代替医療市場- 世界の産業規模、シェア、動向、機会、予測：介入方法別、流通方法別、地域別、競合別、2020～2030年

代替医療の世界市場は、2024年には1,622億1,000万米ドルとなり、2030年には2,486億米ドルに達し、CAGR 7.35％で成長すると予測されています。

この市場は、消費者が総合的で予防的なヘルスケアアプローチにますます傾倒していることから、力強い成長を目の当たりにしています。鍼治療、自然療法、薬草療法、ヨガ、瞑想などの補完・代替医療（CAM）は、その個別化された自然な魅力で人気を集めています。慢性疾患や生活習慣病が増加していることから、長期的な健康増進とセルフケアをサポートするウェルネスに焦点を当てた代替医療を模索する動きが個人を中心に広がっています。CAMの科学的検証と実践者の支持が高まるにつれ、さまざまな層に広く受け入れられています。さらに、統合ヘルスケアモデルが一般的になりつつあり、病院では従来の治療と並行してCAMを取り入れています。ハーブサプリメント、アロマセラピー製品、アーユルヴェーダや中国伝統医学のような伝統的なシステムに対する需要は、包装、オンライン販売、バーチャルガイダンスや個人に合わせた治療計画を提供するモバイルウェルネスプラットフォームの革新に支えられて伸びています。

市場促進要因

慢性疾患およびストレス関連の健康問題の増加

主な市場課題

標準化された規制と品質管理の欠如

主な市場動向

従来のヘルスケアシステムへのCAMの統合

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の代替医療市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 介入方法別（伝統的代替医療/植物療法、マインドヒーリング、ボディヒーリング、外部エネルギー、アロマセラピー）
  • 流通方法別（直販、eコマース、通信販売）
  • 企業別（2024年）
  • 地域別
• 市場マップ

第6章 北米の代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • メキシコ
  • カナダ

第7章 欧州の代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域の代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 韓国
  • 日本
  • オーストラリア

第9章 南米の代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Alternative Medicine Market was valued at USD 162.21 Billion in 2024 and is projected to reach USD 248.60 Billion by 2030, growing at a CAGR of 7.35%. This market is witnessing strong growth as consumers increasingly gravitate toward holistic and preventive healthcare approaches. Complementary and Alternative Medicine (CAM) therapies-such as acupuncture, naturopathy, herbal remedies, yoga, and meditation-are gaining traction due to their personalized, natural appeal. Rising cases of chronic and lifestyle-related diseases are prompting individuals to explore wellness-focused alternatives that support long-term health improvement and self-care. As scientific validation and practitioner endorsement of CAM therapies grow, broader acceptance is being observed across various demographics. Additionally, integrative healthcare models are becoming more common, with hospitals incorporating CAM alongside conventional treatments. Demand for herbal supplements, aromatherapy products, and traditional systems like Ayurveda and Traditional Chinese Medicine is growing, supported by innovations in packaging, online distribution, and mobile wellness platforms offering virtual guidance and personalized treatment plans.

Key Market Drivers

Increase in Chronic and Stress-Related Health Conditions

The growing incidence of chronic and stress-induced health issues is a major factor fueling the Global Alternative Medicine Market. Chronic illnesses-such as cardiovascular disease, diabetes, arthritis, and respiratory disorders-are on the rise globally, particularly in the U.S. where six in ten adults are affected by at least one chronic condition, and four in ten have multiple. These persistent health challenges often require continuous care, leading many to pursue alternative therapies that offer holistic management with fewer side effects.

Simultaneously, stress-related conditions are escalating due to modern lifestyle pressures. The American Psychological Association reported that 77% of Americans experience physical symptoms linked to stress, while 73% report psychological effects like anxiety or depression. As a result, there is growing interest in mind-body interventions such as guided meditation, herbal remedies, acupuncture, and mindfulness practices. These therapies provide non-pharmacological options that are both accessible and aligned with wellness goals, particularly among younger, health-conscious individuals seeking preventive and integrative solutions.

Key Market Challenges

Lack of Standardized Regulations and Quality Control

A major hurdle in the Global Alternative Medicine Market is the absence of uniform regulations and quality standards across international markets. Regulatory disparities create confusion among consumers, healthcare providers, and manufacturers, limiting confidence and adoption. Unlike pharmaceutical drugs, many CAM products-especially herbal and botanical supplements-are not subject to consistent safety, efficacy, or labeling requirements. This inconsistency complicates product approval and market entry, especially in regions with stringent health and safety laws. The lack of harmonized guidelines also restricts large-scale commercialization and global expansion, posing significant barriers to both innovation and consumer protection in the sector.

Key Market Trends

Integration of CAM into Conventional Healthcare Systems

The integration of Complementary and Alternative Medicine (CAM) into mainstream healthcare is a growing trend aimed at providing comprehensive, patient-centered care. In the U.S., the Department of Veterans Affairs has broadened its use of Complementary and Integrative Health (CIH) approaches to support mental health, pain relief, and wellness among veterans. This reflects a broader shift toward blending CAM with standard medical practices.

Policy and research efforts are also backing this trend. In 2023, the U.S. Department of Health and Human Services collaborated with federal agencies to roll out a national strategy addressing chronic diseases and food insecurity. The plan emphasizes "Food Is Medicine" concepts, aligning closely with CAM principles to enhance health outcomes. Such developments underscore growing institutional support for CAM as part of a holistic approach to healthcare.

Key Market Players

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

Report Scope:

In this report, the Global Alternative Medicine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Medicine Market, By Intervention:

• Traditional Alternative Medicine/Botanicals
• Mind Healing
• Body Healing
• External Energy
• Aromatherapy

Alternative Medicine Market, By Distribution Method:

• Direct Sales
• E-sales
• Distance Correspondence

Alternative Medicine Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Alternative Medicine Market.

Available Customizations:

Global Alternative Medicine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Alternative Medicine Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Aromatherapy)
  • 5.2.2. By Distribution Method (Direct Sales, E-sales, Distance Correspondence)
  • 5.2.3. By Company (2024)
  • 5.2.4. By Region
• 5.3. Market Map

6. North America Alternative Medicine Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Intervention
  • 6.2.2. By Distribution Method
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alternative Medicine Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Intervention
      • 6.3.1.2.2. By Distribution Method
  • 6.3.2. Mexico Alternative Medicine Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Intervention
      • 6.3.2.2.2. By Distribution Method
  • 6.3.3. Canada Alternative Medicine Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Intervention
      • 6.3.3.2.2. By Distribution Method

7. Europe Alternative Medicine Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Intervention
  • 7.2.2. By Distribution Method
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Alternative Medicine Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Intervention
      • 7.3.1.2.2. By Distribution Method
  • 7.3.2. Germany Alternative Medicine Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Intervention
      • 7.3.2.2.2. By Distribution Method
  • 7.3.3. United Kingdom Alternative Medicine Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Intervention
      • 7.3.3.2.2. By Distribution Method
  • 7.3.4. Italy Alternative Medicine Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Intervention
      • 7.3.4.2.2. By Distribution Method
  • 7.3.5. Spain Alternative Medicine Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Intervention
      • 7.3.5.2.2. By Distribution Method

8. Asia-Pacific Alternative Medicine Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Intervention
  • 8.2.2. By Distribution Method
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Alternative Medicine Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Intervention
      • 8.3.1.2.2. By Distribution Method
  • 8.3.2. India Alternative Medicine Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Intervention
      • 8.3.2.2.2. By Distribution Method
  • 8.3.3. South Korea Alternative Medicine Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Intervention
      • 8.3.3.2.2. By Distribution Method
  • 8.3.4. Japan Alternative Medicine Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Intervention
      • 8.3.4.2.2. By Distribution Method
  • 8.3.5. Australia Alternative Medicine Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Intervention
      • 8.3.5.2.2. By Distribution Method

9. South America Alternative Medicine Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Intervention
  • 9.2.2. By Distribution Method
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Alternative Medicine Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Intervention
      • 9.3.1.2.2. By Distribution Method
  • 9.3.2. Argentina Alternative Medicine Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Intervention
      • 9.3.2.2.2. By Distribution Method
  • 9.3.3. Colombia Alternative Medicine Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Intervention
      • 9.3.3.2.2. By Distribution Method

10. Middle East and Africa Alternative Medicine Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Intervention
  • 10.2.2. By Distribution Method
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Alternative Medicine Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Intervention
      • 10.3.1.2.2. By Distribution Method
  • 10.3.2. Saudi Arabia Alternative Medicine Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Intervention
      • 10.3.2.2.2. By Distribution Method
  • 10.3.3. UAE Alternative Medicine Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Intervention
      • 10.3.3.2.2. By Distribution Method

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Columbia Nutritional, LLC
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. Nordic Nutraceuticals A/S
• 15.3. Ramamani Iyengar Memorial Yoga Institute
• 15.4. The Healing Company Ltd.
• 15.5. John Schumacher Unity Woods Yoga Centre
• 15.6. Sheng Chang Pharmaceutical Company
• 15.7. Pure Encapsulations, LLC
• 15.8. Herb Pharm, LLC
• 15.9. AYUSH Ayurvedic Pte Ltd.
• 15.10. Gaia Herbs, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer