スマートテレビの世界市場 2023-2027

当レポートではスマートテレビの市場規模は、2023年から2027年の間に693億3000万米ドルの増加が見込まれ、予測期間中に10.81%のCAGRで成長すると予測しています。当レポートでは、スマートテレビ市場の全体分析、市場規模と予測、動向、成長促進要因・課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。

現在の世界の市場動向と促進要因、市場全体の環境に関する最新の分析を提供しています。

市場は、テレビの解像度における技術的進歩、スマートテレビにおけるOTTコンテンツの人気の高まり、オンライン販売の隆盛によって牽引されています。

本調査では、デジタルメディアがスマートテレビの広告やマーケティングに与える影響の拡大を、今後数年間のスマートテレビ市場の成長を牽引する主要な理由の1つと位置づけています。また、新興国におけるスマートテレビの需要の高まりや、視聴体験を向上させるためのコンテンツ・パートナーシップの増加が、市場の大きな需要につながると考えています。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 市場規模実績

• 世界のスマートテレビ市場2017～2021年
• 流通チャネルセグメント分析2017-2021
• アプリケーションセグメント分析2017-2021
• 地域セグメント分析2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 流通チャネル別市場セグメンテーション

• 市場内訳
• 流通チャネル別比較
• オフライン - 市場規模と予測 2022-2027
• オンライン - 市場規模と予測 2022-2027
• 流通チャネル別の市場機会

第7章 タイプ別の市場セグメンテーション

• 市場内訳
• タイプ別比較
• 32インチ未満 - 市場規模と予測 2022-2027
• 32～45インチ - 市場規模と予測 2022～2027年
• 46～55インチ - 市場規模と予測 2022～2027年
• 56～65インチ - 市場規模と予測 2022～2027年
• 65インチ以上 - 市場規模と予測 2022-2027
• タイプ別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• APAC - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• 北米 - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• ドイツ - 市場規模と予測 2022-2027
• インド - 市場規模と予測 2022-2027
• 英国 - 市場規模と予測 2022-2027
• 地域情勢別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Apple Inc.
• Haier Smart Home Co. Ltd.
• Hisense International Co. Ltd.
• Koninklijke Philips NV
• LG Electronics Inc.
• Logitech International SA
• Panasonic Holdings Corp.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• Skyworth Group Ltd
• Sony Group Corp.
• TCL Electronics Holdings Ltd
• Videocon Industries Ltd.
• VIZIO Holding Corp
• Xiaomi Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global smart tv market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2022-2027 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ billion)
• Exhibits43: Chart on Type - Market share 2022-2027 (%)
• Exhibits44: Data Table on Type - Market share 2022-2027 (%)
• Exhibits45: Chart on Comparison by Type
• Exhibits46: Data Table on Comparison by Type
• Exhibits47: Chart on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Data Table on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits49: Chart on Below 32 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits50: Data Table on Below 32 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits51: Chart on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits52: Data Table on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits53: Chart on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits54: Data Table on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits55: Chart on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits56: Data Table on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits57: Chart on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits58: Data Table on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits59: Chart on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits63: Chart on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits64: Data Table on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibits65: Chart on Above 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits66: Data Table on Above 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibits67: Market opportunity by Type ($ billion)
• Exhibits68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits69: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits71: Chart on Geographic comparison
• Exhibits72: Data Table on Geographic comparison
• Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits111: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits112: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits113: Market opportunity By Geographical Landscape ($ billion)
• Exhibits114: Impact of drivers and challenges in 2022 and 2027
• Exhibits115: Overview on Criticality of inputs and Factors of differentiation
• Exhibits116: Overview on factors of disruption
• Exhibits117: Impact of key risks on business
• Exhibits118: Vendors covered
• Exhibits119: Matrix on vendor position and classification
• Exhibits120: Apple Inc. - Overview
• Exhibits121: Apple Inc. - Business segments
• Exhibits122: Apple Inc. - Key news
• Exhibits123: Apple Inc. - Key offerings
• Exhibits124: Apple Inc. - Segment focus
• Exhibits125: Haier Smart Home Co. Ltd. - Overview
• Exhibits126: Haier Smart Home Co. Ltd. - Business segments
• Exhibits127: Haier Smart Home Co. Ltd. - Key offerings
• Exhibits128: Haier Smart Home Co. Ltd. - Segment focus
• Exhibits129: Hisense International Co. Ltd. - Overview
• Exhibits130: Hisense International Co. Ltd. - Product / Service
• Exhibits131: Hisense International Co. Ltd. - Key offerings
• Exhibits132: Koninklijke Philips NV - Overview
• Exhibits133: Koninklijke Philips NV - Business segments
• Exhibits134: Koninklijke Philips NV - Key news
• Exhibits135: Koninklijke Philips NV - Key offerings
• Exhibits136: Koninklijke Philips NV - Segment focus
• Exhibits137: LG Electronics Inc. - Overview
• Exhibits138: LG Electronics Inc. - Business segments
• Exhibits139: LG Electronics Inc. - Key news
• Exhibits140: LG Electronics Inc. - Key offerings
• Exhibits141: LG Electronics Inc. - Segment focus
• Exhibits142: Logitech International SA - Overview
• Exhibits143: Logitech International SA - Business segments
• Exhibits144: Logitech International SA - Key news
• Exhibits145: Logitech International SA - Key offerings
• Exhibits146: Logitech International SA - Segment focus
• Exhibits147: Panasonic Holdings Corp. - Overview
• Exhibits148: Panasonic Holdings Corp. - Business segments
• Exhibits149: Panasonic Holdings Corp. - Key news
• Exhibits150: Panasonic Holdings Corp. - Key offerings
• Exhibits151: Panasonic Holdings Corp. - Segment focus
• Exhibits152: Samsung Electronics Co. Ltd. - Overview
• Exhibits153: Samsung Electronics Co. Ltd. - Business segments
• Exhibits154: Samsung Electronics Co. Ltd. - Key news
• Exhibits155: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits156: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits157: Sharp Corp. - Overview
• Exhibits158: Sharp Corp. - Business segments
• Exhibits159: Sharp Corp. - Key news
• Exhibits160: Sharp Corp. - Key offerings
• Exhibits161: Sharp Corp. - Segment focus
• Exhibits162: Skyworth Group Ltd - Overview
• Exhibits163: Skyworth Group Ltd - Product / Service
• Exhibits164: Skyworth Group Ltd - Key offerings
• Exhibits165: Sony Group Corp. - Overview
• Exhibits166: Sony Group Corp. - Business segments
• Exhibits167: Sony Group Corp. - Key news
• Exhibits168: Sony Group Corp. - Key offerings
• Exhibits169: Sony Group Corp. - Segment focus
• Exhibits170: TCL Electronics Holdings Ltd - Overview
• Exhibits171: TCL Electronics Holdings Ltd - Business segments
• Exhibits172: TCL Electronics Holdings Ltd - Key news
• Exhibits173: TCL Electronics Holdings Ltd - Key offerings
• Exhibits174: TCL Electronics Holdings Ltd - Segment focus
• Exhibits175: Videocon Industries Ltd. - Overview
• Exhibits176: Videocon Industries Ltd. - Product / Service
• Exhibits177: Videocon Industries Ltd. - Key offerings
• Exhibits178: VIZIO Holding Corp - Overview
• Exhibits179: VIZIO Holding Corp - Product / Service
• Exhibits180: VIZIO Holding Corp - Key offerings
• Exhibits181: Xiaomi Inc. - Overview
• Exhibits182: Xiaomi Inc. - Business segments
• Exhibits183: Xiaomi Inc. - Key news
• Exhibits184: Xiaomi Inc. - Key offerings
• Exhibits185: Xiaomi Inc. - Segment focus
• Exhibits186: Inclusions checklist
• Exhibits187: Exclusions checklist
• Exhibits188: Currency conversion rates for US$
• Exhibits189: Research methodology
• Exhibits190: Validation techniques employed for market sizing
• Exhibits191: Information sources
• Exhibits192: List of abbreviations

Technavio has been monitoring the smart TV market and it is poised to grow by $69.33 bn during 2023-2027, accelerating at a CAGR of 10.81% during the forecast period. Our report on the smart TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in TV resolution, the rising popularity of OTT content in smart TV, and the growing prominence of online sales.

Technavio's smart TV market is segmented as below:

By Distribution Channel

• Offline
• Online

By Type

• Below 32 Inches

32 to 45 Inches

46 to 55 Inches

56 to 65 Inches

• Above 65 Inches

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the growing influence of digital media on smart TV advertising and marketing as one of the prime reasons driving the smart TV market growth during the next few years. Also, rising demand for smart tv in emerging countries and increasing content partnerships to enhance viewer experience will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the smart TV market covers the following areas:

• Smart TV market sizing
• Smart TV market forecast
• Smart TV market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV market vendors that include Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc. Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global smart tv market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global smart tv market 2017 - 2021 ($ billion)
• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
• 4.3 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
• 6.2 Comparison by Distribution Channel
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 43: Chart on Type - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
• 7.2 Comparison by Type
• Exhibit 45: Chart on Comparison by Type
• Exhibit 46: Data Table on Comparison by Type
• 7.3 Below 32 Inches - Market size and forecast 2022-2027
• Exhibit 47: Chart on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Below 32 Inches - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Below 32 Inches - Year-over-year growth 2022-2027 (%)
• 7.4 32 to 45 Inches - Market size and forecast 2022-2027
• Exhibit 51: Chart on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
• 7.5 46 to 55 Inches - Market size and forecast 2022-2027
• Exhibit 55: Chart on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
• 7.6 56 to 65 Inches - Market size and forecast 2022-2027
• Exhibit 59: Chart on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
• 7.7 Above 65 Inches - Market size and forecast 2022-2027
• Exhibit 63: Chart on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Above 65 Inches - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Above 65 Inches - Year-over-year growth 2022-2027 (%)
• 7.8 Market opportunity by Type
• Exhibit 67: Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 81: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.9 US - Market size and forecast 2022-2027
• Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.11 India - Market size and forecast 2022-2027
• Exhibit 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 113: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 119: Matrix on vendor position and classification
• 12.3 Apple Inc.
• Exhibit 120: Apple Inc. - Overview
• Exhibit 121: Apple Inc. - Business segments
• Exhibit 122: Apple Inc. - Key news
• Exhibit 123: Apple Inc. - Key offerings
• Exhibit 124: Apple Inc. - Segment focus
• 12.4 Haier Smart Home Co. Ltd.
• Exhibit 125: Haier Smart Home Co. Ltd. - Overview
• Exhibit 126: Haier Smart Home Co. Ltd. - Business segments
• Exhibit 127: Haier Smart Home Co. Ltd. - Key offerings
• Exhibit 128: Haier Smart Home Co. Ltd. - Segment focus
• 12.5 Hisense International Co. Ltd.
• Exhibit 129: Hisense International Co. Ltd. - Overview
• Exhibit 130: Hisense International Co. Ltd. - Product / Service
• Exhibit 131: Hisense International Co. Ltd. - Key offerings
• 12.6 Koninklijke Philips NV
• Exhibit 132: Koninklijke Philips NV - Overview
• Exhibit 133: Koninklijke Philips NV - Business segments
• Exhibit 134: Koninklijke Philips NV - Key news
• Exhibit 135: Koninklijke Philips NV - Key offerings
• Exhibit 136: Koninklijke Philips NV - Segment focus
• 12.7 LG Electronics Inc.
• Exhibit 137: LG Electronics Inc. - Overview
• Exhibit 138: LG Electronics Inc. - Business segments
• Exhibit 139: LG Electronics Inc. - Key news
• Exhibit 140: LG Electronics Inc. - Key offerings
• Exhibit 141: LG Electronics Inc. - Segment focus
• 12.8 Logitech International SA
• Exhibit 142: Logitech International SA - Overview
• Exhibit 143: Logitech International SA - Business segments
• Exhibit 144: Logitech International SA - Key news
• Exhibit 145: Logitech International SA - Key offerings
• Exhibit 146: Logitech International SA - Segment focus
• 12.9 Panasonic Holdings Corp.
• Exhibit 147: Panasonic Holdings Corp. - Overview
• Exhibit 148: Panasonic Holdings Corp. - Business segments
• Exhibit 149: Panasonic Holdings Corp. - Key news
• Exhibit 150: Panasonic Holdings Corp. - Key offerings
• Exhibit 151: Panasonic Holdings Corp. - Segment focus
• 12.10 Samsung Electronics Co. Ltd.
• Exhibit 152: Samsung Electronics Co. Ltd. - Overview
• Exhibit 153: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 154: Samsung Electronics Co. Ltd. - Key news
• Exhibit 155: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 156: Samsung Electronics Co. Ltd. - Segment focus
• 12.11 Sharp Corp.
• Exhibit 157: Sharp Corp. - Overview
• Exhibit 158: Sharp Corp. - Business segments
• Exhibit 159: Sharp Corp. - Key news
• Exhibit 160: Sharp Corp. - Key offerings
• Exhibit 161: Sharp Corp. - Segment focus
• 12.12 Skyworth Group Ltd
• Exhibit 162: Skyworth Group Ltd - Overview
• Exhibit 163: Skyworth Group Ltd - Product / Service
• Exhibit 164: Skyworth Group Ltd - Key offerings
• 12.13 Sony Group Corp.
• Exhibit 165: Sony Group Corp. - Overview
• Exhibit 166: Sony Group Corp. - Business segments
• Exhibit 167: Sony Group Corp. - Key news
• Exhibit 168: Sony Group Corp. - Key offerings
• Exhibit 169: Sony Group Corp. - Segment focus
• 12.14 TCL Electronics Holdings Ltd
• Exhibit 170: TCL Electronics Holdings Ltd - Overview
• Exhibit 171: TCL Electronics Holdings Ltd - Business segments
• Exhibit 172: TCL Electronics Holdings Ltd - Key news
• Exhibit 173: TCL Electronics Holdings Ltd - Key offerings
• Exhibit 174: TCL Electronics Holdings Ltd - Segment focus
• 12.15 Videocon Industries Ltd.
• Exhibit 175: Videocon Industries Ltd. - Overview
• Exhibit 176: Videocon Industries Ltd. - Product / Service
• Exhibit 177: Videocon Industries Ltd. - Key offerings
• 12.16 VIZIO Holding Corp
• Exhibit 178: VIZIO Holding Corp - Overview
• Exhibit 179: VIZIO Holding Corp - Product / Service
• Exhibit 180: VIZIO Holding Corp - Key offerings
• 12.17 Xiaomi Inc.
• Exhibit 181: Xiaomi Inc. - Overview
• Exhibit 182: Xiaomi Inc. - Business segments
• Exhibit 183: Xiaomi Inc. - Key news
• Exhibit 184: Xiaomi Inc. - Key offerings
• Exhibit 185: Xiaomi Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 186: Inclusions checklist
• Exhibit 187: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 188: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 189: Research methodology
• Exhibit 190: Validation techniques employed for market sizing
• Exhibit 191: Information sources
• 13.5 List of abbreviations
• Exhibit 192: List of abbreviations