美容飲料の世界市場 - 市場規模、シェア、動向、予測：タイプ別、成分別、機能別、流通チャネル別、地域別、2025年～2033年

美容飲料の世界市場規模は2024年に20億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに45億米ドルに達し、2025年から2033年のCAGRで9.4%の成長を示すと予測しています。現在、欧州が市場を独占しており、2024年には35.0%という大きな市場シェアを占めています。同市場が成長を遂げているのは、美容飲料の皮膚健康効果に対する消費者の意識が高まっているためです。また、同地域では天然成分やクリーンラベルの製品が好まれることも、市場の優位性に寄与しています。これに加えて、欧州の美容飲料市場シェアは、確立されたウェルネス文化の影響を受けており、可処分所得が高いため、消費者は高級美容飲料に投資することができます。

美容飲料は、アンチエイジングを促進する栄養補助飲料と定義することができ、それによって肌をより輝かせ、色素沈着、にきび、傷跡の全体的な外観を減らすことができます。これらの飲料は、果物や野菜の植物エキスを使用し、必須アミノ酸、ビタミン、ミネラル、抗酸化物質を含んでいるため、肌のデトックスを助けます。また、健康な髪や爪を維持し、肌のたるみを最小限に抑える効果もあります。美容飲料には通常コラーゲンペプチドが含まれており、早期のシワを減らし、天然のコラーゲン産生細胞を刺激するのに役立ちます。加えて、多忙なスケジュール、大気汚染の深刻化、不健康な食生活、アルコール摂取の増加などの要因が、かなりの人口の間で早期老化の問題を高めています。さらに、年齢とともに体内の天然コラーゲン量が減少すると、肌のたるみやその他の肌トラブルにつながります。このことは、健康で若々しい肌を手に入れたいという個人の意欲の高まりと相まって、市場の成長をさらに後押ししています。

米国の美容飲料市場の需要は、健康志向の高まりが牽引しています。人々はスキンケア、水分補給、総合的なウェルネスを含む健康志向のライフスタイルを広く取り入れています。人々が栄養が肌の健康に与える影響をより意識するようになるにつれ、美容飲料は手軽なソリューションとして人気を集めています。ビタミン、抗酸化物質、コラーゲンを豊富に含むこれらの飲料は、美容と健康の両方を求める人々にアピールしています。天然成分への嗜好の高まりは、紅茶のようなクリーンラベルの美容飲料の需要をさらに煽り、製品処方の純度と透明性を強調しています。また、便利で外出先でも使える（OTG）美容ソリューションへの需要は、多くのアメリカ人の活動的でペースの速いライフスタイルにも合致しています。この需要に応えるため、2024年1月、ニューヨークを拠点とするブランド、Pretty Tasty Teaは、コラーゲンペプチドを配合した、すぐに飲める（RTD）コラーゲンティーを発売しました。美容飲料は加齢予防や肌の若返りへの関心が高まる中、毎日の健康習慣に加えられる魅力的なアイテムとなりつつあります。

美容飲料の市場動向：

機能性飲料に対する消費者の需要の高まり

美容飲料市場拡大の大きな原動力は、健康とウェルネスに対する消費者の関心の高まりです。消費者は、コラーゲン、抗酸化物質、ビタミン、ミネラルのような美容と健康に役立つ機能性飲料を求めるようになっています。このようなウェルネスへの関心の高まりにより、消費者は便利で消費しやすい形で美容と健康の両方のメリットをもたらす飲料を選択せざるを得なくなっています。コンビニエンスストアの数は、こうした製品の入手しやすさを拡大しています。2022年、全米コンビニエンスストア協会（National Association of Convenience Stores）は、米国全土に148,026以上のコンビニエンスストアがあると報告しており、これは美容飲料などの機能性飲料のための実質的な小売プラットフォームを提示しています。このような小売店の普及は、消費者が美容飲料を楽しむことをより身近なものにし、市場での人気を高めています。

皮膚の健康と老化に対する意識の高まり

美容飲料業界を牽引する最も大きな要因は、老化と肌の健康に対する意識の高まりです。美容飲料には、コラーゲン、ヒアルロン酸、ビオチンなど、肌の弾力性、潤い、輝きを高めるとされる成分が使用されています。加齢予防の動向は、美容飲料を若々しい肌を保つための手軽なソリューションにしています。さらに、NHSによると、ニキビなどの皮膚トラブルの有病率は高く、11歳から30歳までの人口の約95％が影響を受けており、これが美容飲料の需要に寄与しています。実際、ニキビは14歳から17歳の女子の間で蔓延しており、そのため、これらの肌問題に取り組むために、効果的なスキンケアソリューションを選ぶ人が多いです。このような複合的な要因によって、美容飲料は老化の悩みとニキビの両方に対処する人気の選択肢として採用され、美容飲料市場シェアを押し上げています。

eコマース市場の拡大

eコマースプラットフォームとオンライン販売の増加が、世界中で美容飲料市場を牽引しています。さまざまなオンライン小売業者や消費者直販（D2C）ブランドを通じて美容飲料を購入できる利便性により、消費者はこれらの製品に簡単にアクセスできるため、市場規模が拡大しています。さらに、美容飲料ブランドのオンラインプレゼンスと、消費者のさまざまな属性に基づくパーソナライズされたマーケティング戦略が、市場の成長をさらに促進しています。ITAは、2027年までにB2C eコマースは5兆5,000億米ドルに達し、CAGRは14.4%になると推定しています。要するに、eコマースは美容飲料へのアクセシビリティを高めるため、ブランドの認知度を高め、より多くの消費者に希望の美容飲料を選択させる。したがって、eコマースの活況は、美容飲料市場の成長強化に不可欠な役割を果たしています。

また、糖類、保存料、香料無添加のアリアントが市場を拡大しています。メーカーに有利な機会を提供すると予想されるその他の要因には、労働人口の増加と栄養化粧品の増加傾向が含まれます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の美容飲料市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 天然飲料
• 人工飲料

第7章 市場内訳：成分別

• コラーゲンタンパク質
• ビタミン・ミネラル
• フルーツエキス
• その他

第8章 市場内訳：機能別

• アンチエイジング
• デトックス
• 輝き
• 活力
• その他

第9章 市場内訳：流通チャネル別

• 食料品小売業者
• 美容専門店
• ドラッグストア・薬局
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 価格分析

第14章 ポーターのファイブフォース分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Asterism Healthcare Plus, Inc.
  • DECIEM The Abnormal Beauty Company
  • Hangzhou Nutrition Biotechnology Co. Ltd.
  • Kino Biotech
  • Lacka Foods Limited
  • Sappe Public Company Limited
  • Shiseido Company Limited
  • Skinade.com（Bottled Science Ltd.）
  • The Coca-Cola Company
  • Vital Proteins LLC（Nestle Health Science）

List of Figures

• Figure 1: Global: Beauty Drinks Market: Major Drivers and Challenges
• Figure 2: Global: Beauty Drinks Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Beauty Drinks Market: Breakup by Type (in %), 2024
• Figure 4: Global: Beauty Drinks Market: Breakup by Ingredients (in %), 2024
• Figure 5: Global: Beauty Drinks Market: Breakup by Function (in %), 2024
• Figure 6: Global: Beauty Drinks Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Global: Beauty Drinks Market: Breakup by Region (in %), 2024
• Figure 8: Global: Beauty Drinks Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Beauty Drinks (Natural Drinks) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Beauty Drinks (Natural Drinks) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Beauty Drinks (Artificial Drinks) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Beauty Drinks (Artificial Drinks) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Beauty Drinks (Collagen Proteins) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Beauty Drinks (Collagen Proteins) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Beauty Drinks (Vitamins and Minerals) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Beauty Drinks (Vitamins and Minerals) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Beauty Drinks (Fruit Extracts) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Beauty Drinks (Fruit Extracts) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Beauty Drinks (Other Ingredients) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Beauty Drinks (Other Ingredients) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Beauty Drinks (Anti-Ageing) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Beauty Drinks (Anti-Ageing) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Beauty Drinks (Detoxication) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Beauty Drinks (Detoxication) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Beauty Drinks (Radiance) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Beauty Drinks (Radiance) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Beauty Drinks (Vitality) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Beauty Drinks (Vitality) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Beauty Drinks (Other Functions) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Beauty Drinks (Other Functions) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Global: Beauty Drinks (Grocery Retailers) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Global: Beauty Drinks (Grocery Retailers) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Global: Beauty Drinks (Beauty Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Global: Beauty Drinks (Beauty Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Global: Beauty Drinks (Drug Stores and Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Global: Beauty Drinks (Drug Stores and Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Global: Beauty Drinks (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Global: Beauty Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: North America: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: North America: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: United States: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: United States: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Canada: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Canada: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Asia Pacific: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Asia Pacific: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: China: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: China: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Japan: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Japan: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: India: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: India: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: South Korea: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: South Korea: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Australia: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Australia: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Indonesia: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Indonesia: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Others: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Others: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Europe: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Europe: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Germany: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Germany: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: France: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: France: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: United Kingdom: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: United Kingdom: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Italy: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Italy: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Spain: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Spain: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Russia: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Russia: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Others: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: Others: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Latin America: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Latin America: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 79: Brazil: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 80: Brazil: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 81: Mexico: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 82: Mexico: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 83: Others: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 84: Others: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 85: Middle East and Africa: Beauty Drinks Market: Sales Value (in Million USD), 2019 & 2024
• Figure 86: Middle East and Africa: Beauty Drinks Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 87: Global: Beauty Drinks Industry: SWOT Analysis
• Figure 88: Global: Beauty Drinks Industry: Value Chain Analysis
• Figure 89: Global: Beauty Drinks Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Beauty Drinks Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Beauty Drinks Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: Beauty Drinks Market Forecast: Breakup by Ingredients (in Million USD), 2025-2033
• Table 4: Global: Beauty Drinks Market Forecast: Breakup by Function (in Million USD), 2025-2033
• Table 5: Global: Beauty Drinks Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 6: Global: Beauty Drinks Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Beauty Drinks Market: Competitive Structure
• Table 8: Global: Beauty Drinks Market: Key Players

The global beauty drinks market size was valued at USD 2.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.5 Billion by 2033, exhibiting a CAGR of 9.4% during 2025-2033. Europe currently dominates the market, holding a significant market share of 35.0% in 2024. The market is experiencing growth because of the rising awareness among consumers about the skin health benefits of beauty drinks. The preference in the region for natural ingredients and clean-label products also contributes to its market dominance. Besides this, Europe's beauty drinks market share is influenced by its established wellness culture and high disposable incomes enable consumers to invest in premium beauty drinks.

Beauty drinks can be defined as nutraceutical beverages that facilitate anti-aging, thereby making the skin more glowing and reducing the overall appearance of pigmentation, acne, and scars. These beverages help in the detoxification of the skin since they are made using botanical extracts of fruits and vegetables and include essential amino acids, vitamins, minerals, and antioxidants. They can also aid in maintaining healthy hair and nails and minimizing sagging of the skin. Beauty drinks usually comprise collagen peptides, which help in reducing premature wrinkles and stimulating natural collagen-producing cells. Additionally, other factors like hectic schedules, heightening air pollution, unhealthy diet and the increasing alcohol consumption is resulting in the rising premature aging issues among a considerable population. Furthermore, as the level of natural collagen in the body declines with age, it leads to saggy skin and other skin issues. This, in confluence with the growing willingness among individuals to attain healthy and youthful skin, is further bolstering the market growth.

The United States beauty drinks market demand is driven by rising health and wellness trend. People are widely adopting health-conscious lifestyles, which include skincare, hydration, and overall wellness. As people become more aware of the impact of nutrition on skin health, beauty drinks are gaining popularity as an easy solution. These beverages, enriched with vitamins, antioxidants, and collagen, appeal to those seeking both beauty and health benefits. The growing preference for natural ingredients further fuels the demand for clean-label beauty drinks like tea, emphasize purity and transparency in product formulations. The demand for convenient, on-the-go (OTG) beauty solutions also aligns with the active, fast-paced lifestyles of many Americans. To cater this demand, in January 2024, Pretty Tasty Tea, a New York based brand, introduced their ready-to-drink (RTD) collagen tea, formulated with collagen peptides, supporting skin health, among other robust nails, hair, and joint health. As the population becomes more focused on aging prevention and skin rejuvenation, beauty drinks are becoming an attractive addition to daily wellness routines.

Beauty Drinks Market Trends:

Increasing consumer demand for functional beverages

A significant force driving the expansion of the market for beauty drinks is increased consumer concern over health and wellness. Consumers are demanding more functional beverages that can also provide benefits towards beauty and well-being, like collagen, antioxidants, vitamins, and minerals, which are understood to promote healthier skin, eliminate wrinkles, and enhance general look. This increasing wellness interest is compelling consumers to choose drinks that bring both beauty and health benefits in a convenient and consumable form. The number of convenience stores expands the accessibility of these products. In 2022, the National Association of Convenience Stores reported over 148,026 convenience stores across the United States, which presents a substantial retail platform for functional drinks, such as beauty beverages. This retail penetration also makes it more accessible for the consumer to enjoy beauty drinks and hence increases its popularity in the market.

Rising awareness about skin health and aging

The most significant factor driving the beauty drinks industry is the increasing consciousness about the effects of aging and skin health. Ingredients believed to enhance skin elasticity, hydration, and radiance - such as collagen, hyaluronic acid, and biotin - are being used in beauty drinks. The increasing trend of preventive measures against aging is making beauty drinks an easy solution to preserve youthful skin. Moreover, the high prevalence of skin problems like acne, affect around 95% of the population aged 11 to 30, according to NHS, which contributes to the demand for beauty drinks. Acne, in fact, is widespread among girls aged 14 to 17 years, hence many opt for effective skincare solutions, to tackle these skin issues. These combined factors increase the adoption of beauty drinks as a popular choice to address both aging concerns and acne, propelling the beauty drinks market share.

Growing number of the e-commerce market

Increasing number of e-commerce platforms and online sales are driving the market for beauty drinks across the globe. With the convenience of buying beauty drinks through different online retailers and direct-to-consumer (D2C) brands, consumers can easily access these products, thus expanding the market reach. Furthermore, the online presence of beauty drink brands and personalized marketing strategies based on the different demographics of consumers is further propelling the growth of the market. ITA estimated that by 2027, B2C e-commerce will amount to a staggering USD 5.5 Trillion and increase with a compound annual growth rate of 14.4%. In essence, e-commerce increases accessibility of beauty drinks, thus raising brand visibility to compel even more consumers towards choosing their desired beauty drinks. Hence, the booming of e-commerce plays an essential role in strengthening the beauty drinks market growth.

ariants with no added sugars, preservatives and flavorings to expand their market reach. Other factors anticipated to provide lucrative opportunities to manufacturers include the rising working population and the growing trend of nutricosmetics.

Beauty Drinks Industry Segmentation:

Analysis by Type:

• Natural Drinks
• Artificial Drinks

Natural drinks dominate the market due to increasing consumer preference for clean-label, chemical-free products. They are made from organic ingredients like fruits, herbs, and plant extracts. Consumers perceive these drinks as safer and more compatible with health and wellness trends. The global shift toward sustainable and eco-friendly products influences the appeal of natural drinks. Ingredients like collagen from marine sources and antioxidants from berries are in high demand, thus impelling market growth.

Artificial beauty drinks appeal to consumers looking for cost-effective options with consistent formulations. These drinks incorporate synthetic ingredients, often engineered to mimic natural compounds like vitamins and collagen. Their affordability and longer shelf life make them accessible to a wider demographic. Scientific advancements enable precise formulations tailored to specific skin or hair care needs. Some consumers prioritize efficacy over natural sourcing, driving demand for artificial beauty solutions.

Analysis by Ingredients:

• Collagen Proteins
• Vitamins and Minerals
• Fruit Extracts
• Others

Collagen proteins lead the market with 60% of market share in 2024. Collagen proteins provide vital protein that helps reduce wrinkles, improve skin texture, and maintain youthful appearance. It has gained immense popularity as a major ingredient in beauty products, particularly for anti-aging purposes. Collagen proteins stimulate the production of collagen in the skin, thereby facilitating enhanced skin hydration and strength. As consumers increasingly seek solutions for aging skin, collagen-based beauty drinks are emerging as highly sought-after options. Moreover, collagen proteins are known for their ability to strengthen hair, nails, and joints, expanding their appeal beyond just skincare. The development of various collagen-enriched products with innovative formulations to cater to different consumer preferences. This ingredient's efficacy, supported by extensive research and development (R&D), continues to fuel its dominance in the market. Consumers are opting for collagen-infused drinks as part of their daily wellness routines, further bolstering the market growth.

Analysis by Function:

• Anti-Ageing
• Detoxication
• Radiance
• Vitality
• Others

The anti-aging function remains the dominant segment within the beauty drinks market, driven by consumer demand for youthful skin. Anti-aging products are formulated to combat the visible signs of aging like wrinkles, sagging skin, and fine lines. Beauty drinks that target anti-Aging typically contain ingredients like collagen, antioxidants, vitamins, and minerals, which contribute to skin rejuvenation, elasticity, and overall health. As people are living longer and focusing on preserving their youthfulness, the anti-Aging segment is experiencing strong growth. The increasing awareness about the harmful effects of free radicals, pollution, and sun exposure on the skin has prompted consumers to seek preventive and restorative solutions. Anti-Aging beauty drinks offer an easy and effective way to promote a youthful appearance, appealing to a wide age range of consumers. The growing popularity of preventative wellness routines is also contributing to the rise of anti-Aging beauty drinks as a staple in daily skincare regimens.

Analysis by Distribution Channel:

• Grocery Retailers
• Beauty Specialty Stores
• Drug Stores and Pharmacies
• Others

As per the beauty drinks market forecast, beauty specialty stores dominate the distribution channels, offering targeted products for skincare and wellness. These stores focus specifically on beauty and health-related items, attracting consumers who seek personalized, high-quality solutions. Beauty specialty stores typically provide an extensive range of products, including those formulated for anti-aging, hydration, and overall skin health. The stores also often feature in-depth product knowledge, with staff able to guide customers toward the best beauty drinks based on their individual needs. Furthermore, beauty specialty stores offer an exclusive shopping experience that appeals to consumers who prioritize premium or niche brands. As the market for beauty drinks grows, these stores are becoming a key distribution point for innovative and high-end beauty drink products. People trust these specialty stores for their curated selections of beauty-enhancing products, which further strengthens the growth of the market. The trend of personalized beauty solutions, where consumers are increasingly looking for products tailored to specific skin concerns, also plays a role in the expanding popularity of beauty specialty stores.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of 35.0%. The European region holds the largest market share in beauty drinks due to the developed culture of the region pertaining to beauty and wellness. Consumers of Europe have been long concerned with health-conscious living and skincare, creating a significant demand for goods that enhance the beauty of consumers. The region is focusing on complete well-being, as well as its high standard of living, and encourages the acceptance of daily wellness patterns through the usage of beauty drinks. Additionally, Europe's strong regulatory framework ensures the quality and safety of beauty products, building consumer trust in these products. The availability of numerous beauty drink options across various price points also supports Europe's dominance, catering to different consumer preferences. Many global beauty brands are headquartered in Europe, and these companies are continuously innovating to introduce new beauty drink formulations, reinforcing the region's leadership in the market. For instance, in April 2024, D'Amazonia, a UK-based tea manufacturer, introduced a collagen-infused hot tea beverage. Named "Beauty Tea," it blends Chinese green tea, collagen peptides, hibiscus, and other botanicals. The inclusion of collagen aims to address joint stiffness and enhance skin health. Moreover, rising disposable incomes and an increasing focus on aging prevention further supports to the region's market growth.

Key Regional Takeaways:

United States Beauty Drinks Market Analysis

As per the beauty drinks market trends, the United States hold 80.00% of the market share in North America. The increasing rate of skin disorders in the US is largely contributing to the demand for beauty drinks. American Academy of Dermatologists Association statistics reveal that one in four people, that is, 84.5 million Americans suffer from skin diseases. This would entail a whopping amount of USD 75 Billion a year as costs to the healthcare system in the US. With hectic work-life schedules and health being relegated to a secondary position, consumers are seeking beauty drinks as a convenient skin care solution. Beauty drinks formulated with ingredients like collagen, vitamins, and antioxidants give consumers a proactive approach to preventing skin health disorders rather than an expensive medical cure. The market is growing because of the rising trend of wellness and skin health awareness among consumers, along with increasing consciousness about the benefits of beauty drinks. As consumers continue to look for easy and efficient ways to handle skin problems, beauty drinks are gaining popularity in the US market.

South Korea Beauty Drinks Market Analysis

In South Korea, demand for beauty beverages is growing as consumers seek natural ingredients, less sugar, and plant-based options. Plant-based ready-to-drink (RTD) beverages, such as milk, juices, and smoothies, are particularly favored by individuals focusing on health or following vegetarian or vegan diets. Additionally, sparkling water and seltzer drinks infused with natural fruit and botanical flavors are experiencing a surge in sales. Functional beverages targeting hydration, relaxation, focus, and sports performance remain in demand, with brands introducing new flavors and packaging to meet consumer preferences.

Germany Beauty Drinks Market Analysis

In Germany, beauty drinks in single-serve and on-the-go packaging are gaining popularity due to their convenience and rising disposable incomes. The expansion of eCommerce platforms and direct-to-consumer (DTC) channels has made these products more easily accessible to consumers. Brands are using targeted marketing, subscription services, and personalized recommendations to meet individual beauty and wellness needs, driving sales further.

Asia Pacific Beauty Drinks Market Analysis

As per the beauty drinks market outlook, the Asia Pacific market is witnessing rapid growth due to the high expansion of e-commerce channels in the region. According to IBEF, Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% by 2026, reaching USD 163 Billion. This increase in online sales platforms is making beauty drinks more accessible to consumers as they can easily purchase products from various brands through e-commerce websites and direct-to-consumer (D2C) channels. With the increasing popularity of beauty drinks, especially those that contain ingredients like collagen, antioxidants, and vitamins, demand for these products continues to rise. The growth in e-commerce and the rising awareness about skin health and wellness are among the key drivers that are expanding the market in the region. Convenience through e-shopping and tailored strategies in promoting to target are driving more populous appeal to beauty drinks, which consequently supports the market growth.

Latin America Beauty Drinks Market Analysis

Latin America is poised to experience significant growth in the market, due to the growth of Brazil's population and increasing demand for wellness-oriented products. The population of Brazil as of 2023 is estimated to be about 211.14 million. According to WHO, this is expected to increase by 3% to reach 217.49 million by 2050. This growing population is a major driver of the demand for beauty drinks, especially those with health and skin benefits. Growing awareness about skin health, aging, and overall well-being is leading a number of consumers within Brazil and other Latin American countries to look for beauty drinks that support skin hydration, elasticity, and overall wellness. Moreover, an increasing quest for convenient and effective beauty solutions influences the sales of collagen-based drinks. Rising interest in skincare and a more considerable consumer base, propels growth for the beauty drinks market in the region.

Middle East and Africa Beauty Drinks Market Analysis

Due to the increasing awareness about the skin care and growing numbers of dermatitis cases, market for beauty drinks is expanding swiftly in the Middle East and Africa region. For instance, an article in the BMC Public Health accounted for more than 16.6 million prevalent cases of dermatitis in 2019 in the MENA region. The increase in skin problems among consumers in this region leads to a quest for beauty drinks that promise hydration, skin nourishment, and anti-aging benefits. With the rising interest in wellness products, functional beverages supporting skin health are becoming widely popular in the region. Moreover, the growing health-conscious among masses in the region and preventive care is driving the demand for beauty drinks.

Competitive Landscape:

Key players invest heavily in research and development (R&D) to create effective, science-backed formulations. Strategic collaborations with dermatologists and nutritionists enhance product credibility and consumer trust. Companies leverage marketing strategies that highlight visible results, targeting beauty-conscious consumers worldwide. Influencer partnerships and social media campaigns expand brand reach, especially among younger demographics. Key players focus on product diversification, offering collagen, antioxidant, and vitamin-based drinks for varied needs. For example, in April 2024, Shiseido launched new ampoule drinks under the INRYU brand. They target anti-aging and skin brightening, offering higher dosages than previous tablets. Utilizing Shiseido's proprietary nutri-vessel network technology, made in 2 decades, they improve nutrient absorption and encourage collagen production. Moreover, premium brands emphasize natural, sustainable, and ethically sourced ingredients to appeal to eco-conscious buyers. Large-scale production capabilities enable cost efficiency, making beauty drinks accessible to wider audiences. Geographic expansion into emerging markets taps into growing demand for wellness-focused products. Continuous innovation, such as plant-based formulations, keeps key players ahead of market trends, thereby bolstering the market growth across the globe.

The report provides a comprehensive analysis of the competitive landscape in the Beauty Drinks market with detailed profiles of all major companies, including:

• Asterism Healthcare Plus Inc.
• DECIEM The Abnormal Beauty Company
• Hangzhou Nutrition Biotechnology Co. Ltd.
• Kino Biotech
• Lacka Foods Limited
• Sappe Public Company Limited
• Shiseido Company Limited
• Skinade.com (Bottled Science Ltd.)
• The Coca-Cola Company
• Vital Proteins LLC (Nestle Health Science)

Key Questions Answered in This Report

• 1.How big is the beauty drinks market?
• 2.What is the future outlook of beauty drinks market?
• 3.What are the key factors driving the beauty drinks market?
• 4.Which type led the beauty drinks market?
• 5.Which distribution channel had the largest market share in the market?
• 6.Which region accounts for the largest beauty drinks market share?
• 7.Which are the leading companies in the global beauty drinks market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Beauty Drinks Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Natural Drinks
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Artificial Drinks
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Ingredients

• 7.1 Collagen Proteins
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Vitamins and Minerals
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Fruit Extracts
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Function

• 8.1 Anti-Ageing
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Detoxication
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Radiance
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Vitality
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Grocery Retailers
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Beauty Specialty Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Drug Stores and Pharmacies
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Price Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Asterism Healthcare Plus, Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 DECIEM The Abnormal Beauty Company
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Hangzhou Nutrition Biotechnology Co. Ltd.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Kino Biotech
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
  • 15.3.5 Lacka Foods Limited
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Sappe Public Company Limited
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
  • 15.3.7 Shiseido Company Limited
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Skinade.com (Bottled Science Ltd.)
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 The Coca-Cola Company
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
    • 15.3.9.4 SWOT Analysis
  • 15.3.10 Vital Proteins LLC (Nestle Health Science)
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio