ピュアプレイソフトウェアテストの市場レポート：展開タイプ、組織規模、エンドユース産業、地域別、2025～2033年

世界のピュアプレイソフトウェアテスト市場規模は2024年に148億米ドルに達しました。今後、IMARC Groupは、2033年には331億米ドルに達し、2025～2033年の成長率（CAGR）は8.87％になると予測しています。

ピュアプレイソフトウェアとは、単一の業界向けに製品を製造し、インターネットを通じて製品を小売する組織によって開発されたコンピュータベースの製品を指します。ピュアプレイソフトウェアテストは、製品開発者がソフトウェアを最適化し、正式発売前にバグを修正するために採用します。テスティングサービス・プロバイダーは、革新的なツールや先進的なソリューションを使用して、プロジェクト・ベースのテスティングやリスク・ベースのテスティング、管理されたクラウド・テスティングを実施します。これらのテストは、管理されたマルチプラットフォームのテスト環境で実施され、エンドツーエンドのソフトウェアを管理し、高品質のソフトウェアを開発します。また、プロセス・オーケストレーション・エンジン、人間対人間のワークフロー、モニタリング・分析機能、オフライン・シミュレーション、システム間統合なども提供しています。

世界の情報技術（IT）産業の著しい成長とともにデジタル化が進んでいることは、市場の見通しを明るくする重要な要因のひとつです。さらに、中小・大企業によるアウトソーシング・サービス、ソフトウェア、ウェブベース・プラットフォームへの需要の高まりも、市場の成長を後押ししています。銀行・金融サービス・保険（BFSI）・情報技術（IT）・通信・小売などの業界では、デジタルツールや純粋なソフトウェアを使用して業務を拡大し、リモートワークを促進しています。さらに、モノのインターネット（IoT）、人工知能（AI）、機械学習（ML）ソリューションとソフトウェアテストモジュールの統合など、さまざまな技術の進歩も成長を促す要因となっています。独立系ピュアプレイソフトウェアテスティング・サービス・プロバイダーは、シームレスでエラーのないアプリケーションやソフトウェアを作成するために、これらの革新的な技術を利用しています。

本レポートで扱う主な質問

• 世界のピュアプレイソフトウェアテスト市場はこれまでどのように推移し、今後どのように推移していくのか？
• ピュアプレイソフトウェアテストの世界市場におけるCOVID-19の影響は？
• 主要地域市場とは？
• 展開タイプに基づく市場内訳は？
• 組織規模別の市場内訳は？
• エンドユース産業別の市場内訳は？
• 業界のバリューチェーンにおける様々な段階とは？
• 業界の主要な促進要因と課題は何か？
• 世界のピュアプレイソフトウェアテスト市場の構造と主要プレイヤーは？
• 業界における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のピュアプレイソフトウェアテスト市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：展開タイプ別

• クラウドベース
• オンプレミス

第7章 市場内訳：組織規模別

• 中小企業
• 大企業

第8章 市場内訳：エンドユース産業別

• BFSI
• IT・通信
• 小売業とeコマース
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Acutest Ltd.
  • Cigniti Technologies Limited
  • DXC Technology Company
  • imbus AG
  • inspearit
  • Planit Test Management Solutions Pty. Ltd.
  • QA InfoTech
  • Qualitest Group
  • Trigent Software Inc.
  • ZenQ

List of Figures

• Figure 1: Global: Pure Play Software Testing Market: Major Drivers and Challenges
• Figure 2: Global: Pure Play Software Testing Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Pure Play Software Testing Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Pure Play Software Testing Market: Breakup by Deployment Type (in %), 2024
• Figure 5: Global: Pure Play Software Testing Market: Breakup by Organization Size (in %), 2024
• Figure 6: Global: Pure Play Software Testing Market: Breakup by End Use Industry (in %), 2024
• Figure 7: Global: Pure Play Software Testing Market: Breakup by Region (in %), 2024
• Figure 8: Global: Pure Play Software Testing (Cloud-Based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Pure Play Software Testing (Cloud-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Pure Play Software Testing (On-Premises) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Pure Play Software Testing (On-Premises) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Pure Play Software Testing (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Pure Play Software Testing (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Pure Play Software Testing (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Pure Play Software Testing (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Pure Play Software Testing (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Pure Play Software Testing (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Pure Play Software Testing (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Pure Play Software Testing (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Pure Play Software Testing (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Pure Play Software Testing (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Pure Play Software Testing (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Pure Play Software Testing (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: North America: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: North America: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: United States: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: United States: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Canada: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Canada: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Asia-Pacific: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Asia-Pacific: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: China: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: China: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Japan: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Japan: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: India: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: India: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: South Korea: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: South Korea: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Australia: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Australia: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Indonesia: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Indonesia: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Others: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Others: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Europe: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Europe: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Germany: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Germany: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: France: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: France: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: United Kingdom: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: United Kingdom: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Italy: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Italy: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Spain: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Spain: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Russia: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Russia: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Others: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Others: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Latin America: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Latin America: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Brazil: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Brazil: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Mexico: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Mexico: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Others: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Others: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Middle East and Africa: Pure Play Software Testing Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Middle East and Africa: Pure Play Software Testing Market: Breakup by Country (in %), 2024
• Figure 72: Middle East and Africa: Pure Play Software Testing Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Global: Pure Play Software Testing Industry: SWOT Analysis
• Figure 74: Global: Pure Play Software Testing Industry: Value Chain Analysis
• Figure 75: Global: Pure Play Software Testing Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Pure Play Software Testing Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Pure Play Software Testing Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
• Table 3: Global: Pure Play Software Testing Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
• Table 4: Global: Pure Play Software Testing Market Forecast: Breakup by End Use Industry (in Million USD), 2025-2033
• Table 5: Global: Pure Play Software Testing Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Pure Play Software Testing Market: Competitive Structure
• Table 7: Global: Pure Play Software Testing Market: Key Players

The global pure play software testing market size reached USD 14.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.1 Billion by 2033, exhibiting a growth rate (CAGR) of 8.87% during 2025-2033.

A pure-play software refers to a computer-based product developed by an organization that is exclusively manufacturing products for a single industry and retailing their products through the internet. Pure play software testing is adopted by product developers to optimize the software and fix bugs before the official launch. Testing service providers use innovative tools and advanced solutions for the project- and risk-based testing and managed crowd testing. They are conducted in a controlled multi-platform testing environment to manage end-to-end software and develop high-quality software. They also offer process orchestration engine, human-to-human workflow, monitoring and analysis capabilities, offline simulation and system-to-system integration.

Increasing digitization, along with significant growth in the information technology (IT) industry across the globe, represents one of the key factors creating a positive outlook for the market. Furthermore, the increasing demand for outsourced services, software, and web-based platforms by small, medium and large-sized enterprises, is also driving the market growth. The industries, such as banking, financial services and insurance (BFSI), information technology (IT), telecommunication and retail, are using digital tools and pure-play software to expand their operations and facilitate remote working. Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML) solutions with the software testing modules, are acting as other growth-inducing factors. Independent pure-play software testing service providers use these innovative technologies to produce seamless and error-free applications and software.

Key Market Segmentation:

Breakup by Deployment Type:

• Cloud-Based
• On-Premises

Breakup by Organization Size:

• Small and Medium Enterprises
• Large Enterprises

Breakup by End Use Industry:

• BFSI
• IT and Telecommunication
• Retail and E-Commerce
• Others

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Acutest Ltd., Cigniti Technologies Limited, DXC Technology Company, imbus AG, inspearit, Planit Test Management Solutions Pty. Ltd., QA InfoTech, Qualitest Group, Trigent Software Inc. and ZenQ.

Key Questions Answered in This Report:

• How has the global pure play software testing market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global pure play software testing market?
• What are the key regional markets?
• What is the breakup of the market based on the deployment type?
• What is the breakup of the market based on the organization size?
• What is the breakup of the market based on the end use industry?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global pure play software testing market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Pure Play Software Testing Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Deployment Type

• 6.1 Cloud-Based
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 On-Premises
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Organization Size

• 7.1 Small and Medium Enterprises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Large Enterprises
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End Use Industry

• 8.1 BFSI
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 IT and Telecommunication
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Retail and E-Commerce
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Acutest Ltd.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Cigniti Technologies Limited
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 DXC Technology Company
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 SWOT Analysis
  • 14.3.4 imbus AG
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 inspearit
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Planit Test Management Solutions Pty. Ltd.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
  • 14.3.7 QA InfoTech
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 Qualitest Group
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
  • 14.3.9 Trigent Software Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
  • 14.3.10 ZenQ
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials