オフハイウェイエレクトロニクス（2025年）：急成長が見込まれる市場の機会

成長が見込まれる市場

過去20年間、自動車市場は、自動車における電子機器の最小限の使用から、電子機器がほとんどの自動車でもっとも価値の高い部分となるまでの劇的な変遷を示してきました。安全要件の増加、洗練された自動車用技術に対する消費者の強い欲求、自動化と自律性への動き、そして電化へのシフトに後押しされ、現代の自動車に搭載される電子機器は、センサー、ディスプレイ、ECU、そしてこれらに搭載されるさまざまなマイクロエレクトロニクスのサプライヤーにとって大きな収益機会を生み出しています。

オフハイウェイ機械は伝統的に機械式と油圧式でしたが、自動車市場に後押しされた堅牢で高性能な電子機器の近年の進歩は、これらの部門がより精密な制御、効率の向上、安全性の向上を可能にすることを意味します。電子機器の統合により、リアルタイムのデータ収集、パフォーマンスのモニタリング、予知保全が可能になり、ダウンタイムと運用コストの削減が実現します。

自動・半自動の機械は、鉱業、農業、建設などで普及しつつあり、人間の介入なしに反復的な作業をより効率的かつ安全に行うことができます。先進のセンサー、カメラ、レーダーシステムとAIを搭載したソフトウェアを組み合わせることで、機械は複雑な環境を進み、障害物を検知し、作業出力を最適化することができます。この動向は生産性を向上させるだけでなく、特に農業や鉱業など、熟練労働者が不足しがちな産業における労働力不足にも対応します。

テレマティクスシステムは、機械の遠隔でのモニタリング、追跡、診断を可能にします。このリアルタイムの接続性は、作業員やフリート管理者が機械の使用を最適化し、安全性を向上させ、メンテナンスが必要な時期を予測することで運用コストを削減するのに役立ちます。IoTもまた、機械と作業員の間だけでなく機械同士のよりシームレスな通信を可能にし、台頭しています。これらの進歩は、よりスマートで効率的な、相互接続されたオフハイウェイ作業への道を開きつつあります。

最後に、特に成熟市場では、車内の快適性と作業員の制御への注目が高まっています。エアコンやオーディオシステムなど、機械をより働きやすい場所にすることや、作業員に精巧な自動機械制御を提供することは、技能の障壁が低くなり、建設作業がより魅力的になることを意味します。これは、労働力不足の問題や労働者の定着に役立ちます。

当レポートでは、世界のオフハイウェイエレクトロニクス市場について調査分析し、市場規模の推計と予測のデータに加え、以下の情報を提供しています。

• 1. 最大の市場機会を持つ機械タイプと地域はどこか
• 2. 車両1台当たりの典型的な電子コンテンツの機会と、それが時間の経過とともにどのように変化するか
• 3. 最大の収益機会をもたらすコンポーネントとは
• 4. 地域によって電子コンテンツはどのように異なるか。発展途上の市場は自動車1台当たりにより多くの電子コンテンツを急速に採用する可能性があるか
• 5. この市場における主な技術動向（自動化、接続性、その他）
• 6. 電子コンテンツに関するOEMの戦略。どの程度自社開発し、どの程度外注しているか
• 7. 主要サプライヤーとその主力製品
• 8. 主要サプライヤー、システムインテグレーター、その他の関連企業のプロファイル

A MARKET POISED FOR GROWTH

In the past 20 years, the automotive market has witnessed a dramatic transition from minimal use of electronics in vehicles to electronics becoming the highest value part of most vehicles. Driven by increasing safety requirements, strong consumer desire for sophisticated in car technology, a drive towards automation and autonomy, and the shift to electrification, the electronics in a modern car have created a huge revenue opportunity for suppliers of sensors, displays, ECUs and the various micro-electronics that go into these.

Off-highway machinery has traditionally been mechanical and hydraulic, but recent advancements in robust and high-performance electronics -driven by the automotive market -mean these sectors can be enabled with more precise control, enhanced efficiency, and improved safety. The integration of electronics allows for real-time data collection, monitoring of performance, and predictive maintenance, which reduces downtime and operational costs.

Autonomous and semi-autonomous machines are gaining traction in mining, agriculture, and construction, where repetitive tasks can be performed more efficiently and safely without human intervention. Advanced sensors, cameras, and radar systems combined with AI-powered software enable machines to navigate complex environments,detect obstacles, and optimize their work output. This trend not only enhances productivity but also addresses labor shortages, particularly in industries like farming and mining, where skilledworkers may be in short supply.

Telematics systems allow for remote monitoring, tracking, and diagnostics of machinery. This real-time connectivity helps operators and fleet managers optimize machine use, improve safety, and reduce operational costs by predicting when maintenance is needed. The Internet of Things (IoT) has also made its mark, enabling more seamless communication between machines and operators, as well as between machines themselves. These advancements are paving the way for smarter, more efficient, and more interconnected off-highway operations.

Finally, there is increased focus on cabin comfort and operator control, particularly in mature markets. Making machines a nicerplace to work -with air conditioning, audio systems, etc. -and giving operators more sophisticated, automated machine control means that construction jobs are more appealing with the skill barrier lowered. This helps with labourshortage issues and worker retention.

REPORT OVERVIEW & FEATURES

This brochure outlines the scope and content of the Off-Highway Electronics market report.

In addition to providing market sizing and forecast data, the report also answers the following:

• 1. Which machine types and regions account for the largest market opportunity?
• 2. What is the typical electronic content opportunity per vehicle? How will this change over time?
• 3. What components are driving the largest revenue opportunity?
• 4. How does electronic content vary by region? Are developing markets likely to rapidly adopt more electronic content per vehicle?
• 5. What are the main technology trends in this market? Automation? Connectivity? Others?
• 6. What are OEM strategies regarding electronic content? How much do they develop internally and how much do they outsource?
• 7. Who are the leading suppliers? What are their main products?
• 8. Profiles of leading suppliers, system integrators and other relevant companies.

What makes this report different?

• Many research firms simply produce reports based on a few weeks of secondary (internet) research. Our method is to collect real data and interview 40+ of the leading vendors and industry stakeholders to get the most accurate view.
• The analysts producing this report have many years' experience researching the off-highway equipment market.
• We invest ~ 6 months in every report we produce to ensure our clients get the highest quality possible.
• We work collaboratively with our clients and actively encourage interaction with us. We encourage analyst access and support(at no cost) and not just a report.
• The report includes granular data sets for all the segmentations shown on the previous pages.
• Base year data for 2023 and 2024 is built by surveying all leading vendors and collecting real sales and shipment data
• Forecasts up to 2030 are built through the use of detailed models based on inputs from surveys and a deep understanding of the technical architecture.

HOW CAN THIS REPORT HELP YOU?

This is a first industry attempt to properly size and forecast this high-growth market.

Off-highway machinery has traditionally been mechanical and hydraulic, but recent advancements in robust and high-performance electronics - driven by the automotive market - mean these sectors can be enabled with more precise control, enhanced efficiency, and improved safety. The integration of electronics allows for real-time data collection, monitoring of performance, and predictive maintenance, which reduces downtime and operational costs.

As many merging markets for off-highway machinery look to deploy more sophisticated solutions, there is a potentially large opportunity for revenue growth.

Typically, clients use our reports to assist with some of the following:

• Forming & refining internal business plans
• Benchmarking sales performance & market share vs. competitors
• Providing third-party data to investors and shareholders
• Identifying which new markets to enter & to understand the opportunities & barriers they will face, & also product preferences
• Providing quotes & data to support press releases & presentations
• For understanding new emerging competition
• To understand emerging product trends & the impact on their business
• To understand how the market product mix will change in future

How Is this Report Different?

• Based on our own, proprietary off-highway vehicle forecasts, we will work directly with many of our existing research partners to conduct a detailed, primary research project to establish an accurate market size and forecast.
• The report will use well-modelled forecasts based on short-term orders for vendors and a detailed understanding of machine architecture and technology transition.
• It will include detailed discussions of the key issues/trends impacting the off-highway electronics market, based on 30+ hours of primary interviews with key industry stakeholders.
• An in-depth analysis of the supplier landscape, written by industry experts will be included to help you understand your competitors, suppliers and potential partners more accurately.