市場調査レポート

商品コード

1801165

消化器系健康食品の市場規模、シェア、動向、予測：成分、形態、製品、流通チャネル、地域別、2025～2033年

Digestive Health Products Market Size, Share, Trends and Forecast by Ingredient, Form, Product, Distribution Channel, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日

カスタマイズ可能

価格

PDF & Excel (Single User License)

USD 2,999 447,600円

レポートPDFおよびExcelを1名のみがご利用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペースト、印刷はできません。

PDF & Excel (5 User License)

USD 3,999 596,850円

レポートPDFおよびExcelを同一企業内の5名様までがご利用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペーストはできませんが、印刷は5部まで可能です。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

PDF & Excel (Corporate License)

USD 4,999 746,100円

レポートPDFおよびExcelを企業内すべての方に使用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペーストは可能ですが、事前にIMARC Services Private Limited社の許可が必要です。PDFおよびExcelの印刷回数に制限はありません。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=149.25円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

消化器系健康食品の世界市場規模は2024年に523億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに932億米ドルに達し、2025年から2033年にかけて6.6％のCAGRを示すと予測しています。北米は現在、2024年の消化器系健康食品市場シェアで33.8％以上を占め、市場を独占しています。消費者の健康意識の高まりとともに、胃腸疾患の有病率が上昇していることが、主に市場を強化し、消化器系健康食品市場シェアの拡大に寄与しています。

消化器系健康食品市場の需要は、いくつかの要因によって牽引されています。腸の健康とその全体的な健康への関連性に関する消費者の意識の高まりが、プロバイオティクス、プレバイオティクス、栄養補助食品の需要を増加させています。過敏性腸症候群（IBS）や炎症性腸疾患（IBD）などの胃腸疾患の有病率の上昇が、的を絞ったソリューションの必要性を煽っています。消化器系の問題に罹りやすい高齢化社会が、市場をさらに押し上げています。さらに、健康的なライフスタイルと食習慣の普及が機能性食品および飲料を促進しています。製品の処方とパッケージングにおける技術の先進性は、クリーン・ラベルの動向と相まって消費者の信頼を高めています。eコマースプラットフォームを通じた製品の利用可能性の拡大や、広範なマーケティングキャンペーンも、消化器系健康食品市場の成長に重要な役割を果たしています。

米国における消化器系健康食品市場の成長を牽引しているのは、腸の健康と免疫力および健康全般との関連性に関する消費者の意識の高まりです。過敏性腸症候群（IBS）や胃酸逆流などの胃腸疾患の有病率の高さが、プロバイオティクス、プレバイオティクス、栄養補助食品の需要を高めています。植物ベースの食事や機能性食品の採用が増加していることが、天然有機の消化器系ソリューションへの関心を高めています。例えば、バイエル・コンシューマー・ヘルス社は、ドイツで60年以上にわたって植物の効能を研究した後、2024年4月に米国で植物由来の消化補助食品であるイベロガスト（IberogastTM）を発売しました。臨床的に証明された6種類のハーブをブレンドした独自の製法で作られたイベロガストは、自然の力を利用して消化機能を回復させ、胃のトラブルを和らげることで、時折消化不良を起こす人を助ける。消化器系の問題を抱えやすい高齢化も、重要な市場動向のひとつです。加えて、ヘルスケア・コストの増加により、消費者は食事による予防的健康に注目するようになっています。eコマース・プラットフォームや小売大手はアクセシビリティを拡大し、クリーンなラベルや科学的裏付けのある製品を強調する強力なマーケティング活動が市場をさらに前進させています。

消化器系健康食品市場動向：

腸の健康への注目の高まり

消化器の健康に対する消費者の意識の高まりが市場を刺激しています。さらに、腸の健康が免疫機能や精神的健康など総合的なウェルネスと関連する調査により、消費者は健康的な消化器系を促進するアイテムをより積極的に求めるようになっています。例えば、森永乳業は2024年3月、日本における個人の主な健康関心事をターゲットとし、多機能製品への高まる需要に対応することで、腸の健康に重点を置いた新しい機能性表示食品（FFC）を発表しました。これに加えて、ケフィアやヨーグルトのようなプロバイオティクスが豊富な食品は家庭の定番となっており、これも市場を強化しています。例えば、2023年9月には、包装のスペシャリストであるSIG社がナノテクノロジーの専門家であるAnaBio社と共同で、保存安定性の高い無菌包装の長寿命プロバイオティクスヨーグルトを発売しました。さらに、2023年10月、Biotful Gut Health社は、フルーツ、グルテンフリーのオーツ麦、様々な生きたビーガン培養物を使用した新しいオート麦ケフィアヨーグルトシリーズを発表しました。これとは別に、企業はさらに教育キャンペーンを導入し、バランスのとれた腸内マイクロバイオームを維持することの利点を消費者に伝えており、これが当面の消化器系健康食品市場の見通しを促進すると予想されます。例えば、2024年5月、大手粉ミルクブランドの1つであるフリソは、子どもの腸内健康を促進することを目的とした最新のキャンペーンを展開しました。

さまざまな製品の発売

消化器系の健康を改善するための自然な方法を求める人が増えているため、プロバイオティクスやプレバイオティクスの使用量は増加の一途をたどっており、これが消化器系健康食品市場の需要を促進しています。例えば、2024年4月、機械学習と人工知能を利用して、シードヘルス社は次世代精密プロバイオティクスとマイクロバイオーム指向介入の発見と開発をターゲットとする新しいCODAプラットフォームを発表しました。さらに、2024年3月には、マイクロバイオームをターゲットとした製品を通じてメタボリックヘルスの次なるフロンティアを開拓するバイオテクノロジー企業の1つであるペンジュラム・セラピューティクス社が、GLP-1産生を自然に高め、健康的な体重を自然に維持するのに役立つ、効果的で強力、かつ科学的裏付けのあるツールであるGLP-1プロバイオティクスを発売しました。これに加えて、機能性飲料の人気の高まりも、もう一つの大きな成長促進要因として作用しています。例えば、2024年1月、ブリュー博士はスプラウツファーマーズで、オーガニック原料で味付けしたシップジョイを発表しました。また、5gの有機サトウキビ糖、腸にやさしいプロバイオティクス、人工甘味料不使用で、楽しくクリーンで罪悪感のないリフレッシュメントを提供しています。

天然サプリメントへの需要の高まり

シンプルさと透明性への注目の高まりが、加工を最小限に抑えた天然成分による消化器系健康食品市場動向を高めています。例えば、2023年8月、健康・ウェルネス企業のハーバライフニュートリションは、2種類のプロテインシェイクと腸内環境と免疫の健康増進を目的とした各種栄養補助食品を含む、コーシャ、オーガニック認証、非遺伝子組み換え認証製品を特徴とするハーバライフVラインを発売しました。同様に、ブライトシードは2023年10月、同社初の生理活性含有成分であるブライトシードバイオ腸ファイバーがアップサイクル認証を取得したと発表しました。これとは別に、個人が認識できる植物由来の成分を含むラベルや製品を採用するケースも増えています。例えば、2024年3月、ネスレヘルスサイエンスのブランドで、トレーサビリティのあるクリーンな非遺伝子組み換え原料を使用したサプリメントで著名なガーデンオブライフ社は、クリーンで臨床的に研究されたパフォーマンスサポートを個人に提供するスポーツ栄養製品を開発しました。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第11章 SWOT分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Abbott Laboratories
- Arla Foods
- Biogaia AB
- Cargill Incorporated
- Chr. Hansen Holding A/S
- Deerland Probiotics & Enzymes Inc.
- General Mills Inc.
- Lallemand Inc
- Mondelez International Inc.
- Nestle S.A.
- Pepsico Inc.
- Yakult Honsha Co. Ltd.

図表

List of Figures

Figure 1: Global: Digestive Health Products Market: Major Drivers and Challenges
Figure 2: Global: Digestive Health Products Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Digestive Health Products Market: Breakup by Ingredient (in %), 2024
Figure 4: Global: Digestive Health Products Market: Breakup by Form (in %), 2024
Figure 5: Global: Digestive Health Products Market: Breakup by Product (in %), 2024
Figure 6: Global: Digestive Health Products Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: Digestive Health Products Market: Breakup by Region (in %), 2024
Figure 8: Global: Digestive Health Products Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Digestive Health Products (Prebiotics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Digestive Health Products (Prebiotics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Digestive Health Products (Probiotics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Digestive Health Products (Probiotics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Digestive Health Products (Enzymes) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Digestive Health Products (Enzymes) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Digestive Health Products (Other Ingredients) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Digestive Health Products (Other Ingredients) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Digestive Health Products (Capsules) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Digestive Health Products (Capsules) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Digestive Health Products (Tablets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Digestive Health Products (Tablets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Digestive Health Products (Powders) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Digestive Health Products (Powders) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Digestive Health Products (Liquid) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Digestive Health Products (Liquid) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Digestive Health Products (Other Forms) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Digestive Health Products (Other Forms) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Digestive Health Products (Dairy Products) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Digestive Health Products (Dairy Products) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Digestive Health Products (Bakery Products and Cereals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Digestive Health Products (Bakery Products and Cereals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Digestive Health Products (Non-Alcoholic Beverages) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Digestive Health Products (Non-Alcoholic Beverages) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Digestive Health Products (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Digestive Health Products (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Digestive Health Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Digestive Health Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Digestive Health Products (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Digestive Health Products (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Digestive Health Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Digestive Health Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Digestive Health Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Digestive Health Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: North America: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: North America: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: United States: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: United States: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Canada: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Canada: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Asia Pacific: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Asia Pacific: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: China: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: China: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Japan: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Japan: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: India: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: India: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: South Korea: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: South Korea: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Australia: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Australia: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Indonesia: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Indonesia: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Others: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Others: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Europe: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Europe: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Germany: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Germany: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: France: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: France: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: United Kingdom: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: United Kingdom: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Italy: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Italy: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Spain: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Spain: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Russia: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Russia: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Others: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Others: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Latin America: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Latin America: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Brazil: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Brazil: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Mexico: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Mexico: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Others: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Others: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Middle East and Africa: Digestive Health Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Middle East and Africa: Digestive Health Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: Global: Digestive Health Products Industry: SWOT Analysis
Figure 92: Global: Digestive Health Products Industry: Value Chain Analysis
Figure 93: Global: Digestive Health Products Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Digestive Health Products Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Digestive Health Products Market Forecast: Breakup by Ingredient (in Million USD), 2025-2033
Table 3: Global: Digestive Health Products Market Forecast: Breakup by Form (in Million USD), 2025-2033
Table 4: Global: Digestive Health Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
Table 5: Global: Digestive Health Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: Global: Digestive Health Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Digestive Health Products Market Structure
Table 8: Global: Digestive Health Products Market: Key Players

Product Code: SR112025A2727

The global digestive health products market size was valued at USD 52.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 93.2 Billion by 2033, exhibiting a CAGR of 6.6% during 2025-2033. North America currently dominates the digestive health products market share by holding over 33.8% in 2024. The rising prevalence of gastrointestinal diseases, along with the increasing consumer health consciousness, is primarily bolstering the market, aiding in increasing the digestive health products market share.

The digestive health products market demand is driven by several factors. Growing consumer awareness about gut health and its link to overall well-being has increased the demand for probiotics, prebiotics, and dietary supplements. Rising prevalence of gastrointestinal disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel diseases (IBD), is fueling the need for targeted solutions. The aging population, with a higher susceptibility to digestive issues, further boosts the market. Additionally, increasing adoption of healthy lifestyles and dietary habits is promoting functional foods and beverages. Technological advancements in product formulation and packaging, coupled with clean-label trends, are enhancing consumer trust. Expanding the availability of products through e-commerce platforms and widespread marketing campaigns also play a significant role in the digestive health products market growth.

The digestive health products market growth in the United States is driven by rising consumer awareness about gut health and its connection to immunity and overall wellness. The high prevalence of gastrointestinal disorders such as irritable bowel syndrome (IBS) and acid reflux has increased the demand for probiotics, prebiotics, and dietary supplements. The rising adoption of plant-based diets and functional foods is fueling interest in natural and organic digestive solutions. For instance, in April 2024, Bayer Consumer Health launched IberogastTM, a plant-based digestive aid, in the US after more than 60 years of studying the benefits of plants in Germany. Iberogast, made with a proprietary, clinically proven six-herb blend, uses nature's power to help those who occasionally have digestive problems by restoring digestive function and relieving stomach troubles. The aging population, more prone to digestive issues, also represents one of the key digestive health products market trends. Additionally, increasing healthcare costs are prompting consumers to focus on preventive health through diet. E-commerce platforms and retail giants are expanding accessibility, while robust marketing efforts emphasizing clean labels and scientifically backed products further propel the market forward.

Digestive Health Products Market Trends:

Increasing Focus on Gut Health

The increasing awareness among consumers about digestive health is stimulating the market. Moreover, with research linking gut health to overall wellness, including immune function and mental health, they are becoming more proactive in seeking items that promote a healthy digestive system. For example, in March 2024, Morinaga Milk unveiled new Foods with Function Claims (FFCs) that target the major health concerns of individuals in Japan and meet the escalating demand for multifunctional products, thereby emphasizing gut health. Besides this, probiotic-rich foods like kefir and yogurt have become household staples, which are also bolstering the market. For instance, in September 2023, packaging specialists SIG collaborated with nanotechnology experts AnaBio to launch the long-life probiotic yogurt within shelf-stable aseptic packaging. Additionally, in October 2023, Biotful Gut Health announced a novel range of Oat Kefir yogurts made with fruit, gluten-free oats, and various live vegan cultures. Apart from this, companies are further introducing educational campaigns to inform consumers about the benefits of maintaining a balanced gut microbiome, which is expected to fuel the digestive health products market outlook over the foreseeable future. For instance, in May 2024, Friso, one of the leading nutrition formula milk brands, developed its latest campaign aimed at promoting gut health in children.

Various Product Launches

As individuals are looking for natural ways to improve their digestive health, the usage of probiotics and prebiotics is continuously rising, which, in turn, is facilitating the digestive health products market demand. For instance, in April 2024, using machine learning and artificial intelligence, Seed Health introduced a new CODA platform that targets the discovery and development of next-generation precision probiotics and microbiome-directed interventions. Moreover, in March 2024, Pendulum Therapeutics, one of the biotech companies pioneering the next frontier of metabolic health through its microbiome-targeted products, launched a GLP-1 Probiotic that is an effective, powerful, and science-backed tool to help naturally boost GLP-1 production and naturally help maintain a healthy weight. Besides this, the inflating popularity of functional drinks is also acting as another significant growth-inducing factor. For example, in January 2024, Brew Dr. unveiled Sipjoy at Sprouts Farmers, flavored with organic ingredients. It also contains 5g of organic cane sugar, gut-friendly probiotics, and no artificial sweeteners, thereby delivering an enjoyable, clean, and guilt-free refreshment.

Rising Demand for Natural Supplements

The elevating focus on simplicity and transparency is elevating the digestive health products market trends, with minimally processed and natural ingredients. For example, in August 2023, a health and wellness company, Herbalife Nutrition, launched the Herbalife V line that features kosher, certified organic, and non-GMO verified products, including two protein shake offerings and a variety of dietary supplements designed to improve gut and immune health. Similarly, in October 2023, Brightseed announced that its first bioactive-containing ingredient, Brightseed Bio Gut Fiber, was Upcycled Certified. Apart from this, individuals are increasingly adopting labels and products with recognizable as well as plant-based components. For instance, in March 2024, Garden of Life, a Nestle Health Science brand and prominent player in supplements made from traceable, clean, and non-GMO ingredients, developed sports nutrition products that are made to deliver clean and clinically studied performance support to individuals.

Digestive Health Products Industry Segmentation:

Analysis by Ingredient:

Prebiotics
Probiotics
Enzymes
Others

Probiotics leads with around 88.2% of digestive health products market share in 2024. Probiotics hold the largest share of the market due to their proven efficacy in supporting gut health and overall well-being. These beneficial bacteria help restore the natural balance of the gut microbiota, addressing common digestive issues like bloating, diarrhea, and constipation. Rising consumer awareness about the gut's role in immunity and mental health has further boosted demand for probiotics. Their versatility in being incorporated into various products, such as yogurts, supplements, and beverages, makes them widely accessible. Additionally, ongoing research and product innovation, combined with strong endorsements from healthcare professionals, have solidified probiotics as a preferred choice in the market.

Analysis by Form:

Capsules
Tablets
Powders
Liquid
Others

Capsules leads the market with around 39.0% of market share in 2024. Capsules hold the largest share in the digestive health products market due to their convenience, precision, and efficacy in delivering targeted relief. They offer an accurate dosage, ensuring consistency in nutrient intake, which appeals to consumers seeking reliable solutions for digestive health. Capsules are easy to consume, portable, and have a longer shelf life compared to liquid or powdered forms. Their ability to encapsulate probiotics, enzymes, and herbal blends protects sensitive ingredients from degradation, ensuring potency. For example, in May 2024, Bio-K Plus introduced shelf-stable, multi-benefit, vegan, and gluten-free probiotic capsules catering to consumers' specific needs. This innovative line of specialized wellness features Bio-K+'s proprietary strains and scientifically supported extra ingredients for women's health.

Analysis by Product:

Dairy Products
Bakery Products and Cereals
Non-Alcoholic Beverages
Others

Dairy products lead the market with around 75.0% of market share in 2024. Dairy products hold the largest share in the digestive health products market due to their natural compatibility with probiotics, which thrive in dairy-based formulations like yogurts, kefir, and fermented milk. These products are widely recognized for their gut health benefits and enjoy high consumer trust. Dairy's versatility as a functional food carrier enhances its appeal, while its rich nutrient profile supports overall health. Additionally, strong marketing, established consumption habits, and widespread availability make dairy products a dominant segment in the market. For example, in January 2024, Nuchev launched its first bovine product for older children and adults aimed at enhancing their digestion and immunity.

Analysis by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacies
Online Stores
Others

Supermarkets and hypermarkets lead the market with around 46.9% of market share in 2024 due to their widespread accessibility and ability to cater to diverse consumer needs. These retail formats offer a wide range of digestive health products, including probiotics, prebiotics, and functional foods, all under one roof, making shopping convenient for consumers. Their strategic locations and extensive networks attract high foot traffic, while frequent promotions and discounts encourage purchases. Supermarkets and hypermarkets also provide ample shelf space for branded and private-label products, enhancing visibility. Additionally, their trustworthiness and established reputation make them the preferred choice for consumers seeking health-related products.

Regional Analysis:

North America
- United States
- Canada
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share of over 33.8% due to the increasing consumer awareness of gut health and its impact on immunity and overall well-being. The rising prevalence of digestive disorders, such as irritable bowel syndrome (IBS) and acid reflux, fuels demand for probiotics, prebiotics, and dietary supplements. A growing aging population with a higher susceptibility to digestive issues contributes significantly to market growth. Additionally, the adoption of clean-label, plant-based, and functional foods aligns with consumer preferences. The expansion of e-commerce platforms and retail availability enhances accessibility. Innovations in product formulations and strong marketing campaigns emphasizing scientific efficacy further support the market's growth. For instance, in November 2020, Kerry acquired Bio-K Plus, one of the manufacturers of probiotic supplements and beverages in Canada, to strengthen its leadership position in the growing probiotics segment.

Key Regional Takeaways:

United States Digestive Health Products Market Analysis

In 2024, the United States accounted for the largest market share of over 85% in North America. The U.S. digestive health products market is witnessing high growth, with consumers increasingly aware and demanding solutions related to digestive health issues. As reported by the U.S. National Institutes of Health, approximately 60-70 million Americans suffer from some form of digestive disease every year, thereby pointing towards the vast potential for digestive health products. This is backed further by demographics which are increasingly older and where an increased level of gastrointestinal disease leads to higher expansion in this market. These dynamics are such that the markets shall continue changing while leading market participants like Nestle Health Science, as well as Procter & Gamble, pursue product-line expansion in hopes to better leverage that growing focus towards health. In addition, consumer preference is increasingly focusing on natural and organic ingredients because consumers want clean, sustainable products. This shift will drive product innovation in probiotics, digestive enzymes, and supplements as the market dynamics are reshaped and the market continues to grow.

Europe Digestive Health Products Market Analysis

The European digestive health products market is growing as the incidences of digestive disorders are growing and health consciousness is on an increase. According to United European Gastroenterology, digestive disorders afflict over 300 million people in Europe, and the number is expected to rise with the increasing age factor. The leading digestive disorders diagnosed in Europe include GORD, pancreatitis, chronic liver disease, IBS, peptic ulcers, dyspepsia, Helicobacter pylori infections, and colorectal cancer. Such increased demand in these products pushes the growth in the market with major demand of probiotics, digestive enzymes, and functional food products. This is coupled with functional food and dietary supplement trends that involve consumers in an active effort for digestive health. Germany and the UK have become the markets of choice with such key players as Danone and Unilever targeting innovations and sustainability in their focus areas. Functional food and supplement developments are positively aided by Europe's regulatory climate.

Asia Pacific Digestive Health Products Market Analysis

The Asia Pacific digestive health products market is developing rapidly due to rising healthcare awareness, increased disposable incomes, and a higher prevalence of digestive disorders. According to an industrial report, millions suffer from digestive disorders in the region, with 452,000 reported cases alone in Eastern Asia, of which 331,629 cases occur in China. There is a considerable mortality rate, too, as approximately 295,000 deaths are witnessed, making it a market potential for digestive health solutions. In South-Central Asia, there are estimated to be digestive disorders in about 67,701 cases, resulting in a death toll of 59,832. South-Eastern Asia presents a case estimate of 24,142 while recording 20,106 deaths. The consumption of digestive health products is witnessing rapid growth within China, India, and Japan. This follows due to demographic factors such as the increase in aging populations along with lifestyle modifications leading to disorders such as irritable bowel syndrome, gastroesophageal reflux disease, and colorectal cancer. Amway and Yakult, among other majors, are innovating and expanding in the market through the introduction of region-specific products.

Latin America Digestive Health Products Market Analysis

Increasing awareness of gastrointestinal diseases and rising healthcare needs have led the growth of the Latin American market in digestive health products. NIH estimated 13,360 new stomach cancer cases among men in Brazil and 7,870 among women for 2020; 13,850 deaths have been reported for both sexes. Such data demonstrate a very important burden of the digestive disorders in the region that have led to an increase in demand in targeted health solutions. The market will further expand due to investments in healthcare infrastructure and treatment options for digestive diseases like colorectal cancer, gastric ulcers, and IBS by governments as well as private companies. An aging population in the region that is struggling to face rising health issues is set to further the demand for products related to digestive health, such as probiotics, functional foods, and supplements. This has been the primary cause for market leaders to emphasize innovations in the product for the changing requirements of end-users in Latin America.

Middle East and Africa Digestive Health Products Market Analysis

The Middle East and Africa digestive health products market is growing since gastrointestinal diseases, which include gastric cancer, are impacting the region. According to a research article, in the UAE, gastric cancer stands as the fifth leading cause of cancer deaths with an estimated percentage of 4.31% of all fatalities due to cancer, which surpasses global averages. This indicates an increasing demand for effective digestive health solutions. Other rather common conditions associated include irritable bowel syndrome (IBS), gastroesophageal reflux disease (GERD), and chronic liver disease. These are also quite prevalent in the region. As health care systems evolve in countries such as Saudi Arabia and South Africa, so is the desire for digestive health products, given a host of converging factors that in themselves drive awareness, lifestyle changes, and an aging population. This demand has allowed major companies to innovate their product offerings as relevant to local requirements, leading to major opportunities in the marketplace.

Competitive Landscape:

The digestive health products market is highly competitive, with key players focusing on innovation, strategic partnerships, and market expansion. Leading companies like Nestle, Danone, Yakult, and Procter & Gamble dominate through strong brand presence and diversified product portfolios. Startups and regional players are gaining traction by offering niche and personalized solutions. The market is characterized by continuous product launches, emphasizing probiotics, prebiotics, and functional foods. For instance, in December 2024, BioGaia introduced BioGaia(R) Gastrus(R) PURE ACTION, a double-strength, FODMAP-friendly probiotic made with clean ingredients that help those with sensitive stomachs. Access to specialized, cutting-edge, evidence-based treatments for better digestive health and quality of life is increased by this most recent addition to BioGaia's product line for adult gut health. BioGaia(R) Gastrus(R) PURE ACTION is a vegan capsule devoid of gluten, lactose, and sugars. It is also FODMAP-friendly and made for sensitive stomachs. Manufacturers are leveraging clean-label trends and investing in research to meet evolving consumer demands. E-commerce growth has intensified competition, providing smaller brands with a wider reach. Regulatory compliance and effective marketing strategies remain crucial for sustaining a competitive edge in this dynamic market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major digestive health products market companies have also been provided. Some of the key players in the market include:

Abbott Laboratories
Arla Foods
Biogaia AB
Cargill Incorporated
Chr. Hansen Holding A/S
Deerland Probiotics & Enzymes Inc.
General Mills Inc.
Lallemand Inc.
Mondelez International Inc.
Nestle S.A.
Pepsico Inc.
Yakult Honsha Co. Ltd.

Key Questions Answered in This Report

1.How big is the digestive health products market?
2.What is the future outlook of the digestive health products market?
3.What are the key factors driving the digestive health products market?
4.Which is the leading ingredient in the digestive health products market?
5.Which region accounts for the largest digestive health products market share?
6.Which are the leading companies in the global digestive health products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Digestive Health Products Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Ingredient

6.1 Prebiotics
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Probiotics
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Enzymes
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Form

7.1 Capsules
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Tablets
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Powders
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Liquid
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by Product

8.1 Dairy Products
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Bakery Products and Cereals
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Non-Alcoholic Beverages
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Pharmacies
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Online Stores
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Abbott Laboratories
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Arla Foods
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
- 15.3.3 Biogaia AB
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 Cargill Incorporated
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 SWOT Analysis
- 15.3.5 Chr. Hansen Holding A/S
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 Deerland Probiotics & Enzymes Inc.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 General Mills Inc.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 Lallemand Inc
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Mondelez International Inc.
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Nestle S.A.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Pepsico Inc.
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
  - 15.3.11.4 SWOT Analysis
- 15.3.12 Yakult Honsha Co. Ltd.
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials
  - 15.3.12.4 SWOT Analysis

消化器系健康食品の市場規模、シェア、動向、予測：成分、形態、製品、流通チャネル、地域別、2025～2033年

Digestive Health Products Market Size, Share, Trends and Forecast by Ingredient, Form, Product, Distribution Channel, and Region, 2025-2033

消化器系健康食品市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の消化器系健康食品市場

第6章 市場内訳：成分別

第7章 市場内訳：形態別

第8章 市場内訳：製品別

第9章 市場内訳：流通チャネル別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢