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市場調査レポート

オーバーザトップ(OTT)の世界市場:2019年~2023年

Over the Top (OTT) Market by Content Type and Geography - Global Forecast & Analysis 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 881675
出版日 ページ情報 英文 132 Pages
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オーバーザトップ(OTT)の世界市場:2019年~2023年 Over the Top (OTT) Market by Content Type and Geography - Global Forecast & Analysis 2019-2023
出版日: 2019年06月25日 ページ情報: 英文 132 Pages
概要

スマートフォン、ラップトップ、タブレットなどのモバイルコンピューティングデバイスの販売量は、米国などの先進国で非常に多くなっています。それによって、モバイルアプリケーションを開発するベンダーにとって成長の機会が生まれます。これらの機器の普及により、インターネットユーザーの数が増え、VOD、ミュージックストリーミング、VoIPなどのOTTコンテンツへのアクセスが増えています。その結果、OTTコンテンツの需要が高まり、世界のオーバーザトップ(OTT)市場が予測期間中に13%以上のCAGRで拡大する見込みです。

当レポートでは、世界のオーバーザトップ(OTT)市場について調査分析し、市場規模および成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 調査範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:コンテンツタイプ別

  • 市場セグメンテーション:コンテンツタイプ別
  • コンテンツタイプ別比較:市場規模および予測(2018年~2023年)
  • ビデオ
  • テキストと画像
  • VoIP
  • ミュージックストリーミング
  • 市場機会:コンテンツタイプ別

第7章 顧客情勢

第8章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 市場機会

第9章 市場セグメンテーション:スクリーンの種類別

第10章 意思決定の枠組み

第11章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第12章 市場動向

  • OTT市場でのダイレクトキャリア決済人気の高まり
  • パートナーシップと買収の増加
  • OTTサービスプロバイダーによるAIの実装

第13章 ベンダー情勢

  • 概要
  • 創造的破壊の状況

第14章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co.

第15章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第16章 TECHNAVIOについて

図表
  • Exhibit 01: Market offering by vendors
  • Exhibit 02: Global communications services market
  • Exhibit 03: Segments of global communications services market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Content type - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by content type
  • Exhibit 20: Video - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 21: Video - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Text and images - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 23: Text and images - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: VoIP - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 25: VoIP - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Music streaming - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 27: Music streaming - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Market opportunity by content type
  • Exhibit 29: Customer landscape
  • Exhibit 30: Market share by geography 2018-2023 (%)
  • Exhibit 31: Geographic comparison
  • Exhibit 32: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 34: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 35: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 37: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 39: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 41: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: Key leading countries
  • Exhibit 43: Market opportunity
  • Exhibit 44: Number of downloads of video streaming apps on Google Play
  • Exhibit 45: Impact of drivers and challenges
  • Exhibit 46: Vendor landscape
  • Exhibit 47: Landscape disruption
  • Exhibit 48: Vendors covered
  • Exhibit 49: Vendor classification
  • Exhibit 50: Market positioning of vendors
  • Exhibit 51: Alphabet Inc. - Vendor overview
  • Exhibit 52: Alphabet Inc. - Business segments
  • Exhibit 53: Alphabet Inc. - Organizational developments
  • Exhibit 54: Alphabet Inc. - Geographic focus
  • Exhibit 55: Alphabet Inc. - Segment focus
  • Exhibit 56: Alphabet Inc. - Key offerings
  • Exhibit 57: Amazon.com Inc. - Vendor overview
  • Exhibit 58: Amazon.com Inc. - Business segments
  • Exhibit 59: Amazon.com Inc. - Organizational developments
  • Exhibit 60: Amazon.com Inc. - Geographic focus
  • Exhibit 61: Amazon.com Inc. - Segment focus
  • Exhibit 62: Amazon.com Inc. - Key offerings
  • Exhibit 63: Microsoft Corp. - Vendor overview
  • Exhibit 64: Microsoft Corp. - Business segments
  • Exhibit 65: Microsoft Corp. - Organizational developments
  • Exhibit 66: Microsoft Corp. - Geographic focus
  • Exhibit 67: Microsoft Corp. - Segment focus
  • Exhibit 68: Microsoft Corp. - Key offerings
  • Exhibit 69: Netflix Inc. - Vendor overview
  • Exhibit 70: Netflix Inc. - Business segments
  • Exhibit 71: Netflix Inc. - Organizational developments
  • Exhibit 72: Netflix Inc. - Segment focus
  • Exhibit 73: Netflix Inc. - Key offerings
  • Exhibit 74: The Walt Disney Co. - Vendor overview
  • Exhibit 75: The Walt Disney Co. - Business segments
  • Exhibit 76: The Walt Disney Co. - Organizational developments
  • Exhibit 77: The Walt Disney Co. - Geographic focus
  • Exhibit 78: The Walt Disney Co. - Segment focus
  • Exhibit 79: The Walt Disney Co. - Key offerings
  • Exhibit 80: Validation techniques employed for market sizing
  • Exhibit 81: Definition of market positioning of vendors
目次
Product Code: IRTNTR31548

About this market

Over the top (OTT) services deliver content such as video, audio, text, and images from a third-party provider over the internet. Technavio's over the top (OTT) market analysis considers sales from content type including video, text and images, VoIP, and music streaming. Our analysis also considers the sales of over the top (OTT) in APAC, Europe, North America, South America, and MEA. In 2018, the video segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing market for AVOD OTT services will play a significant role in the video segment to maintain its market position. Also, our global over the top (OTT) market report looks at factors such as the increasing penetration of mobile computing devices, mobile advertising driving revenue of audio/video streaming apps, and growing investment in communication network infrastructure in developing countries. However, concerns pertaining to audio/video piracy, difficulty in converting viewers to paid subscribers, and challenge of cross-border government regulation may hamper the growth of the over the top (OTT) industry over the forecast period.

Overview

Increasing penetration of mobile computing devices

The sales volume of mobile computing devices such as smartphones, laptops, and tablets are very high in developed countries such as the US. It creates growth opportunities for vendors that develop mobile applications. The growing adoption of these devices has resulted in an increased number of Internet users and their access to OTT content such as VOD, music streaming, and VoIP. This will boost the demand for OTT content and lead to the expansion of the global over the top (OTT) market at a CAGR of over 13% during the forecast period.

Implementation of AI by OTT service providers

Existing and the new vendors are deploying advanced technologies such as AI to remain competitive in the market. The implementation of AI in over the top services helps them to improve customer experience by analyzing their video preferences and making suggestions. This will boost the application of AI in over the top services and have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global over the top (OTT) market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of few major players, the global over the top (OTT) market is concentrated. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) manufacturers, that include Alphabet Inc., Amazon.com Inc., Microsoft Corp., Netflix Inc., and The Walt Disney Co.

Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY CONTENT TYPE

  • Market segmentation by content type
  • Comparison by content type
  • Video - Market size and forecast 2018-2023
  • Text and images - Market size and forecast 2018-2023
  • VoIP - Market size and forecast 2018-2023
  • Music streaming - Market size and forecast 2018-2023
  • Market opportunity by content type

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: MARKET SEGMENTATION BY SCREEN TYPE

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Rising popularity of direct carrier billing in OTT market
  • Growing number of partnerships and acquisitions
  • Implementation of AI by OTT service providers

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet Inc.
  • Amazon.com Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • The Walt Disney Co.

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

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