Product Code: IRTNTR71810
Abstract
The ayurveda market is forecasted to grow by USD 7.19 bn during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the ayurveda market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the low side effects of ayurveda medicines, rising demand for natural medicines, and increasing launches of new products.
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 15.23% |
CAGR | 16.01% |
Incremental Value | $7.19bn |
Technavio's ayurveda market is segmented as below:
By Type
By Application
By Geographical Landscape
- Asia
- North America
- Europe
- Rest of World (ROW)
This study identifies the inclination toward herbal and natural products as one of the prime reasons driving the ayurveda market growth during the next few years. Also, an increase in a number of clinical studies demonstrating health benefits and proliferating demand for personalized herbal medicines will lead to sizable demand in the market.
The report on the ayurveda market covers the following areas:
- Ayurveda market sizing
- Ayurveda market forecast
- Ayurveda market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ayurveda market vendors that include BACFO Pharmaceuticals India Ltd., Charak Pharma Pvt. Ltd., Colgate Palmolive Co., Dabur India Ltd., Emami Ltd., Hamdard Laboratories, Himalaya Wellness Co., Isha Agro Developers Pvt. Ltd., Katra Phytochem Pvt. Ltd., Maharishi Ayurveda, Manipal Natural Pvt Ltd, NatureCode, Patanjali Ayurved Ltd., Polycare Herbals, Prakruti Pure Herbs, PUIG S.L., Shahnaz Husain, Shathayu Ayurveda Clinic, Shree Baidyanath Ayurved Bhawan Pvt., Ltd., Srisritattva, Unilever PLC, Uniray Life Sciences, Vasu Healthcare Pvt Ltd., and Vicco Laboratories. Also, the ayurveda market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary - Chart on Market Overview
- Exhibit 02: Executive Summary - Data Table on Market Overview
- Exhibit 03: Executive Summary - Chart on Global Market Characteristics
- Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
- Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary - Chart on Incremental Growth
- Exhibit 08: Executive Summary - Data Table on Incremental Growth
- Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global ayurveda market 2018 - 2022
- Exhibit 18: Historic Market Size - Data Table on global ayurveda market 2018 - 2022 ($ billion)
- 4.2 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
- 4.3 Application Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
- 6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
- 6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type
- 6.3 Products - Market size and forecast 2023-2028
- Exhibit 34: Chart on Products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Products - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Products - Year-over-year growth 2023-2028 (%)
- 6.4 Services - Market size and forecast 2023-2028
- Exhibit 38: Chart on Services - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Services - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Services - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Services - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Type
- Exhibit 42: Market opportunity by Type ($ billion)
- Exhibit 43: Data Table on Market opportunity by Type ($ billion)
7 Market Segmentation by Application
- 7.1 Market segments
- Exhibit 44: Chart on Application - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Application - Market share 2023-2028 (%)
- 7.2 Comparison by Application
- Exhibit 46: Chart on Comparison by Application
- Exhibit 47: Data Table on Comparison by Application
- 7.3 Personal care - Market size and forecast 2023-2028
- Exhibit 48: Chart on Personal care - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Personal care - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Personal care - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Personal care - Year-over-year growth 2023-2028 (%)
- 7.4 Medicinal - Market size and forecast 2023-2028
- Exhibit 52: Chart on Medicinal - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Medicinal - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Medicinal - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Medicinal - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Application
- Exhibit 56: Market opportunity by Application ($ billion)
- Exhibit 57: Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
- Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison
- 9.3 Asia - Market size and forecast 2023-2028
- Exhibit 63: Chart on Asia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on Asia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on Asia - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Asia - Year-over-year growth 2023-2028 (%)
- 9.4 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 Rest of World (ROW) - Market size and forecast 2023-2028
- Exhibit 75: Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
- 9.7 India - Market size and forecast 2023-2028
- Exhibit 79: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 Indonesia - Market size and forecast 2023-2028
- Exhibit 87: Chart on Indonesia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on Indonesia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on Indonesia - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Indonesia - Year-over-year growth 2023-2028 (%)
- 9.10 The Netherlands - Market size and forecast 2023-2028
- Exhibit 91: Chart on The Netherlands - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on The Netherlands - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on The Netherlands - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on The Netherlands - Year-over-year growth 2023-2028 (%)
- 9.11 United Arab Emirates - Market size and forecast 2023-2028
- Exhibit 95: Chart on United Arab Emirates - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on United Arab Emirates - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on United Arab Emirates - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on United Arab Emirates - Year-over-year growth 2023-2028 (%)
- 9.12 Market opportunity By Geographical Landscape
- Exhibit 99: Market opportunity By Geographical Landscape ($ billion)
- Exhibit 100: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 101: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 102: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 103: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 104: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 105: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 106: Matrix on vendor position and classification
- 12.3 BACFO Pharmaceuticals India Ltd.
- Exhibit 107: BACFO Pharmaceuticals India Ltd. - Overview
- Exhibit 108: BACFO Pharmaceuticals India Ltd. - Product / Service
- Exhibit 109: BACFO Pharmaceuticals India Ltd. - Key offerings
- 12.4 Charak Pharma Pvt. Ltd.
- Exhibit 110: Charak Pharma Pvt. Ltd. - Overview
- Exhibit 111: Charak Pharma Pvt. Ltd. - Product / Service
- Exhibit 112: Charak Pharma Pvt. Ltd. - Key offerings
- 12.5 Dabur India Ltd.
- Exhibit 113: Dabur India Ltd. - Overview
- Exhibit 114: Dabur India Ltd. - Business segments
- Exhibit 115: Dabur India Ltd. - Key offerings
- Exhibit 116: Dabur India Ltd. - Segment focus
- 12.6 Emami Ltd.
- Exhibit 117: Emami Ltd. - Overview
- Exhibit 118: Emami Ltd. - Product / Service
- Exhibit 119: Emami Ltd. - Key offerings
- 12.7 Himalaya Wellness Co.
- Exhibit 120: Himalaya Wellness Co. - Overview
- Exhibit 121: Himalaya Wellness Co. - Product / Service
- Exhibit 122: Himalaya Wellness Co. - Key offerings
- 12.8 Isha Agro Developers Pvt. Ltd.
- Exhibit 123: Isha Agro Developers Pvt. Ltd. - Overview
- Exhibit 124: Isha Agro Developers Pvt. Ltd. - Product / Service
- Exhibit 125: Isha Agro Developers Pvt. Ltd. - Key offerings
- 12.9 Maharishi Ayurveda
- Exhibit 126: Maharishi Ayurveda - Overview
- Exhibit 127: Maharishi Ayurveda - Product / Service
- Exhibit 128: Maharishi Ayurveda - Key offerings
- 12.10 Patanjali Ayurved Ltd.
- Exhibit 129: Patanjali Ayurved Ltd. - Overview
- Exhibit 130: Patanjali Ayurved Ltd. - Product / Service
- Exhibit 131: Patanjali Ayurved Ltd. - Key offerings
- 12.11 Polycare Herbals
- Exhibit 132: Polycare Herbals - Overview
- Exhibit 133: Polycare Herbals - Product / Service
- Exhibit 134: Polycare Herbals - Key offerings
- 12.12 Shahnaz Husain
- Exhibit 135: Shahnaz Husain - Overview
- Exhibit 136: Shahnaz Husain - Product / Service
- Exhibit 137: Shahnaz Husain - Key offerings
- 12.13 Shathayu Ayurveda Clinic
- Exhibit 138: Shathayu Ayurveda Clinic - Overview
- Exhibit 139: Shathayu Ayurveda Clinic - Product / Service
- Exhibit 140: Shathayu Ayurveda Clinic - Key offerings
- 12.14 Shree Baidyanath Ayurved Bhawan Pvt., Ltd.
- Exhibit 141: Shree Baidyanath Ayurved Bhawan Pvt., Ltd. - Overview
- Exhibit 142: Shree Baidyanath Ayurved Bhawan Pvt., Ltd. - Product / Service
- Exhibit 143: Shree Baidyanath Ayurved Bhawan Pvt., Ltd. - Key offerings
- 12.15 Srisritattva
- Exhibit 144: Srisritattva - Overview
- Exhibit 145: Srisritattva - Product / Service
- Exhibit 146: Srisritattva - Key offerings
- 12.16 Unilever PLC
- Exhibit 147: Unilever PLC - Overview
- Exhibit 148: Unilever PLC - Business segments
- Exhibit 149: Unilever PLC - Key news
- Exhibit 150: Unilever PLC - Key offerings
- Exhibit 151: Unilever PLC - Segment focus
- 12.17 Vicco Laboratories
- Exhibit 152: Vicco Laboratories - Overview
- Exhibit 153: Vicco Laboratories - Product / Service
- Exhibit 154: Vicco Laboratories - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 155: Inclusions checklist
- Exhibit 156: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 157: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 158: Research methodology
- Exhibit 159: Validation techniques employed for market sizing
- Exhibit 160: Information sources
- 13.5 List of abbreviations
- Exhibit 161: List of abbreviations