを活用したコンテンツの最適化、クロスプラットフォームのトラッキングソリューション、ユーザーエクスペリエンス分析の強化などのセグメントでは、継続的な調査とイノベーションが不可欠です。有望な展望とは裏腹に、市場情勢はスケーラビリティ、多様なプラットフォーム仕様、コンテンツの多様性といった問題を乗り越えなければならないです。持続的な事業成長のためには、企業は、動向や消費者のニーズの変化に機敏に対応しながら、最先端技術を統合した適応性の高い戦略を優先し、それによってデジタルキャンペーンにおける高い関連性とエンゲージメントを確保する必要があります。

市場力学：急速に進化するデジタル動画広告市場の主要市場洞察を公開

デジタル動画広告市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 動画広告キャンペーンにおける人工知能と機械学習の統合
  • 動画ストリーミングと広告を後押しする高速インターネット・インフラの拡大
  • 動画広告の需要を促進するOTT（Over-The-Top）プラットフォームの普及
  • 動画コンテンツの共有とプロモーションにおけるソーシャルメディアプラットフォームの活用の増加
• 市場抑制要因
  • 広告ブロッカーの普及によるデジタル動画広告の効果とリーチの低下
  • 厳しいデータプライバシー規制が、データ収集とパーソナライズ広告の取り組みを妨げる
• 市場機会
  • パーソナライズされたデジタル動画コンテンツを活用した消費者エンゲージメント戦略の新たな動向
  • プログラマティック広告購入とリアルタイム入札によるデジタル動画広告収益の最大化
  • 視聴者のエンゲージメントとコンバージョン率を高めるための、インタラクティブでショッパブルな動画フォーマットの導入
• 市場課題
  • プライバシー規制とコンプライアンス基準の進化により、デジタル動画広告のターゲティングとパーソナライズが課題に
  • 質の高い動画コンテンツの制作に伴う高コストが、中小規模の広告主の足かせとなっています。

ポーターの5つの力：デジタル動画広告市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デジタル動画広告市場における外部からの影響の把握

外部マクロ環境要因は、デジタル動画広告市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタル動画広告市場における競合情勢の把握

デジタル動画広告市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックスデジタル動画広告市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デジタル動画広告市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタル動画広告市場における成功への道筋を描く

デジタル動画広告市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 動画広告キャンペーンにおける人工知能と機械学習の統合
    • 高速インターネットインフラの拡大により動画配信と広告が増加
    • オーバー・ザ・トップ（OTT）プラットフォームの普及が動画広告の需要を牽引
    • 動画コンテンツの共有とプロモーションのためのソーシャルメディアプラットフォームの利用増加
  • 抑制要因
    • 広告ブロッカーの普及により、デジタル動画広告の効果とリーチが減少
    • 厳格なデータプライバシー規制により、データ収集とパーソナライズされた広告の取り組みが妨げられている
  • 機会
    • パーソナライズされたデジタルビデオコンテンツを活用した消費者エンゲージメント戦略の新たな動向
    • プログラマティック広告購入とリアルタイム入札によるデジタル動画広告収益の最大化
    • インタラクティブでショッピング可能な動画フォーマットを取り入れ、視聴者のエンゲージメントとコンバージョン率を高める
  • 課題
    • プライバシー規制とコンプライアンス基準の進化により、デジタル動画広告のターゲティングとパーソナライズに課題が生じている
    • 質の高い動画コンテンツの制作にかかるコストの高さが、中小規模の広告主の参入を阻んでいる
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 デジタル動画広告市場：広告フォーマット別

• イントロダクション
• インストリーム広告
  • リニア広告
  • 非リニア広告
• インタースティシャル広告
• アウトストリーム広告
  • バナー広告
  • 記事内広告
• リワード広告

第7章 デジタル動画広告市場：プラットフォーム別

• イントロダクション
• デスクトップ
• 携帯
  • スマートフォン
  • タブレット

第8章 デジタル動画広告市場：広告期間別

• イントロダクション
• 長編広告
• 短編広告

第9章 デジタル動画広告市場：広告配置別

• イントロダクション
• ミッドロール
• ポストロール
• プレロール

第10章 デジタル動画広告市場：デバイスタイプ別

• イントロダクション
• コネクテッドTV
• ゲーム機
• スマートテレビ

第11章 デジタル動画広告市場：業界別

• イントロダクション
• 自動車
• 医療
• 小売

第12章 デジタル動画広告市場：対象タイプ別

• イントロダクション
• 行動対象
• コンテキスト対象
• 層対象
  • 年齢
  • 性別
  • 所得レベル

第13章 南北アメリカのデジタル動画広告市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第14章 アジア太平洋のデジタル動画広告市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第15章 欧州・中東・アフリカのデジタル動画広告市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第16章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年年
• 競合シナリオ分析
• 戦略分析と提言

LIST OF FIGURES

• FIGURE 1. DIGITAL VIDEO ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. DIGITAL VIDEO ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2023 VS 2030 (%)
• FIGURE 19. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 23. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 27. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 28. DIGITAL VIDEO ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 29. DIGITAL VIDEO ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL VIDEO ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL VIDEO ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY LINEAR ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY NON-LINEAR ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-READ ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY REWARDED ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SMARTPHONES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TABLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY LONG-FORM ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SHORT-FORM ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY GAMING CONSOLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SMART TV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY BEHAVIORAL TARGETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY CONTEXTUAL TARGETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY GENDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INCOME LEVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 52. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 53. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 54. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 55. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 56. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 57. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 58. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 61. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 62. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 63. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 64. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 65. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 66. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 67. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 68. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 70. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 71. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 72. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 73. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 74. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 75. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 76. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 77. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 78. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 79. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 81. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 82. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 83. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 84. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 85. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 86. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 87. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 88. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 89. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 90. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 91. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 92. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 93. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 94. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 95. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 96. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 97. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 98. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 99. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 101. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 102. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 103. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 104. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 105. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 106. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 107. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 108. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 109. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 110. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 111. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 112. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 113. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 114. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 115. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 116. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 117. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 118. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 119. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 120. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 121. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 122. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 123. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 124. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 125. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 126. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 127. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 128. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 129. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 130. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 131. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 132. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 133. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 134. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 135. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 136. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 137. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 138. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 139. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 140. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 141. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 142. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 143. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 144. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 145. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 146. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 147. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 148. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 149. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 150. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 151. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 152. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 153. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 154. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 155. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 156. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 157. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 158. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 159. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 160. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 161. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 162. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 163. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 164. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 165. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 166. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 167. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 168. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 169. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 170. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 171. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 172. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 173. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 174. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 175. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 176. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 177. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 178. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 179. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 180. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 181. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 182. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 183. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 184. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 185. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 186. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 187. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 188. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 189. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 190. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 191. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 192. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 193. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 194. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 195. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 196. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 197. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 198. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 199. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 200. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 201. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 202. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 203. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 204. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 205. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 206. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 207. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 208. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 209. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 210. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 211. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 212. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 213. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 214. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 218. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 219. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 220. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 221. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 222. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 223. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 224. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 225. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 226. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 227. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 228. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 229. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 230. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 231. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 232. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 233. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 234. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 235. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 236. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 237. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 238. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 239. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 240. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 241. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 242. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 243. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 244. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 245. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 246. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 247. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 248. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 249. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 250. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 251. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 252. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 253. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 254. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 255. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 256. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 257. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 258. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 259. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 260. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 261. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 262. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 263. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 264. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 265. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 266. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 267. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 268. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 269. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 270. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 271. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 272. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 273. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 274. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 275. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 276. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 277. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 278. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 279. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 280. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 281. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 282. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 283. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 284. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 285. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 286. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 287. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 288. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 289. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 290. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 291. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 292. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 293. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 294. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 295. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 296. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 297. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 298. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 299. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 300. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 301. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 302. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 303. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 304. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 305. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 306. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 307. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 308. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 309. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 310. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 311. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 312. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 313. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 314. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 315. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2030 (USD MILLION)
• TABLE 316. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY IN-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 317. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY OUT-STREAM ADS, 2018-2030 (USD MILLION)
• TABLE 318. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 319. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 320. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD DURATION, 2018-2030 (USD MILLION)
• TABLE 321. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 322. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 323. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 324. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TARGETING TYPE, 2018-2030 (USD MILLION)
• TABLE 325. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEMOGRAPHIC TARGETING, 2018-2030 (USD MILLION)
• TABLE 326. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE

The Digital Video Advertising Market was valued at USD 91.46 billion in 2023, expected to reach USD 108.31 billion in 2024, and is projected to grow at a CAGR of 18.40%, to USD 298.46 billion by 2030.

Digital video advertising encompasses the promotion of products or services through video content distributed across various digital platforms, including social media, streaming services, and mobile apps. Its necessity is driven by the dramatic shift in consumer behavior towards online video consumption, making it a critical component for reaching target audiences effectively. The application spans across multiple industries, including entertainment, retail, and technology, serving end-users such as brands, advertisers, and content creators aiming to engage consumers in a visually appealing manner. The primary growth drivers in this market include increasing internet penetration, the proliferation of mobile devices, advancements in video streaming technology, and the growing demand for personalized and interactive advertising content.

Currently, the rise in connected TV adoption, along with a surge in programmatic advertising, presents lucrative opportunities. To leverage these, businesses should focus on enhancing data analytics capabilities to better target and personalize ads. Additionally, innovations such as augmented reality (AR) and virtual reality (VR) in video ads open new avenues for engagement and consumer immersion. However, challenges such as ad-blocker usage and concerns over data privacy regulations pose significant threats. Efforts to balance personalization with privacy, alongside investing in non-intrusive advertising formats, are crucial to sustaining growth.

The nature of the digital video advertising market is highly dynamic, driven by rapid technological advancements and shifting consumer preferences. Consequently, ongoing research and innovation will be essential in areas such as AI-driven content optimization, cross-platform tracking solutions, and enhanced user experience analytics. Despite the promising landscape, marketers must navigate issues like scalability, varied platform specifications, and content diversity. For sustained business growth, companies should prioritize adaptive strategies that integrate cutting-edge technologies while being agile enough to respond to changing trends and consumer demands, thereby ensuring high relevance and engagement in their digital campaigns.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Video Advertising Market

The Digital Video Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Integration of Artificial Intelligence and Machine Learning in Video Advertising Campaigns
  • Expansion of High-Speed Internet Infrastructure Boosting Video Streaming and Advertising
  • Proliferation of Over-The-Top (OTT) Platforms Driving Demand for Video Advertisements
  • Increased Utilization of Social Media Platforms for Video Content Sharing and Promotion
• Market Restraints
  • Ad blocker proliferation reducing the effectiveness and reach of digital video advertisements
  • Strict data privacy regulations impeding data collection and personalized advertising efforts
• Market Opportunities
  • Emerging trends in consumer engagement strategies leveraging personalized digital video content
  • Maximizing digital video ad revenue through programmatic ad buying and real-time bidding
  • Incorporating interactive and shoppable video formats to boost viewer engagement and conversion rates
• Market Challenges
  • Privacy regulations and evolving compliance standards creating challenges for targeting and personalizing digital video ads
  • High costs associated with producing quality video content deterring small and mid-sized advertisers

Porter's Five Forces: A Strategic Tool for Navigating the Digital Video Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Video Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Video Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Video Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Video Advertising Market

A detailed market share analysis in the Digital Video Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Video Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Video Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Video Advertising Market

A strategic analysis of the Digital Video Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Video Advertising Market, highlighting leading vendors and their innovative profiles. These include Acxiom Corporation, Adobe Inc., Alphabet Inc., Amazon.com, Inc., Amobee, Inc., Comcast Corporation, Facebook, Inc., FreeWheel Media, Inc., LiveRamp Holdings, Inc., MediaMath, Inc., PubMatic, Inc., Roku, Inc., Samba TV, Inc., Simpli.fi Holdings, Inc., SpotX, Inc., Taboola, Inc., The Trade Desk, Inc., Tremor International Ltd., Verizon Media, and Viant Technology LLC.

Market Segmentation & Coverage

This research report categorizes the Digital Video Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Ad Format, market is studied across In-Stream Ads, Interstitial Ads, Out-Stream Ads, and Rewarded Ads. The In-Stream Ads is further studied across Linear Ads and Non-Linear Ads. The Out-Stream Ads is further studied across In-Banner Ads and In-Read Ads.
• Based on Platform, market is studied across Desktop and Mobile. The Mobile is further studied across Smartphones and Tablets.
• Based on Ad Duration, market is studied across Long-Form Ads and Short-Form Ads.
• Based on Ad Placement, market is studied across Mid-Roll, Post-Roll, and Pre-Roll.
• Based on Device Type, market is studied across Connected TV, Gaming Consoles, and Smart TV.
• Based on Industry Vertical, market is studied across Automotive, Healthcare, and Retail.
• Based on Targeting Type, market is studied across Behavioral Targeting, Contextual Targeting, and Demographic Targeting. The Demographic Targeting is further studied across Age, Gender, and Income Level.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Integration of Artificial Intelligence and Machine Learning in Video Advertising Campaigns
    • 5.1.1.2. Expansion of High-Speed Internet Infrastructure Boosting Video Streaming and Advertising
    • 5.1.1.3. Proliferation of Over-The-Top (OTT) Platforms Driving Demand for Video Advertisements
    • 5.1.1.4. Increased Utilization of Social Media Platforms for Video Content Sharing and Promotion
  • 5.1.2. Restraints
    • 5.1.2.1. Ad blocker proliferation reducing the effectiveness and reach of digital video advertisements
    • 5.1.2.2. Strict data privacy regulations impeding data collection and personalized advertising efforts
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging trends in consumer engagement strategies leveraging personalized digital video content
    • 5.1.3.2. Maximizing digital video ad revenue through programmatic ad buying and real-time bidding
    • 5.1.3.3. Incorporating interactive and shoppable video formats to boost viewer engagement and conversion rates
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy regulations and evolving compliance standards creating challenges for targeting and personalizing digital video ads
    • 5.1.4.2. High costs associated with producing quality video content deterring small and mid-sized advertisers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Video Advertising Market, by Ad Format

• 6.1. Introduction
• 6.2. In-Stream Ads
  • 6.2.1. Linear Ads
  • 6.2.2. Non-Linear Ads
• 6.3. Interstitial Ads
• 6.4. Out-Stream Ads
  • 6.4.1. In-Banner Ads
  • 6.4.2. In-Read Ads
• 6.5. Rewarded Ads

7. Digital Video Advertising Market, by Platform

• 7.1. Introduction
• 7.2. Desktop
• 7.3. Mobile
  • 7.3.1. Smartphones
  • 7.3.2. Tablets

8. Digital Video Advertising Market, by Ad Duration

• 8.1. Introduction
• 8.2. Long-Form Ads
• 8.3. Short-Form Ads

9. Digital Video Advertising Market, by Ad Placement

• 9.1. Introduction
• 9.2. Mid-Roll
• 9.3. Post-Roll
• 9.4. Pre-Roll

10. Digital Video Advertising Market, by Device Type

• 10.1. Introduction
• 10.2. Connected TV
• 10.3. Gaming Consoles
• 10.4. Smart TV

11. Digital Video Advertising Market, by Industry Vertical

• 11.1. Introduction
• 11.2. Automotive
• 11.3. Healthcare
• 11.4. Retail

12. Digital Video Advertising Market, by Targeting Type

• 12.1. Introduction
• 12.2. Behavioral Targeting
• 12.3. Contextual Targeting
• 12.4. Demographic Targeting
  • 12.4.1. Age
  • 12.4.2. Gender
  • 12.4.3. Income Level

13. Americas Digital Video Advertising Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific Digital Video Advertising Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa Digital Video Advertising Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acxiom Corporation
• 2. Adobe Inc.
• 3. Alphabet Inc.
• 4. Amazon.com, Inc.
• 5. Amobee, Inc.
• 6. Comcast Corporation
• 7. Facebook, Inc.
• 8. FreeWheel Media, Inc.
• 9. LiveRamp Holdings, Inc.
• 10. MediaMath, Inc.
• 11. PubMatic, Inc.
• 12. Roku, Inc.
• 13. Samba TV, Inc.
• 14. Simpli.fi Holdings, Inc.
• 15. SpotX, Inc.
• 16. Taboola, Inc.
• 17. The Trade Desk, Inc.
• 18. Tremor International Ltd.
• 19. Verizon Media
• 20. Viant Technology LLC