インターネット広告の世界市場 2023-2027

インターネット広告市場は2022-2027年に4,246億2,000万米ドル、予測期間中のCAGRは15.05%で成長すると予測されています。

当レポートでは、インターネット広告市場の全体的な分析、市場規模・予測、動向、市場促進要因・促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。デジタル変革の進展、インターネット普及率の上昇、スマートフォンの普及が市場を牽引しています。

本調査では、アドテクノロジーの進歩が今後数年間のインターネット広告市場の成長を牽引する主要因の1つであると特定しています。また、eコマースやデータドリブン広告の成長も、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し 2022-2027

第4章 市場規模実績

• インターネット広告の世界市場 2017-2021
• プラットフォームセグメント分析 2017-2021
• タイプセグメント分析 2017-2021
• 地域別セグメント分析 2017-2021
• 国別セグメント分析 2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：プラットフォーム別

• 市場セグメント
• 比較：プラットフォーム別
• 携帯：市場規模と予測 2022-2027
• デスクトップとラップトップ：市場規模と予測 2022-2027
• その他：市場規模と予測 2022-2027
• 市場機会：プラットフォーム別

第7章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 大企業：市場規模と予測 2022-2027
• 中小企業：市場規模と予測 2022-2027
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2022-2027
• アジア太平洋：市場規模と予測 2022-2027
• 欧州：市場規模と予測 2022-2027
• 南米：市場規模と予測 2022-2027
• 中東・アフリカ：市場規模と予測 2022-2027
• 米国：市場規模と予測 2022-2027
• 日本：市場規模と予測 2022-2027
• ドイツ：市場規模と予測 2022-2027
• 中国：市場規模と予測 2022-2027
• カナダ：市場規模と予測 2022-2027
• 市場機会：地域別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Accenture Plc
• Alibaba Group Holding Ltd.
• Alphabet Inc.
• Amazon.com Inc.
• Baidu Inc.
• Conversant Solutions LLC
• Dentsu Group Inc.
• International Business Machines Corp.
• Meta Platforms Inc.
• Microsoft Corp.
• The Walt Disney Co.
• Thrive Internet Marketing Agency
• Twitter Inc.
• Verizon Communications Inc.
• Yahoo

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Platform - Market share 2022-2027 (%)
• Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Platform
• Exhibits33: Data Table on Comparison by Platform
• Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits46: Market opportunity by Platform ($ billion)
• Exhibits47: Data Table on Market opportunity by Platform ($ billion)
• Exhibits48: Chart on Type - Market share 2022-2027 (%)
• Exhibits49: Data Table on Type - Market share 2022-2027 (%)
• Exhibits50: Chart on Comparison by Type
• Exhibits51: Data Table on Comparison by Type
• Exhibits52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibits57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibits58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibits59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibits60: Market opportunity by Type ($ billion)
• Exhibits61: Data Table on Market opportunity by Type ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share by geography 2022-2027 (%)
• Exhibits64: Data Table on Market share by geography 2022-2027 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits93: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibits104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibits105: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibits106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
• Exhibits107: Market opportunity by geography ($ billion)
• Exhibits108: Data Tables on Market opportunity by geography ($ billion)
• Exhibits109: Impact of drivers and challenges in 2022 and 2027
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Accenture Plc - Overview
• Exhibits116: Accenture Plc - Business segments
• Exhibits117: Accenture Plc - Key news
• Exhibits118: Accenture Plc - Key offerings
• Exhibits119: Accenture Plc - Segment focus
• Exhibits120: Alibaba Group Holding Ltd. - Overview
• Exhibits121: Alibaba Group Holding Ltd. - Business segments
• Exhibits122: Alibaba Group Holding Ltd. - Key offerings
• Exhibits123: Alibaba Group Holding Ltd. - Segment focus
• Exhibits124: Alphabet Inc. - Overview
• Exhibits125: Alphabet Inc. - Business segments
• Exhibits126: Alphabet Inc. - Key news
• Exhibits127: Alphabet Inc. - Key offerings
• Exhibits128: Alphabet Inc. - Segment focus
• Exhibits129: Amazon.com Inc. - Overview
• Exhibits130: Amazon.com Inc. - Business segments
• Exhibits131: Amazon.com Inc. - Key news
• Exhibits132: Amazon.com Inc. - Key offerings
• Exhibits133: Amazon.com Inc. - Segment focus
• Exhibits134: Baidu Inc. - Overview
• Exhibits135: Baidu Inc. - Business segments
• Exhibits136: Baidu Inc. - Key offerings
• Exhibits137: Baidu Inc. - Segment focus
• Exhibits138: Conversant Solutions LLC - Overview
• Exhibits139: Conversant Solutions LLC - Product / Service
• Exhibits140: Conversant Solutions LLC - Key offerings
• Exhibits141: Dentsu Group Inc. - Overview
• Exhibits142: Dentsu Group Inc. - Business segments
• Exhibits143: Dentsu Group Inc. - Key offerings
• Exhibits144: Dentsu Group Inc. - Segment focus
• Exhibits145: International Business Machines Corp. - Overview
• Exhibits146: International Business Machines Corp. - Business segments
• Exhibits147: International Business Machines Corp. - Key news
• Exhibits148: International Business Machines Corp. - Key offerings
• Exhibits149: International Business Machines Corp. - Segment focus
• Exhibits150: Meta Platforms Inc. - Overview
• Exhibits151: Meta Platforms Inc. - Business segments
• Exhibits152: Meta Platforms Inc. - Key offerings
• Exhibits153: Meta Platforms Inc. - Segment focus
• Exhibits154: Microsoft Corp. - Overview
• Exhibits155: Microsoft Corp. - Business segments
• Exhibits156: Microsoft Corp. - Key news
• Exhibits157: Microsoft Corp. - Key offerings
• Exhibits158: Microsoft Corp. - Segment focus
• Exhibits159: The Walt Disney Co. - Overview
• Exhibits160: The Walt Disney Co. - Business segments
• Exhibits161: The Walt Disney Co. - Key offerings
• Exhibits162: The Walt Disney Co. - Segment focus
• Exhibits163: Thrive Internet Marketing Agency - Overview
• Exhibits164: Thrive Internet Marketing Agency - Product / Service
• Exhibits165: Thrive Internet Marketing Agency - Key offerings
• Exhibits166: Twitter Inc. - Overview
• Exhibits167: Twitter Inc. - Product / Service
• Exhibits168: Twitter Inc. - Key offerings
• Exhibits169: Verizon Communications Inc. - Overview
• Exhibits170: Verizon Communications Inc. - Business segments
• Exhibits171: Verizon Communications Inc. - Key offerings
• Exhibits172: Verizon Communications Inc. - Segment focus
• Exhibits173: Yahoo - Overview
• Exhibits174: Yahoo - Product / Service
• Exhibits175: Yahoo - Key offerings
• Exhibits176: Inclusions checklist
• Exhibits177: Exclusions checklist
• Exhibits178: Currency conversion rates for US$
• Exhibits179: Research methodology
• Exhibits180: Validation techniques employed for market sizing
• Exhibits181: Information sources
• Exhibits182: List of abbreviations

The internet advertising market is forecasted to grow by USD 424.62 bn during 2022-2027, accelerating at a CAGR of 15.05% during the forecast period. The report on the Internet advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising digital transformation, increasing internet penetration, and widespread adoption of smartphones.

Technavio's internet advertising market is segmented as below:

By Platform

• Mobile
• Desktop and laptop
• Others

By Type

• Large enterprises
• SMEs

By Geography

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the advancements in ad tech as one of the prime reasons driving the internet advertising market growth during the next few years. Also, growth in e-commerce and data-driven advertising will lead to sizable demand in the market.

The report on the internet advertising market covers the following areas:

• Internet advertising market sizing
• Internet advertising market forecast
• Internet advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading internet advertising market vendors that include Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., PBJ Marketing LLC, PricewaterhouseCoopers LLP, The Walt Disney Co., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., Web Net Creatives, WebFX, and Yahoo. Also, the internet advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global internet advertising market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
• 4.2 Platform Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
• 4.3 Type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
• 6.2 Comparison by Platform
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform
• 6.3 Mobile - Market size and forecast 2022-2027
• Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
• 6.4 Desktop and laptop - Market size and forecast 2022-2027
• Exhibit 38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
• 6.5 Others - Market size and forecast 2022-2027
• Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.6 Market opportunity by Platform
• Exhibit 46: Market opportunity by Platform ($ billion)
• Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 48: Chart on Type - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
• 7.2 Comparison by Type
• Exhibit 50: Chart on Comparison by Type
• Exhibit 51: Data Table on Comparison by Type
• 7.3 Large enterprises - Market size and forecast 2022-2027
• Exhibit 52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• 7.4 SMEs - Market size and forecast 2022-2027
• Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Type
• Exhibit 60: Market opportunity by Type ($ billion)
• Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 Japan - Market size and forecast 2022-2027
• Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.11 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity by geography
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 114: Matrix on vendor position and classification
• 12.3 Accenture Plc
• Exhibit 115: Accenture Plc - Overview
• Exhibit 116: Accenture Plc - Business segments
• Exhibit 117: Accenture Plc - Key news
• Exhibit 118: Accenture Plc - Key offerings
• Exhibit 119: Accenture Plc - Segment focus
• 12.4 Alibaba Group Holding Ltd.
• Exhibit 120: Alibaba Group Holding Ltd. - Overview
• Exhibit 121: Alibaba Group Holding Ltd. - Business segments
• Exhibit 122: Alibaba Group Holding Ltd. - Key offerings
• Exhibit 123: Alibaba Group Holding Ltd. - Segment focus
• 12.5 Alphabet Inc.
• Exhibit 124: Alphabet Inc. - Overview
• Exhibit 125: Alphabet Inc. - Business segments
• Exhibit 126: Alphabet Inc. - Key news
• Exhibit 127: Alphabet Inc. - Key offerings
• Exhibit 128: Alphabet Inc. - Segment focus
• 12.6 Amazon.com Inc.
• Exhibit 129: Amazon.com Inc. - Overview
• Exhibit 130: Amazon.com Inc. - Business segments
• Exhibit 131: Amazon.com Inc. - Key news
• Exhibit 132: Amazon.com Inc. - Key offerings
• Exhibit 133: Amazon.com Inc. - Segment focus
• 12.7 Baidu Inc.
• Exhibit 134: Baidu Inc. - Overview
• Exhibit 135: Baidu Inc. - Business segments
• Exhibit 136: Baidu Inc. - Key offerings
• Exhibit 137: Baidu Inc. - Segment focus
• 12.8 Conversant Solutions LLC
• Exhibit 138: Conversant Solutions LLC - Overview
• Exhibit 139: Conversant Solutions LLC - Product / Service
• Exhibit 140: Conversant Solutions LLC - Key offerings
• 12.9 Dentsu Group Inc.
• Exhibit 141: Dentsu Group Inc. - Overview
• Exhibit 142: Dentsu Group Inc. - Business segments
• Exhibit 143: Dentsu Group Inc. - Key offerings
• Exhibit 144: Dentsu Group Inc. - Segment focus
• 12.10 International Business Machines Corp.
• Exhibit 145: International Business Machines Corp. - Overview
• Exhibit 146: International Business Machines Corp. - Business segments
• Exhibit 147: International Business Machines Corp. - Key news
• Exhibit 148: International Business Machines Corp. - Key offerings
• Exhibit 149: International Business Machines Corp. - Segment focus
• 12.11 Meta Platforms Inc.
• Exhibit 150: Meta Platforms Inc. - Overview
• Exhibit 151: Meta Platforms Inc. - Business segments
• Exhibit 152: Meta Platforms Inc. - Key offerings
• Exhibit 153: Meta Platforms Inc. - Segment focus
• 12.12 Microsoft Corp.
• Exhibit 154: Microsoft Corp. - Overview
• Exhibit 155: Microsoft Corp. - Business segments
• Exhibit 156: Microsoft Corp. - Key news
• Exhibit 157: Microsoft Corp. - Key offerings
• Exhibit 158: Microsoft Corp. - Segment focus
• 12.13 The Walt Disney Co.
• Exhibit 159: The Walt Disney Co. - Overview
• Exhibit 160: The Walt Disney Co. - Business segments
• Exhibit 161: The Walt Disney Co. - Key offerings
• Exhibit 162: The Walt Disney Co. - Segment focus
• 12.14 Thrive Internet Marketing Agency
• Exhibit 163: Thrive Internet Marketing Agency - Overview
• Exhibit 164: Thrive Internet Marketing Agency - Product / Service
• Exhibit 165: Thrive Internet Marketing Agency - Key offerings
• 12.15 Twitter Inc.
• Exhibit 166: Twitter Inc. - Overview
• Exhibit 167: Twitter Inc. - Product / Service
• Exhibit 168: Twitter Inc. - Key offerings
• 12.16 Verizon Communications Inc.
• Exhibit 169: Verizon Communications Inc. - Overview
• Exhibit 170: Verizon Communications Inc. - Business segments
• Exhibit 171: Verizon Communications Inc. - Key offerings
• Exhibit 172: Verizon Communications Inc. - Segment focus
• 12.17 Yahoo
• Exhibit 173: Yahoo - Overview
• Exhibit 174: Yahoo - Product / Service
• Exhibit 175: Yahoo - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 176: Inclusions checklist
• Exhibit 177: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 178: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 179: Research methodology
• Exhibit 180: Validation techniques employed for market sizing
• Exhibit 181: Information sources
• 13.5 List of abbreviations
• Exhibit 182: List of abbreviations