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市場調査レポート
商品コード
1800995
ブランデーの市場レポート:製品タイプ別、価格別、流通チャネル別、地域別、2025~2033年Brandy Market Report by Product Type, Price, Distribution Channel, and Region 2025-2033 |
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カスタマイズ可能
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ブランデーの市場レポート:製品タイプ別、価格別、流通チャネル別、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 123 Pages
納期: 2~3営業日
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世界のブランデーの市場規模は2024年に270億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が382億米ドルに達し、2025~2033年にかけて3.52%の成長率(CAGR)を示すと予測しています。プレミアムスピリッツや熟成酒に対する消費者の嗜好の高まり、若年人口の増加、メーカーによる革新的なマーケティングキャンペーン、eコマースプラットフォームの拡大、持続可能な慣行への傾向の変化などが、市場成長を後押しする主な要因です。
プレミアムおよび熟成スピリッツに対する消費者の嗜好の高まり
プレミアム酒や熟成酒に対する消費者の需要が急増していることが、ブランデー市場を大きく押し上げています。このようなプレミアム製品へのシフトは、消費者が消費するものに対する知識を深め、ユニークで豊かな体験を提供する優れた品質の飲料への投資を厭わなくなるという、より広範なライフスタイルの傾向を反映しています。その結果、さまざまな主要市場企業がブランデーのプレミアムバージョンを発売しています。例えば、2022年2月、Bacardi Indiaはグッドマンプレミアムブランデーを発売しました。このブランデーは、インド国内の顧客ベース向けに特別に設計されています。このプレミアムブレンドのブランデーは、Bacardi Indiaがブランデーおよびインド産外国酒類(IMFL)の分野で初めて販売した製品で、フランス産とインド産のブドウ銘柄をブレンドして作られています。また、世界中の個人の消費能力の膨張も、ブランデーの市場価値を押し上げています。例えば、インドの一人当たり可処分所得は、24年度には8%、前年度には13.3%増加しました。同様に、米国の可処分個人所得は2024年2月の20兆7,189億米ドルから3月には20兆8,829億米ドルに増加しました。消費能力の上昇は、今後数年間でプレミアムブランデーの消費を増加させると予想されます。
オントレード場の増加
バー、レストラン、ホテルなど、オントレードの場が増加していることは、ブランデー市場の重要な促進要因です。このような場は、ブランデー生産者が製品を展示し、専門家によるカクテルやテイスティングを通じて消費者を教育するプラットフォームを提供します。2022年、バーとナイトクラブのセクター規模は、前年の合計229億1,000万米ドルから353億米ドルに増加しました。さらに、様々な既存のバーやクラブは、多くの消費者層を惹きつけ、売上を増強するために、ますます拡大投資を行い、メニューに多種多様なブランデーを追加しています。例えば、2021年10月、Masque Restaurantはインドのムンバイに、幅広いアルコール飲料を提供するバーをレストラン内にオープンしました。同様に、2022年3月、カナダのブランプトンを拠点とするDaniel's Chai Barは、トロント近郊のVaughan Millsに新しいポップアップロケーションを発表しました。さらに、オントレードの場にいる知識豊富なスタッフは、嗜好や場面に応じてさまざまなブランデーオプションを勧めることで、消費者の選択に影響を与えることができ、ブランデー市場の需要を押し上げます。
拡大する商品ラインナップ
ブランデー製品の多様化と革新は、市場全体に有利な成長機会をもたらしています。さまざまな主要企業が、あらゆる層の消費者に対応するため、幅広い価格帯のブランデーの発売に注力しています。例えば、2024年3月、Tamil Nadu State Marketing Corporationは「Veeran」(ヒーロー)という新しいブランデーを発表しました。このブランデーは、予算重視の消費者をターゲットにした、一般的な商品群のカテゴリーに属します。また、2023年11月にはTamworth Distillingがマス風味のブランデーを発売しました。さらに、業界への新規参入もブランデー市場の成長を後押ししています。例えば、2024年2月、コメディアンのCharlie Berensが自身のブランデー酒「Manitowoc Minute」を発売しました。また生産者は、進化する消費者の嗜好や嗜好に対応するため、ポートフォリオを拡大し、熟成酒、シングルヴィンテージ、スペシャルティリリースなどのバリエーションを提供しています。このような市場の多様化は、消費者の選択肢を増やすだけでなく、より多くの人々のブランデーへの関心を刺激し、ブランデー市場の収益を刺激しています。
The global brandy market size reached USD 27.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 38.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.52% during 2025-2033. The increasing consumer preference for premium and aged spirits, rising younger population, innovative marketing campaign by manufacturers, expansion of e-commerce platforms, and shifting trend towards sustainable practices are some of the major factors propelling the market growth.
Increasing Consumer Preference for Premium and Aged Spirits
The burgeoning consumer demand for premium and aged spirits is significantly propelling the brandy market. This shift towards premium products reflects a broader lifestyle trend, where consumers are becoming increasingly educated about what they consume and are willing to invest in superior-quality beverages that offer a unique, enriching experience. As a result, various key market players are launching premium vaiants of brandy. For instance, in February 2022, Bacardi India launched Good Man Premium Brandyr. It is designed specifically for the domestic customer base. The premium blended brandy is Bacardi India's first foray into the brandy and Indian-made foreign liquor (IMFL) category. It is made from a blend of French and Indian grape brands. In addition to this, the inflating spending capacities of individuals across the globe are also propelling the brandy market value. For instance, India's per capita disposable income grew 8% in FY24 and 13.3% in the previous year. Similarly, disposable personal income in the United States increased to US$ 20882.90 Billion in March from US$ 20718.90 Billion in February, 2024. A rise in the spending capacities is anticipated to increase the uptake of premium brandies in the coming years.
Rising Number of On-Trade Venues
The escalating number of on-trade venues, such as bars, restaurants, and hotels, is a significant driver in the brandy market. These venues provide a platform for brandy producers to showcase their products and educate consumers through expertly crafted cocktails and tastings. In 2022, the bar and nightclub sector size increased to US$ 35.3 Billion, up from the previous year's total of US$ 22.91 Billion. Additionally, various established bars and clubs are increasingly investing in expansion and adding a wide variety of brandies to their menus to attract a large consumer base and augment sales. For instance, in October 2021, Masque Restaurant opened a bar within the restaurant with offers a wide array of alcoholic drinks in Mumbai, India. Similarly, in March 2022, Daniel's Chai Bar, based in Brampton, Canada, announced a new pop-up location at Vaughan Mills near Toronto. Additionally, the knowledgeable staff at on-trade venues can influence consumer choices by recommending different brandy options based on preferences and occasions, thereby boosting brandy market demand.
Growing Product Offerings
The increasing diversity and innovation in brandy products are further offering lucrative growth opportunities to the overall market. Various key market players are focussing on launching brandy with a wide range of price options to cater to consumers of all classes. For instance, in March 2024, The Tamil Nadu State Marketing Corporation introduced a new brandy called "Veeran" (Hero). This brandy falls under the ordinary range category, targeting budget-conscious consumers. Similarly, in November 2023, Tamworth Distilling launched a trout-flavored brandy. Additionally, the entry of new market players in the industry is also propelling the brandy market growth. For instance, in February 2024, a comedian Charlie Berens launched his own brandy liquor, "Manitowoc Minute". Producers are expanding their portfolios to cater to evolving consumer tastes and preferences, offering variations such as aged, single vintage, and specialty releases. This diversification is not only enhancing consumer choice but also stimulating interest in brandy among a broader audience, catalyzing the brandy market revenue.
Cognac dominates the market
Cognac is dominating the market as it benefits from a strict appellation system that mandates the spirit to be produced in the Cognac region of France, following precise guidelines. This geographical indication adds an element of exclusivity and ensures a high level of quality. Furthermore, the marketing and branding efforts behind Cognac have successfully positioned it as a luxurious and aspirational product. In line with this, the use of high-profile celebrity endorsements and strategic product placements in films and popular culture further solidifies its upscale image. Additionally, the aging process for Cognac often surpasses that of other brandies, resulting in a more complex and desirable flavor profile. Moreover, consumers associate this longer maturation time with superior quality and are often willing to pay a premium for aged Cognacs.
Premium brandy is associated with high quality, craftsmanship, and a rich heritage. In addition, consumers are willing to pay a higher price for products they perceive as superior. Furthermore, the brandy market often targets an affluent consumer base that is less price-sensitive and more willing to invest in premium products. Super-premium brandy utilizes aged casks, superior raw materials, and refined distillation techniques, underscoring the perceived value and quality of the product. Furthermore, it cultivates an aura of exclusivity, attracting consumers who are seeking unique, limited-edition products.
On-trade holds the largest share in the market
On-trade venues such as bars, restaurants, and hotels enhance consumer experiences with expertly crafted cocktails and the chance to sample various brandy brands, bolstering sales. Their knowledgeable staff influences consumer decisions by offering insightful product recommendations. Furthermore, these venues strategically position brands, enhancing visibility and consumer acceptance. In addition to this, the growing party culture and increasing number of social gatherings are also influencing the growth of this segment. For instance, according to a 2017 report, 51% of Americans aged 21 to 26 typically go to a bar at least once per week. Besides this, brands are frequently collaborating with on-trade venues for events, tastings, or promotions, which is positively impacting the brandy market outlook.
North America exhibits a clear dominance, accounting for the largest brandy market share
The brandy market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The beverage culture in North America has a long-standing tradition of consuming spirits, including brandy, which has been further fortified by an evolving palate among consumers for premium and flavored products. Moreover, the region has a high level of disposable income, which allows consumers to opt for premium and aged brandy, thus driving the market demand. As per the report published by the Distilled Spirits Council in February 2022, the US spirits market generates around US$ 200 million in economic activity. Additionally, the prevalence of drinking trends is aiding the growth of the market. For instance, according to data published by Statistics Canada (Canadian Community Health Survey), 15.6% of Canadians were considered heavy alcohol drinkers. This factor is driving the sales of brandy across North America. Besides this, North America has a well-established distribution network, including both online and offline retail channels, which makes brandy readily accessible to consumers across the region. This, in turn, is anticipated to propel the brandy market price in the coming years.
Leading brandy companies are investing in research and innovation to introduce new flavors, blends, and limited-edition to attract consumers and diversify their offerings. Additionally, they are forming strategic alliances with celebrities, artists, and other popular brands to boost brand image and consumer engagement. Furthermore, companies are engaging in high-profile marketing campaigns, often through digital channels, to increase brand awareness and customer loyalty. Besides this, major players are working with local partners or distributors to gain a foothold in emerging markets. Moreover, top companies are incorporating eco-friendly practices in production, packaging, and distribution to attract eco-conscious consumers. Along with this, leading players are using technology, including social media and mobile apps, to engage with customers, offering rewards, promotions, and exclusive experiences.