筆記具の市場規模、シェア、成長分析、製品別、エンドユーザー別、販売チャネル別、地域別 - 産業予測、2024年～2031年

筆記具の世界市場規模は、2022年に224億米ドルと評価され、2023年の232億米ドルから2031年には308億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは3.6％で成長する見通しです。

筆記具市場は、教育現場やオフィスでのアパレルやカレンダーなどの販促品需要の高まりに後押しされ、大きな成長を遂げると予測されます。ペン製造における天然素材やリサイクル可能な素材へのシフトは、筆記具の範囲と魅力を世界的に拡大しています。メーカーによる製品開発戦略の強化や持続可能なアプローチは、技術革新を推進し、特に中級・高級ペンにおいて消費者の嗜好を満たしています。子供、学生、芸術家の間でカラフルな筆記具や絵画用品が人気であることが、市場の成長をさらに刺激しています。ペンのデザインがカスタマイズされ、手頃な価格で環境に優しい選択肢が利用できるようになったことで、消費者の選択肢は大きく変わりつつあります。高級ペンは、その審美的な魅力によって富裕層の購買意欲を引き付け続けており、今後数年間の市場の堅調な拡大への道を開いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 主要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 特許分析

筆記具の市場規模：製品別 & CAGR（2024年～2031年）

• 市場概要
• 鉛筆
  • グラファイト鉛筆
  • シャープペンシル
• ペン
  • 万年筆
  • ローラーペン
  • ボールペン
  • ジェルペン
  • その他
• 着色器具
• 蛍光ペンとマーカー
• その他

筆記具の市場規模：エンドユーザー別 & CAGR（2024年～2031年）

• 市場概要
• 学生
• 独立プロフェッショナル
• 機関
• その他

筆記具の市場規模：販売チャネル別 & CAGR（2024年～2031年）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 専門店
• マルチブランドストア
• オンライン小売業者
• その他

筆記具の市場規模 & CAGR（2024年～2031年）

• 北米（製品別・エンドユーザー別・販売チャネル別）
  • 米国
  • カナダ
• 欧州（製品別・エンドユーザー別・販売チャネル別）
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋（製品別・エンドユーザー別・販売チャネル別）
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ（製品別・エンドユーザー別・販売チャネル別）
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ（製品別・エンドユーザー別・販売チャネル別）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021年～2023年）

主要企業プロファイル

• Newell Brands（米国）
• BIC（フランス）
• Faber-Castell（ドイツ）
• Mitsubishi Pencil（日本）
• Linc Pen & Plastics（インド）
• Hindustan Pencils（インド）
• Pilot Corporation（日本）
• Pentel（日本）
• Shanghai M&G Stationery（中国）
• Luxor（インド）
• Parker Pen（フランス）
• Waterman（フランス）
• Sheaffer（米国）
• Caran d'Ache（スイス）
• Montblanc（ドイツ）
• Lamy（ドイツ）
• Kaweco（ドイツ）
• TWSBI（台湾）
• Platinum（日本）
• Sailor（日本）

結論と推奨事項

Global Writing Instruments Market size was valued at USD 22.4 billion in 2022 and is poised to grow from USD 23.2 billion in 2023 to USD 30.8 billion by 2031, growing at a CAGR of 3.6% during the forecast period (2024-2031).

The writing instruments market is projected to experience significant growth, fueled by the rising demand for promotional items, including apparel and calendars in educational and office settings. The shift towards natural and recyclable materials in pen manufacturing is expanding the range and appeal of writing instruments globally. Enhanced product development strategies and sustainable approaches by manufacturers are driving innovation and satisfying consumer preferences, particularly for mid-range and high-end pens. The popularity of colorful writing and painting equipment among children, students, and artists is further stimulating market growth. Customized pen designs and the availability of affordable, eco-friendly options are reshaping consumer choices. High-quality pens continue to attract affluent buyers due to their aesthetic appeal, paving the way for a robust market expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Writing Instruments market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Writing Instruments Market Segmental Analysis

Global Writing Instruments Market is segmented by Product, End Users, Sales Channel and Region. Based on Product, the market is segmented into Pencils, Pens, Colouring Instruments, Highlighter and Markers, Others. Based on End User, the market is segmented into Students, Independent Professionals, Institutions, Others. Based on Sales Channel, the market is segmented into Hypermarkets/ Super Markets, Speciality Stores, Multi-brand Stores, Online Retailers, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Writing Instruments Market

The growth of the global writing instruments market is significantly influenced by several factors, including the increasing establishment of educational institutions, expansion in the commercial sector, and ongoing technological innovations. The emergence of advanced, multi-functional writing tools is further enhancing market demand, leading to substantial growth in overall market value. Additionally, the shift towards eco-friendly writing instruments presents new growth opportunities, even amidst challenges like declining disposable income. As consumers seek sustainable options, manufacturers will need to adapt their product offerings, ensuring they cater to an evolving market that values both function and environmental considerations during the forecast period.

Restraints in the Global Writing Instruments Market

The global writing instruments market is facing significant constraints due to the rapid rise of digitization and the emergence of advanced intelligent writing tools. As offices increasingly transition from traditional paperwork to digital platforms, the demand for conventional writing instruments is diminishing. This shift towards digital solutions poses a substantial challenge to market expansion across various sectors, potentially stunting growth in the writing instruments industry in the foreseeable future. Consequently, as organizations embrace technological advancements, the reliance on physical writing tools is expected to decline, further affecting the market dynamics.

Market Trends of the Global Writing Instruments Market

The Global Writing Instruments market is witnessing a notable trend driven by the rising popularity of promotional products like pens, which are increasingly embraced by consumers as effective branding tools. Recent research conducted by the Promotional Products Association International (PPAI) reveals that 70% of participants prefer traditional pen-and-paper methods, underscoring a strong emotional attachment to these instruments. As enterprises recognize the value of tangible promotional items, the demand for diverse writing tools is projected to surge, particularly in office settings. Coupled with the growing number of draftsmen, the market is poised for significant growth, particularly in offering varied colors and calibers, presenting substantial opportunities for industry players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Writing Instruments Market Size by Product & CAGR (2024-2031)

• Market Overview
• Pencils
  • Graphite Pencils
  • Mechanical Pencils
• Pens
  • Fountain Pens
  • Roller Pens
  • Ball Pen
  • Gel Pen
  • Others
• Colouring Instruments
• Highlighters and Markers
• Others

Writing Instruments Market Size by End User & CAGR (2024-2031)

• Market Overview
• Students
• Independent Professionals
• Institutions
• Others

Writing Instruments Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Hyper Market/ Super Market
• Speciality Stores
• Multi Brand Stores
• Online Retailers
• Others

Writing Instruments Market Size & CAGR (2024-2031)

• North America (Product, End Use, Sales Channel)
  • US
  • Canada
• Europe (Product, End Use, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product, End Use, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product, End Use, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End Use, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Newell Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Pencil (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linc Pen & Plastics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindustan Pencils (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pilot Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pentel (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai M&G Stationery (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Pen (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterman (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheaffer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caran d'Ache (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montblanc (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamy (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaweco (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TWSBI (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Platinum (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sailor (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation