市場調査レポート
商品コード
1500565
スポーツ用品・アパレルの世界市場:製品別、スポーツ別、流通チャネル別、エンドユーザー別 - 予測(2024~2030年)Sports Equipment & Apparel Market by Product (Sport Clothing, Sport Equipment, Sport Shoes), Sports (Baseball, Basketball, Cricket), Distribution Channel, End-User - Global Forecast 2024-2030 |
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スポーツ用品・アパレルの世界市場:製品別、スポーツ別、流通チャネル別、エンドユーザー別 - 予測(2024~2030年) |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
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世界のスポーツ用品・アパレルの市場規模は、2023年に3,536億8,000万米ドル、2024年には3,845億2,000万米ドルに達し、CAGR 9.32%で成長し、2030年には6,599億8,000万米ドルに達すると予測されています。
スポーツ用品・アパレルには、身体運動やスポーツ活動のために設計された幅広い製品が含まれます。これらの製品は、運動靴、トレーニングウェア、防具から、ボール、バット、ネットなどのスポーツ用品まで多岐にわたる。この産業は、プロのスポーツ選手、アマチュアのスポーツ愛好家、フィットネスに取り組む個人など、多様な消費者層にサービスを提供しています。スポーツ用品・アパレルの需要は主に、健康とウェルネスを促進する上でスポーツとフィットネスが重要であるという世界の意識の高まりによって牽引されています。プロスポーツやプロリーグの成長、インフルエンサーとしてのアスリート人気の高まりが、製品利用に寄与しています。さらに、技術の進歩により、より優れた性能と快適性を提供する製品が開発され、製品需要を後押ししています。スポーツ用品・アパレルに関連する主な課題の1つは、多数のブランド間の激しい競合であり、新規参入者にとって市場浸透と成長を困難にする可能性があります。さらに、スポーツ用品・アパレルは裁量の対象と見なされることがあるため、この分野は景気変動の影響を受けやすいです。偽造品も大きな問題で、正規企業のブランドエクイティと収益を損なう可能性があります。eコマースの成長や、消費者の嗜好を理解するためのアナリティクスの活用など、小売のデジタル変革から新たな機会が生まれつつあります。さらに、スポーツ用品・アパレルのパーソナライゼーションやカスタマイズの動向は、事業拡大の可能性を秘めています。製品製造における持続可能で環境に優しい慣行も、環境意識の高い消費者にますますアピールしており、成長の新たな道を開いています。
主な市場の統計 | |
---|---|
基準年[2023年] | 3,536億8,000万米ドル |
予測年[2024年] | 3,845億2,000万米ドル |
予測年 [2030年] | 6,599億8,000万米ドル |
CAGR(%) | 9.32% |
FPNVポジショニングマトリックス
FPNVポジショニングマトリックスは、スポーツ用品・アパレル市場におけるベンダーのポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、事業戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、スポーツ用品・アパレル市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界市場で確固たる足場を築こうとする組織にとって不可欠です。企業は、スポーツ用品・アパレル市場における現在の地位を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[186 Pages Report] The Sports Equipment & Apparel Market size was estimated at USD 353.68 billion in 2023 and expected to reach USD 384.52 billion in 2024, at a CAGR 9.32% to reach USD 659.98 billion by 2030.
The sports equipment and apparel includes a wide range of products designed for physical exercise and sports activities. These products range from athletic footwear, workout clothes, and protective gear to sports equipment such as balls, bats, and nets. The industry serves a diverse consumer base that includes professional athletes, amateur sports enthusiasts, and individuals engaging in physical fitness routines. The demand for sports equipment and apparel is primarily driven by an increasing global awareness regarding the importance of sports and fitness in promoting health and wellness. The growth of professional sports and leagues and the rising popularity of athletes as influencers have contributed to the product utilization. Furthermore, technological advancements have led to developing products that offer better performance and comfort, thus propelling product demand. One of the primary challenges associated with sports equipment and apparel is the intense competition among the numerous brands, which can make market penetration and growth difficult for new entrants. Additionally, this sector is sensitive to economic fluctuations, as sports equipment and apparel can be seen as discretionary items. Counterfeit goods also represent a significant issue, potentially undermining brand equity and revenues for legitimate companies. Opportunities are emerging from the digital transformation of retail, including the growth of eCommerce and the use of analytics to understand consumer preferences. Additionally, a trend toward personalization and customization in sports equipment and apparel offers expansion potential. Sustainable and eco-friendly practices in product manufacturing are also increasingly appealing to environmentally conscious consumers, thus opening new avenues for growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 353.68 billion |
Estimated Year [2024] | USD 384.52 billion |
Forecast Year [2030] | USD 659.98 billion |
CAGR (%) | 9.32% |
Market Insights
The market dynamics represent an ever-changing landscape of the Sports Equipment & Apparel Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Sports Equipment & Apparel Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Sports Equipment & Apparel Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
ITOCHU Announces Launch of Innovative Sports Equipment Initiative
ITOCHU Corporation revealed an exciting development in the sports industry with its launch of an innovative range of sports equipment and apparel. This initiative aims to cater to the growing demand for high-quality sports gear among consumers and professional athletes. ITOCHU's new product line promises to integrate the latest technology with sustainable materials, ensuring superior performance and reducing environmental impacts. Additionally, the company's strategic partnerships with various global sports brands are set to reinforce distribution networks and expand market reach. This move highlights ITOCHU's commitment to enhancing athletic performance and sustainability through thoughtful sports equipment and apparel innovation. [Published On: 2024-03-15]
Strategic Partnership Between the Japan Cricket Association and Mizuno Corporation
Mizuno Corporation has been announced as the "National Team Supplier" for the Japan Cricket Association (JCA) to bolster Japan's cricket equipment and apparel market. This partnership, effective from January 2024 through December 2026, sees Mizuno providing high-quality apparel for the men's, women's, and U19 men's cricket teams. Concurrently, the JCA is expected to assist Mizuno in expanding its global sports brand presence by sharing its cricket expertise and resources. This collaboration marks a significant step for both organizations in their broader integration into the international sports market. [Published On: 2024-02-01]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Sports Equipment & Apparel Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Sports Equipment & Apparel Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Amer Sports, ASICS Corporation, Callaway Golf Co., Decathlon Group, Descente Ltd., Fila, Long Yong Japan Corporation, Mizuno Corporation, New Balance Athletics, Inc., NIKE, Inc., NISHOHI, Onitsuka Tiger, Puma SE, Reebok International Ltd., Senoh Corporation, Shimano Inc., Skechers U.S.A., Inc., Sports Direct International PLC, Sumitomo Rubber Industries Limited, Under Armour, Inc., UNIQLO Co., Ltd., V.F. Corporation, and YONEX Co., Ltd..
Market Segmentation & Coverage