モクテル類の世界市場 2024-2028

モクテル類市場は2023-2028年に1億4,265万米ドル、予測期間中のCAGRは8.05％で成長すると予測されます。

当レポートでは、モクテル類市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、高級志向や職人的なモクテル類への嗜好の高まり、低糖質・低カロリーのモクテル類への需要の高まり、モクテル類への機能性成分や健康増進成分の組み込みによって牽引されています。

本調査では、今後数年間のモクテル類市場成長を牽引する主な要因の一つとして、CBDと大麻入りモクテル類の出現を挙げています。また、モクテル類のDIYやホームミクソロジー文化の台頭、ベンダーによる季節限定や限定モクテル類の発売の増加は、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• モクテル類の世界市場 2018-2022
• パッケージング別セグメント分析 2018-2022
• 流通チャネル別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：パッケージング別

• 市場セグメンテーション
• 比較：パッケージング別
• ボトル：市場規模と予測 2023-2028
• 缶：市場規模と予測 2023-2028
• カップ：市場規模と予測 2023-2028
• 市場機会：パッケージング別

第7章 市場セグメンテーション：流通チャネル別

• 市場セグメンテーション
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 市場機会：地域別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Athletic Brewing Company LLC
• clevermocktails
• De Soi Inc
• House of Love Cocktails
• Kul Beverages LLC
• Leilo
• Little Saints LLC
• Manama Farms and Foods
• Manek Food Products
• Mingle Mocktails
• Mocktails Uniquely Crafted
• Ole Cocktails Co.
• Reeds Inc
• SEEDLIP
• The Mocktail Co

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Packaging
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global mocktails market 2018 - 2022 ($ million)
• Exhibits19: Historic Market Size - Packaging Segment 2018 - 2022 ($ million)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Packaging - Market share 2023-2028 (%)
• Exhibits31: Data Table on Packaging - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Packaging
• Exhibits33: Data Table on Comparison by Packaging
• Exhibits34: Chart on Bottle - Market size and forecast 2023-2028 ($ million)
• Exhibits35: Data Table on Bottle - Market size and forecast 2023-2028 ($ million)
• Exhibits36: Chart on Bottle - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Bottle - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Can - Market size and forecast 2023-2028 ($ million)
• Exhibits39: Data Table on Can - Market size and forecast 2023-2028 ($ million)
• Exhibits40: Chart on Can - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Can - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Cup - Market size and forecast 2023-2028 ($ million)
• Exhibits43: Data Table on Cup - Market size and forecast 2023-2028 ($ million)
• Exhibits44: Chart on Cup - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Cup - Year-over-year growth 2023-2028 (%)
• Exhibits46: Market opportunity by Packaging ($ million)
• Exhibits47: Data Table on Market opportunity by Packaging ($ million)
• Exhibits48: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits49: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits50: Chart on Comparison by Distribution Channel
• Exhibits51: Data Table on Comparison by Distribution Channel
• Exhibits52: Chart on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits53: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits54: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits57: Data Table on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits58: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Distribution Channel ($ million)
• Exhibits61: Data Table on Market opportunity by Distribution Channel ($ million)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share by geography 2023-2028 (%)
• Exhibits64: Data Table on Market share by geography 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits97: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits104: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits105: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity by geography ($ million)
• Exhibits108: Data Tables on Market opportunity by geography ($ million)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Athletic Brewing Company LLC - Overview
• Exhibits116: Athletic Brewing Company LLC - Product / Service
• Exhibits117: Athletic Brewing Company LLC - Key offerings
• Exhibits118: clevermocktails - Overview
• Exhibits119: clevermocktails - Product / Service
• Exhibits120: clevermocktails - Key offerings
• Exhibits121: De Soi Inc - Overview
• Exhibits122: De Soi Inc - Product / Service
• Exhibits123: De Soi Inc - Key offerings
• Exhibits124: House of Love Cocktails - Overview
• Exhibits125: House of Love Cocktails - Product / Service
• Exhibits126: House of Love Cocktails - Key offerings
• Exhibits127: Kul Beverages LLC - Overview
• Exhibits128: Kul Beverages LLC - Product / Service
• Exhibits129: Kul Beverages LLC - Key offerings
• Exhibits130: Leilo - Overview
• Exhibits131: Leilo - Product / Service
• Exhibits132: Leilo - Key offerings
• Exhibits133: Little Saints LLC - Overview
• Exhibits134: Little Saints LLC - Product / Service
• Exhibits135: Little Saints LLC - Key offerings
• Exhibits136: Manama Farms and Foods - Overview
• Exhibits137: Manama Farms and Foods - Product / Service
• Exhibits138: Manama Farms and Foods - Key offerings
• Exhibits139: Manek Food Products - Overview
• Exhibits140: Manek Food Products - Product / Service
• Exhibits141: Manek Food Products - Key offerings
• Exhibits142: Mingle Mocktails - Overview
• Exhibits143: Mingle Mocktails - Product / Service
• Exhibits144: Mingle Mocktails - Key offerings
• Exhibits145: Mocktails Uniquely Crafted - Overview
• Exhibits146: Mocktails Uniquely Crafted - Product / Service
• Exhibits147: Mocktails Uniquely Crafted - Key offerings
• Exhibits148: Ole Cocktails Co. - Overview
• Exhibits149: Ole Cocktails Co. - Product / Service
• Exhibits150: Ole Cocktails Co. - Key offerings
• Exhibits151: Reeds Inc - Overview
• Exhibits152: Reeds Inc - Product / Service
• Exhibits153: Reeds Inc - Key offerings
• Exhibits154: SEEDLIP - Overview
• Exhibits155: SEEDLIP - Product / Service
• Exhibits156: SEEDLIP - Key offerings
• Exhibits157: The Mocktail Co - Overview
• Exhibits158: The Mocktail Co - Product / Service
• Exhibits159: The Mocktail Co - Key offerings
• Exhibits160: Inclusions checklist
• Exhibits161: Exclusions checklist
• Exhibits162: Currency conversion rates for US$
• Exhibits163: Research methodology
• Exhibits164: Validation techniques employed for market sizing
• Exhibits165: Information sources
• Exhibits166: List of abbreviations

The mocktails market is forecasted to grow by USD 142.65 mn during 2023-2028, accelerating at a CAGR of 8.05% during the forecast period. The report on the mocktails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased preference for premium and artisanal mocktails, growing demand for low-sugar, low-calorie mocktails, and incorporation of functional and health-enhancing ingredients into mocktails.

Technavio's mocktails market is segmented as below:

By Packaging

• Bottle
• Can
• Cup

By Distribution Channel

• Offline
• Online

By Geography

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the emergence of cbd and cannabis-infused mocktails as one of the prime reasons driving the mocktails market growth during the next few years. Also, rise of diy and home mixology culture for mocktails and growing launches of seasonal and limited-edition mocktails by market vendors will lead to sizable demand in the market.

The report on the mocktails market covers the following areas:

• Mocktails market sizing
• Mocktails market forecast
• Mocktails market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mocktails market vendors that include Athletic Brewing Company LLC, Axiom Ayurveda Pvt. Ltd., Britvic plc, clevermocktails, CRAVOVA, De Soi Inc, Drink Mockly Inc, House of Love Cocktails, Kul Beverages LLC, Leilo, Little Saints LLC, Manama Farms and Foods, Manek Food Products, Mingle Mocktails, Mocktail Club, Mocktails Uniquely Crafted, Ole Cocktails Co., Reeds Inc, SEEDLIP, The Coca Cola Co., The Mocktail Co, and Waterloo Sparkling Water Corp. Also, the mocktails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global mocktails market 2018 - 2022
• 4.2 Packaging Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Packaging

• 6.1 Market segments
• 6.2 Comparison by Packaging
• 6.3 Bottle - Market size and forecast 2023-2028
• 6.4 Can - Market size and forecast 2023-2028
• 6.5 Cup - Market size and forecast 2023-2028
• 6.6 Market opportunity by Packaging

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Athletic Brewing Company LLC
• 12.4 clevermocktails
• 12.5 De Soi Inc
• 12.6 House of Love Cocktails
• 12.7 Kul Beverages LLC
• 12.8 Leilo
• 12.9 Little Saints LLC
• 12.10 Manama Farms and Foods
• 12.11 Manek Food Products
• 12.12 Mingle Mocktails
• 12.13 Mocktails Uniquely Crafted
• 12.14 Ole Cocktails Co.
• 12.15 Reeds Inc
• 12.16 SEEDLIP
• 12.17 The Mocktail Co

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations