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市場調査レポート

オーバーザトップ(OTT)の世界市場:2020年~2024年

Global over the top (OTT) market 2020-2024

発行 TechNavio (Infiniti Research Ltd.) 商品コード 881675
出版日 ページ情報 英文 120 Pages
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オーバーザトップ(OTT)の世界市場:2020年~2024年 Global over the top (OTT) market 2020-2024
出版日: 2020年03月13日 ページ情報: 英文 120 Pages
概要

世界のオーバーザトップ(OTT)市場は、2020年から2024年の予測期間中に14%のCAGRで成長し、888億5,000万米ドルの規模に達する見込みです。クラウドストリーミングサービスに対する選好の高まりが主な市場成長要因となっています。また、ターゲットの広告ベースのストリーミングアプリの採用が拡大することによって、更に市場成長が促進される見通しです。

当レポートでは、世界のオーバーザトップ(OTT)市場について調査分析し、市場規模および成長率、市場動向、市場促進要因、課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

エグゼクティブサマリー

市場情勢

市場規模

  • 市場の定義
  • 市場セグメント分析
  • 2019年の市場規模
  • 市場の見通し:2019年から2024年の予測

ファイブフォース分析

タイプ別市場セグメンテーション

  • 市場セグメンテーション
  • タイプ別比較:市場規模と予測2019-2024
  • ビデオ
  • テキストと画像
  • VoIP
  • 音楽ストリーミング
  • タイプ別市場機会

スクリーンタイプ別市場セグメンテーション

  • 市場セグメンテーション
  • スクリーンタイプ別比較:市場規模と予測2019-2024
  • モバイルデバイス
  • デスクトップ/ラップトップ
  • テレビ
  • スクリーンタイプ別市場機会

顧客情勢

  • 概要

地域別情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模と予測2019-2024
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 地域別の市場機会

成長要因、課題、および動向

  • 市場成長要因
  • 数量的成長要因-需要主導型成長
  • 数量的成長要因-供給主導型成長
  • 数量的成長要因-外部要因
  • 数量的成長要因-隣接市場での需要シフト
  • 価格上昇要因-インフレ
  • 価格上昇要因-低価格ユニットから高価格ユニットへの移行
  • 市場の課題
  • 市場動向

ベンダー情勢

  • 概観
  • 情勢の革新
  • ベンダー分析

ベンダー対象

  • ベンダーの市場ポジショニング
  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

付録

目次
Product Code: IRTNTR41626

Technavio has been monitoring the global over the top (ott) market 2020-2024 and it is poised to grow by USD 88.85 bn during 2020-2024, progressing at a CAGR of 14% during the forecast period. Our reports on global over the top (ott) market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services. In addition, growing adoption of target advertisement-based streaming apps is anticipated to boost the growth of the global over the top (ott) market 2020-2024 as well.

Market Segmentation

Technavio's ‘ global over the top (ott) market 2020-2024 ’ is segmented as below:

Content Type:

  • Video
  • Text And Images
  • VoIP
  • Music Streaming

Screen Type:

  • Mobile Devices
  • Desktop/laptops
  • TVs

Geographic segmentation

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Key Trends for global over the top (ott) market 2020-2024 growth

This study identifies growing adoption of target advertisement-based streaming apps as the prime reasons driving the global over the top (ott) market 2020-2024 growth during the next few years.

Prominent vendors in global over the top (ott) market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global over the top (ott) market 2020-2024, including some of the vendors such as 8*8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA and The Walt Disney Co.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Other 1

  • Market segments
  • Comparison by Other1 placement
  • Video - Market size and forecast 2019-2024
  • Text and images - Market size and forecast 2019-2024
  • VoIP - Market size and forecast 2019-2024
  • Music streaming - Market size and forecast 2019-2024
  • Market opportunity by Other1

Market Segmentation by Other 2

  • Market segments
  • Comparison by Other2 placement
  • Mobile devices - Market size and forecast 2019-2024
  • Desktop/laptops - Market size and forecast 2019-2024
  • TVs - Market size and forecast 2019-2024
  • Market opportunity by Other2

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption
  • Vendor Analysis

Vendors covered

  • Market positioning of vendors
  • 8*8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits:

  • 1.Key Finding 1
  • 2.Key Finding 2
  • 3.Key Finding 3
  • 4.Key Finding 5
  • 5.Key Finding 6
  • 6.Key Finding 7
  • 7.Key Finding 8
  • 8.Key Finding 9
  • 9.Market in focus
  • 10.Parent market
  • 11.Market characteristics
  • 12.Product / Service portfolio of key vendors included in the market definition
  • 13.Market segments
  • 17.Global - Market size and forecast 2019 - 2024 ($ billion)
  • 18.Global market: Year-over-year growth 2019 - 2024 (%)
  • 19.Five forces analysis 2019 & 2024
  • 20.Bargaining power of buyers
  • 21.Bargaining power of suppliers
  • 22.Threat of new entrants
  • 23.Threat of substitutes
  • 24.Threat of rivalry
  • 25.Market condition - Five forces 2019
  • 26.Other1 placement - Market share 2019-2024 (%)
  • 27.Comparison by Other1 placement
  • 28.Video - Market size and forecast 2019-2024 ($ billion)
  • 29.Video - Year-over-year growth 2019-2024 (%)
  • 30.Text and images - Market size and forecast 2019-2024 ($ billion)
  • 31.Text and images - Year-over-year growth 2019-2024 (%)
  • 32.VoIP - Market size and forecast 2019-2024 ($ billion)
  • 33.VoIP - Year-over-year growth 2019-2024 (%)
  • 34.Music streaming - Market size and forecast 2019-2024 ($ billion)
  • 35.Music streaming - Year-over-year growth 2019-2024 (%)
  • 36. Market opportunity by Other1
  • 37.Other2 placement - Market share 2019-2024 (%)
  • 38.Comparison by Other2 placement
  • 39.Mobile devices - Market size and forecast 2019-2024 ($ billion)
  • 40.Mobile devices - Year-over-year growth 2019-2024 (%)
  • 41.Desktop/laptops - Market size and forecast 2019-2024 ($ billion)
  • 42.Desktop/laptops - Year-over-year growth 2019-2024 (%)
  • 43.TVs - Market size and forecast 2019-2024 ($ billion)
  • 44.TVs - Year-over-year growth 2019-2024 (%)
  • 45. Market opportunity by Other2
  • 46.Customer landscape
  • 47.Market share by geography 2019-2024 (%)
  • 48.Geographic comparison
  • 49.North America - Market size and forecast 2019-2024 ($ billion)
  • 50.North America - Year-over-year growth 2019-2024 (%)
  • 51.Europe - Market size and forecast 2019-2024 ($ billion)
  • 52.Europe - Year-over-year growth 2019-2024 (%)
  • 53.APAC - Market size and forecast 2019-2024 ($ billion)
  • 54.APAC - Year-over-year growth 2019-2024 (%)
  • 55.South America - Market size and forecast 2019-2024 ($ billion)
  • 56.South America - Year-over-year growth 2019-2024 (%)
  • 57.MEA - Market size and forecast 2019-2024 ($ billion)
  • 58.MEA - Year-over-year growth 2019-2024 (%)
  • 60.Key leading countries
  • 61.Market opportunity by geography ($ billion)
  • 62.Impact of drivers and challenges
  • 63.Vendor landscape
  • 64.Landscape disruption
  • 65.Industry risks
  • 66.Vendors covered
  • 67.Market positioning of vendors
  • 69.8*8 Inc. - Overview
  • 70.8*8 Inc. - Business segments
  • 71.8*8 Inc. - Key offerings
  • 72.8*8 Inc. - Key customers
  • 73.8*8 Inc. - Segment focus
  • 75.Alphabet Inc. - Overview
  • 76.Alphabet Inc. - Business segments
  • 77.Alphabet Inc. - Key offerings
  • 78.Alphabet Inc. - Key customers
  • 79.Alphabet Inc. - Segment focus
  • 81.Amazon.com Inc. - Overview
  • 82.Amazon.com Inc. - Business segments
  • 83.Amazon.com Inc. - Key offerings
  • 84.Amazon.com Inc. - Key customers
  • 85.Amazon.com Inc. - Segment focus
  • 87.Apple Inc. - Overview
  • 88.Apple Inc. - Business segments
  • 89.Apple Inc. - Key offerings
  • 90.Apple Inc. - Key customers
  • 91.Apple Inc. - Segment focus
  • 93.Comcast Corp. - Overview
  • 94.Comcast Corp. - Business segments
  • 95.Comcast Corp. - Key offerings
  • 96.Comcast Corp. - Key customers
  • 97.Comcast Corp. - Segment focus
  • 99.Microsoft Corp. - Overview
  • 100.Microsoft Corp. - Business segments
  • 101.Microsoft Corp. - Key offerings
  • 102.Microsoft Corp. - Key customers
  • 103.Microsoft Corp. - Segment focus
  • 105.Netflix Inc. - Overview
  • 106.Netflix Inc. - Business segments
  • 107.Netflix Inc. - Key offerings
  • 108.Netflix Inc. - Key customers
  • 109.Netflix Inc. - Segment focus
  • 111.Sirius XM Holdings Inc. - Overview
  • 112.Sirius XM Holdings Inc. - Business segments
  • 113.Sirius XM Holdings Inc. - Key offerings
  • 114.Sirius XM Holdings Inc. - Key customers
  • 115.Sirius XM Holdings Inc. - Segment focus
  • 117.Spotify Technology SA - Overview
  • 118.Spotify Technology SA - Business segments
  • 119.Spotify Technology SA - Key offerings
  • 120.Spotify Technology SA - Key customers
  • 121.Spotify Technology SA - Segment focus
  • 123.The Walt Disney Co. - Overview
  • 124.The Walt Disney Co. - Business segments
  • 125.The Walt Disney Co. - Key offerings
  • 126.The Walt Disney Co. - Key customers
  • 127.The Walt Disney Co. - Segment focus
  • 128.Currency conversion rates for US$
  • 129.Research Methodology
  • 130.Validation techniques employed for market sizing
  • 131.Information sources
  • 132.List of abbreviations