Product Code: GVR-4-68040-258-9
Brandy Market Growth & Trends:
The global brandy market size is anticipated to reach USD 35.16 billion by 2030 and is projected to grow at a CAGR of 6.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is witnessing a notable surge in recent years. One significant contributor to the growth is the ongoing trend of premiumization and the burgeoning craft movement within the spirits industry. Discerning consumers increasingly seek out artisanal and high-quality products, prompting brandy producers to innovate with unique flavors, production methods, and branding strategies. This diversification of flavor profiles, ranging from experimental blends to fruit-infused varieties, has expanded the appeal of brandy, enticing consumers to explore the category further.
Moreover, the rise of cocktail culture has played a pivotal role in driving brandy consumption, as mixologists and enthusiasts incorporate it into an array of sophisticated cocktails. The versatility of brandy as a cocktail base, coupled with its association with elegance and tradition, has made it a favored choice for social gatherings and events.
In addition, the perception of brandy as a potentially healthier alternative to other spirits, along with its global market expansion, has contributed to its growing popularity across diverse demographics and regions. Manufacturers are continuously innovating to introduce new flavors and experiences within the brandy category, leveraging a variety of techniques and ingredients to captivate consumer interest. For instance, Remy Martin, a renowned brandy producer, introduced Remy Martin Carte Blanche Merpins Cellar Edition, showcasing the expertise of the cellar master in selecting exceptional eaux-de-vie. This limited edition release offers a refined flavor profile with notes of orchard fruits and subtle oak nuances, embodying the brand's commitment to craftsmanship and quality.
Brandy Market Report Highlights:
- The flavored segment led the market with the largest revenue share of 76.6% in 2023. With the increasing demand for unique and novel beverage experiences, distillers are continuously introducing new flavored brandy varieties to the market. These innovative flavors cater to diverse consumer preferences, ranging from fruity and floral to spicy and savory, thereby expanding the appeal of brandy to a wider audience
- Based on price, the premium segment is expected to grow at the fastest CAGR from 2024 to 2030. Premium priced brandy is often associated with superior quality and meticulous craftsmanship. Consumers are willing to pay a premium for brandy that undergoes longer aging periods, uses higher quality ingredients, and employs traditional production methods, resulting in a more refined and complex flavor profile
- Based on quality, the extra old segment led the market with the largest revenue share of 19.7% in 2023. The premiumization trend in the spirits industry has led to a growing demand for high-quality, luxury products, including extra old brandy. Consumers are willing to pay a premium for brandy that has been aged for an extended period, viewing it as a symbol of sophistication and indulgence. As a result, brands are investing in the production and promotion of extra old brandy offerings to capitalize on this trend and meet consumer demand for premium spirits
- Asia Pacific is expected to grow at a significant CAGR from 2024 to 2030. Brandy has a long history of consumption in certain Asian cultures, where it is often associated with celebration, social gatherings, and status. As Western drinking habits become more prevalent and cosmopolitan lifestyles gain popularity, brandy consumption in the Asia Pacific is growing as consumers embrace new drinking trends and explore different spirits beyond traditional choices
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Information & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
- 2.3. Regional Outlook
Chapter 3. Brandy Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Distribution Channel Outlook
- 3.2.2. Manufacturing & Technology Outlook
- 3.2.3. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis - Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Brandy Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Brandy Market: Product Estimates & Trend Analysis
- 5.1. Price Movement Analysis & Market Share, 2023 & 2030
- 5.2. Flavored
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3. Regular
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Brandy Market: Price Estimates & Trend Analysis
- 6.1. Price Movement Analysis & Market Share, 2023 & 2030
- 6.2. Economy
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3. Premium
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.4. Luxury
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Brandy Market: Quality Estimates & Trend Analysis
- 7.1. Price Movement Analysis & Market Share, 2023 & 2030
- 7.2. Very Special
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3. Very Superior Old Pale
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4. Extra Old
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Brandy Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 8.2. On Trade
- 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.1.1. Bars and Restaurants
- 8.2.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.1.2. Pubs
- 8.2.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3. Off Trade
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1.1. Supermarkets/Hypermarkets
- 8.3.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1.2. Liquor Stores
- 8.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1.3. Online
- 8.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1.4. Others
- 8.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Brandy Market: Regional Estimates & Trend Analysis
- 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
- 9.2. North America
- 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.2.2. U.S.
- 9.2.2.1. Key country dynamics
- 9.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.2.3. Canada
- 9.2.3.1. Key country dynamics
- 9.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.2.4. Mexico
- 9.2.4.1. Key country dynamics
- 9.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3. Europe
- 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2. Germany
- 9.3.2.1. Key country dynamics
- 9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3. UK
- 9.3.3.1. Key country dynamics
- 9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4. Spain
- 9.3.4.1. Key country dynamics
- 9.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5. Italy
- 9.3.5.1. Key country dynamics
- 9.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.6. France
- 9.3.6.1. Key country dynamics
- 9.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4. Asia Pacific
- 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.2. China
- 9.4.2.1. Key country dynamics
- 9.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.3. India
- 9.4.3.1. Key country dynamics
- 9.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.4. Japan
- 9.4.4.1. Key country dynamics
- 9.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.5. South Korea.
- 9.4.5.1. Key country dynamics
- 9.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.6. Australia & New Zealand
- 9.4.6.1. Key country dynamics
- 9.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5. Central & South America
- 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5.2. Brazil
- 9.5.2.1. Key country dynamics
- 9.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.6. Middle East & Africa
- 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.6.2. South Africa
- 9.6.2.1. Key country dynamics
- 9.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.6.3. UAE
- 9.6.3.1. Key country dynamics
- 9.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
- 10.1. Recent developments & impact analysis, by key market participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.5. Price Benchmarking
- 10.6. Company Market Share Analysis, 2023 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Hennessy
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Price Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Remy Martin
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Price Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Courvoisier
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Price Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Martell
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Price Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. Torres
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Price Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. E&J
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Price Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Gallo
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Price Portfolios
- 10.9.8. Christian Brothers
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Price Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Germain-Robin
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Price Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Vecchia Romagna
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Price Portfolios
- 10.9.10.4. Strategic Initiatives