スマートウォッチの世界市場 2024-2028

スマートウォッチ市場は2023-2028年に388億1,000万米ドル、予測期間中のCAGRは14.94％で成長すると予測されます。

当レポートでは、スマートウォッチ市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、半導体産業の技術進歩、通信ネットワークインフラへの投資の拡大、健康的なライフスタイルの利点に関する意識の高まりによって牽引されています。

本調査では、スマートウォッチメーカーによる特許出願件数の増加が、今後数年間のスマートウォッチ市場成長を牽引する主要因の1つであるとしています。また、スマートウォッチの非接触決済への嗜好の高まり、医療とフィットネスが大きな市場シェアを占めていることも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• スマートウォッチの世界市場 2018-2022
• OSセグメント分析 2018-2022
• タイプセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：OS別

• 市場セグメント
• 比較：OS別
• アンドロイドウェア：市場規模と予測 2023-2028
• アップルウォッチのOS：市場規模と予測 2023-2028
• フィットビット OS：市場規模と予測 2023-2028
• タイゼンOS：市場規模と予測 2023-2028
• 市場機会：OS別

第7章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 統合型：市場規模と予測 2023-2028
• スタンドアロン型：市場規模と予測 2023-2028
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Apple Inc.
• CASIO Computer Co. Ltd.
• Citizen Watch Co. Ltd.
• Fossil Group Inc.
• Garmin Ltd.
• HK SMARTMV Ltd.
• Huawei Technologies Co. Ltd.
• Imagine Marketing Pvt. Ltd.
• LG Electronics Inc.
• LVMH Moet Hennessy Louis Vuitton SE
• Samsung Electronics Co. Ltd.
• Savex Technologies
• Tapestry Inc.
• Xiaomi Communications Co. Ltd.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by OS
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global smartwatch market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - OS Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on OS - Market share 2023-2028 (%)
• Exhibits31: Data Table on OS - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by OS
• Exhibits33: Data Table on Comparison by OS
• Exhibits34: Chart on Android wear - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Android wear - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Android wear - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Android wear - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Apple watch OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Apple watch OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Apple watch OS - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Apple watch OS - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Fitbit OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Fitbit OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Fitbit OS - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Fitbit OS - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Tizen OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Tizen OS - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Tizen OS - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Tizen OS - Year-over-year growth 2023-2028 (%)
• Exhibits50: Market opportunity by OS ($ billion)
• Exhibits51: Data Table on Market opportunity by OS ($ billion)
• Exhibits52: Chart on Type - Market share 2023-2028 (%)
• Exhibits53: Data Table on Type - Market share 2023-2028 (%)
• Exhibits54: Chart on Comparison by Type
• Exhibits55: Data Table on Comparison by Type
• Exhibits56: Chart on Integrated - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Integrated - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Integrated - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Integrated - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Standalone - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Standalone - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Standalone - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Standalone - Year-over-year growth 2023-2028 (%)
• Exhibits64: Market opportunity by Type ($ billion)
• Exhibits65: Data Table on Market opportunity by Type ($ billion)
• Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits67: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits69: Chart on Geographic comparison
• Exhibits70: Data Table on Geographic comparison
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits111: Market opportunity By Geographical Landscape ($ billion)
• Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits113: Impact of drivers and challenges in 2023 and 2028
• Exhibits114: Overview on Criticality of inputs and Factors of differentiation
• Exhibits115: Overview on factors of disruption
• Exhibits116: Impact of key risks on business
• Exhibits117: Vendors covered
• Exhibits118: Matrix on vendor position and classification
• Exhibits119: Alphabet Inc. - Overview
• Exhibits120: Alphabet Inc. - Business segments
• Exhibits121: Alphabet Inc. - Key news
• Exhibits122: Alphabet Inc. - Key offerings
• Exhibits123: Alphabet Inc. - Segment focus
• Exhibits124: Apple Inc. - Overview
• Exhibits125: Apple Inc. - Business segments
• Exhibits126: Apple Inc. - Key news
• Exhibits127: Apple Inc. - Key offerings
• Exhibits128: Apple Inc. - Segment focus
• Exhibits129: CASIO Computer Co. Ltd. - Overview
• Exhibits130: CASIO Computer Co. Ltd. - Business segments
• Exhibits131: CASIO Computer Co. Ltd. - Key offerings
• Exhibits132: CASIO Computer Co. Ltd. - Segment focus
• Exhibits133: Citizen Watch Co. Ltd. - Overview
• Exhibits134: Citizen Watch Co. Ltd. - Business segments
• Exhibits135: Citizen Watch Co. Ltd. - Key offerings
• Exhibits136: Citizen Watch Co. Ltd. - Segment focus
• Exhibits137: Fossil Group Inc. - Overview
• Exhibits138: Fossil Group Inc. - Business segments
• Exhibits139: Fossil Group Inc. - Key news
• Exhibits140: Fossil Group Inc. - Key offerings
• Exhibits141: Fossil Group Inc. - Segment focus
• Exhibits142: Garmin Ltd. - Overview
• Exhibits143: Garmin Ltd. - Business segments
• Exhibits144: Garmin Ltd. - Key news
• Exhibits145: Garmin Ltd. - Key offerings
• Exhibits146: Garmin Ltd. - Segment focus
• Exhibits147: HK SMARTMV Ltd. - Overview
• Exhibits148: HK SMARTMV Ltd. - Product / Service
• Exhibits149: HK SMARTMV Ltd. - Key offerings
• Exhibits150: Huawei Technologies Co. Ltd. - Overview
• Exhibits151: Huawei Technologies Co. Ltd. - Business segments
• Exhibits152: Huawei Technologies Co. Ltd. - Key news
• Exhibits153: Huawei Technologies Co. Ltd. - Key offerings
• Exhibits154: Huawei Technologies Co. Ltd. - Segment focus
• Exhibits155: Imagine Marketing Pvt. Ltd. - Overview
• Exhibits156: Imagine Marketing Pvt. Ltd. - Product / Service
• Exhibits157: Imagine Marketing Pvt. Ltd. - Key news
• Exhibits158: Imagine Marketing Pvt. Ltd. - Key offerings
• Exhibits159: LG Electronics Inc. - Overview
• Exhibits160: LG Electronics Inc. - Product / Service
• Exhibits161: LG Electronics Inc. - Key offerings
• Exhibits162: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibits163: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibits164: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibits165: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
• Exhibits166: Samsung Electronics Co. Ltd. - Overview
• Exhibits167: Samsung Electronics Co. Ltd. - Business segments
• Exhibits168: Samsung Electronics Co. Ltd. - Key news
• Exhibits169: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits170: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits171: Savex Technologies - Overview
• Exhibits172: Savex Technologies - Product / Service
• Exhibits173: Savex Technologies - Key offerings
• Exhibits174: Tapestry Inc. - Overview
• Exhibits175: Tapestry Inc. - Business segments
• Exhibits176: Tapestry Inc. - Key offerings
• Exhibits177: Tapestry Inc. - Segment focus
• Exhibits178: Xiaomi Communications Co. Ltd. - Overview
• Exhibits179: Xiaomi Communications Co. Ltd. - Business segments
• Exhibits180: Xiaomi Communications Co. Ltd. - Key news
• Exhibits181: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibits182: Xiaomi Communications Co. Ltd. - Segment focus
• Exhibits183: Inclusions checklist
• Exhibits184: Exclusions checklist
• Exhibits185: Currency conversion rates for US$
• Exhibits186: Research methodology
• Exhibits187: Validation techniques employed for market sizing
• Exhibits188: Information sources
• Exhibits189: List of abbreviations

The smartwatch market is forecasted to grow by USD 38.81 bn during 2023-2028, accelerating at a CAGR of 14.94% during the forecast period. The report on the smartwatch market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in the semiconductor industry, growing investments in telecommunication network infrastructure, and increasing awareness about the benefits of a healthy lifestyle.

Technavio's smartwatch market is segmented as below:

By OS

• Android wear
• Apple watch OS
• Fitbit OS
• Tizen OS

By Type

• Integrated
• Standalone

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increasing number of patent filings by smartwatch manufacturers as one of the prime reasons driving the smartwatch market growth during the next few years. Also, the growing preference for smartwatches for contactless payments and medical and fitness accounting for significant market share will lead to sizable demand in the market.

The report on the smartwatch market covers the following areas:

• Smartwatch market sizing
• Smartwatch market forecast
• Smartwatch market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartwatch market vendors that include Alphabet Inc., Apple Inc., CASIO Computer Co. Ltd., Citizen Watch Co. Ltd., Fossil Group Inc., Garmin Ltd., HK SMARTMV Ltd., Huawei Technologies Co. Ltd., Imagine Marketing Pvt. Ltd., LG Electronics Inc., LVMH Moet Hennessy Louis Vuitton SE, Polar Electro Oy, Samsung Electronics Co. Ltd., Savex Technologies, SUUNTO, Tapestry Inc., Tata Sons Pvt. Ltd., Timex Group, Xiaomi Communications Co. Ltd., and Zepp Health Corp. Ltd.. Also, the smartwatch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global smartwatch market 2018 - 2022
• 4.2 OS Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by OS

• 6.1 Market segments
• 6.2 Comparison by OS
• 6.3 Android wear - Market size and forecast 2023-2028
• 6.4 Apple watch OS - Market size and forecast 2023-2028
• 6.5 Fitbit OS - Market size and forecast 2023-2028
• 6.6 Tizen OS - Market size and forecast 2023-2028
• 6.7 Market opportunity by OS

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Integrated - Market size and forecast 2023-2028
• 7.4 Standalone - Market size and forecast 2023-2028
• 7.5 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 UK - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Alphabet Inc.
• 12.4 Apple Inc.
• 12.5 CASIO Computer Co. Ltd.
• 12.6 Citizen Watch Co. Ltd.
• 12.7 Fossil Group Inc.
• 12.8 Garmin Ltd.
• 12.9 HK SMARTMV Ltd.
• 12.10 Huawei Technologies Co. Ltd.
• 12.11 Imagine Marketing Pvt. Ltd.
• 12.12 LG Electronics Inc.
• 12.13 LVMH Moet Hennessy Louis Vuitton SE
• 12.14 Samsung Electronics Co. Ltd.
• 12.15 Savex Technologies
• 12.16 Tapestry Inc.
• 12.17 Xiaomi Communications Co. Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations