日本のスマートフォン市場2024-2028

日本のスマートフォン市場は2023-2028年に27億9,000万米ドル、予測期間中のCAGRは3.85%で成長すると予測されます。

当レポートでは、日本のスマートフォン市場について、市場規模や予測、動向、成長促進要因、約25のベンダーを網羅したベンダー分析など、包括的な分析を掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全般に関する最新分析を提供しています。市場は、ネットワークインフラの絶え間ない拡大、モバイルゲームの普及の高まり、スマートフォンのカメラ技術の絶え間ない革新に伴うベンダー間の激しい競争によって牽引されています。

本調査では、今後数年間の日本のスマートフォン市場の成長を牽引する主な要因の1つとして、折りたたみ式スマートフォンへの関心の高まりを挙げています。また、国内スマートフォンブランドのポートフォリオ拡大や、スマートフォンのオペレーティングシステムへの人工知能の統合は、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 日本のスマートフォン市場日本で2018-2022
• 技術セグメント分析 2018-2022
• 価格帯セグメント分析 2018-2022
• 流通チャネルセグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：技術別

• 市場セグメント
• 比較：技術別
• iOS：市場規模と予測 2023-2028
• アンドロイド：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：技術別

第7章 市場セグメンテーション：価格帯別

• 市場セグメント
• 比較：価格帯別
• 150ドルから800ドルの間：市場規模と予測 2023-2028
• 150ドル未満：市場規模と予測 2023-2028
• 800ドル以上：市場規模と予測 2023-2028
• 市場機会：価格帯別

第8章 市場セグメンテーション：流通チャネル別

• 市場セグメント
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第9章 顧客情勢

• 顧客情勢の概要

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• BBK Electronics Corp. Ltd.
• Fujitsu Ltd.
• Hon Hai Precision Industry Co. Ltd.
• Huawei Technologies Co. Ltd.
• KYOCERA Corp.
• Lenovo Group Ltd.
• Nokia Corp.
• Panasonic Holdings Corp.
• Samsung Electronics Co. Ltd.
• Sony Group Corp.
• Xiaomi Communications Co. Ltd.
• ZTE Corp.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Country Market Characteristics
• Exhibits4: Executive Summary - Chart on Market Segmentation by Technology
• Exhibits5: Executive Summary - Chart on Market Segmentation by Price Range
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Vendor Market Positioning
• Exhibits8: Parent market
• Exhibits9: Market Characteristics
• Exhibits10: Offerings of vendors included in the market definition
• Exhibits11: Market segments
• Exhibits12: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits13: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits14: Chart on Japan: Year-over-year growth 2023-2028 (%)
• Exhibits15: Data Table on Japan: Year-over-year growth 2023-2028 (%)
• Exhibits16: Historic Market Size - Data Table on smartphone market in Japan 2018 - 2022 ($ billion)
• Exhibits17: Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
• Exhibits18: Historic Market Size - Price Range Segment 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits20: Five forces analysis - Comparison between 2023 and 2028
• Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits26: Chart on Market condition - Five forces 2023 and 2028
• Exhibits27: Chart on Technology - Market share 2023-2028 (%)
• Exhibits28: Data Table on Technology - Market share 2023-2028 (%)
• Exhibits29: Chart on Comparison by Technology
• Exhibits30: Data Table on Comparison by Technology
• Exhibits31: Chart on iOS - Market size and forecast 2023-2028 ($ billion)
• Exhibits32: Data Table on iOS - Market size and forecast 2023-2028 ($ billion)
• Exhibits33: Chart on iOS - Year-over-year growth 2023-2028 (%)
• Exhibits34: Data Table on iOS - Year-over-year growth 2023-2028 (%)
• Exhibits35: Chart on Android - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Data Table on Android - Market size and forecast 2023-2028 ($ billion)
• Exhibits37: Chart on Android - Year-over-year growth 2023-2028 (%)
• Exhibits38: Data Table on Android - Year-over-year growth 2023-2028 (%)
• Exhibits39: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits42: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits43: Market opportunity by Technology ($ billion)
• Exhibits44: Data Table on Market opportunity by Technology ($ billion)
• Exhibits45: Chart on Price Range - Market share 2023-2028 (%)
• Exhibits46: Data Table on Price Range - Market share 2023-2028 (%)
• Exhibits47: Chart on Comparison by Price Range
• Exhibits48: Data Table on Comparison by Price Range
• Exhibits49: Chart on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Data Table on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Chart on Between $150-$800 - Year-over-year growth 2023-2028 (%)
• Exhibits52: Data Table on Between $150-$800 - Year-over-year growth 2023-2028 (%)
• Exhibits53: Chart on Less than $150 - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Data Table on Less than $150 - Market size and forecast 2023-2028 ($ billion)
• Exhibits55: Chart on Less than $150 - Year-over-year growth 2023-2028 (%)
• Exhibits56: Data Table on Less than $150 - Year-over-year growth 2023-2028 (%)
• Exhibits57: Chart on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Data Table on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
• Exhibits59: Chart on Greater than $800 - Year-over-year growth 2023-2028 (%)
• Exhibits60: Data Table on Greater than $800 - Year-over-year growth 2023-2028 (%)
• Exhibits61: Market opportunity by Price Range ($ billion)
• Exhibits62: Data Table on Market opportunity by Price Range ($ billion)
• Exhibits63: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits64: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits65: Chart on Comparison by Distribution Channel
• Exhibits66: Data Table on Comparison by Distribution Channel
• Exhibits67: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits75: Market opportunity by Distribution Channel ($ billion)
• Exhibits76: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits78: Impact of drivers and challenges in 2023 and 2028
• Exhibits79: Overview on Criticality of inputs and Factors of differentiation
• Exhibits80: Overview on factors of disruption
• Exhibits81: Impact of key risks on business
• Exhibits82: Vendors covered
• Exhibits83: Matrix on vendor position and classification
• Exhibits84: Alphabet Inc. - Overview
• Exhibits85: Alphabet Inc. - Business segments
• Exhibits86: Alphabet Inc. - Key news
• Exhibits87: Alphabet Inc. - Key offerings
• Exhibits88: Alphabet Inc. - Segment focus
• Exhibits89: Apple Inc. - Overview
• Exhibits90: Apple Inc. - Business segments
• Exhibits91: Apple Inc. - Key news
• Exhibits92: Apple Inc. - Key offerings
• Exhibits93: Apple Inc. - Segment focus
• Exhibits94: ASUSTeK Computer Inc. - Overview
• Exhibits95: ASUSTeK Computer Inc. - Product / Service
• Exhibits96: ASUSTeK Computer Inc. - Key news
• Exhibits97: ASUSTeK Computer Inc. - Key offerings
• Exhibits98: BBK Electronics Corp. Ltd. - Overview
• Exhibits99: BBK Electronics Corp. Ltd. - Product / Service
• Exhibits100: BBK Electronics Corp. Ltd. - Key offerings
• Exhibits101: Fujitsu Ltd. - Overview
• Exhibits102: Fujitsu Ltd. - Business segments
• Exhibits103: Fujitsu Ltd. - Key news
• Exhibits104: Fujitsu Ltd. - Key offerings
• Exhibits105: Fujitsu Ltd. - Segment focus
• Exhibits106: Hon Hai Precision Industry Co. Ltd. - Overview
• Exhibits107: Hon Hai Precision Industry Co. Ltd. - Product / Service
• Exhibits108: Hon Hai Precision Industry Co. Ltd. - Key offerings
• Exhibits109: Huawei Technologies Co. Ltd. - Overview
• Exhibits110: Huawei Technologies Co. Ltd. - Business segments
• Exhibits111: Huawei Technologies Co. Ltd. - Key news
• Exhibits112: Huawei Technologies Co. Ltd. - Key offerings
• Exhibits113: Huawei Technologies Co. Ltd. - Segment focus
• Exhibits114: KYOCERA Corp. - Overview
• Exhibits115: KYOCERA Corp. - Business segments
• Exhibits116: KYOCERA Corp. - Key news
• Exhibits117: KYOCERA Corp. - Key offerings
• Exhibits118: KYOCERA Corp. - Segment focus
• Exhibits119: Lenovo Group Ltd. - Overview
• Exhibits120: Lenovo Group Ltd. - Business segments
• Exhibits121: Lenovo Group Ltd. - Key offerings
• Exhibits122: Lenovo Group Ltd. - Segment focus
• Exhibits123: Nokia Corp. - Overview
• Exhibits124: Nokia Corp. - Business segments
• Exhibits125: Nokia Corp. - Key offerings
• Exhibits126: Nokia Corp. - Segment focus
• Exhibits127: Panasonic Holdings Corp. - Overview
• Exhibits128: Panasonic Holdings Corp. - Product / Service
• Exhibits129: Panasonic Holdings Corp. - Key news
• Exhibits130: Panasonic Holdings Corp. - Key offerings
• Exhibits131: Samsung Electronics Co. Ltd. - Overview
• Exhibits132: Samsung Electronics Co. Ltd. - Business segments
• Exhibits133: Samsung Electronics Co. Ltd. - Key news
• Exhibits134: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits135: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits136: Sony Group Corp. - Overview
• Exhibits137: Sony Group Corp. - Business segments
• Exhibits138: Sony Group Corp. - Key news
• Exhibits139: Sony Group Corp. - Key offerings
• Exhibits140: Sony Group Corp. - Segment focus
• Exhibits141: Xiaomi Communications Co. Ltd. - Overview
• Exhibits142: Xiaomi Communications Co. Ltd. - Business segments
• Exhibits143: Xiaomi Communications Co. Ltd. - Key news
• Exhibits144: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibits145: Xiaomi Communications Co. Ltd. - Segment focus
• Exhibits146: ZTE Corp. - Overview
• Exhibits147: ZTE Corp. - Business segments
• Exhibits148: ZTE Corp. - Key news
• Exhibits149: ZTE Corp. - Key offerings
• Exhibits150: ZTE Corp. - Segment focus
• Exhibits151: Inclusions checklist
• Exhibits152: Exclusions checklist
• Exhibits153: Currency conversion rates for US$
• Exhibits154: Research methodology
• Exhibits155: Validation techniques employed for market sizing
• Exhibits156: Information sources
• Exhibits157: List of abbreviations

The smartphone market in Japan is forecasted to grow by USD 2.79 bn during 2023-2028, accelerating at a CAGR of 3.85% during the forecast period. The report on the smartphone market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by constant expansion in network infrastructure, the rising prevalence of mobile gaming practices, and intense rivalry among vendors with constant innovation in camera technology in smartphones.

Technavio's smartphone market in Japan is segmented as below:

By Technology

• iOS
• Android
• Others

By Price Range

• Between USD150-USD800
• Less than USD150
• Greater than USD800

By Distribution Channel

• Offline
• Online

This study identifies the rising interest in foldable smartphones as one of the prime reasons driving the smartphone market in Japan growth during the next few years. Also, expanding the portfolio of domestic smartphone brands and integrating artificial intelligence in the operating systems of smartphones will lead to sizable demand in the market.

The report on the smartphone market in Japan covers the following areas:

• Smartphone market in Japan sizing
• Smartphone market in Japan forecast
• Smartphone market in Japan industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market in Japan vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., Hitachi Ltd., Hon Hai Precision Industry Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., KYOCERA Corp., Lenovo Group Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.. Also, the smartphone market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Smartphone market in Japan 2018 - 2022
• 4.2 Technology Segment Analysis 2018 - 2022
• 4.3 Price Range Segment Analysis 2018 - 2022
• 4.4 Distribution Channel Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Technology

• 6.1 Market segments
• 6.2 Comparison by Technology
• 6.3 iOS - Market size and forecast 2023-2028
• 6.4 Android - Market size and forecast 2023-2028
• 6.5 Others - Market size and forecast 2023-2028
• 6.6 Market opportunity by Technology

7 Market Segmentation by Price Range

• 7.1 Market segments
• 7.2 Comparison by Price Range
• 7.3 Between $150-$800 - Market size and forecast 2023-2028
• 7.4 Less than $150 - Market size and forecast 2023-2028
• 7.5 Greater than $800 - Market size and forecast 2023-2028
• 7.6 Market opportunity by Price Range

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2023-2028
• 8.4 Online - Market size and forecast 2023-2028
• 8.5 Market opportunity by Distribution Channel

9 Customer Landscape

• 9.1 Customer landscape overview

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Alphabet Inc.
• 12.4 Apple Inc.
• 12.5 ASUSTeK Computer Inc.
• 12.6 BBK Electronics Corp. Ltd.
• 12.7 Fujitsu Ltd.
• 12.8 Hon Hai Precision Industry Co. Ltd.
• 12.9 Huawei Technologies Co. Ltd.
• 12.10 KYOCERA Corp.
• 12.11 Lenovo Group Ltd.
• 12.12 Nokia Corp.
• 12.13 Panasonic Holdings Corp.
• 12.14 Samsung Electronics Co. Ltd.
• 12.15 Sony Group Corp.
• 12.16 Xiaomi Communications Co. Ltd.
• 12.17 ZTE Corp.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations