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市場調査レポート
商品コード
1792485
ストリーミングメディアデバイス市場レポート:デバイスタイプ、用途、最終用途、地域別、2025~2033年Streaming Media Devices Market Report by Device Type (Game Consoles, Media Streamers, Smart TVs), Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment, Social Networking), End-Use (Commercial, Residential), and Region 2025-2033 |
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カスタマイズ可能
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ストリーミングメディアデバイス市場レポート:デバイスタイプ、用途、最終用途、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2~3営業日
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世界のストリーミングメディアデバイス市場規模は2024年に157億米ドルに達しました。今後、IMARC Groupは、2033年には461億米ドルに達し、2025~2033年にかけて12.11%の成長率(CAGR)を示すと予測しています。オンデマンドコンテンツに対するユーザーの嗜好の高まり、利便性を向上させるために他のスマートガジェットと同期可能なメディアデバイスの利用率の上昇、ビデオ解像度の向上などが、市場成長を促す要因となっています。
スマートホーム技術の採用
ストリーミングメディアデバイスは、現代のスマートホームネットワークにおいて重要であり、より相互接続されたユーザーフレンドリーな体験を可能にします。相互接続デバイスが普及するにつれ、個人は利便性を向上させ、シームレスなホームエンターテイメントシステムを構築するために、他のスマートガジェットと同期可能なメディアデバイスを求めています。ボイスコントロール機能、自動化、バーチャルアシスタントとのスムーズな統合は、現代のメディア機器の重要な部分となりつつあり、ユーザーは自分の好みのエンターテインメントを簡単に扱えるようになっています。この動向は、スマートホームの構成に簡単に統合できるストリーミングデバイスの採用を促しています。2024年、GoogleはChromecastに代わる4Kストリーミングデバイスであり、スマートホームハブとしても機能するGoogle TV Streamerを発表しました。人工知能(AI)を活用したコンテンツ発見、パーソナライズされたレコメンデーション、スマートホームとの統合を特徴としています。
オンデマンドコンテンツに対するユーザーの嗜好の高まり
視聴者は、決められたテレビのスケジュールに従うのではなく、自分の都合に合わせて好みのコンテンツを視聴する自由を求めています。ストリーミングメディアデバイスは、テレビ番組、映画、ドキュメンタリー、専門番組など、多様なオンデマンドコンテンツへの簡単なアクセスを記載しています。このような視聴習慣の変化は、そのようなコンテンツへのシームレスなアクセスを提供するデバイスへの投資をより多くの人々に促しています。オンデマンドコンテンツへの嗜好の高まりは、有利なストリーミングメディアデバイス市場の展望をもたらしています。2023年、NASAは、RokuやApple TVなどのプラットフォームでアクセスできる、CMなしの無料ストリーミングサービスNASA+を発表しました。このサービスは、ライブ中継、独占ビデオシリーズ、幼児向けコンテンツ、スペイン語コンテンツを提供し、NASAのミッションや発見を深く掘り下げることができます。
ビデオ画質の技術的進歩
ビデオの解像度、特に4Kやハイダイナミックレンジ(HDR)フォーマットの向上は、ストリーミングメディアデバイスの需要を促進する上で重要な役割を果たしています。高解像度ディスプレイの人気の高まりは、これらのディスプレイを補完するために、一流のビデオ品質を提供できるデバイスの必要性を高めています。ストリーミングメディアデバイスはこのような期待に応えるべく進化しており、視聴体験を向上させる高解像度フォーマットをサポートしています。ストリーミングプラットフォームにおける高画質コンテンツの増加もこの需要を後押ししており、ユーザーは没入感のあるビジュアルを提供できるデバイスを求めています。より高解像度のコンテンツを利用することへのシフトは、ストリーミングメディアデバイス市場におけるユーザーの選択にプラスの影響を与えています。2023年、Sonyエレクトロニクスは、コグニティブプロセッサXRを搭載し、オーディオとビジュアルを向上させたX95LやA95Lなどの5つの新モデルを含む、2023年ブラビアXRテレビ・コレクションを発表しました。これらのモデルは、動きの鮮明さを向上させるXRクリア・イメージや、より没入感のあるオーディオ体験を提供するアコースティックセンターシンクなどの新機能を提供しました。
The global streaming media devices market size reached USD 15.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.1 Billion by 2033, exhibiting a growth rate (CAGR) of 12.11% during 2025-2033. The growing user preferences for on-demand content, rising utilization of media devices that can be synchronized with other smart gadgets to improve convenience, increasing improvements in video resolution are some of the factors impelling the market growth.
Adoption of Smart Home Technologies
Streaming media devices are critical in the contemporary smart home network, enabling a more interconnected and user-friendly experience. As interconnected devices become more popular, individuals are seeking media devices that can be synchronized with their other smart gadgets to improve convenience and create a seamless home entertainment system. Voice control functionalities, automation, and smooth integration with virtual assistants are becoming important parts of modern media devices, allowing users to handle their entertainment preferences effortlessly. This trend is encouraging people to embrace streaming devices that can easily integrate into their smart home configurations. In 2024, Google unveiled the Google TV Streamer, a 4K streaming device that replaces Chromecast and doubles as a smart home hub. It features artificial intelligence (AI)-powered content discovery, personalized recommendations, and smart home integration.
Increasing User Preferences for On-Demand Content
Viewers are seeking the freedom to watch their preferred content at their own convenience, instead of following set television schedules. Streaming media devices provide simple access to a diverse selection of on-demand content, including TV shows, films, documentaries, and specialized programming. This shift in viewing habits is encouraging more people to invest in devices that provide seamless access to such content. The growing preferences for on-demand content are offering a favorable streaming media devices market outlook. In 2023, NASA introduced NASA+, a no-cost, commercial-free streaming service that can be accessed on platforms such as Roku and Apple TV. This service provides live coverage, exclusive video series, children's content, and content in Spanish, giving users a deep dive into NASA's missions and discoveries.
Technological Advancements in Video Quality
Improvements in video resolution, especially in 4K and high dynamic range (HDR) formats, play a key role in driving the demand for streaming media devices. The rising popularity of high-definition displays is driving the need for devices that can provide top-notch video quality to complement these displays. Streaming media devices are evolving to meet these expectations, offering support for high-resolution formats that enhance the viewing experience. The growing availability of high-quality content across streaming platforms further supports this demand, with users seeking devices that can offer immersive visuals. The shift towards using content in higher definition is positively influencing the choices of users in the market for streaming media devices. In 2023, Sony Electronics unveiled the 2023 BRAVIA XR TV collection, which includes five fresh models like the X95L and A95L, equipped with the Cognitive Processor XR for improved audio and visuals. These models offered new features like XR Clear Image for improved motion clarity and Acoustic Center Sync for a more immersive audio experience.
Game consoles account for the majority of the market share
Game consoles represent the largest segment, driven by the growing popularity of gaming as both a form of entertainment and a competitive activity. The demand for advanced gaming consoles that provide immersive experiences is increasing due to improvements in graphics, processing power, and user interfaces. Game consoles also benefit from the increasing number of exclusive game titles and strong ecosystems that integrate online gaming communities and subscription services. In 2024, Microsoft introduced plans for the release of three new Xbox consoles. The Xbox Series S (1TB) Robot White, Xbox Series X (1TB) Digital Edition Robot White, and the special Xbox Series X (2TB) Galaxy Black are part of the lineup.
E-learning is a crucial segment because of the increasing demand for online education and digital platforms that offer accessible and flexible learning options. Educational institutions and organizations are integrating digital tools into their training and instructional methods. Additionally, the segment is supported by increasing internet penetration and the development of user-friendly platforms that cater to both individuals and organizations seeking knowledge acquisition and skill development. In 2023, the global e-learning market was valued at US$ 316.2 Billion according to the IMARC Group.
Web-browsing continues to expand as the internet remains a vital tool for accessing information, services, and communication. The increasing usage of internet, along with quicker broadband speeds and widespread device access, is driving the need for effective browsing options. Apart from this, as more people access streaming platforms through browsers, streaming media devices demand continues to rise, offering seamless integration with online content and enhancing the overall user experience.
Gaming is gaining popularity because of technological advancements, such as high-performance devices and immersive experiences. The proliferation of cloud-based gaming, augmented reality (AR), and virtual reality (VR) technologies is supporting the market growth. This segment is further supported by the rise in multiplayer and social gaming experiences, enhancing user engagement and retention.
Residential is the predominant market segment
Residential represent the largest segment, driven by the growing demand for home entertainment solutions. Individuals are opting for streaming devices to access on-demand content, reducing the necessity for traditional cable services. The widespread use of smart homes and the increasing popularity of binge-watching and personalized viewing is making streaming devices essential in homes. Moreover, improvements in internet infrastructure and smart TV technology are improving the attractiveness of these gadgets in households. Additionally, the rise of smart home ecosystems, where devices integrate smoothly with other home automation systems, enhances the attractiveness of these media devices.
North America leads the market, accounting for the largest streaming media devices market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for streaming media devices.
North America is the largest segment in the market due to its well-established industries and high demand for advanced products and services. The region benefits from strong infrastructure, technological advancements, and a robust user base. Companies in the region have resources and capital at their disposal, enabling them to innovate and grow their product offerings. Additionally, favorable regulatory frameworks and supportive government policies further support adoption across various sectors. The streaming media devices market dynamics in the region are influenced by rising user demand for on-demand content, availability of high-speed internet connectivity, and continuous innovations in device technology. In 2024, TCL introduced its free streaming service TCLtv+ on Roku devices and TCL Roku TVs in the US. This service provides more than 350 ad-supported TV channels for free, as well as movies and series from top studios such as NBCUniversal, Sony, and Lionsgate. TCLtv+ can be downloaded from both the Roku Channel Store and Apple's iOS store.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)