ベビー用品市場：市場規模・シェア・動向・予測、製品種類別、流通チャネル別、年齢層別、地域別（2025～2033年）

世界のベビー用品の市場規模は2024年に251億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに428億米ドルに達し、2025年から2033年にかけて6.1%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には36.2％以上の大きな市場シェアを占めています。同地域のベビー用品の市場シェアは、出生率の上昇、厳格な安全規制、プレミアム化、eコマースの拡大、持続可能性の動向、スマートで人間工学に基づいた環境に優しいベビー用品への需要の高まりによって後押しされています。

出生率の上昇、可処分所得の増加、乳幼児の安全性と品質基準への注目の高まりが市場成長の原動力となっています。技術の進歩により、コネクテッド・ベビー・モニターやコンバーチブル・ベビーカーなどのスマート・デバイスが開発される一方、環境に優しく持続可能な製品に対する消費者の需要が、メーカーの責任ある技術革新を促しています。厳しい規制の枠組みや安全基準は、企業に高品質設計への投資を促し、消費者の信頼とブランド・ロイヤルティを高める。eコマースの拡大と消費者直販の増加という小売ダイナミクスの変化が、従来の実店舗チャネルを補完しています。利便性と効率性を重視する親の傾向や、ソーシャルメディアや有名人の推薦の影響が、ベビー用品市場の成長と現代の子育てニーズに応えるプレミアム製品の導入をさらに促進します。

米国のベビー用品市場は、複数の要因によって牽引されています。出生率の上昇と可処分所得の増加は、ベビーカー、チャイルドシート、乳幼児ケア用品などの必須アイテムの安定した需要に寄与しています。厳しい安全規制は高い基準を要求し、消費者の信頼を高めています。さらに、持続可能で環境に優しい素材への消費者の嗜好の変化が製品開発に影響を与え、ブランドの高い評判と好意的な口コミが市場の成長をさらに後押ししています。例えば、2023年9月、ベビー用品とベビーケアの世界的リーダーであるドレル・ジュブナイルは、2023年8月にオープンしたフラッグシップショールーム「Babylist Beverly Hills」において、拡大する家族のためのプレミアデジタルデスティネーションであるBabylistとの提携を発表しました。両ブランドは協力し、様々な価格帯の高品質な製品を親に提供し、誕生からその後の子供の旅路を案内します。

ベビー用品の市場動向：

環境に優しく持続可能な製品に対する需要の高まり

持続可能性もベビー用品に多大な影響を与えています。消費者の意識の高まりや環境規制により、企業は自社の方針や製品を見直す必要に迫られています。環境に優しいオプション、オーガニックコットン、竹製おむつ、BPAフリーの哺乳瓶、環境に優しいパッケージは、最近の親が好むものです。Myloによる2023年の調査では、85.9％の親が赤ちゃんに化学物質を含まない製品を購入することを好み、自然なベビーケア製品へのシフトを示していることが明らかになりました。顧客の要求に応えて、企業は持続可能な素材の使用やカーボンフットプリントの削減に着手し、OEKO-TEXやGOTS（世界・オーガニック・テキスタイル・スタンダード）といった団体の認証を通じて信用を獲得しています。これとは対照的に、世界中の規制機関が、使用されている有害な化学物質に対する意見を厳しくしており、ブランドにとっては、より安全で無害な代替品でイノベーションを起こすチャンスとなっています。持続可能な選択とは、家具から玩具、旅行用品、そして製品の原材料である倫理的に調達された木材やリサイクル可能なプラスチックに至るまで、あらゆるものを指します。真のグリーン宣誓は、消費者の透明性を刺激し、ライフスタイルに敏感な消費者の共感を得ると思われます。持続可能性が消費者の市場決定を後押しし続けることが予想されるため、グリーン・イノベーションに取り組むブランドは、競合他社に対して経済的に優位に立つことができると思われます。

スマートでコネクテッドなベビー用品の台頭

ベビー用品業界では、テクノロジーが革命を起こし、スマートでコネクテッドなベビー用品が人気を集めています。睡眠モニター、温度センサー付きボトルウォーマー、アプリと連動したスイング式ベビーシートなどです。スマート・ベビーモニターは、高解像度のカメラ映像、動体検知、生体情報追跡を提供し、子供の健康状態をライブで知らせることで、親の不安を軽減します。AIを搭載した生体追跡機能付きベビーモニターを採用する親が増えており、Owletのようなブランドは前年比50％以上の売上増を記録しています。スマートソックスや心拍数モニターなどのウェアラブルは、データに裏打ちされた健康洞察を提供し始めるには十分な市場になりました。ベビーケア製品におけるAIとIoTの相乗的利用により、スマートフォンを介したスマート接続が遠隔観察と自動化を可能にします。ミレニアル世代の両親の購買意欲は高まっており、彼ら自身も技術に精通しているため、メーカーは研究開発に多額の投資を行っています。しかし、データの安全性やプライバシーに対する懸念が高まる中、企業は強力な暗号化を導入し、世界中でデジタル安全基準を遵守しなければならないです。

eコマースとDTCの拡大

オンライン・ショッピング、eコマース、消費者直販ブランドが勢いを増しています。ベビーケア用品、ベビーカー、ベビーベッド、玩具などを購入するために、親は実店舗に足を運ばず、より便利で、より安い価格、より豊富な商品選択肢のあるオンラインで購入します。紙おむつからオーガニック・ベビーフード、カスタマイズされた洋服まで、定期購入サービスが次々と登場し、手間のかからないショッピングの選択肢を提供しています。どのような定期購入であれ、ソーシャル・ネットワークやその他のマーケティング・チャネルを十分に活用し、一般家庭への商品販売を促進します。例えば、2024年のレポートでは、ミレニアル世代の両親の68％がソーシャルメディアの推薦に基づいて購入することを強調しています。既存ブランドはオンラインでの存在感を高めているが、新規参入ブランドは顧客ロイヤリティを構築するためにデジタルファーストのアプローチに依存しています。パーソナライゼーション、AIベースのレコメンデーション・エンジン、バーチャル試着サービスは、オンライン旅行における顧客エンゲージメントをさらに高める。伝統的な小売業が何らかの課題に直面するたびに、自らをデジタル変革し、オムニチャネル戦略を開発した企業は、競争の激しいジュブナイル市場の長距離レースでトップを維持すると思われます。

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 分析手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要な業界動向

第5章 世界のベビー用品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場区分：製品種類別

• ベビーカー・乳母車
• チャイルドシート
• ベビーベッド・簡易ベッド
• その他

第7章 市場区分：流通チャネル別

• オフライン
• オンライン

第8章 市場区分：年齢層別

• 0～1歳
• 2～4歳
• 5～7歳
• 8歳以上

第9章 市場区分：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ポーランド
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • トルコ
  • サウジアラビア
  • アラブ首長国連邦
  • その他

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Dorel Industries Inc.
  • Goodbaby International Holdings Ltd.
  • Britax
  • Chicco
  • Stokke
  • BeSafe
  • RECARO Kids s.r.l.
  • Combi Corporation
  • Emmaljunga
  • Bugaboo International B.V.
  • Peg Perego

List of Figures

• Figure 1: Global: Juvenile Products Market: Major Drivers and Challenges
• Figure 2: Global: Juvenile Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Juvenile Products Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Juvenile Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Juvenile Products Market: Breakup by Age Group (in %), 2024
• Figure 6: Global: Juvenile Products Market: Breakup by Region (in %), 2024
• Figure 7: Global: Juvenile Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Juvenile Products (Strollers and Prams) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Juvenile Products (Strollers and Prams) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Juvenile Products (Car Seats) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Juvenile Products (Car Seats) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Juvenile Products (Cribs and Cots) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Juvenile Products (Cribs and Cots) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Juvenile Products (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Juvenile Products (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Juvenile Products (Offline) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Juvenile Products (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Juvenile Products (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Juvenile Products (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Juvenile Products (0-1 Year) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Juvenile Products (0-1 Year) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Juvenile Products (2-4 Year) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Juvenile Products (2-4 Year) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Juvenile Products (5-7 Year) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Juvenile Products (5-7 Year) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Juvenile Products (>8 Year) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Juvenile Products (>8 Year) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: North America: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: North America: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: United States: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: United States: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Canada: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Canada: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Asia Pacific: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Asia Pacific: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: China: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: China: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Japan: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Japan: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: India: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: India: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: South Korea: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: South Korea: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Australia: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Australia: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Indonesia: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Indonesia: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Others: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Others: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Europe: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Europe: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Germany: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Germany: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: France: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: France: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: United Kingdom: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: United Kingdom: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Italy: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Italy: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Spain: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Spain: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Poland: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Poland: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Others: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Others: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Latin America: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Latin America: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Brazil: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Brazil: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Mexico: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Mexico: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Others: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Others: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Middle East and Africa: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Middle East and Africa: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Turkey: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Turkey: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Saudi Arabia: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Saudi Arabia: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: United Arab Emirates: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: United Arab Emirates: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Others: Juvenile Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: Others: Juvenile Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: Global: Juvenile Products Industry: SWOT Analysis
• Figure 85: Global: Juvenile Products Industry: Value Chain Analysis
• Figure 86: Global: Juvenile Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Juvenile Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Juvenile Products Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Juvenile Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Juvenile Products Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
• Table 5: Global: Juvenile Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Juvenile Products Market: Competitive Structure
• Table 7: Global: Juvenile Products Market: Key Players

The global juvenile products market size was valued at USD 25.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.8 Billion by 2033, exhibiting a CAGR of 6.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.2% in 2024. The juvenile products market share across the region is propelled by rising birth rates, strict safety regulations, premiumization, e-commerce expansion, sustainability trends, and increasing demand for smart, ergonomic, and eco-friendly baby products.

The market growth is fueled by rising birth rates, increased disposable income, and a growing focus on infant safety and quality standards. Technological advancements lead to smart devices such as connected baby monitors and convertible strollers, while consumer demand for eco-friendly and sustainable products drives manufacturers to innovate responsibly. Strict regulatory frameworks and safety standards encourage companies to invest in high-quality designs, boosting consumer trust and brand loyalty. Shifts in retail dynamics, with an expanding e-commerce landscape and increased direct-to-consumer sales, complement traditional brick-and-mortar channels. Parental emphasis on convenience and efficiency, as well as the influence of social media and celebrity endorsements, further catalyze juvenile products market growth and the introduction of premium products catering to modern parenting needs.

The juvenile products market in the United States is driven by multiple factors. Increasing birth rates and higher disposable incomes contribute to a steady demand for essential items such as strollers, car seats, and infant care accessories. Strict safety regulations require high standards, boosting consumer confidence. Additionally, shifting consumer preferences toward sustainable and eco-friendly materials influences product development, while strong brand reputations and positive word-of-mouth further reinforce market growth. For instance, in September 2023, Dorel Juvenile, a global leader in juvenile products and baby care, announced a partnership with Babylist, the premier digital destination for expanding families, in the all-new Babylist Beverly Hills, a flagship showroom experience that was opened in August 2023. Both brands work together to provide parents with high-quality products at a variety of pricing ranges, guiding them through their child's journey from birth and beyond.

Juvenile Products Market Trends:

Growing Demand for Eco-Friendly and Sustainable Products

Sustainability is another tremendous influence on juvenile products. The growing consciousness among consumers and environmental regulations has compelled companies to rethink their policies and products. Eco-friendly options, organic cotton, bamboo diapers, BPA-free bottles, and eco-friendly packaging are what parents prefer these days. A 2023 survey by Mylo revealed that 85.9% of parents prefer to buy chemical-free products for their babies, indicating a shift toward natural baby care products. In response to the demands of the customers, companies have started using sustainable materials and reduced carbon footprints and earned credibility through certification from organizations like OEKO-TEX and GOTS (Global Organic Textile Standard). In contrast, regulatory bodies around the world are tightening their opinions toward the harmful chemicals used, which have become opportunities for brands to innovate with safer and non-toxic alternatives. Sustainable choice has everything from furniture to toys, travel gear, and the raw material sources for the products: both ethically sourced timber and recyclable plastics. A true green pledge will inspire transparency among consumers and resonate more with the lifestyle-conscious consumer. It is expected that sustainability will continue to drive the market decisions of consumers hence, brands that will take on green innovation will have an upper hand in the economy against their competitors at large.

Rise of Smart and Connected Baby Products

In the juvenile goods industry, technology is causing a revolution as smart and connected baby products are becoming more and more popular. Parents resort more often to AI solutions to attain more convenience and safety: sleep monitors, bottle warmers with temperature sensors, swing baby seats connected with apps, etc. Smart baby monitors provide high-definition camera feeds, motion detection, and biometric tracking, giving live updates on a child's well-being, thus reducing parental anxiety. Parents are increasingly adopting AI-powered baby monitors with biometric tracking, with brands like Owlet reporting over 50% growth in sales year-over-year. Wearables, like smart socks and heart rate monitors, have hit the market enough to begin offering data-backed health insights. With the synergetic use of AI and IoT in baby care products, smart connectivity through smartphones enables remote observation and automation. Manufacturers invest greatly in research and development due to the increasing buying capacities of the millennial parents, who are also tech-savvy in their own right. However, with increasing concerns for data security and privacy, the companies must introduce strong encryption and adhere to digital safety standards all across the globe.

E-Commerce and DTC Expansion

The entire juvenile products industry has been revolutionized with the new mode of shopping, which is online shopping, e-commerce and direct-to-consumer brands coming to find momentum. Parents do not visit any physical retail outlets for buying baby-care essentials, strollers, cribs, toys, etc., but buy them online with more convenience, lower pricing, and a wider array of product choice. From diapers to organic baby food to customized clothing in a box, subscription-based services are springing up, providing hassle-free shopping options. Whatever the subscription may be, be influenced sufficiently with social networks and other marketing channels to push product sales into common households. For instance, a 2024 report highlights that 68% of millennial parents make purchases based on social media recommendations. Established brands are improving their online presence, while newer entrants rely on digital-first approaches to build customer loyalty. Personalization, AI-based recommendation engines, and virtual try-on services further enhance customer engagement in online travel. Whenever traditional retail faces some kind of challenge, the companies that have digital transformed themselves, and developed an omnichannel strategy, will remain on top in the long-distance race in the competitive juvenile market.

Juvenile Products Industry Segmentation:

Analysis by Product Type:

• Strollers and Prams
• Car Seats
• Cribs and Cots
• Others

Strollers and prams leads the market with around 27.1% of the market share in 2024. Strollers and prams dominate the juvenile products market due to their essential role in infant mobility and convenience for parents. Increasing urbanization, rising disposable incomes, and higher birth rates in emerging economies drive demand. Consumers prioritize safety, comfort, and multifunctionality, leading to innovations such as lightweight, foldable, and all-terrain strollers. Premium models with advanced suspension, smart connectivity, and ergonomic designs are gaining traction. Evenflo, a trusted pioneer in the design and manufacturing of infant and children's products, announced the launch of the Hummingbird(TM) Ultra-Lightweight Carbon Fiber Stroller. The Hummingbird, weighing only 9 pounds, provides parents with a game-changing combination of durability and simplicity because of its revolutionary carbon fiber frame, one-handed compact fold, and smooth maneuverability.

Analysis by Distribution Channel:

• Offline
• Online

Offline leads the market with around 65.5% of the market share in 2024. The offline channel holds the largest share of the juvenile products market due to consumer preference for physical inspection before purchase, especially for safety-critical items like strollers, car seats, and cribs. Specialty stores, supermarkets, and brand-exclusive outlets provide hands-on product trials, expert guidance, and immediate availability. Retailers build trust through in-store promotions, warranties, and after-sales support. Premium and luxury brands leverage offline channels for brand positioning. Additionally, regulatory compliance and safety concerns drive parents to trusted brick-and-mortar stores. Despite e-commerce growth, offline stores remain dominant due to personalized service, product assurance, and the convenience of immediate purchases.

Analysis by Age Group:

• 0-1 Year
• 2-4 Year
• 5-7 Year
• >8 Year

0-1 year leads the market with around 38.5% of the market share in 2024. The 0-1 year segment holds the largest share in the juvenile products market due to the high demand for essential infant care items such as strollers, cribs, car seats, feeding accessories, and diapers. Newborns require frequent product replacements, driving recurring purchases. Parents prioritize safety, comfort, and hygiene, leading to increased spending on premium and certified products. Hospital recommendations and government regulations further influence purchasing decisions, especially for car seats and sleep solutions. Additionally, baby showers and gifting culture boost sales in this category. The critical growth phase of infants ensures sustained demand, making this segment the most significant in the market.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Poland
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 36.2%. The market in North America is driven by rising birth rates, increasing disposable income, and a strong focus on child safety. Stringent safety regulations from agencies like the Consumer Product Safety Commission (CPSC) and the National Highway Traffic Safety Administration (NHTSA) push demand for certified products. Parents prioritize convenience, leading to innovations in lightweight strollers, smart baby monitors, and ergonomic car seats. E-commerce expansion, brand loyalty, and premiumization trends further boost sales. Sustainability concerns are driving demand for eco-friendly materials. Additionally, the growing influence of social media and celebrity endorsements accelerates consumer awareness and preference for branded products. For instance, in February 2023, SleepOvation Baby, an FDA-registered medical device company, revealed that its crib mattress had been posted for sale. This listing allowed parents to shop with confidence, knowing that SleepOvation Baby's crib mattress is both safe and helpful for babies.

Key Regional Takeaways:

United States Juvenile Products Market Analysis

In 2024, the United States accounted for over 92.50% of juvenile products market in North America. The juvenile products market in the U.S. is witnessing phenomenal growth due to buoying spending from consumers and rising birth rates. As put forth by the Center for Disease Control and Prevention (CDC), as many as 3,596,017 live births in the United States, in 2023 alone, drive an increasing demand for essential baby products including car seats from Cradle Station, strollers, and cribs. An industrial report stated that the U.S. juvenile products industry was around USD 7 billion in 2023, which shows growing panic over safety and obsession towards high-end products, as well as an ever-expanding market. Demand is made to be smart and green while baby gear haunts thus stimulating innovation in this segment. E-commerce websites are still a priority along with online sales accounting for substantial revenue-continuing sales within the several products. The giants such as Graco and Chicco reign across the field while advancements in multifunctional and ergonomic designs take competitive performances to higher dimensions. State safety regulations and consumer awareness continue to suffice and thus mold growth in the market, ensuring an unending juvenile products demand.

Europe Juvenile Products Market Analysis

The juvenile products market in Europe is progressing steadily and steadily due to the rising awareness of child safety and increasingly stringent regulatory standards. According to an industrial report, approximately 3.66 million babies were born in the European Union in 2023, resulting in the demand for essential baby products. As per industry estimates, the European juvenile products market is valued at several billion dollars, and the sales accounted for Germany, France, and the UK. Besides, Germany's strong economy and high parental spending create demand for high-quality strollers, car seats, and baby monitors. Apart from that, the EU safety regulations like EN 1888 regarding strollers stimulate product innovation and premium offerings. Another trend being followed by parents who keep baby products safe and environmental-friendly is organic textiles and melt-graded feeding utensils or BPA-free. Such companies are Bugaboo and Britax, which invest in smart baby gear that is integrated with IoT technology for more solutions. Further government-backed incentives for child-rearing only work toward the further enhancement of the market in Europe.

Asia Pacific Juvenile Products Market Analysis

Increasing birth rates and growing disposable income are among the factors propelling the growth of juvenile products across the Asia Pacific. With 2023 marking the emergence of over 9 million newborns in China as recorded by the National Bureau of Statistics of China, demand for baby care items is further fueled. In India, too, supported by government schemes such as the Maternity Benefit Program initiative that promotes infant care-the juvenile products market is gaining traction. E-commerce, especially platforms like Alibaba & Flipkart, is doing extremely well in selling baby products like strollers, cribs, and feeding accessories. Premiumization is increasingly occurring in markets such as Japan and South Korea, where parents like buying high-end technologically sophisticated baby products. Local manufacturers are collaborating with global brands to enhance their product offerings, generating a favorable juvenile products market outlook. Yet another factor stimulating demand for compact, multifunctional baby products in the urban domain is the rising trend of nuclear families.

Latin America Juvenile Products Market Analysis

Latin America's juvenile products market is growing as birth rates stabilize and parents spend more money. Based on data available, in 2023 Brazil had around 2.6 million births, fuelling demand for fundamental infant products like baby strollers, cribs, and baby car seats. Brazil's baby care market had a size of USD 2.8 billion in 2023, leading the region in sales, based on an industry report. Mexico is a close second, with growing investments in infant safety products. Penetration of e-commerce is on the rise, with online platforms such as MercadoLibre facilitating greater access to international brands. Eco-friendly baby products are gaining popularity, especially in Argentina and Chile, where the use of eco-friendly materials and ethical manufacturing takes precedence. Local brands compete with international brands by providing low-cost yet quality products. Government policies requiring more stringent child safety measures, like Brazil's car seat regulations, also fuel market expansion. The working parents trend also creates demand for automated baby care technology, such as intelligent monitors and self-rocking cradles.

Middle East and Africa Juvenile Products Market Analysis

The Middle East and Africa youth products market is expanding due to high fertility rates and rising urbanization. Industrial report indicates that in 2023, Africa experienced about 46.1 million births, with Niger having the highest crude birth rate in Africa. Population growth is set to persist, with estimates counting more than 49 million births in 2030. Increasing disposable income in Gulf nations and growing retail networks in Africa underpin market growth. Premium baby product sales are dominated by the UAE and Saudi Arabia, with parents choosing quality and safety. E-commerce sites Noon and Jumia provide easy access to international brands, boosting product availability. African local manufacturers emphasize cheap and long-lasting baby necessities to meet price-conscious consumers. Government policies supporting maternal and child health further increase demand for regulated and certified children's products, which ensures continued market growth in the region.

Competitive Landscape:

The juvenile products market is driven by key players such as Dorel Industries, Artsana Group, Goodbaby International, Newell Brands, and Stokke. Companies compete on product innovation, safety compliance, brand reputation, and pricing strategies. Market trends show increasing demand for eco-friendly materials, smart baby products, and ergonomic designs. E-commerce is intensifying competition, with direct-to-consumer brands like BabyBjorn and Nuna gaining traction. Regional players in Asia-Pacific and Latin America are expanding, challenging established brands. Regulatory compliance, especially in North America and Europe, remains a critical factor. Mergers and acquisitions are shaping the competitive landscape, with companies investing in technology-driven solutions like IoT-enabled baby monitors and convertible strollers to differentiate their offerings and capture market share. For instance, in November 2024, Momcozy, the renowned pregnancy and baby brand trusted by over 3 million mothers worldwide, announced the release of two unique strollers that will alter family adventures just in time for the busy Christmas season.

The report provides a comprehensive analysis of the competitive landscape in the juvenile products market with detailed profiles of all major companies, including:

• Dorel Industries Inc.
• Goodbaby International Holdings Ltd.
• Britax
• Chicco
• Stokke
• BeSafe
• Emmaljunga
• Peg Perego
• Combi Corporation
• Bugaboo International B.V.
• RECARO Kids s.r.l.

Key Questions Answered in This Report

• 1.How big is the juvenile products market?
• 2.What is the future outlook of the juvenile products market?
• 3.What are the key factors driving the juvenile products market?
• 4.Which region accounts for the largest juvenile products market share?
• 5.Which are the leading companies in the global juvenile products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Juvenile Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Strollers and Prams
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Car Seats
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Cribs and Cots
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Offline
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Online
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Age Group

• 8.1 0-1 Year
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 2-4 Year
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 5-7 Year
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 >8 Year
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Poland
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Turkey
    • 9.5.1.1 Market Trends
    • 9.5.1.2 Market Forecast
  • 9.5.2 Saudi Arabia
    • 9.5.2.1 Market Trends
    • 9.5.2.2 Market Forecast
  • 9.5.3 United Arab Emirates
    • 9.5.3.1 Market Trends
    • 9.5.3.2 Market Forecast
  • 9.5.4 Others
    • 9.5.4.1 Market Trends
    • 9.5.4.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Dorel Industries Inc.
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Business Portfolio
    • 13.3.1.3 Financials
    • 13.3.1.4 SWOT Analysis
  • 13.3.2 Goodbaby International Holdings Ltd.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Business Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Britax
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Business Portfolio
    • 13.3.3.3 Financials
    • 13.3.3.4 SWOT Analysis
  • 13.3.4 Chicco
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Business Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Stokke
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Business Portfolio
  • 13.3.6 BeSafe
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Business Portfolio
  • 13.3.7 RECARO Kids s.r.l.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Business Portfolio
  • 13.3.8 Combi Corporation
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Business Portfolio
  • 13.3.9 Emmaljunga
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Business Portfolio
  • 13.3.10 Bugaboo International B.V.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Business Portfolio
  • 13.3.11 Peg Perego
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Business Portfolio