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市場調査レポート
商品コード
1792437
子供服市場レポート:製品カテゴリー、消費者グループ、性別、流通チャネル、地域別、2025~2033年Children's Wear Market Report by Product Category, Consumer Group (Infant, Toddler, Preschool, Gradeschooler ), Gender, Distribution Channel, and Region 2025-2033 |
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カスタマイズ可能
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子供服市場レポート:製品カテゴリー、消費者グループ、性別、流通チャネル、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
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世界の子供服市場規模は2024年に3,021億米ドルに達しました。IMARC Groupは、2025~2033年にかけての成長率(CAGR)は4.2%で、2033年には4,371億米ドルに達すると予測しています。ソーシャルメディアや有名人の推薦に影響されたファッション動向を追いかける人々の熱心さ、持続可能で健康に配慮した衣料品へのニーズ、デザインと技術の継続的な進歩は、市場成長を促す要因の一部です。
持続可能性と倫理的プラクティスの重視の高まり
親たちは、自分たちの購買選択が環境や社会に及ぼす影響について意識するようになっており、その結果、持続可能で倫理的に生産された衣料品への欲求が高まっています。企業は、オーガニック材料の採用や二酸化炭素排出量の削減など、持続可能性に重点を置いており、これが市場の成長を後押ししています。例えば、2021年4月、Carter'sはTerraCycle(R)との提携プログラムであるKIDCYCLE(TM)を導入しました。保護者は、Rewarding Momentsポイントを貯める機会があり、サステナビリティイニシアチブに簡単に参加することができました。
オンライン小売チャネルの台頭とオムニチャネル戦略
オンライン小売プラットフォームの台頭とオムニチャネル戦術の採用は、有利な子供服市場展望を提供しています。オンラインプラットフォームは、親が物理的に店舗に行かなくても購入できる便利な選択肢を記載しています。オムニチャネル戦略は、デジタルと物理的なチャネルを難なく組み合わせ、ユーザーとのインタラクションを向上させています。企業は、インターネット上での認知度を高めるため、デジタル広告、見やすいウェブサイト、モバイルアプリケーションに資金を割いています。さらに、実店舗の構築は、購入者に実体験を提供し、ブランド認知を強化することで、デジタルイニシアチブを強化します。2024年2月、カーターズはオハイオ州フーバー・ハイツにキッズ・ベビーアパレルストアをオープンし、小売のプレゼンスを拡大した。この店舗はノースパークショッピングセンター内にあり、様々な子供服ブランドを提供しています。
性別にとらわれない服への親の嗜好の変化
親は意図的に伝統的性による期待から離れ、どんな幼児にも適応できるスタイルや色を選ぶようになっています。この変化は、包括性と多様性を支持する大きな社会的な動きと一致しており、より多様な嗜好やID確認に対応できるような製品の拡充を企業に促しています。性別にとらわれない選択肢を提供することで、ブランドは親の嗜好の変化をサポートし、幼児が社会規範を超えて自由に自己表現できるような包容力のある雰囲気を促進する手助けをします。2023年6月、ナイキはプライド月間に向けてジェンダーを包括する「キッズ・ワン・フィット」アパレルラインを発表し、あらゆるジェンダー・ID確認を持つ幼児の服の選択肢を受け入れ、表現することを奨励することで、包括性と多様性への献身を示しました。
The global children's wear market size reached USD 302.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 437.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The keenness among people to follow fashion trends influenced by social media and celebrity endorsements, need for sustainable and health-conscious clothing, and continuous advancements in design and technology are some of the factors impelling the market growth.
Growing Emphasis on Sustainability and Ethical Practices
Parents are becoming aware about the environmental and social consequences of their buying choices, resulting in a rising desire for sustainable and ethically produced clothing. Companies are focusing on sustainability by incorporating organic materials and decreasing carbon emissions, which is propelling the market growth. For instance, in April 2021, Carter's introduced KIDCYCLE(TM), a program in partnership with TerraCycle(R), to recycle baby and children's clothing across the country and minimize landfill waste. Parents had the opportunity to accumulate Rewarding Moments points, which allowed them to participate in sustainability initiatives easily.
Rise of Online Retail Channels and Omnichannel Strategies
The emergence of online retail platforms and the adoption of omnichannel tactics are offering a favorable children's wear market outlook. Online platforms offer a convenient alternative for parents to make purchases without the need to physically go to stores. Omnichannel strategies effortlessly combine digital and physical channels to improve user interaction. Companies allocate funds to digital advertising, easy-to-navigate websites, and mobile applications to enhance their visibility on the internet. Moreover, building physical stores enhances digital initiatives by offering hands-on experiences to buyers and strengthening brand recognition. In February 2024, Carter's opened a new kids and baby apparel store in Huber Heights, Ohio, expanding its retail presence. The store operates in NorthPark Shopping Center, offering a range of children's clothing brands.
Shift in Parental Preferences towards Gender-Neutral Clothing
Parents are intentionally turning away from traditional gender expectations, opting for adaptable styles and colors appropriate for any child. This change is in line with larger social movements that support inclusivity and diversity, encouraging companies to expand their offerings to cater to a more diverse range of preferences and identities. By providing gender-neutral choices, brands support parents' changing preferences and help promote an inclusive atmosphere for kids to freely express themselves beyond societal norms. In June 2023, Nike demonstrated their dedication to inclusivity and diversity by unveiling the gender-inclusive 'Kids One Fit' apparel line for Pride month, encouraging acceptance and representation in clothing options for children of all gender identities.
Apparel represents the leading market segment
Apparel exhibits a clear dominance in the market owing to the vital role of clothing, such as tops, bottoms, dresses, outerwear, and accessories, in daily lives. Parents appreciate clothes that are comfortable as well as stylish for their children, which is leading to higher children's wear demand for different ages and occasions. Apart from this, continuous change in fashion trends and the desire for unique outfits for kids in various events is strengthening the market growth. Moreover, key players and retailers are focusing on developing novel children's wear that consists of new styles and materials to cater to different preferences of parents.
Infant (0-12 months) exhibits a clear dominance in the market
Infant (0-12 months) holds the biggest market share because of various factors, such as the ongoing requirement for clothes as babies rapidly grow out of their outfits, resulting in frequent buying by parents. Additionally, parents frequently choose comfort and functionality as their top priorities when choosing clothes for babies, often selecting soft and breathable fabrics, onesies, and clothes with easy-to-fasten closures. Chicco India launched an autumn-winter 23 kids wear collection in October 2023, which offers comfort and style for infants, toddlers, and young children, featuring a range of garments from jackets to dresses, designed for ages ranging from newborns to early childhood.
Girls dominate the market
Girls represent largest segment because of factors, such as the extensive selection of clothing choices like dresses, skirts, tops, and accessories. Additionally, girls often focus on fashion and style, leading to an increased demand for fashionable clothing. In addition, the influence of media and popular culture often highlights fashion for girls more prominently. Moreover, brands and retailers often target their products and marketing tactics towards meeting the diverse preferences and fashions of girls.
Online is the predominant market segment
Online is the largest segment as per the children's wear market statistics. The growing number of e-commerce platforms and increasing internet penetration and smartphone adoption, is improving the way parents shop for children's clothing. The size of the global e-commerce market was US$ 21.1 trillion in 2023. With a growth rate (CAGR) of 27.16% from 2024 to 2032, the IMARC Group projects that the market will reach US$ 183.8 trillion by 2032. Online channels offer convenience, a wide variety of options, and the ability to compare prices and read reviews, driving their popularity among busy parents. Moreover, major brands and retailers are prioritizing their online presence, investing in user-friendly websites, mobile apps, and digital marketing strategies to enhance user engagement and capture a larger share of the online market.
Asia Pacific leads the market, accounting for the largest children's wear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for children's wear.
Asia Pacific represents the largest segment according to the children's wear market overview. This is because of various factors like rapid urbanization, rising disposable incomes, and the growing middle class with increasing purchasing power. According to the GlobalData, India's urbanization rate in 2021 was 1.34%. In the year 2021, India's pace of urbanization rose by 1.5% yearly. The indicator rose by 19.6% between 2010 and 2021. Moreover, shifting cultural attitudes towards fashion and a desire for premium and international brands are encouraging multinational brands and retailers to actively expand their presence in this lucrative market actively, leveraging localized strategies to capture market share.