筆記具の世界市場 2023-2027

当レポートでは筆記具の市場規模は、2022年から2027年の間に94億2,432万米ドル、予測期間中のCAGRは6.4％で成長すると予測しています。

当レポートでは、筆記具市場の全体分析、市場規模と予測、動向、成長促進要因・課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。

現在の市場動向と促進要因、市場全体の環境に関する最新の分析を提供しています。市場は、筆記具のオンライン販売の台頭、多用途筆記具の人気の高まり、ペンのカスタマイズやパーソナライズの増加によって牽引されています。

本調査では、今後数年間の筆記具市場の成長を牽引する主な要因として、ファッションステーショナリーとしての筆記具の人気の高まりを挙げています。また、筆記具のカスタマイズやパーソナライゼーションの増加、オムニチャネルリテールの普及が、市場の大きな需要につながると考えています。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 市場規模実績

• 世界の筆記具市場2017～2021年
• アプリケーションセグメント分析2017-2021
• 流通チャネルセグメント分析2017-2021
• 地域セグメント分析2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 アプリケーション別市場セグメンテーション

• マーケット・セグメント
• 用途別比較
• 学生 - 市場規模と予測 2022-2027
• 働く専門家 - 市場規模と予測 2022-2027
• 機関投資家 - 市場規模と予測 2022-2027
• アプリケーション別の市場機会

第7章 流通チャネル別市場セグメンテーション

• マーケット・セグメント
• 流通チャネル別比較
• オフライン - 市場規模と予測 2022-2027
• オンライン - 市場規模と予測 2022-2027
• 流通チャネル別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• APAC - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• 北米 - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• 日本 - 市場規模と予測 2022-2027
• ドイツ - 市場規模と予測 2022-2027
• インド - 市場規模と予測 2022-2027
• 地域情勢別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Bic
• Crayola
• Faber Castell Aktiengesellschaft
• Flair Pens
• Hindustan Pencils Pvt. Ltd.
• Koh i noor Hardtmuth AS
• Kokuyo Camlin Ltd
• Linc Pen Plastics Ltd.
• Luxor
• Mitsubishi Pencil Co. Ltd
• Montblanc
• Newell Brands Inc.
• PENTEL STATIONERY（INDIA）PVT. LTD.
• PILOT Corp
• Shanghai M and G Stationery Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global writing instruments market 2017 - 2021 ($ million)
• Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Application - Market share 2022-2027 (%)
• Exhibits31: Data Table on Application - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Students - Market size and forecast 2022-2027 ($ million)
• Exhibits35: Data Table on Students - Market size and forecast 2022-2027 ($ million)
• Exhibits36: Chart on Students - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Students - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Working professionals - Market size and forecast 2022-2027 ($ million)
• Exhibits39: Data Table on Working professionals - Market size and forecast 2022-2027 ($ million)
• Exhibits40: Chart on Working professionals - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Working professionals - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Institutions - Market size and forecast 2022-2027 ($ million)
• Exhibits43: Data Table on Institutions - Market size and forecast 2022-2027 ($ million)
• Exhibits44: Chart on Institutions - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Institutions - Year-over-year growth 2022-2027 (%)
• Exhibits46: Market opportunity by Application ($ million)
• Exhibits47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibits48: Data Table on Distribution Channel - Market share 2022-2027 (%)
• Exhibits49: Chart on Comparison by Distribution Channel
• Exhibits50: Data Table on Comparison by Distribution Channel
• Exhibits51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibits52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibits53: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits55: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibits56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibits57: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibits58: Data Table on Online - Year-over-year growth 2022-2027 (%)
• Exhibits59: Market opportunity by Distribution Channel ($ million)
• Exhibits60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits61: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits62: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits63: Chart on Geographic comparison
• Exhibits64: Data Table on Geographic comparison
• Exhibits65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits94: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits95: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibits102: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibits103: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits105: Market opportunity By Geographical Landscape ($ million)
• Exhibits106: Impact of drivers and challenges in 2022 and 2027
• Exhibits107: Overview on Criticality of inputs and Factors of differentiation
• Exhibits108: Overview on factors of disruption
• Exhibits109: Impact of key risks on business
• Exhibits110: Vendors covered
• Exhibits111: Matrix on vendor position and classification
• Exhibits112: Bic - Overview
• Exhibits113: Bic - Business segments
• Exhibits114: Bic - Key offerings
• Exhibits115: Bic - Segment focus
• Exhibits116: Crayola - Overview
• Exhibits117: Crayola - Product / Service
• Exhibits118: Crayola - Key offerings
• Exhibits119: Faber Castell Aktiengesellschaft - Overview
• Exhibits120: Faber Castell Aktiengesellschaft - Product / Service
• Exhibits121: Faber Castell Aktiengesellschaft - Key offerings
• Exhibits122: Flair Pens - Overview
• Exhibits123: Flair Pens - Product / Service
• Exhibits124: Flair Pens - Key offerings
• Exhibits125: Hindustan Pencils Pvt. Ltd. - Overview
• Exhibits126: Hindustan Pencils Pvt. Ltd. - Product / Service
• Exhibits127: Hindustan Pencils Pvt. Ltd. - Key offerings
• Exhibits128: Koh i noor Hardtmuth AS - Overview
• Exhibits129: Koh i noor Hardtmuth AS - Product / Service
• Exhibits130: Koh i noor Hardtmuth AS - Key offerings
• Exhibits131: Kokuyo Camlin Ltd - Overview
• Exhibits132: Kokuyo Camlin Ltd - Product / Service
• Exhibits133: Kokuyo Camlin Ltd - Key offerings
• Exhibits134: Linc Pen & Plastics Ltd. - Overview
• Exhibits135: Linc Pen & Plastics Ltd. - Business segments
• Exhibits136: Linc Pen & Plastics Ltd. - Key offerings
• Exhibits137: Linc Pen & Plastics Ltd. - Segment focus
• Exhibits138: Luxor - Overview
• Exhibits139: Luxor - Product / Service
• Exhibits140: Luxor - Key offerings
• Exhibits141: Mitsubishi Pencil Co. Ltd - Overview
• Exhibits142: Mitsubishi Pencil Co. Ltd - Business segments
• Exhibits143: Mitsubishi Pencil Co. Ltd - Key offerings
• Exhibits144: Mitsubishi Pencil Co. Ltd - Segment focus
• Exhibits145: Montblanc - Overview
• Exhibits146: Montblanc - Product / Service
• Exhibits147: Montblanc - Key offerings
• Exhibits148: Newell Brands Inc. - Overview
• Exhibits149: Newell Brands Inc. - Business segments
• Exhibits150: Newell Brands Inc. - Key news
• Exhibits151: Newell Brands Inc. - Key offerings
• Exhibits152: Newell Brands Inc. - Segment focus
• Exhibits153: PENTEL STATIONERY (INDIA) PVT. LTD. - Overview
• Exhibits154: PENTEL STATIONERY (INDIA) PVT. LTD. - Product / Service
• Exhibits155: PENTEL STATIONERY (INDIA) PVT. LTD. - Key offerings
• Exhibits156: PILOT Corp - Overview
• Exhibits157: PILOT Corp - Product / Service
• Exhibits158: PILOT Corp - Key offerings
• Exhibits159: Shanghai M and G Stationery Inc. - Overview
• Exhibits160: Shanghai M and G Stationery Inc. - Product / Service
• Exhibits161: Shanghai M and G Stationery Inc. - Key offerings
• Exhibits162: Inclusions checklist
• Exhibits163: Exclusions checklist
• Exhibits164: Currency conversion rates for US$
• Exhibits165: Research methodology
• Exhibits166: Validation techniques employed for market sizing
• Exhibits167: Information sources
• Exhibits168: List of abbreviations

Technavio has been monitoring the writing instruments market and is forecast to grow by $9,424.32 mn during 2022-2027, accelerating at a CAGR of 6.4% during the forecast period. Our report on the writing instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by emerging online sales of writing instruments, rising popularity of multi-utility writing instruments, and increase in customization and personalization of pens.

Technavio's writing instruments market is segmented as below:

By Application

• Students
• Working professionals
• Institutions

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the rising popularity of writing instruments as fashion stationery as one of the prime reasons driving the writing instruments market growth during the next few years. Also, increase in customization and personalization of writing instruments and rising popularity of omnichannel retail will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the writing instruments market covers the following areas:

• Writing instruments market sizing
• Writing instruments market forecast
• Writing instruments market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing instruments market vendors that include Bic, Caran d Ache, Claro, Crayola, Faber Castell Aktiengesellschaft, Flair Pens, Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen & Plastics Ltd., Luxor, Mitsubishi Pencil Co. Ltd, Montblanc, Newell Brands Inc., Pelikan International Corp. Berhad, PENTEL STATIONERY (INDIA) PVT. LTD., PILOT Corp, Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., and Staedtler Mars GmbH and Co. KG. Also, the writing instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global writing instruments market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global writing instruments market 2017 - 2021 ($ million)
• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Students - Market size and forecast 2022-2027
• Exhibit 34: Chart on Students - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Students - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Students - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Students - Year-over-year growth 2022-2027 (%)
• 6.4 Working professionals - Market size and forecast 2022-2027
• Exhibit 38: Chart on Working professionals - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Working professionals - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Working professionals - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Working professionals - Year-over-year growth 2022-2027 (%)
• 6.5 Institutions - Market size and forecast 2022-2027
• Exhibit 42: Chart on Institutions - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Institutions - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Institutions - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Institutions - Year-over-year growth 2022-2027 (%)
• 6.6 Market opportunity by Application
• Exhibit 46: Market opportunity by Application ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
• 7.2 Comparison by Distribution Channel
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Distribution Channel
• Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 61: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 62: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.9 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 India - Market size and forecast 2022-2027
• Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 105: Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 108: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 110: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 111: Matrix on vendor position and classification
• 12.3 Bic
• Exhibit 112: Bic - Overview
• Exhibit 113: Bic - Business segments
• Exhibit 114: Bic - Key offerings
• Exhibit 115: Bic - Segment focus
• 12.4 Crayola
• Exhibit 116: Crayola - Overview
• Exhibit 117: Crayola - Product / Service
• Exhibit 118: Crayola - Key offerings
• 12.5 Faber Castell Aktiengesellschaft
• Exhibit 119: Faber Castell Aktiengesellschaft - Overview
• Exhibit 120: Faber Castell Aktiengesellschaft - Product / Service
• Exhibit 121: Faber Castell Aktiengesellschaft - Key offerings
• 12.6 Flair Pens
• Exhibit 122: Flair Pens - Overview
• Exhibit 123: Flair Pens - Product / Service
• Exhibit 124: Flair Pens - Key offerings
• 12.7 Hindustan Pencils Pvt. Ltd.
• Exhibit 125: Hindustan Pencils Pvt. Ltd. - Overview
• Exhibit 126: Hindustan Pencils Pvt. Ltd. - Product / Service
• Exhibit 127: Hindustan Pencils Pvt. Ltd. - Key offerings
• 12.8 Koh i noor Hardtmuth AS
• Exhibit 128: Koh i noor Hardtmuth AS - Overview
• Exhibit 129: Koh i noor Hardtmuth AS - Product / Service
• Exhibit 130: Koh i noor Hardtmuth AS - Key offerings
• 12.9 Kokuyo Camlin Ltd
• Exhibit 131: Kokuyo Camlin Ltd - Overview
• Exhibit 132: Kokuyo Camlin Ltd - Product / Service
• Exhibit 133: Kokuyo Camlin Ltd - Key offerings
• 12.10 Linc Pen Plastics Ltd.
• Exhibit 134: Linc Pen Plastics Ltd. - Overview
• Exhibit 135: Linc Pen Plastics Ltd. - Business segments
• Exhibit 136: Linc Pen Plastics Ltd. - Key offerings
• Exhibit 137: Linc Pen Plastics Ltd. - Segment focus
• 12.11 Luxor
• Exhibit 138: Luxor - Overview
• Exhibit 139: Luxor - Product / Service
• Exhibit 140: Luxor - Key offerings
• 12.12 Mitsubishi Pencil Co. Ltd
• Exhibit 141: Mitsubishi Pencil Co. Ltd - Overview
• Exhibit 142: Mitsubishi Pencil Co. Ltd - Business segments
• Exhibit 143: Mitsubishi Pencil Co. Ltd - Key offerings
• Exhibit 144: Mitsubishi Pencil Co. Ltd - Segment focus
• 12.13 Montblanc
• Exhibit 145: Montblanc - Overview
• Exhibit 146: Montblanc - Product / Service
• Exhibit 147: Montblanc - Key offerings
• 12.14 Newell Brands Inc.
• Exhibit 148: Newell Brands Inc. - Overview
• Exhibit 149: Newell Brands Inc. - Business segments
• Exhibit 150: Newell Brands Inc. - Key news
• Exhibit 151: Newell Brands Inc. - Key offerings
• Exhibit 152: Newell Brands Inc. - Segment focus
• 12.15 PENTEL STATIONERY (INDIA) PVT. LTD.
• Exhibit 153: PENTEL STATIONERY (INDIA) PVT. LTD. - Overview
• Exhibit 154: PENTEL STATIONERY (INDIA) PVT. LTD. - Product / Service
• Exhibit 155: PENTEL STATIONERY (INDIA) PVT. LTD. - Key offerings
• 12.16 PILOT Corp
• Exhibit 156: PILOT Corp - Overview
• Exhibit 157: PILOT Corp - Product / Service
• Exhibit 158: PILOT Corp - Key offerings
• 12.17 Shanghai M and G Stationery Inc.
• Exhibit 159: Shanghai M and G Stationery Inc. - Overview
• Exhibit 160: Shanghai M and G Stationery Inc. - Product / Service
• Exhibit 161: Shanghai M and G Stationery Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 162: Inclusions checklist
• Exhibit 163: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 164: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 165: Research methodology
• Exhibit 166: Validation techniques employed for market sizing
• Exhibit 167: Information sources
• 13.5 List of abbreviations
• Exhibit 168: List of abbreviations