ブランデー市場レポート：製品タイプ、価格、流通チャネル、地域別、2024～2032年

ブランデー市場の世界市場規模は2023年に260億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけて3.7%の成長率（CAGR）を示し、2032年には367億米ドルに達すると予測しています。プレミアムスピリッツや熟成酒に対する消費者の嗜好の高まり、若年人口の増加、メーカーによる革新的なマーケティングキャンペーン、eコマースプラットフォームの拡大、サステイナブル慣行への動向の変化は、ブランデー市場の成長を後押しする主要要因の一部です。

ブランデー市場分析

主要市場促進要因可処分所得の増加と高級品嗜好を背景とした、高品質で熟成したブランデーに対する消費者需要の高まりが、主に市場成長の起爆剤となっています。

主要市場動向：ブランデーをベースとしたカクテルやミクソロジーの人気の高まりは、従来の消費パターンを超えて消費者層を拡大しており、市場成長を後押しする重要な要因のひとつです。

競合情勢：世界市場で事業を展開する大手企業には、Courvoisier Cognac（Beam Suntory Inc.）、Diageo Plc、E. &J. Gallo Winery、Emperador（Alliance Global Group, Inc.）、F. Korbel &Bros.、Martell、Speciality Brands Ltd.、Remy Cointreau、Thomas HINE &Co.（EDV SAS）、Yantai Changyu Pioneer Wine Company Limitedなどがあります。

地理的動向：報告書によると、北米が最大の市場シェアを占めています。同地域の飲料文化にはブランデーを含む蒸留酒を消費する長年の伝統があり、プレミアム製品やフレーバー製品に対する消費者の味覚の進化によってさらに強化されています。

課題と機会：ブランデー市場における課題には、複雑な規制や他のスピリッツ・カテゴリーとの競合が含まれます。好機は、プレミアム・ブランデーやクラフト・ブランデーに対する世界の消費者の評価の拡大、香味の革新とサステイナブル実践を活用した多様な消費者層の取り込みにあります。こうした好機は、今後数年間、ブランデー市場のシェアを押し上げると予想されます。

世界のブランデー市場動向

プレミアムと熟成スピリッツに対する消費者の嗜好の高まり

プレミアムスピリッツや熟成スピリッツに対する消費者の需要が急増しており、ブランデー市場を大きく後押ししています。このようなプレミアム製品へのシフトは、消費者が消費するものに対する知識を深め、ユニークで豊かな体験を提供する優れた品質の飲料への投資を厭わなくなるという、より広範なライフスタイルの傾向を反映しています。その結果、さまざまな主要市場企業がブランデーのプレミアム・バージョンを発売しています。例えば、2022年2月、バカルディ・インディアはグッドマン・プレミアム・ブランデーを発売しました。このブランデーは、国内の顧客層向けに特別に設計されています。このプレミアム・ブレンデッド・ブランデーは、バカルディ・インディアがブランデーとインド産外国産酒類（IMFL）のカテゴリーに初めて参入したものです。フランス産とインド産のブドウをブレンドして作られています。これに加えて、世界中の個人の消費能力の膨張も、ブランデー市場の価値を押し上げています。たとえば、インドの1人当たり可処分所得は、24年度には8％、前年度には13.3％増加しました。同様に、米国の可処分個人所得は2024年2月の20兆7,189億米ドルから3月には20兆8,829億米ドルに増加しました。消費能力の上昇は、今後数年間でプレミアム・ブランデーの消費を増加させると予想されます。

オントレード会場の増加

バー、レストラン、ホテルなど、オントレードの場が増加していることは、ブランデー市場の重要な促進要因です。このような場は、ブランデー生産者が製品を紹介し、専門家によるカクテルやテイスティングを通じて消費者を教育するプラットフォームを記載しています。2022年には、バーとナイトクラブのセクター規模は、前年の合計229億1,000万米ドルから353億米ドルに増加します。さらに、様々な既存のバーやクラブは、多くの消費者層を惹きつけ、売上を増強するために、ますます拡大投資を行い、メニューに多種多様なブランデーを追加しています。例えば、2021年10月、Masque Restaurantはインドのムンバイに、幅広いアルコール飲料を提供するバーをレストラン内にオープンしました。同様に、2022年3月、カナダのブランプトンを拠点とするDaniel's Chai Barは、トロント近郊のVaughan Millsに新しいポップアップ・ロケーションを発表しました。さらに、オントレードの場にいる知識豊富なスタッフは、嗜好やシーンに応じてさまざまなブランデーの選択肢を勧めることで、消費者の選択に影響を与えることができ、それによってブランデー市場の需要を高めることができます。

商品ラインナップの増加

ブランデー製品の多様性と革新性の高まりは、市場全体に有利な成長機会をもたらしています。さまざまな主要市場参入企業が、あらゆる階層の消費者に対応するため、幅広い価格帯のブランデーを発売することに注力しています。例えば、2024年3月、Tamil Nadu State Marketing Corporationは「Veeran」（ヒーロー）という新しいブランデーを発売しました。このブランデーは普通レンジのカテゴリーに属し、予算重視の消費者を対象にしています。同様に、2023年11月にはTamworth Distilling社がマス風味のブランデーを発売しました。さらに、業界への新規参入もブランデー市場の成長を後押ししています。例えば、2024年2月、コメディアンのCharlie Berensが自身のブランデー酒「マニトウォック・ミニット（Manitowoc Minute）」を発売しました。生産者は、進化する消費者の嗜好や嗜好に対応するためにポートフォリオを拡大し、熟成酒、シングルヴィンテージ、スペシャルティ・リリースなどのバリエーションを提供しています。このような多様化は、消費者の選択肢を増やすだけでなく、より幅広い層のブランデーへの関心を刺激し、ブランデー市場の収益を刺激しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のブランデー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• グレープブランデー
• コニャック
• アルマニャック
• フルーツブランデー
• その他

第7章 市場内訳：価格別

• 低価格
• ハイエンドプレミアム
• スーパープレミアム
• 高価格

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 限定店舗
• オントレード
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Courvoisier Cognac（Beam Suntory Inc.）
  • Diageo Plc
  • E. & J. Gallo Winery
  • Emperador（Alliance Global Group, Inc.）
  • F. Korbel & Bros.
  • Martell
  • Speciality Brands Ltd.
  • Remy Cointreau
  • Thomas HINE & Co.（EDV SAS）
  • Yantai Changyu Pioneer Wine Company Limited

List of Figures

• Figure 1: Global: Brandy Market: Major Drivers and Challenges
• Figure 2: Global: Brandy Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Brandy Market: Breakup by Product Type (in %), 2023
• Figure 4: Global: Brandy Market: Breakup by Price (in %), 2023
• Figure 5: Global: Brandy Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Brandy Market: Breakup by Region (in %), 2023
• Figure 7: Global: Brandy Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Brandy (Grape Brandy) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Brandy (Grape Brandy) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Brandy (Cognac) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Brandy (Cognac) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Brandy (Armagnac) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Brandy (Armagnac) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Brandy (Fruit Brandy) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Brandy (Fruit Brandy) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Brandy (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Brandy (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Brandy (Value) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Brandy (Value) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Brandy (High-End Premium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Brandy (High-End Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Brandy (Super Premium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Brandy (Super Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Brandy (Premium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Brandy (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Brandy (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Brandy (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Brandy (Exclusive Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Brandy (Exclusive Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Brandy (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Brandy (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Brandy (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Brandy (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: North America: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: North America: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: United States: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: United States: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Canada: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Canada: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Asia Pacific: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Asia Pacific: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: China: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: China: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Japan: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Japan: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: India: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: India: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: South Korea: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: South Korea: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Australia: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Australia: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Indonesia: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Indonesia: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Others: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Others: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Europe: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Europe: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Germany: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Germany: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: France: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: France: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: United Kingdom: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: United Kingdom: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Italy: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Italy: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Spain: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Spain: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Russia: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Russia: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Others: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Others: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Latin America: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Latin America: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Brazil: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Brazil: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Mexico: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Mexico: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Others: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Others: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Middle East and Africa: Brandy Market: Sales Value (in Million US$), 2018 & 2023
• Figure 81: Middle East and Africa: Brandy Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 82: Global: Brandy Industry: SWOT Analysis
• Figure 83: Global: Brandy Industry: Value Chain Analysis
• Figure 84: Global: Brandy Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Brandy Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Brandy Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Brandy Market Forecast: Breakup by Price (in Million US$), 2024-2032
• Table 4: Global: Brandy Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Brandy Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Brandy Market Structure
• Table 7: Global: Brandy Market: Key Players

The global brandy market size reached US$ 26.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 36.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The increasing consumer preference for premium and aged spirits, rising younger population, innovative marketing campaign by manufacturers, expansion of e-commerce platforms, and shifting trend towards sustainable practices are some of the major factors propelling the brandy market growth.

Brandy Market Analysis

Major Market Drivers: Rising consumer demand for high-quality and aged brandies, driven by increasing disposable incomes and a preference for luxury products, is primarily catalyzing the growth of the market.

Key Market Trends: The growing popularity of brandy-based cocktails and mixology trends, expanding the consumer base beyond traditional consumption patterns, is one of the significant factors bolstering the market growth.

Competitive Landscape: Some of the leading companies operating in the global market include Courvoisier Cognac (Beam Suntory Inc.), Diageo Plc, E. & J. Gallo Winery, Emperador (Alliance Global Group, Inc.), F. Korbel & Bros., Martell, Speciality Brands Ltd., Remy Cointreau, Thomas HINE & Co. (EDV SAS), and Yantai Changyu Pioneer Wine Company Limited, among others.

Geographical Trends: According to the report, North America accounted for the largest market share. The beverage culture in the region has a long-standing tradition of consuming spirits, including brandy, which has been further fortified by an evolving palate among consumers for premium and flavored products.

Challenges and Opportunities: Challenges in the brandy market include navigating regulatory complexities and competition from other spirit categories. Opportunities lie in expanding global consumer appreciation for premium and craft brandies, leveraging innovation in flavors and sustainable practices to attract diverse consumer segments. These opportunites are expected to propel the brandy market share in the coming years.

Global Brandy Market Trends:

Increasing Consumer Preference for Premium and Aged Spirits

The burgeoning consumer demand for premium and aged spirits is significantly propelling the brandy market. This shift towards premium products reflects a broader lifestyle trend, where consumers are becoming increasingly educated about what they consume and are willing to invest in superior-quality beverages that offer a unique, enriching experience. As a result, various key market players are launching premium vaiants of brandy. For instance, in February 2022, Bacardi India launched Good Man Premium Brandyr. It is designed specifically for the domestic customer base. The premium blended brandy is Bacardi India's first foray into the brandy and Indian-made foreign liquor (IMFL) category. It is made from a blend of French and Indian grape brands. In addition to this, the inflating spending capacities of individuals across the globe are also propelling the brandy market value. For instance, India's per capita disposable income grew 8% in FY24 and 13.3% in the previous year. Similarly, disposable personal income in the United States increased to US$ 20882.90 Billion in March from US$ 20718.90 Billion in February, 2024. A rise in the spending capacities is anticipated to increase the uptake of premium brandies in the coming years.

Rising Number of On-Trade Venues

The escalating number of on-trade venues, such as bars, restaurants, and hotels, is a significant driver in the brandy market. These venues provide a platform for brandy producers to showcase their products and educate consumers through expertly crafted cocktails and tastings. In 2022, the bar and nightclub sector size increased to US$ 35.3 Billion, up from the previous year's total of US$ 22.91 Billion. Additionally, various established bars and clubs are increasingly investing in expansion and adding a wide variety of brandies to their menus to attract a large consumer base and augment sales. For instance, in October 2021, Masque Restaurant opened a bar within the restaurant with offers a wide array of alcoholic drinks in Mumbai, India. Similarly, in March 2022, Daniel's Chai Bar, based in Brampton, Canada, announced a new pop-up location at Vaughan Mills near Toronto. Additionally, the knowledgeable staff at on-trade venues can influence consumer choices by recommending different brandy options based on preferences and occasions, thereby boosting brandy market demand.

Growing Product Offerings

The increasing diversity and innovation in brandy products are further offering lucrative growth opportunities to the overall market. Various key market players are focussing on launching brandy with a wide range of price options to cater to consumers of all classes. For instance, in March 2024, The Tamil Nadu State Marketing Corporation introduced a new brandy called "Veeran" (Hero). This brandy falls under the ordinary range category, targeting budget-conscious consumers. Similarly, in November 2023, Tamworth Distilling launched a trout-flavored brandy. Additionally, the entry of new market players in the industry is also propelling the brandy market growth. For instance, in February 2024, a comedian Charlie Berens launched his own brandy liquor, "Manitowoc Minute". Producers are expanding their portfolios to cater to evolving consumer tastes and preferences, offering variations such as aged, single vintage, and specialty releases. This diversification is not only enhancing consumer choice but also stimulating interest in brandy among a broader audience, catalyzing the brandy market revenue.

Global Brandy Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global brandy market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, price, and distribution channel.

Breakup by Product Type:

Grape Brandy

Cognac

Armagnac

Fruit Brandy

Others

Cognac dominates the market

The report has provided a detailed breakup and analysis of the market based on product type. This includes grape brandy, Cognac, armagnac, fruit brandy, and others. According to the report, Cognac represented the largest segment.

Cognac is dominating the market as it benefits from a strict appellation system that mandates the spirit to be produced in the Cognac region of France, following precise guidelines. This geographical indication adds an element of exclusivity and ensures a high level of quality. Furthermore, the marketing and branding efforts behind Cognac have successfully positioned it as a luxurious and aspirational product. In line with this, the use of high-profile celebrity endorsements and strategic product placements in films and popular culture further solidifies its upscale image. Additionally, the aging process for Cognac often surpasses that of other brandies, resulting in a more complex and desirable flavor profile. Moreover, consumers associate this longer maturation time with superior quality and are often willing to pay a premium for aged Cognacs.

Breakup by Price:

Value

High-End Premium

Super Premium

Premium

A detailed breakup and analysis of the market based on price has also been provided in the report. This includes value, high-end premium, super premium, and premium.

Premium brandy is associated with high quality, craftsmanship, and a rich heritage. In addition, consumers are willing to pay a higher price for products they perceive as superior. Furthermore, the brandy market often targets an affluent consumer base that is less price-sensitive and more willing to invest in premium products. Super-premium brandy utilizes aged casks, superior raw materials, and refined distillation techniques, underscoring the perceived value and quality of the product. Furthermore, it cultivates an aura of exclusivity, attracting consumers who are seeking unique, limited-edition products.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Exclusive Stores

On-Trade

Others

On-trade holds the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, on-trade, and others. According to the report, on-trade accounted for the largest market share.

On-trade venues such as bars, restaurants, and hotels enhance consumer experiences with expertly crafted cocktails and the chance to sample various brandy brands, bolstering sales. Their knowledgeable staff influences consumer decisions by offering insightful product recommendations. Furthermore, these venues strategically position brands, enhancing visibility and consumer acceptance. In addition to this, the growing party culture and increasing number of social gatherings are also influencing the growth of this segment. For instance, according to a 2017 report, 51% of Americans aged 21 to 26 typically go to a bar at least once per week. Besides this, brands are frequently collaborating with on-trade venues for events, tastings, or promotions, which is positively impacting the brandy market outlook.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest brandy market share

The brandy market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The beverage culture in North America has a long-standing tradition of consuming spirits, including brandy, which has been further fortified by an evolving palate among consumers for premium and flavored products. Moreover, the region has a high level of disposable income, which allows consumers to opt for premium and aged brandy, thus driving the market demand. As per the report published by the Distilled Spirits Council in February 2022, the US spirits market generates around US$ 200 million in economic activity. Additionally, the prevalence of drinking trends is aiding the growth of the market. For instance, according to data published by Statistics Canada (Canadian Community Health Survey), 15.6% of Canadians were considered heavy alcohol drinkers. This factor is driving the sales of brandy across North America. Besides this, North America has a well-established distribution network, including both online and offline retail channels, which makes brandy readily accessible to consumers across the region. This, in turn, is anticipated to propel the brandy market price in the coming years.

Competitive Landscape:

Leading brandy companies are investing in research and innovation to introduce new flavors, blends, and limited-edition to attract consumers and diversify their offerings. Additionally, they are forming strategic alliances with celebrities, artists, and other popular brands to boost brand image and consumer engagement. Furthermore, companies are engaging in high-profile marketing campaigns, often through digital channels, to increase brand awareness and customer loyalty. Besides this, major players are working with local partners or distributors to gain a foothold in emerging markets. Moreover, top companies are incorporating eco-friendly practices in production, packaging, and distribution to attract eco-conscious consumers. Along with this, leading players are using technology, including social media and mobile apps, to engage with customers, offering rewards, promotions, and exclusive experiences.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Courvoisier Cognac (Beam Suntory Inc.)

Diageo Plc

E. & J. Gallo Winery

Emperador (Alliance Global Group, Inc.)

F. Korbel & Bros.

Martell

Speciality Brands Ltd.

Remy Cointreau

Thomas HINE & Co.(EDV SAS),

Yantai Changyu Pioneer Wine Company Limited

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Brandy Market News:

May 2024: Tilaknagar Industries announced the unveiling of a new flavor innovation under its Mansion House Flandy range. The new range is launched in an all-new Green Apple flavor, currently accessible in the state of Telangana.

March 2024: The Tamil Nadu State Marketing Corporation introduced a new brandy called "Veeran" (Hero). This brandy falls under ordinary range category, targeting budget-conscious consumers.

February 2024: A comedian, Charlie Berens, launched his own brandy liquor, "Manitowoc Minute".

Key Questions Answered in This Report

• 1. What is the market size for the global brandy market in 2023?
• 2. What is the global brandy market growth in 2024-2032?
• 3. What are the global brandy market drivers?
• 4. What are the key industry trends in the global brandy market?
• 5. What is the impact of COVID-19 on the global brandy market?
• 6. What is the global brandy market breakup by price?
• 7. What is the global brandy market breakup by distribution channel?
• 8. What are the major regions in the global brandy market?
• 9. Who are the key companies/players in the global brandy market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Brandy Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Grape Brandy
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Cognac
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Armagnac
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Fruit Brandy
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Price

• 7.1 Value
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 High-End Premium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Super Premium
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Premium
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Exclusive Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 On-Trade
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Courvoisier Cognac (Beam Suntory Inc.)
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
  • 14.3.2 Diageo Plc
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 E. & J. Gallo Winery
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 SWOT Analysis
  • 14.3.4 Emperador (Alliance Global Group, Inc.)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
  • 14.3.5 F. Korbel & Bros.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Martell
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
  • 14.3.7 Speciality Brands Ltd.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Remy Cointreau
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
  • 14.3.9 Thomas HINE & Co.(EDV SAS)
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
  • 14.3.10 Yantai Changyu Pioneer Wine Company Limited
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials