モバイルTV市場：サービスタイプ、コンテンツタイプ、用途別-2025～2030年世界予測

モバイルTV市場の2023年の市場規模は135億2,000万米ドルで、2024年には146億2,000万米ドルに達すると予測され、CAGR 8.22%で成長し、2030年には235億2,000万米ドルに達すると予測されています。

モバイルTV市場には、モバイル機器でのテレビ・コンテンツのトランスミッションと受信が含まれ、視聴者は外出先からお気に入りのマルチメディア・コンテンツにアクセスできます。このセグメントは、3G、4G、最近では5Gネットワークなどの技術によって支えられており、ビデオストリーミング機能が大幅に向上しています。モバイルTVの必要性は、個人的な娯楽から専門的な放送サービスまで、いつでもどこでもメディアを消費したいという需要の高まりから生じています。この市場は、個人消費者、企業、教育機関など幅広いエンドユーザーで利用されています。主要成長要因としては、スマートフォンやモバイルデバイスの普及拡大、ネットワークインフラの進歩、従来のメディアよりもデジタルコンテンツを好む消費者の増加などが挙げられます。この市場のビジネス機会は、スマートフォンの急速な普及を経験している新興国市場と、インタラクティブでパーソナライズされた視聴体験などの革新的なコンテンツ配信モデルの開拓にあります。コンテンツ品質の最適化とデータ使用量の最小化に関する調査は、技術革新に有利なセグメントです。さらに、仮想現実（VR）と拡大現実（AR）の統合は、モバイルTVプラットフォームでのユーザー体験を変革する大きな可能性を秘めています。

しかし、同市場は、データプライバシーの懸念、視聴者層の細分化、ビデオ・オン・デマンドサービスとの競合といった制約に直面しています。また、ネットワーク帯域幅の制約や、インフラのアップグレードのための大規模な投資の必要性も大きな課題となっています。潜在的なビジネス機会を生かすための提言としては、通信事業者と戦略的パートナーシップを結んでストリーミングの質を高めることや、新興市場経済に適応した価格モデルを模索することなどが挙げられます。企業はまた、プライバシーの課題に対処するため、サステイナブルデータポリシーに焦点を当てるべきです。継続的な技術の進歩と消費者主導のコンテンツ動向により、モバイルTVはダイナミックな市場環境を示しています。パーソナライズされたサービスの重視、ユーザー推奨のための人工知能の活用、ユニークな視聴者体験の開発は、技術的な回復力と市場競合を確保しつつ、多様なユーザー層を引き付け、維持することを目指し、引き続き研究すべき重要なセグメントです。

市場力学：急速に進化するモバイルTV市場の主要な市場洞察を公開

モバイルTV市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • オン・ザ・ゴーでパーソナライズされたエンターテインメント体験に対する需要の高まり
  • 複数のプラットフォームにおけるリアルタイム・ストリーミング・コンテンツの動向の高まり
  • 巨大スクリーンと高速データ速度を備えたモバイル機器の普及
• 市場抑制要因
  • 信頼性の高いインフラとネットワーク帯域幅の必要性による運用コストの高さ
• 市場機会
  • モバイルTVにおける革新的技術の統合
  • ソーシャルメディアとデジタル広告キャンペーンの人気の高まり
• 市場課題
  • モバイルTVの誤作動を引き起こす技術的問題

ポーターのファイブフォース：モバイルTV市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルTV市場における外部からの影響の把握

外部マクロ環境要因は、モバイルTV市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：モバイルTV市場における競合情勢の把握

モバイルTV市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：モバイルTV市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルTV市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：モバイルTV市場における成功への道筋を描く

モバイルTV市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 外出先でのパーソナライズされたエンターテインメント体験に対する需要の高まり
    • 複数のプラットフォームにわたるリアルタイムストリーミングコンテンツの動向が増加
    • 巨大な画面とより高速なデータ速度を備えたモバイルデバイスの普及
  • 抑制要因
    • 信頼性の高いインフラストラクチャとネットワーク帯域幅が必要なため、運用コストが高くなる
  • 機会
    • モバイルTVにおける革新的技術の統合
    • ソーシャルメディアとデジタル広告キャンペーンの人気の高まり
  • 課題
    • モバイルテレビの故障につながる技術的な問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 モバイルTV市場：サービスタイプ別

• イントロダクション
• 無料放送
• 有料放送

第7章 モバイルTV市場：コンテンツタイプ別

• イントロダクション
• ライブストリーミング
• オンラインビデオ
• ビデオオンデマンド

第8章 モバイルTV市場：用途別

• イントロダクション
• 商業用
• 個人用

第9章 南北アメリカのモバイルTV市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のモバイルTV市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのモバイルTV市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Advantal Technologies Private Limited
• AT&T Inc.
• beIN MEDIA GROUP
• Bell Canada
• Bharti Airtel Limited
• CenturyLink
• Charter Communications
• Comcast Corporation
• Cox Communications, Inc.
• DISH Network L.L.C.
• Frontier Communications Parent, Inc.
• fuboTV Inc.
• Google Fiber Inc.
• Hulu, LLC
• Mediacom Communications Corporation
• Netflix Inc.
• Paramount
• Peacock TV LLC
• RCN Telecom Services, LLC
• Sky Group
• Sling TV
• Telebreeze Corporation
• Tubi, Inc.
• Verizon Communications
• Windstream Intellectual Property Services, LLC

LIST OF FIGURES

• FIGURE 1. MOBILE TV MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE TV MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE TV MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE TV MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE TV MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE TV MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOBILE TV MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOBILE TV MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOBILE TV MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOBILE TV MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE TV MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE TV MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE TV MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE TV MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE TV MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE TV MARKET SIZE, BY FREE TO AIR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE TV MARKET SIZE, BY PAY TV, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE TV MARKET SIZE, BY LIVE STREAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE TV MARKET SIZE, BY ONLINE VIDEO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE TV MARKET SIZE, BY VIDEO-ON-DEMAND, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE TV MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE TV MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MOBILE TV MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. CANADA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MOBILE TV MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MOBILE TV MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. CHINA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. INDIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MOBILE TV MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. ITALY MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. POLAND MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. QATAR MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM MOBILE TV MARKET SIZE, BY SERVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM MOBILE TV MARKET SIZE, BY CONTENT-TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MOBILE TV MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. MOBILE TV MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. MOBILE TV MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile TV Market was valued at USD 13.52 billion in 2023, expected to reach USD 14.62 billion in 2024, and is projected to grow at a CAGR of 8.22%, to USD 23.52 billion by 2030.

The Mobile TV market encompasses the transmission and reception of television content on mobile devices, enabling viewers to access their favorite multimedia content on-the-go. This segment is powered by technologies including 3G, 4G, and more recently, 5G networks, which have significantly boosted video streaming capabilities. The necessity of Mobile TV arises from the growing demand for anytime, anywhere media consumption, with applications spanning personal entertainment to professional broadcasting services. This market sees usage among wide end-user scopes such as individual consumers, businesses, and educational institutions. Key growth influences include expanding smartphone and mobile device penetration, advancements in network infrastructure, and increasing consumer preference for digital content over traditional media. Opportunities in this market lie in emerging markets experiencing rapid smartphone adoption and the development of innovative content delivery models such as interactive and personalized viewing experiences. Conducting research into optimizing content quality alongside minimizing data usage represents a lucrative area for innovation. Additionally, Virtual Reality (VR) and Augmented Reality (AR) integration possess expansive potential in transforming user experiences on Mobile TV platforms.

However, the market faces limitations such as data privacy concerns, fragmenting viewer demographics, and high competition from video-on-demand services. Network bandwidth constraints and the need for massive investments in infrastructure upgrades also pose significant challenges. Recommendations to capitalize on potential opportunities include forming strategic partnerships with telecom providers to enhance streaming quality and exploring price models that are adaptive to emerging market economies. Companies should also focus on sustainable data policies to address privacy challenges. With continuous technological advancements and consumer-driven content trends, Mobile TV demonstrates a dynamic market environment. Emphasizing on personalized services, leveraging artificial intelligence for user recommendations, and developing unique viewer experiences remain key areas for research, aiming to attract and retain a diversified user base while ensuring technological resilience and market competitiveness.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile TV Market

The Mobile TV Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for on-the-go and personalized entertainment experiences
  • Increasing trend of real-time streaming content across multiple platforms
  • Proliferation of mobile devices with huge screens and faster data speeds
• Market Restraints
  • High cost of operations due to the need for reliable infrastructure and network bandwidth
• Market Opportunities
  • Integration of innovative technologies in mobile TV
  • Growing popularity of social media and digital advertising campaigns
• Market Challenges
  • Technical issues resulting in malfunctioning of mobile TVs

Porter's Five Forces: A Strategic Tool for Navigating the Mobile TV Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile TV Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile TV Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile TV Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile TV Market

A detailed market share analysis in the Mobile TV Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile TV Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile TV Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile TV Market

A strategic analysis of the Mobile TV Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile TV Market, highlighting leading vendors and their innovative profiles. These include Advantal Technologies Private Limited, AT&T Inc., beIN MEDIA GROUP, Bell Canada, Bharti Airtel Limited, CenturyLink, Charter Communications, Comcast Corporation, Cox Communications, Inc., DISH Network L.L.C., Frontier Communications Parent, Inc., fuboTV Inc., Google Fiber Inc., Hulu, LLC, Mediacom Communications Corporation, Netflix Inc., Paramount, Peacock TV LLC, RCN Telecom Services, LLC, Sky Group, Sling TV, Telebreeze Corporation, Tubi, Inc., Verizon Communications, and Windstream Intellectual Property Services, LLC.

Market Segmentation & Coverage

This research report categorizes the Mobile TV Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service Type, market is studied across Free to air and Pay TV.
• Based on Content-Type, market is studied across Live Streaming, Online Video, and Video-on-Demand.
• Based on Application, market is studied across Commercial and Personal.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for on-the-go and personalized entertainment experiences
    • 5.1.1.2. Increasing trend of real-time streaming content across multiple platforms
    • 5.1.1.3. Proliferation of mobile devices with huge screens and faster data speeds
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of operations due to the need for reliable infrastructure and network bandwidth
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of innovative technologies in mobile TV
    • 5.1.3.2. Growing popularity of social media and digital advertising campaigns
  • 5.1.4. Challenges
    • 5.1.4.1. Technical issues resulting in malfunctioning of mobile TVs
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile TV Market, by Service Type

• 6.1. Introduction
• 6.2. Free to air
• 6.3. Pay TV

7. Mobile TV Market, by Content-Type

• 7.1. Introduction
• 7.2. Live Streaming
• 7.3. Online Video
• 7.4. Video-on-Demand

8. Mobile TV Market, by Application

• 8.1. Introduction
• 8.2. Commercial
• 8.3. Personal

9. Americas Mobile TV Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile TV Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile TV Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Advantal Technologies Private Limited
• 2. AT&T Inc.
• 3. beIN MEDIA GROUP
• 4. Bell Canada
• 5. Bharti Airtel Limited
• 6. CenturyLink
• 7. Charter Communications
• 8. Comcast Corporation
• 9. Cox Communications, Inc.
• 10. DISH Network L.L.C.
• 11. Frontier Communications Parent, Inc.
• 12. fuboTV Inc.
• 13. Google Fiber Inc.
• 14. Hulu, LLC
• 15. Mediacom Communications Corporation
• 16. Netflix Inc.
• 17. Paramount
• 18. Peacock TV LLC
• 19. RCN Telecom Services, LLC
• 20. Sky Group
• 21. Sling TV
• 22. Telebreeze Corporation
• 23. Tubi, Inc.
• 24. Verizon Communications
• 25. Windstream Intellectual Property Services, LLC