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市場調査レポート
商品コード
1754355
米ぬか油の市場規模、シェア、動向、予測:最終用途別、地域別、2025~2033年Rice Bran Oil Market Size, Share, Trends and Forecast by End-Use and Region, 2025-2033 |
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米ぬか油の市場規模、シェア、動向、予測:最終用途別、地域別、2025~2033年 |
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界の米ぬか油の市場規模は2024年に185万トンとなりました。今後、IMARC Groupは、市場は2033年までに215万トンに達し、2025~2033年にかけて1.7%のCAGRを示すと予測しています。現在、インドが市場を独占しており、2024年には36.7%以上の大きな市場シェアを占めています。米ぬか油市場シェアの主な要因は、食用油需要の増加、米の生産量の増加、米ぬか油の健康効果に関する意識の高まり、油の収量と品質を向上させるための広告および抽出技術の革新です。
米ぬか油市場は、コレステロール値の低下、心臓の健康サポート、オリザノールとビタミンEの含有による抗酸化作用など、米ぬか油の健康効果に対する消費者の意識の高まりによって牽引されています。特にアジア太平洋地域におけるヘルシーな食用油への需要の高まりが市場拡大の原動力となっています。発煙点が高いため、揚げ物や焼き物に米ぬか油が好まれる食品業界は、成長をさらに後押ししています。より健康的な食用油を推進する政府の取り組みや、植物由来の食生活の普及が米ぬか油市場の需要を高めています。さらに、抽出・精製プロセスにおける技術進歩が油の収量と品質を向上させています。医薬品、化粧品、家畜飼料への用途の拡大と世界の米の生産量の増加は、原料の安定供給を確保することで市場の成長に寄与しています。
米国の米ぬか油市場は、心臓の健康とコレステロール管理に対する意識の高まりにより、より健康的な食用油に対する消費者の嗜好が高まっていることが牽引しています。米国心臓協会の2024年心臓病・脳卒中統計によると、心臓病は過去100年間、米国における死亡原因のトップでした。オリザノールと抗酸化物質を多く含む油は、健康志向の消費者にとって魅力的です。植物由来の非遺伝子組み換え食品に対する需要の高まりが、市場の成長をさらに後押ししています。レストランやスナックメーカーなどの外食産業は、その高い発煙点とニュートラルな風味から、揚げ物用の米ぬか油を好みます。化粧品、医薬品、栄養補助食品への用途拡大も需要に貢献しています。さらに、インドやタイなどの主要生産国からの輸入の増加と精製技術の進歩が安定供給を確保し、米国での市場拡大を支えています。
食用油需要の増加
National Institution for Transforming India(NITI)Aayogによると、食用油需要は2030年までに2,980万トン、さらに2047年までに3,260万トンに増加すると予測されています。これらの予測は、人口増加と一人当たりの年間消費量19.7kgという予測に基づくもので、その結果、2021年の総需要は2,770万トンとなりました。この牽引力は、心血管系の健康とコレステロール管理に寄与する高レベルの抗酸化物質と有益な脂肪を含む、その認識された健康上の利点によるものです。消費者の意識の高まりと、より健康的な食事の選択への嗜好は、米ぬか油の需要を推進する上で極めて重要です。健康動向が食の選択に影響を与え続ける中、米ぬか油は、消費者の従来の健康的でない油離れが進む市場において、健康中心の特性から恩恵を受け、さらなる成長を遂げることができます。
米の増産
米ぬか油生産の基盤は、世界の米生産と密接に結びついており、米ぬか油市場の見通しをポジティブなものにしています。国連食糧農業機関(FAO)によると、2023-2024年シーズンの世界米生産量は精米ベースで5億2,390万トンに達し、2022-2023年に記録された収量から0.8%増加しました。特に稲作と米ぬか油生産の中心地であるアジア太平洋地域における米の大量生産は、油の原料である米ぬかの安定供給を保証します。この相関関係は、米の生産量が増加することで、油を抽出するための米ぬかの利用可能性が直接的に高まることを意味します。このダイナミズムは、米ぬか油生産者が大幅な原料不足に直面することなく、市場の需要増に対応して事業を拡大することを可能にするため、極めて重要です。さらに、米の生産量が増加するにつれて、米ぬか油セクターは、これらの地域における強固なサプライチェーンと生産能力の強化に支えられ、拡大することが予想されます。
技術の進歩
冷間圧搾や溶媒抽出など、米ぬか油のさまざまな抽出プロセスにおける技術革新により、収量と品質が大幅に向上しました。これらの進歩は、油抽出の効率を向上させ、抽出率を押し上げ、栄養素や抗酸化物質を保存することにより、より高品質の製品を確保するために重要です。例えば、2024年6月、Gemini Edibles &Fats India Ltdは、Freedom Rice Bran Oilのための革新的な印刷広告キャンペーン「ACT TODAY」を発表しました。この先駆的なキャンペーンは、クイックレスポンス(QR)コード技術を取り入れたもので、食用油ブランドとしてはインドで初めて、印刷媒体を通じて消費者が製品に関心を持つ方法を強化しました。さらに、顧客は印刷広告に掲載されたQRコードをスキャンすることで、「コレステロール・キ・サファイ・カ・スペシャリスト」と謳われるFreedom Rice Bran Oilの長所を強調する静止画像から、ダイナミックな動画を起動させることができます。この技術主導のアプローチは、インタラクション、利便性、ブランド体験全体の向上を目指しています。こうした先進技術の採用は、生産プロセスの収益性と持続可能性を高めます。生産者は競争力のある価格と品質基準を維持することができ、市場競争力を高め、食用油業界における米ぬか油の成長を促進します。
The global rice bran oil market size was valued at 1.85 Million Tons in 2024. Looking forward, IMARC Group estimates the market to reach 2.15 Million Tons by 2033, exhibiting a CAGR of 1.7% during 2025-2033. India currently dominates the market, holding a significant market share of over 36.7% in 2024. The rice bran oil market share is primarily driven by the growing edible oil demand, increasing rice production, rising awareness regarding the health benefits of rice bran oil, and innovations in advertisement and extraction technology to improve oil yield and quality.
The rice bran oil market is driven by increasing consumer awareness of its health benefits, including cholesterol reduction, heart health support, and antioxidant properties due to oryzanol and vitamin E content. Growing demand for healthy cooking oils, particularly in Asia-Pacific, fuels market expansion. The food industry's preference for rice bran oil in frying and baking because of its high smoke point further supports growth. Government initiatives promoting healthier edible oils and rising plant-based diet adoption enhance the rice bran oil market demand. Additionally, technological advancements in extraction and refining processes improve oil yield and quality. Expanding applications in pharmaceuticals, cosmetics, and animal feed, along with increasing global rice production, contribute to market growth by ensuring stable raw material availability.
The U.S. rice bran oil market is driven by increasing consumer preference for healthier cooking oils due to rising awareness of heart health and cholesterol management. Heart disease has been the top cause of death in the United States for the past century, according to the American Heart Association's 2024 Heart Disease and Stroke Statistics: A Report of U.S. and Global Data. The oil's high oryzanol and antioxidant content make it attractive for health-conscious consumers. Growing demand for plant-based and non-GMO food products further supports market growth. The food service industry, including restaurants and snack manufacturers, prefers rice bran oil for frying due to its high smoke point and neutral flavor. Expanding applications in cosmetics, pharmaceuticals, and nutraceuticals also contribute to demand. Additionally, rising imports from major producers like India and Thailand, along with advancements in refining technologies, ensure a stable supply, supporting the market's expansion in the United States.
Rising Edible Oil Demand
According to the National Institution for Transforming India (NITI) Aayog, the edible oil demand is projected to increase to 29.8 million tons by 2030 and further to 32.6 million tons by 2047. These forecasts are grounded in predictions of population growth and an established annual per capita consumption rate of 19.7 kg, which resulted in a total demand of 27.7 million tons in 2021. This traction is largely due to its recognized health benefits, including high levels of antioxidants and beneficial fats, which contribute to cardiovascular health and cholesterol management. The increasing consumer awareness and preference for healthier dietary choices are pivotal in propelling the demand for rice bran oil. As health trends continue to influence food choices, rice bran oil is positioned for further growth, benefiting from its health-centric attributes in a market where consumers are increasingly turning away from traditional, less healthy oils.
Increased Rice Production
The foundation of rice bran oil production is inherently tied to global rice production which is creating a positive rice bran oil market outlook. According to the Food and Agriculture Organization (FAO) of the United Nations, global rice production hit 523.9 million tonnes on a milled basis for the 2023-2024 season, representing an increase of 0.8% from the yield recorded in 2022-2023. The substantial rice output, especially in the Asia-Pacific region the hub of rice cultivation and rice bran oil production ensures a steady supply of rice bran, the raw material for the oil. This correlation means that increases in rice production directly enhance the availability of rice bran for oil extraction. This dynamic is crucial as it allows rice bran oil producers to scale up operations in response to growing market demand without facing significant raw material shortages. Furthermore, as rice production increases, the rice bran oil sector is set to expand, supported by robust supply chains and enhanced production capabilities in these regions.
Technological Advancements
Technological innovations in the various advertisement and extraction processes of rice bran oil, such as cold pressing and solvent extraction, have significantly enhanced yield and quality. These advancements are critical as they improve the efficiency of oil extraction pushing extraction rates and ensuring a higher quality product by preserving nutrients and antioxidants. For instance, in June 2024, Gemini Edibles & Fats India Ltd unveiled an innovative print advertising campaign for Freedom Rice Bran Oil, named ACT TODAY. This pioneering campaign incorporates quick response (QR) code technology, marking a first in India for an edible oil brand to enhance how consumers engage with a product through print media. Additionally, customers can activate a dynamic video from a static image, which highlights the advantages of Freedom rice bran oil, touted as the 'cholesterol ki safai ka specialist' by scanning the QR code featured in the print ads. This technology-driven approach aims to improve interaction, convenience, and overall brand experience. The adoption of these advanced technologies makes the production process more profitable and sustainable. They enable producers to maintain competitive prices and high-quality standards, making rice bran oil more accessible to a broader market and further driving its growth in the edible oil industry.
Edible leads the market with around 78.7% of the market share in 2024. The edible segment dominates the rice bran oil market share due to its health benefits, mild flavor, and high smoke point, making it ideal for cooking. Rich in antioxidants, vitamin E, and oryzanol, it supports cholesterol management and heart health, attracting health-conscious consumers. Increasing demand for healthy edible oils, especially in India, China, and Japan, drives market growth. The food industry's preference for rice bran oil in frying and baking further strengthens its dominance. Government initiatives promoting healthier cooking oils and the rising popularity of plant-based diets also contribute to the segment's leading market share in the rice bran oil industry.
In 2024, India accounted for the largest market share of over 36.7%. Indian rice bran oil is growing strongly with the support of government policies and growing consumer health awareness. For example, in 2021, fortified rice bran oil was launched under the 'Aatmnirbhar Bharat' scheme by the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) for promoting domestic production and self-sufficiency. Additionally, in June 2021, fortified rice bran oil was introduced by the Ministry of Consumer Affairs of India. The Directorate of Economics and Statistics, Government of India, stated that the yield of rice in the country during 2021 was around 2.7 thousand kilograms per hectare, which was up from around 2.6 thousand kilograms per hectare during the last year. This increase in rice cultivation guarantees a consistent supply of rice bran, the major raw material used in extracting rice bran oil. Increasing health consciousness among consumers is also driving demand, as rice bran oil is rich in antioxidants, vitamin E, and heart-friendly unsaturated fats. All of these together drive the India rice bran oil market growth.
China Rice Bran Oil Market Analysis
The Chinese market for rice bran oil is expanding with increasing edible oil demand and higher rice production. According to Agriculture and Agri-Food Canada, retail value of edible oils in China was worth USD 15.48 Million in 2021, reflecting strong consumer demand. In addition, in 2024, China produced approximately 207.5 million metric tons of rice, according to the industry reports, supplying a steady supply of rice bran-the major raw material to produce rice bran oil. The increasing recognition of health benefits offered by rice bran oil, including high antioxidant levels, cholesterol-reducing qualities, and even fatty acid balance, is also contributing to market expansion. Since consumers are increasingly looking for healthier options in cooking oils, rice bran oil is also becoming popular because it is heart friendly. In addition, the emphasis of the Chinese government on food security and agricultural development favors the effective use of rice by-products, further robustifying the rice bran oil industry in the nation.
Japan Rice Bran Oil Market Analysis
The Japanese rice bran oil market is growing steadily, fueled by rising consciousness about health and evolving methods of production. TSUNO of Japan launched Expeller Pressed Rice Bran Oil, a high-end product processed by natural extraction, in response to the trend for high-quality and low-processing cooking oils, in September 2021. In addition, the domestic high production of rice in Japan ensures raw material stability for rice bran oil production. According to industry sources, the country's milled rice production volume reached approximately 7.45 million metric tons in 2022, further supporting its capacity to sustain uninterrupted rice bran oil production. Growing demand for heart-healthy cooking oils and Japan's focus on functional foods and nutraceuticals are also driving market growth. Further, its growing applications in the food, cosmetics, and pharmaceutical industries consolidate its market ground. These, coupled with ongoing advances in the technologies of extraction, are driving Japan's rice bran oil business growth.
The rice bran oil market is characterized by intense competition among key players, including Ricela Group, BCL Industries Ltd., Cargill Inc., 3F Industries Ltd., and A.P. Refinery Pvt. Ltd. Companies focus on product innovation, refining technologies, and expanding production capacities to strengthen their market position. Strategic partnerships, mergers, and acquisitions drive growth, while sustainability initiatives and premium product offerings enhance brand differentiation. Market players also target rising health-conscious consumers by promoting rice bran oil's nutritional benefits. Asia-Pacific, particularly India and China, remains a dominant region due to high production and consumption, with expanding global exports influencing market dynamics.
The report provides a comprehensive analysis of the competitive landscape in the rice bran oil market with detailed profiles of all major companies.