ゲーミフィケーションの世界市場 2024-2028

ゲーミフィケーション市場は2023-2028年に430億8,790万米ドル、予測期間中のCAGRは29.52％で成長すると予測されます。

当レポートでは、ゲーミフィケーション市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、eラーニングにおけるゲーミフィケーション採用の増加、顧客中心のビジネスモデル導入の増加、ゲーミフィケーションの適用可能性の増加が牽引しています。

この調査レポートは、世界のゲーミフィケーション市場における戦略的提携の増加が、今後数年間のゲーミフィケーション市場成長を促進する主要な理由の1つであると指摘しています。また、ゲーミフィケーションソリューションにおける先進技術の統合、ソーシャルラーニングとマイクロラーニングの統合の増加が、同市場における大きな需要につながるとしています。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 世界ゲーミフィケーション市場 2018-2022
• 用途別セグメント分析 2018-2022
• エンドユーザー別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：アプリケーション別

• 市場セグメンテーション
• 比較：用途別
• 消費者主導型アプリケーション：市場規模と予測 2023-2028
• エンタープライズ主導型アプリケーション：市場規模と予測 2023-2028
• 市場機会：用途別

第7章 市場セグメンテーション：エンドユーザー別

• 市場セグメンテーション
• 比較：エンドユーザー別
• ヘルスケア：市場規模と予測 2023-2028
• エンターテインメント：市場規模と予測 2023-2028
• 小売り：市場規模と予測 2023-2028
• 教育：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：エンドユーザー別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• カナダ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第11章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第12章 競合分析

• 企業プロファイル
• 企業の市場ポジショニング
• Allen Interactions Inc.
• Ambition
• Axonify Inc.
• BI WORLDWIDE
• Cognizant Technology Solutions Corp.
• Designing Digitally Inc.
• Gamification Ltd.
• Houghton Mifflin Harcourt Co.
• ImmersionOne Inc.
• Influitive Corp.
• Learning Technologies Group Plc
• Microsoft Corp.
• MPS Ltd.
• MRCC Group
• Raydiant Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Parent Market
• Exhibits11: Data Table on - Parent Market
• Exhibits12: Market characteristics analysis
• Exhibits13: Value Chain Analysis
• Exhibits14: Offerings of companies included in the market definition
• Exhibits15: Market segments
• Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Historic Market Size - Data Table on Global Gamification Market 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Application Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on Application - Market share 2023-2028 (%)
• Exhibits33: Data Table on Application - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by Application
• Exhibits35: Data Table on Comparison by Application
• Exhibits36: Chart on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
• Exhibits37: Data Table on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
• Exhibits38: Chart on Consumer-driven application - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Consumer-driven application - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
• Exhibits41: Data Table on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
• Exhibits42: Chart on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
• Exhibits44: Market opportunity by Application ($ million)
• Exhibits45: Data Table on Market opportunity by Application ($ million)
• Exhibits46: Chart on End-user - Market share 2023-2028 (%)
• Exhibits47: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits48: Chart on Comparison by End-user
• Exhibits49: Data Table on Comparison by End-user
• Exhibits50: Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
• Exhibits51: Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
• Exhibits52: Chart on Healthcare - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
• Exhibits54: Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
• Exhibits55: Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
• Exhibits56: Chart on Entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits57: Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits58: Chart on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits59: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits60: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits61: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits62: Chart on Education - Market size and forecast 2023-2028 ($ million)
• Exhibits63: Data Table on Education - Market size and forecast 2023-2028 ($ million)
• Exhibits64: Chart on Education - Year-over-year growth 2023-2028 (%)
• Exhibits65: Data Table on Education - Year-over-year growth 2023-2028 (%)
• Exhibits66: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits67: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits68: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits69: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits70: Market opportunity by End-user ($ million)
• Exhibits71: Data Table on Market opportunity by End-user ($ million)
• Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits73: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits74: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits75: Chart on Geographic comparison
• Exhibits76: Data Table on Geographic comparison
• Exhibits77: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits78: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits79: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits80: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits81: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits82: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits83: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits86: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits87: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits89: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits90: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits91: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits92: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits97: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits98: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits99: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits100: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits101: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits102: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits103: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits104: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits105: Chart on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits106: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits107: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits108: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits109: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits110: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits111: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits112: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits113: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits114: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits115: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits116: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits117: Market opportunity By Geographical Landscape ($ million)
• Exhibits118: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits119: Impact of drivers and challenges in 2023 and 2028
• Exhibits120: Overview on criticality of inputs and factors of differentiation
• Exhibits121: Overview on factors of disruption
• Exhibits122: Impact of key risks on business
• Exhibits123: Companies covered
• Exhibits124: Matrix on companies position and classification
• Exhibits125: Allen Interactions Inc. - Overview
• Exhibits126: Allen Interactions Inc. - Product / Service
• Exhibits127: Allen Interactions Inc. - Key offerings
• Exhibits128: Ambition - Overview
• Exhibits129: Ambition - Product / Service
• Exhibits130: Ambition - Key offerings
• Exhibits131: Axonify Inc. - Overview
• Exhibits132: Axonify Inc. - Product / Service
• Exhibits133: Axonify Inc. - Key news
• Exhibits134: Axonify Inc. - Key offerings
• Exhibits135: BI WORLDWIDE - Overview
• Exhibits136: BI WORLDWIDE - Product / Service
• Exhibits137: BI WORLDWIDE - Key offerings
• Exhibits138: Cognizant Technology Solutions Corp. - Overview
• Exhibits139: Cognizant Technology Solutions Corp. - Business segments
• Exhibits140: Cognizant Technology Solutions Corp. - Key news
• Exhibits141: Cognizant Technology Solutions Corp. - Key offerings
• Exhibits142: Cognizant Technology Solutions Corp. - Segment focus
• Exhibits143: Designing Digitally Inc. - Overview
• Exhibits144: Designing Digitally Inc. - Product / Service
• Exhibits145: Designing Digitally Inc. - Key offerings
• Exhibits146: Gamification Ltd. - Overview
• Exhibits147: Gamification Ltd. - Product / Service
• Exhibits148: Gamification Ltd. - Key offerings
• Exhibits149: Houghton Mifflin Harcourt Co. - Overview
• Exhibits150: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibits151: Houghton Mifflin Harcourt Co. - Key news
• Exhibits152: Houghton Mifflin Harcourt Co. - Key offerings
• Exhibits153: ImmersionOne Inc. - Overview
• Exhibits154: ImmersionOne Inc. - Product / Service
• Exhibits155: ImmersionOne Inc. - Key offerings
• Exhibits156: Influitive Corp. - Overview
• Exhibits157: Influitive Corp. - Product / Service
• Exhibits158: Influitive Corp. - Key offerings
• Exhibits159: Learning Technologies Group Plc - Overview
• Exhibits160: Learning Technologies Group Plc - Business segments
• Exhibits161: Learning Technologies Group Plc - Key offerings
• Exhibits162: Learning Technologies Group Plc - Segment focus
• Exhibits163: Microsoft Corp. - Overview
• Exhibits164: Microsoft Corp. - Business segments
• Exhibits165: Microsoft Corp. - Key news
• Exhibits166: Microsoft Corp. - Key offerings
• Exhibits167: Microsoft Corp. - Segment focus
• Exhibits168: MPS Ltd. - Overview
• Exhibits169: MPS Ltd. - Business segments
• Exhibits170: MPS Ltd. - Key news
• Exhibits171: MPS Ltd. - Key offerings
• Exhibits172: MPS Ltd. - Segment focus
• Exhibits173: MRCC Group - Overview
• Exhibits174: MRCC Group - Product / Service
• Exhibits175: MRCC Group - Key offerings
• Exhibits176: Raydiant Inc. - Overview
• Exhibits177: Raydiant Inc. - Product / Service
• Exhibits178: Raydiant Inc. - Key offerings
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Information sources
• Exhibits184: Data validation
• Exhibits185: Validation techniques employed for market sizing
• Exhibits186: Data synthesis
• Exhibits187: 360 degree market analysis
• Exhibits188: List of abbreviations

The gamification market is forecasted to grow by USD 43087.9 mn during 2023-2028, accelerating at a CAGR of 29.52% during the forecast period. The report on the gamification market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of gamification in e-learning, increasing implementation of customer-centric business model, and increasing applicability of gamification.

Technavio's gamification market is segmented as below:

ByApplication

• Consumer-driven application
• Enterprise-driven application

ByEnd-user

• Healthcare
• Entertainment
• Retail
• Education
• Others

ByGeography

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rise in strategic alliances in the global gamification market as one of the prime reasons driving the gamification market growth during the next few years. Also, integration of advanced technologies in gamification solutions and increased integration of social learning and micro-learning will lead to sizable demand in the market.

The report on the gamification market covers the following areas:

• Gamification market sizing
• Gamification market forecast
• Gamification market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification market vendors that include Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE. Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Gamification Market 2018 - 2022
  • Historic Market Size - Data Table on Global Gamification Market 2018 - 2022 ($ million)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Consumer-driven application - Market size and forecast 2023-2028
  • Chart on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
  • Data Table on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
  • Chart on Consumer-driven application - Year-over-year growth 2023-2028 (%)
  • Data Table on Consumer-driven application - Year-over-year growth 2023-2028 (%)
• 6.4 Enterprise-driven application - Market size and forecast 2023-2028
  • Chart on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
  • Data Table on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
  • Chart on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
  • Data Table on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 7.3 Healthcare - Market size and forecast 2023-2028
  • Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
  • Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
  • Chart on Healthcare - Year-over-year growth 2023-2028 (%)
  • Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
• 7.4 Entertainment - Market size and forecast 2023-2028
  • Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
  • Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
  • Chart on Entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• 7.5 Retail - Market size and forecast 2023-2028
  • Chart on Retail - Market size and forecast 2023-2028 ($ million)
  • Data Table on Retail - Market size and forecast 2023-2028 ($ million)
  • Chart on Retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 7.6 Education - Market size and forecast 2023-2028
  • Chart on Education - Market size and forecast 2023-2028 ($ million)
  • Data Table on Education - Market size and forecast 2023-2028 ($ million)
  • Chart on Education - Year-over-year growth 2023-2028 (%)
  • Data Table on Education - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.11 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Allen Interactions Inc.
  • Allen Interactions Inc. - Overview
  • Allen Interactions Inc. - Product / Service
  • Allen Interactions Inc. - Key offerings
• 12.4 Ambition
  • Ambition - Overview
  • Ambition - Product / Service
  • Ambition - Key offerings
• 12.5 Axonify Inc.
  • Axonify Inc. - Overview
  • Axonify Inc. - Product / Service
  • Axonify Inc. - Key news
  • Axonify Inc. - Key offerings
• 12.6 BI WORLDWIDE
  • BI WORLDWIDE - Overview
  • BI WORLDWIDE - Product / Service
  • BI WORLDWIDE - Key offerings
• 12.7 Cognizant Technology Solutions Corp.
  • Cognizant Technology Solutions Corp. - Overview
  • Cognizant Technology Solutions Corp. - Business segments
  • Cognizant Technology Solutions Corp. - Key news
  • Cognizant Technology Solutions Corp. - Key offerings
  • Cognizant Technology Solutions Corp. - Segment focus
• 12.8 Designing Digitally Inc.
  • Designing Digitally Inc. - Overview
  • Designing Digitally Inc. - Product / Service
  • Designing Digitally Inc. - Key offerings
• 12.9 Gamification Ltd.
  • Gamification Ltd. - Overview
  • Gamification Ltd. - Product / Service
  • Gamification Ltd. - Key offerings
• 12.10 Houghton Mifflin Harcourt Co.
  • Houghton Mifflin Harcourt Co. - Overview
  • Houghton Mifflin Harcourt Co. - Product / Service
  • Houghton Mifflin Harcourt Co. - Key news
  • Houghton Mifflin Harcourt Co. - Key offerings
• 12.11 ImmersionOne Inc.
  • ImmersionOne Inc. - Overview
  • ImmersionOne Inc. - Product / Service
  • ImmersionOne Inc. - Key offerings
• 12.12 Influitive Corp.
  • Influitive Corp. - Overview
  • Influitive Corp. - Product / Service
  • Influitive Corp. - Key offerings
• 12.13 Learning Technologies Group Plc
  • Learning Technologies Group Plc - Overview
  • Learning Technologies Group Plc - Business segments
  • Learning Technologies Group Plc - Key offerings
  • Learning Technologies Group Plc - Segment focus
• 12.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.15 MPS Ltd.
  • MPS Ltd. - Overview
  • MPS Ltd. - Business segments
  • MPS Ltd. - Key news
  • MPS Ltd. - Key offerings
  • MPS Ltd. - Segment focus
• 12.16 MRCC Group
  • MRCC Group - Overview
  • MRCC Group - Product / Service
  • MRCC Group - Key offerings
• 12.17 Raydiant Inc.
  • Raydiant Inc. - Overview
  • Raydiant Inc. - Product / Service
  • Raydiant Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations