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筆記用具およびマーカーの世界市場 - 2015〜2019年

Global Writing and Marking Instruments Market 2017-2021

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348243
出版日 ページ情報 英文 70 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.96円で換算しております。
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筆記用具およびマーカーの世界市場 - 2015〜2019年 Global Writing and Marking Instruments Market 2017-2021
出版日: 2017年01月17日 ページ情報: 英文 70 Pages
概要

筆記用具およびマーカーの世界市場は2015年から2019年までの期間、約5%のCAGRにて成長を持続する見込みです。ステータスシンボルとして高級な筆記用具を求める動きが高まっており、この状況がこの市場成長を支える重要な要素となっています。またペンに企業などの名前を入れてギフトとして顧客や従業員に贈ることが多く行われるようになっており、これも市場成長を促す要因と見られます。

当レポートは、筆記用具およびマーカーの世界市場を取り上げ、市場成長促進要因や市場が抱える課題、市場動向、また市場競争状況に関する詳細な調査を通じて、現在の市場シナリオの分析ならびに2015年から2019年までの市場予測を行っています。

第1章 エグゼクティブ・サマリー

第2章 当レポートのカバー範囲

  • トップベンダー製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 序論

  • 市場に関する重要事項

第5章 市場概況

  • 市場概要
  • 市場規模および将来予測
  • ファイブフォース分析

第6章 製品タイプ別市場分類

  • ペン
  • 鉛筆
  • カラー筆記用具
  • マーカーおよび蛍光ペン
  • 筆記用具アクセサリー

第7章 流通チャンネル別市場分類

第8章 地域別市場分類

  • アジア太平洋地域の筆記用具およびマーカー市場
  • 欧州の筆記用具およびマーカー市場
  • 北米の筆記用具およびマーカー市場
  • その他の地域の筆記用具およびマーカー市場

第9章 主要国

  • 中国
  • インド
  • 米国

第10章 市場成長促進要因

  • 在宅オフィス数の増加
  • 製品イノベーションおよび研究開発
  • 高級筆記用具に対する嗜好
  • 開発途上国における生徒数の増加および識字率の向上

第11章 市場成長促進要因がもたらす影響

第12章 市場の課題

  • デジタル化とペーパーレス社会への移行
  • 模造品や地域ブランドとの競争の激化
  • 電子メールによる通信の増加
  • 下がり続けるベンダーの利益率

第13章 市場成長促進要因と課題とがもたらす影響

第14章 市場動向

  • 環境に優しい生分解性製品に対する人気の高まり
  • ペンへの名入れなどの個人化
  • 多機能ペン需要の増大
  • オンライン小売販売の拡大

第15章 ベンダー情勢

  • 市場競争シナリオ
  • その他の有力ベンダー

第16章 主要ベンダー分析

  • BIC
  • Crayola
  • Faber-Castell
  • Kokuyo Camlin (コクヨ株式会社)
  • 三菱鉛筆株式会社

第17章 付録

第18章 Technavioについて

付表・付図

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目次
Product Code: IRTNTR11595

About Writing and Marking Instruments

Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio's analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:

APAC

Europe

North America

ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC
  • Other prominent vendors
  • A.T. Cross
  • Caran d'Ache
  • Hindustan Pencils
  • Hoshan Pan Gulf
  • KOH-I-NOOR HARDTMUTH
  • Kokuyo Camlin
  • Linc Pen & Plastics
  • Montblanc
  • Pelikan
  • Pentel of America
  • Shanghai M&G Stationery
  • Staedtler
  • Stabilo International
  • Zebra Pen

Market driver

  • Emergence of luxury segment
  • For a full, detailed list, view our report

Market challenge

  • Threat from counterfeit products and local brands
  • For a full, detailed list, view our report

Market trend

  • Increase in number of home offices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
  • You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings
  • Other prominent vendors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global stationery market

PART 06: Stationery supplies - distribution network

PART 07: Market overview

  • Global writing and marking instruments market
  • Five forces analysis

PART 08: Market segmentation by product

  • Global writing and marking instruments market by product
  • Pens
  • Pencils
  • Coloring writing instruments
  • Markers and highlighters
  • Writing accessories
  • Geographical segmentation
  • Global writing and marking instruments market by geography
  • Writing and marking instruments market in APAC
  • Writing and marking instruments market in Europe
  • Writing and marking instruments market in North America
  • Writing and marking instruments market in ROW

PART 09: Key leading countries

PART 10: Market drivers

  • Emergence of luxury segment
  • Rising product innovation and R&D
  • Personalization and customization of pens
  • Growth of multi-function pens

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat from counterfeit products and local brands
  • Emergence of digitization
  • Growth in e-mail communications
  • Continuous decline in profit margins of vendors and retailers

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increase in number of home offices
  • Growth in e-commerce
  • Upsurge in promotional products market
  • Emergence of adult art books

PART 15: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 16: Key vendor analysis

  • Crayola
  • Faber-Castell
  • Mitsubishi Pencil
  • Newell Brands
  • PILOT
  • BIC

PART 17: Appendix

  • List of abbreviation

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Countries considered for market analysis
  • Exhibit 02: Product offerings
  • Exhibit 03: Other prominent vendors
  • Exhibit 04: Global stationery market by application
  • Exhibit 05: Global stationery market 2015-2020 ($ billions)
  • Exhibit 06: Global writing and marking instruments market by distribution channel 2016
  • Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
  • Exhibit 10: Global writing and marking instruments market by product 2016-2021
  • Exhibit 11: Global pens market 2016-2021 ($ billions)
  • Exhibit 12: Global pencils market 2016-2021 ($ billions)
  • Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
  • Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
  • Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
  • Exhibit 16: Global writing and marking instruments market by geography 2016-2021
  • Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
  • Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
  • Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
  • Exhibit 21: Impact of drivers
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Vendor matrix
  • Exhibit 24: Strategic initiatives: Overview
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