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市場調査レポート
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1378713

アプリ内広告市場レポート：広告タイプ、プラットフォーム、アプリケーション、地域別、2023-2028年

In-app Advertising Market Report by Advertising Type, Platform, Application, and Region 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 146 Pages | 納期: 2～3営業日

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アプリ内広告市場レポート：広告タイプ、プラットフォーム、アプリケーション、地域別、2023-2028年
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のアプリ内広告市場規模は2022年に1,359億米ドルに達しました。今後、IMARC Groupでは、2022年～2028年の成長率（CAGR）は20.1％を示し、2028年には4,077億米ドルに達すると予測しています。

モバイルアプリ広告とは、広告主がスマートフォンアプリ上で自社の製品やサービスを宣伝できるようにする収益化戦略を指します。モバイルアプリはネットワークに広告を要求し、ネットワークはアルゴリズムを使用して最適な広告を特定し、リアルタイムでユーザーに配信します。一般的に使用されるアプリ内広告のフォーマットには、バナー、インタースティシャル、ビデオユニット、リッチメディア広告などがあります。従来の広告と比較して、アプリ内広告はユーザーフレンドリーであり、ユーザーの要件に応じてカスタマイズすることができ、消費者のエンゲージメントとリテンションを向上させる高度なロケーションターゲティング機能を提供します。

アプリ内広告の市場動向：

高速インターネットへのアクセスが容易になり、スマートフォンやタブレットの利用が増加していることが、市場の成長を促進する主な要因の一つとなっています。近年、スマートフォンにインストールされたアプリケーションを通じて利用される情報量は大幅に増加しています。メーカーやサービス・プロバイダーは、革新的な動画広告を通じて自社製品を宣伝することで、より幅広い消費者層にリーチし、質の高いリードを生み出しています。さらに、ソーシャルメディアにアクセスするためのモバイルアプリケーションの広範な利用が、オンラインゲームの出現とともに、市場の成長を促進しています。アプリ内広告主は、モバイルベースのオンラインゲームで利用可能な広告スペースを利用して自社製品を宣伝する一方、特典やゲーム時間の延長などのメリットを提供しています。さらに、位置情報技術を導入して顧客を追跡し、パーソナライズされたコンテンツを広告することも、成長を促す要因となっています。広告主は、消費者の位置や嗜好をモニターすることで、近くで入手可能な商品やサービスに関する有益な推奨情報を提供することができます。ブロードバンド・サービスの普及や、特に新興経済諸国における急速な都市化など、その他の要因も市場をさらに牽引すると予想されます。

本レポートで扱う主な質問

  • 世界のアプリ内広告市場の規模は？
  • 2023-2028年の世界のアプリ内広告市場の予想成長率は？
  • 世界のアプリ内広告市場を牽引する主要因は何か？
  • COVID-19が世界のアプリ内広告市場に与えた影響は？
  • 広告タイプに基づく世界のアプリ内広告市場の内訳は？
  • 世界のアプリ内広告市場のプラットフォーム別区分は？
  • アプリ内広告の世界市場のアプリケーション別区分は？
  • アプリ内広告の世界市場における主要地域は？
  • アプリ内広告の世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主な業界動向

第5章 アプリ内広告の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：広告タイプ別

  • バナー広告
    • 市場動向
    • 市場予測
  • インタースティシャル広告
    • 市場動向
    • 市場予測
  • リッチメディア広告
    • 市場動向
    • 市場予測
  • 動画広告
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：プラットフォーム別

  • アンドロイド
    • 市場動向
    • 市場予測
  • iOS市場
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：アプリケーション別

  • メッセージング
    • 市場動向
    • 市場予測
  • エンターテイメント
    • 市場動向
    • 市場予測
  • ゲーミング
    • 市場動向
    • 市場予測
  • オンラインショッピング
    • 市場動向
    • 市場予測
  • 決済とチケッティング
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amobee Inc.（Singapore Telecommunications Limited）
    • Apple Inc.
    • BYYD Inc.
    • Chartboost Inc.
    • Facebook Inc.
    • Flurry Inc.（Verizon Media）
    • Google AdMob（Google Inc.）
    • InMobi（InMobi Pte Ltd.）
    • MoPub Inc.（Twitter）
    • One：by AOL（AOL）
    • Tapjoy Inc.
    • Tune Inc.
図表

List of Figures

  • Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: In-app Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2022
  • Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2022
  • Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2022
  • Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2022
  • Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: North America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: United States: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Canada: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: China: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Japan: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: India: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Australia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Europe: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Germany: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: France: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Italy: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Spain: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Russia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Global: In-app Advertising Industry: SWOT Analysis
  • Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
  • Figure 86: Global: In-app Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million US$), 2023-2028
  • Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million US$), 2023-2028
  • Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: In-app Advertising Market: Competitive Structure
  • Table 7: Global: In-app Advertising Market: Key Players
目次
Product Code: SR112023A2419

Abstract

The global in-app advertising market size reached US$ 135.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 407.7 Billion by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2022-2028.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user's requirements and offer advanced location targeting features that improve consumer engagement and retention.

In-app Advertising Market Trends:

Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer's location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app advertising market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on advertising type, platform and application.

Breakup by Advertising Type:

Banner Ads

Interstitial Ads

Rich Media Ads

Video Ads

Others

Breakup by Platform:

Android

iOS

Others

Breakup by Application:

Messaging

Entertainment

Gaming

Online Shopping

Payment and Ticketing

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

Key Questions Answered in This Report

  • 1. How big is the global in-app advertising market?
  • 2. What is the expected growth rate of the global in-app advertising market during 2023-2028?
  • 3. What are the key factors driving the global in-app advertising market?
  • 4. What has been the impact of COVID-19 on the global in-app advertising market?
  • 5. What is the breakup of the global in-app advertising market based on the advertising type?
  • 6. What is the breakup of the global in-app advertising market based on the platform?
  • 7. What is the breakup of the global in-app advertising market based on the application?
  • 8. What are the key regions in the global in-app advertising market?
  • 9. Who are the key players/companies in the global in-app advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-app Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Interstitial Ads
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Rich Media Ads
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Video Ads
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Gaming
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Shopping
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Payment and Ticketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 BYYD Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Chartboost Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Facebook Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Flurry Inc. (Verizon Media)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Google AdMob (Google Inc.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 InMobi (InMobi Pte Ltd.)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 MoPub Inc. (Twitter)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 One by AOL (AOL)
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Tapjoy Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Tune Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio