SEOソフトウェアの世界市場 2024-2028

概要

SEOソフトウェア市場は2023-2028年に137億3,000万米ドル、予測期間中のCAGRは14.34%で成長すると予測されます。

当レポートでは、SEOソフトウェア市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、世界のインターネットの普及の急増、モバイルデバイスの導入と普及の高まり、進化する現代の消費者層と需要によって牽引されています。

本調査では、今後数年間のSEOソフトウェア市場の成長を促進する主な要因の1つとして、SEOエクスペリエンスを向上させる高度なAIの登場を挙げています。また、デジタルアシスタントや音声検索の採用が増加し、規制やコンプライアンス基準の開拓が進んでいることも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• SEOソフトウェアの世界市場 2018-2022
• 展開セグメント分析 2018-2022
• 製品タイプセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：展開別

• 市場セグメント
• 比較：展開別
• クラウドベース：市場規模と予測 2023-2028
• オンプレミス：市場規模と予測 2023-2028
• ハイブリッド：市場規模と予測 2023-2028
• 市場機会：展開別

第7章 市場セグメンテーション：製品タイプ別

• 市場セグメント
• 比較：製品タイプ別
• デスクトップユーザー：市場規模と予測 2023-2028
• モバイルユーザー：市場規模と予測 2023-2028
• 市場機会：製品タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• カナダ：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• AgencyAnalytics Inc
• Ahrefs Pte Ltd
• BrightEdge Technologies Inc.
• Gannett Co. Inc.
• Ignite Visibility LLC
• Majestic 12 Ltd.
• Moz Inc.
• SE Ranking Ltd
• Semrush Holdings Inc.
• Serpstat Global Ltd.
• SpyFu
• WebFX
• WeWork Inc.
• Wix.com Inc.
• Yext Inc

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits6: Executive Summary - Chart on Market Segmentation by Product Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global seo software market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Product Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits31: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Deployment
• Exhibits33: Data Table on Comparison by Deployment
• Exhibits34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
• Exhibits46: Market opportunity by Deployment ($ billion)
• Exhibits47: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits48: Chart on Product Type - Market share 2023-2028 (%)
• Exhibits49: Data Table on Product Type - Market share 2023-2028 (%)
• Exhibits50: Chart on Comparison by Product Type
• Exhibits51: Data Table on Comparison by Product Type
• Exhibits52: Chart on Desktop user - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Desktop user - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Desktop user - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Desktop user - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Mobile user - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Mobile user - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Mobile user - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Mobile user - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Product Type ($ billion)
• Exhibits61: Data Table on Market opportunity by Product Type ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ billion)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: AgencyAnalytics Inc - Overview
• Exhibits116: AgencyAnalytics Inc - Product / Service
• Exhibits117: AgencyAnalytics Inc - Key offerings
• Exhibits118: Ahrefs Pte Ltd - Overview
• Exhibits119: Ahrefs Pte Ltd - Product / Service
• Exhibits120: Ahrefs Pte Ltd - Key offerings
• Exhibits121: BrightEdge Technologies Inc. - Overview
• Exhibits122: BrightEdge Technologies Inc. - Product / Service
• Exhibits123: BrightEdge Technologies Inc. - Key offerings
• Exhibits124: Gannett Co. Inc. - Overview
• Exhibits125: Gannett Co. Inc. - Business segments
• Exhibits126: Gannett Co. Inc. - Key offerings
• Exhibits127: Gannett Co. Inc. - Segment focus
• Exhibits128: Ignite Visibility LLC - Overview
• Exhibits129: Ignite Visibility LLC - Product / Service
• Exhibits130: Ignite Visibility LLC - Key offerings
• Exhibits131: Majestic 12 Ltd. - Overview
• Exhibits132: Majestic 12 Ltd. - Product / Service
• Exhibits133: Majestic 12 Ltd. - Key offerings
• Exhibits134: Moz Inc. - Overview
• Exhibits135: Moz Inc. - Product / Service
• Exhibits136: Moz Inc. - Key offerings
• Exhibits137: SE Ranking Ltd - Overview
• Exhibits138: SE Ranking Ltd - Product / Service
• Exhibits139: SE Ranking Ltd - Key offerings
• Exhibits140: Semrush Holdings Inc. - Overview
• Exhibits141: Semrush Holdings Inc. - Business segments
• Exhibits142: Semrush Holdings Inc. - Key offerings
• Exhibits143: Semrush Holdings Inc. - Segment focus
• Exhibits144: Serpstat Global Ltd. - Overview
• Exhibits145: Serpstat Global Ltd. - Product / Service
• Exhibits146: Serpstat Global Ltd. - Key offerings
• Exhibits147: SpyFu - Overview
• Exhibits148: SpyFu - Product / Service
• Exhibits149: SpyFu - Key offerings
• Exhibits150: WebFX - Overview
• Exhibits151: WebFX - Product / Service
• Exhibits152: WebFX - Key offerings
• Exhibits153: WeWork Inc. - Overview
• Exhibits154: WeWork Inc. - Product / Service
• Exhibits155: WeWork Inc. - Key news
• Exhibits156: WeWork Inc. - Key offerings
• Exhibits157: Wix.com Inc. - Overview
• Exhibits158: Wix.com Inc. - Business segments
• Exhibits159: Wix.com Inc. - Key offerings
• Exhibits160: Wix.com Inc. - Segment focus
• Exhibits161: Yext Inc - Overview
• Exhibits162: Yext Inc - Product / Service
• Exhibits163: Yext Inc - Key offerings
• Exhibits164: Inclusions checklist
• Exhibits165: Exclusions checklist
• Exhibits166: Currency conversion rates for US$
• Exhibits167: Research methodology
• Exhibits168: Validation techniques employed for market sizing
• Exhibits169: Information sources
• Exhibits170: List of abbreviations

Abstract

The SEO software market is forecasted to grow by USD 13.73 bn during 2023-2028, accelerating at a CAGR of 14.34% during the forecast period. The report on the SEO software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the upsurge in penetration of the internet worldwide, heightened adoption and proliferation of mobile devices, and evolving modern consumer demographics and demands.

Technavio's SEO software market is segmented as below:

By Deployment

• Cloud-based
• On-premises
• Hybrid

By Product Type

• Desktop user
• Mobile user

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the advent of advanced AI to enhance SEO experience as one of the prime reasons driving the SEO software market growth during the next few years. Also, the rising adoption of digital assistants and voice search and developing regulatory and compliance standards will lead to sizable demand in the market.

The report on the SEO software market covers the following areas:

• SEO software market sizing
• SEO software market forecast
• SEO software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading SEO software market vendors that include Ahrefs Pte Ltd, BrightEdge Technologies Inc., Delante Media sp. z o.o. sp.k., Gannett Co. Inc., Majestic 12 Ltd., Moz Inc., Pro Rank Tracker, Screaming Frog Ltd, SE Ranking Ltd, Searchmetrics Inc., SEO Brand, Serpstat Global Ltd., SpyFu, WebFX, WeWork Inc., Wix.com Inc., Yext Inc, AgencyAnalytics Inc, Ignite Visibility LLC, and Semrush Holdings Inc.. Also, the SEO software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Product Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global SEO software market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global seo software market 2018 - 2022 ($ billion)
• 4.2 Deployment Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• 4.3 Product Type Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Product Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

• 6.1 Market segments
• Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
• 6.2 Comparison by Deployment
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment
• 6.3 Cloud-based - Market size and forecast 2023-2028
• Exhibit 34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• 6.4 On-premises - Market size and forecast 2023-2028
• Exhibit 38: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• 6.5 Hybrid - Market size and forecast 2023-2028
• Exhibit 42: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibit 43: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibit 44: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
• Exhibit 45: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Deployment
• Exhibit 46: Market opportunity by Deployment ($ billion)
• Exhibit 47: Data Table on Market opportunity by Deployment ($ billion)

7 Market Segmentation by Product Type

• 7.1 Market segments
• Exhibit 48: Chart on Product Type - Market share 2023-2028 (%)
• Exhibit 49: Data Table on Product Type - Market share 2023-2028 (%)
• 7.2 Comparison by Product Type
• Exhibit 50: Chart on Comparison by Product Type
• Exhibit 51: Data Table on Comparison by Product Type
• 7.3 Desktop user - Market size and forecast 2023-2028
• Exhibit 52: Chart on Desktop user - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Desktop user - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Desktop user - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Desktop user - Year-over-year growth 2023-2028 (%)
• 7.4 Mobile user - Market size and forecast 2023-2028
• Exhibit 56: Chart on Mobile user - Market size and forecast 2023-2028 ($ billion)
• Exhibit 57: Data Table on Mobile user - Market size and forecast 2023-2028 ($ billion)
• Exhibit 58: Chart on Mobile user - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Mobile user - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Product Type
• Exhibit 60: Market opportunity by Product Type ($ billion)
• Exhibit 61: Data Table on Market opportunity by Product Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
• Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
• Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
• Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Canada - Market size and forecast 2023-2028
• Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 109: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 114: Matrix on vendor position and classification
• 12.3 AgencyAnalytics Inc
• Exhibit 115: AgencyAnalytics Inc - Overview
• Exhibit 116: AgencyAnalytics Inc - Product / Service
• Exhibit 117: AgencyAnalytics Inc - Key offerings
• 12.4 Ahrefs Pte Ltd
• Exhibit 118: Ahrefs Pte Ltd - Overview
• Exhibit 119: Ahrefs Pte Ltd - Product / Service
• Exhibit 120: Ahrefs Pte Ltd - Key offerings
• 12.5 BrightEdge Technologies Inc.
• Exhibit 121: BrightEdge Technologies Inc. - Overview
• Exhibit 122: BrightEdge Technologies Inc. - Product / Service
• Exhibit 123: BrightEdge Technologies Inc. - Key offerings
• 12.6 Gannett Co. Inc.
• Exhibit 124: Gannett Co. Inc. - Overview
• Exhibit 125: Gannett Co. Inc. - Business segments
• Exhibit 126: Gannett Co. Inc. - Key offerings
• Exhibit 127: Gannett Co. Inc. - Segment focus
• 12.7 Ignite Visibility LLC
• Exhibit 128: Ignite Visibility LLC - Overview
• Exhibit 129: Ignite Visibility LLC - Product / Service
• Exhibit 130: Ignite Visibility LLC - Key offerings
• 12.8 Majestic 12 Ltd.
• Exhibit 131: Majestic 12 Ltd. - Overview
• Exhibit 132: Majestic 12 Ltd. - Product / Service
• Exhibit 133: Majestic 12 Ltd. - Key offerings
• 12.9 Moz Inc.
• Exhibit 134: Moz Inc. - Overview
• Exhibit 135: Moz Inc. - Product / Service
• Exhibit 136: Moz Inc. - Key offerings
• 12.10 SE Ranking Ltd
• Exhibit 137: SE Ranking Ltd - Overview
• Exhibit 138: SE Ranking Ltd - Product / Service
• Exhibit 139: SE Ranking Ltd - Key offerings
• 12.11 Semrush Holdings Inc.
• Exhibit 140: Semrush Holdings Inc. - Overview
• Exhibit 141: Semrush Holdings Inc. - Business segments
• Exhibit 142: Semrush Holdings Inc. - Key offerings
• Exhibit 143: Semrush Holdings Inc. - Segment focus
• 12.12 Serpstat Global Ltd.
• Exhibit 144: Serpstat Global Ltd. - Overview
• Exhibit 145: Serpstat Global Ltd. - Product / Service
• Exhibit 146: Serpstat Global Ltd. - Key offerings
• 12.13 SpyFu
• Exhibit 147: SpyFu - Overview
• Exhibit 148: SpyFu - Product / Service
• Exhibit 149: SpyFu - Key offerings
• 12.14 WebFX
• Exhibit 150: WebFX - Overview
• Exhibit 151: WebFX - Product / Service
• Exhibit 152: WebFX - Key offerings
• 12.15 WeWork Inc.
• Exhibit 153: WeWork Inc. - Overview
• Exhibit 154: WeWork Inc. - Product / Service
• Exhibit 155: WeWork Inc. - Key news
• Exhibit 156: WeWork Inc. - Key offerings
• 12.16 Wix.com Inc.
• Exhibit 157: Wix.com Inc. - Overview
• Exhibit 158: Wix.com Inc. - Business segments
• Exhibit 159: Wix.com Inc. - Key offerings
• Exhibit 160: Wix.com Inc. - Segment focus
• 12.17 Yext Inc
• Exhibit 161: Yext Inc - Overview
• Exhibit 162: Yext Inc - Product / Service
• Exhibit 163: Yext Inc - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 166: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources
• 13.5 List of abbreviations
• Exhibit 170: List of abbreviations