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筆記用具・マーカーの世界市場:2017〜2021年

Global Writing and Marking Instruments Market 2017-2021

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348243
出版日 ページ情報 英文 70 Pages
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筆記用具・マーカーの世界市場:2017〜2021年 Global Writing and Marking Instruments Market 2017-2021
出版日: 2017年01月17日 ページ情報: 英文 70 Pages
概要

様々なガジェットが登場し、紙からデジタル機器への移行が進んでいるにも関わらず、筆記用具の市場は今後も成長軌道を保つものと思われます。その理由として、ベンダー各社が製品開発や流通チャネルの拡充、製品差別化などに積極的に取り組み、エンドユーザーに様々な製品を届けると共に、自社の競争優位性の強化に努めていることが挙げられます。筆記用具・マーカーの世界市場は2017年から2021年までの期間、4.76%のCAGR (複合年間成長率) にて成長し続ける見込みです。

当レポートは、筆記用具およびマーカーの世界市場を取り上げ、市場成長促進要因や市場が抱える課題、市場動向、また市場競争状況に関する詳細な調査を通じて、現在の市場シナリオの分析ならびに今後5年間の市場予測を行っています。

第1章 エグゼクティブ・サマリー

第2章 分析範囲

  • 分析概要
  • 大手ベンダーの主要製品
  • その他の有力ベンダー

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 世界の文房具市場

第6章 文具消耗品:流通ネットワーク

第7章 市場概要

  • 世界の筆記用具・マーカー市場
  • ファイブフォース分析

第8章 製品別の市場区分

  • 世界の筆記用具・マーカー市場:製品別
  • ペン
  • 鉛筆
  • カラー筆記用具
  • マーカー・蛍光ペン
  • 筆記用具アクセサリー
  • 地域区分
  • 世界の筆記用具・マーカー市場:地域別
  • アジア太平洋地域市場
  • 欧州市場
  • 北米市場
  • 他の国々 (RoW) の市場

第9章 主要国市場

第10章 市場促進要因

  • 高級文具市場の登場
  • 製品イノベーションおよび研究開発 (R&D) の進展
  • ペンの個別化対応・カスタム化
  • 多機能ペンの成長

第11章 促進要因の影響力

第12章 市場の課題

  • 模造品・ローカルブランドの脅威
  • デジタル化の進展
  • eメール・コミュニケーションの拡大
  • ベンダー・小売業者の利益率の持続的低下

第13章 促進要因・課題の影響力

第14章 市場の動向

  • ホームオフィスの増加
  • eコマースの成長
  • プロモーション用製品市場の急成長
  • 大人向け塗り絵の登場

第15章 ベンダー環境

  • 競争シナリオ
  • ベンダーの比較分析

第16章 主要ベンダーの分析

  • Crayola
  • Faber-Castel
  • 三菱鉛筆
  • Newell Brands
  • パイロット
  • BIC

第17章 付録

  • 略語集

第18章 Technavioについて

図表一覧

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目次
Product Code: IRTNTR11595

About Writing and Marking Instruments

Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio's analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

Other Prominent Vendors

  • A.T. Cross
  • Caran d'Ache
  • Hindustan Pencils
  • Hoshan Pan Gulf
  • KOH-I-NOOR HARDTMUTH
  • Kokuyo Camlin
  • Linc Pen & Plastics
  • Montblanc
  • Pelikan
  • Pentel of America
  • Shanghai M&G Stationery
  • Staedtler
  • Stabilo International
  • Zebra Pen

Market driver

  • Emergence of luxury segment
  • For a full, detailed list, view our report

Market challenge

  • Threat from counterfeit products and local brands
  • For a full, detailed list, view our report

Market trend

  • Increase in number of home offices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings
  • Other prominent vendors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global stationery market

PART 06: Stationery supplies - distribution network

PART 07: Market overview

  • Global writing and marking instruments market
  • Five forces analysis

PART 08: Market segmentation by product

  • Global writing and marking instruments market by product
  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories
  • Geographical segmentation
  • Global writing and marking instruments market by geography
  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

PART 10: Market drivers

  • Emergence of luxury segment
  • Rising product innovation and R&D
  • Personalization and customization of pens
  • Growth of multi-function pens

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat from counterfeit products and local brands
  • Emergence of digitization
  • Growth in e-mail communications
  • Continuous decline in profit margins of vendors and retailers

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increase in number of home offices
  • Growth in e-commerce
  • Upsurge in promotional products market
  • Emergence of adult art books

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 16: Key vendor analysis

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

PART 17: Appendix

  • List of abbreviation

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Countries considered for market analysis
  • Exhibit 02: Product offerings
  • Exhibit 03: Other prominent vendors
  • Exhibit 04: Global stationery market by application
  • Exhibit 05: Global stationery market 2015-2020 ($ billions)
  • Exhibit 06: Global writing and marking instruments market by distribution channel 2016
  • Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
  • Exhibit 10: Global writing and marking instruments market by product 2016-2021
  • Exhibit 11: Global pens market 2016-2021 ($ billions)
  • Exhibit 12: Global pencils market 2016-2021 ($ billions)
  • Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
  • Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
  • Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
  • Exhibit 16: Global writing and marking instruments market by geography 2016-2021
  • Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
  • Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
  • Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
  • Exhibit 21: Impact of drivers
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Vendor matrix
  • Exhibit 24: Strategic initiatives: Overview
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