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市場調査レポート

筆記用具およびマーカーの世界市場 - 2015〜2019年

Global Writing and Marking Instruments Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348243
出版日 ページ情報 英文 65 Pages
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筆記用具およびマーカーの世界市場 - 2015〜2019年 Global Writing and Marking Instruments Market 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 65 Pages
概要

筆記用具およびマーカーの世界市場は2015年から2019年までの期間、約5%のCAGRにて成長を持続する見込みです。ステータスシンボルとして高級な筆記用具を求める動きが高まっており、この状況がこの市場成長を支える重要な要素となっています。またペンに企業などの名前を入れてギフトとして顧客や従業員に贈ることが多く行われるようになっており、これも市場成長を促す要因と見られます。

当レポートは、筆記用具およびマーカーの世界市場を取り上げ、市場成長促進要因や市場が抱える課題、市場動向、また市場競争状況に関する詳細な調査を通じて、現在の市場シナリオの分析ならびに2015年から2019年までの市場予測を行っています。

第1章 エグゼクティブ・サマリー

第2章 当レポートのカバー範囲

  • トップベンダー製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 序論

  • 市場に関する重要事項

第5章 市場概況

  • 市場概要
  • 市場規模および将来予測
  • ファイブフォース分析

第6章 製品タイプ別市場分類

  • ペン
  • 鉛筆
  • カラー筆記用具
  • マーカーおよび蛍光ペン
  • 筆記用具アクセサリー

第7章 流通チャンネル別市場分類

第8章 地域別市場分類

  • アジア太平洋地域の筆記用具およびマーカー市場
  • 欧州の筆記用具およびマーカー市場
  • 北米の筆記用具およびマーカー市場
  • その他の地域の筆記用具およびマーカー市場

第9章 主要国

  • 中国
  • インド
  • 米国

第10章 市場成長促進要因

  • 在宅オフィス数の増加
  • 製品イノベーションおよび研究開発
  • 高級筆記用具に対する嗜好
  • 開発途上国における生徒数の増加および識字率の向上

第11章 市場成長促進要因がもたらす影響

第12章 市場の課題

  • デジタル化とペーパーレス社会への移行
  • 模造品や地域ブランドとの競争の激化
  • 電子メールによる通信の増加
  • 下がり続けるベンダーの利益率

第13章 市場成長促進要因と課題とがもたらす影響

第14章 市場動向

  • 環境に優しい生分解性製品に対する人気の高まり
  • ペンへの名入れなどの個人化
  • 多機能ペン需要の増大
  • オンライン小売販売の拡大

第15章 ベンダー情勢

  • 市場競争シナリオ
  • その他の有力ベンダー

第16章 主要ベンダー分析

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin (コクヨ株式会社)
  • 三菱鉛筆株式会社

第17章 付録

第18章 Technavioについて

付表・付図

目次
Product Code: IRTNTR7708

Market analysis of writing and marking instruments

Technavios market research analyst predicts the writing and marking instruments market to grow at a CAGR of around 5% during the forecast period. The rising use of luxury writing instruments as a status symbol is the key driver for the growth of this market. During 2014, the market for luxury writing instruments grew by around 6% in South Korea. This growth was largely due to the growing interest in traditional writing instruments such as the luxury fountain pens.

The adoption of personalized pens as a gifting option is also anticipated to drive the market growth during the forecast period. As part of their branding initiatives, corporates gift branded personalized pens to their business partners and employees. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen.

Product segmentation and analysis of - pens, pencils, markers, coloring instruments

Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories

Segmentation by distribution channel and analysis of - stationers, supermarkets, online retailing

Stationers and office supplies dominated the market during 2014 with a market share of 49%. Many vendors also tie up with schools and offices for a regular supply of stationery.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Stationers and office supplies
  • Supermarkets/hypermarkets
  • Department stores
  • Online retailing

Geographical segmentation and analysis of the writing and marking instruments market

  • APAC
  • Europe
  • North America
  • ROW

APAC accounted for 34% of the market share during 2014 and is predicted to retain its leadership until the end of 2019 with a growth rate of 7%. The increased emphasis on education and the growing demand for quality writing instruments are the key propellers of the market growth in this region. The report anticipates the Philippines to witness the fastest growth during the forecast period due to the recent changes in the countrys education system.

Competitive landscape and key vendors - Crayola, Faber-Castell, Camlin, Mitsubishi Pencil

The writing and marking instruments market is highly competitive and dominated by a few leading players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the competition in the market to intensify further during the forecast period due to an increase in product extensions. Pricing strategies and new product launches play a significant role in propelling the growth of this market.

The leading vendors in the market are -

  • Crayola
  • Faber-Castell
  • Camlin
  • Mitsubishi Pencil
  • Pilot Corporation
  • Societe BIC

Other vendors in the market include A.T. Cross, Hindustan Pencils, Hoshan Pan Gulf, Koh-i-noor, Hardtmuth AS, MontBlanc, Newell Rubbermaid, Pelikan, STABILO International, Shanghai M&G Stationary, Staedtler, and Caran D'ache.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the writing and marking instruments market
  • What are the key market trends impacting the growth of the writing and marking instruments market
  • What are the challenges to market growth
  • Who are the key vendors in the writing and marking instruments market
  • What are the market opportunities and threats faced by the vendors in the writing and marking instruments market
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW
  • What are the key outcomes of the five forces analysis of the writing and marking instruments market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

  • China
  • India
  • US

PART 10: Market drivers

  • Rise in number of home offices
  • Product innovation and R&D
  • Penchant for luxury writing instruments
  • Rising student base and literacy rates in developing countries

PART 11: Impact of drivers

PART 12: Market challenges

  • Digitalization and transition to paperless world
  • Rise in competition from counterfeit products and local brands
  • Growth in email communications
  • Continuous decline in vendors' profit margins

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Growing popularity of eco-friendly biodegradable products
  • Personalization of pens
  • Rise in demand for multi-functional pens
  • Growth in online retailing

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin
  • Mitsubishi Pencil

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Overview of global writing and marking instruments market
  • Exhibit 03: Global writing and marking instruments market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global writing and marking instruments market by product type 2014
  • Exhibit 06: Global writing and marking instruments market by product type 2019
  • Exhibit 07: Global writing and marking instruments market by distribution channel 2014
  • Exhibit 08: Global writing and marking instruments market by geography 2014
  • Exhibit 09: Global writing and marking instruments market by geography 2019
  • Exhibit 10: Global writing and marking instruments market by geography 2014-2019
  • Exhibit 11: Writing and marking instruments market in APAC 2014-2019 ($ billions)
  • Exhibit 12: Writing and marking instruments market in Europe 2014-2019 ($ billions)
  • Exhibit 13: Writing and marking instruments market in North America 2014-2019 ($ billions)
  • Exhibit 14: Writing and marking instruments market in ROW 2014-2019 ($ billions)
  • Exhibit 15: Key leading countries
  • Exhibit 16: Major drivers of global writing and marking instruments market
  • Exhibit 17: Impact of drivers
  • Exhibit 18: Major challenges in global writing and marking instruments market
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Emerging trends in global writing and marking instruments market
  • Exhibit 21: Leading vendors in global writing and marking instruments market
  • Exhibit 22: BIC: Business segmentation by revenue 2014
  • Exhibit 23: BIC: Geographical segmentation by revenue 2014
  • Exhibit 24: Crayola: Product segmentation
  • Exhibit 25: Faber-Castell: Product segmentation
  • Exhibit 26: Kokuyo Camlin: Product segmentation
  • Exhibit 27: Mitsubishi Pencil: Business segmentation by revenue 2014
  • Exhibit 28: Mitsubishi Pencil: Geographical segmentation by revenue 2014
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