デジタルビデオコンテンツの日本市場 - 市場規模、シェア、動向、予測：ビジネスモデル別、タイプ別、デバイス別、地域別、2025年～2033年

日本のデジタルビデオコンテンツ市場規模は2024年に127億米ドルに達しました。今後、IMARC Groupでは、2033年には308億米ドルに達し、2025年～2033年の成長率（CAGR）は10.4％になると予測しています。市場を牽引するのは、スマートフォンとインターネットの高い普及率、ストリーミングサービスに対する需要の増加、5GとAI技術の進歩、オリジナルコンテンツとローカライズコンテンツの台頭です。サブスクリプションベースと広告サポートモデルは、日本のデジタルビデオコンテンツ市場の成長と視聴者エンゲージメントをさらに押し上げます。

本レポートで扱う主な質問

• 日本のデジタルビデオコンテンツ市場はこれまでどのように推移し、今後どのように推移するのか？
• 日本のデジタルビデオコンテンツ市場のビジネスモデル区分は？
• 日本のデジタルビデオコンテンツ市場のタイプ別区分は？
• 日本のデジタルビデオコンテンツ市場のデバイス別の内訳は？
• 日本のデジタルビデオコンテンツ市場の地域別区分は？
• 日本のデジタルビデオコンテンツ市場のバリューチェーンにおける各ステージとは？
• 日本のデジタルビデオコンテンツ市場の主な促進要因と課題は？
• 日本のデジタルビデオコンテンツ市場の構造と主要プレーヤーは？
• 日本のデジタルビデオコンテンツ市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のデジタルビデオコンテンツ市場 - イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のデジタルビデオコンテンツ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のデジタルビデオコンテンツ市場 - ビジネスモデル別内訳

• サブスクリプション
• 広告
• DTO
• その他

第7章 日本のデジタルビデオコンテンツ市場 - タイプ別内訳

• VOD
• オンラインビデオ

第8章 日本のデジタルビデオコンテンツ市場 - デバイス別内訳

• ラップトップ
• PC
• モバイル
• その他

第9章 日本のデジタルビデオコンテンツ市場 - 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のデジタルビデオコンテンツ市場 - 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan digital video content market size reached USD 12.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.8 Billion by 2033, exhibiting a growth rate (CAGR) of 10.4% during 2025-2033. The market is driven by high smartphone and internet penetration, increasing demand for streaming services, advancements in 5G and AI technology, and the rise of original and localized content. Subscription-based and ad-supported models further boost Japan digital video content market growth and viewer engagement.

Japan Digital Video Content Market Trends:

High Smartphone and Internet Penetration

Japan has one of the highest internet and smartphone penetration rates globally, driving the consumption of digital video content. According to industry reports, at the beginning of 2024, Japan had 104.4 million internet users, with internet penetration reaching 84.9%. In January 2024, Japan had 96.00 million social media users, representing 78.1 percent of its entire population. In early 2024, Japan had 188.9 million active cellular mobile connections, representing 153.6 percent of its total population. With widespread access to high-speed broadband and mobile internet, consumers can stream videos seamlessly across multiple devices, which is fueling the Japan digital video content market share. Smart TVs, along with tablets and gaming consoles, enhance digital video consumption at higher levels. Through mobile applications such as YouTube and Netflix, and Hulu Japan, people can access digital video content anytime, leading to its integration into everyday life. Fiber-optic networks coupled with 5G expansion will boost high-quality digital video content demand as internet speeds advance.

Increasing Demand for Streaming Services

The shift from traditional television to on-demand streaming platforms is a major driver of the digital video content market in Japan. Subscription-based services like Amazon Prime Video, Netflix, and Disney+ continue to gain popularity, offering vast libraries of movies, anime, and TV shows. Additionally, Japanese platforms such as U-NEXT, dTV, and AbemaTV cater to local tastes with exclusive content. Consumers prefer personalized, ad-free experiences, pushing platforms to invest in premium and exclusive content. As more viewers cut the cord from traditional cable TV, streaming services are set to dominate Japan's entertainment landscape, thereby creating a positive impact on the Japan digital video content market outlook. For instance, in September 2024, adaptive streaming technology firm SeenThis revealed its entry into Japan by launching an office in Tokyo. Through this initiative, SeenThis is increasing its footprint in Asia after launching various successful campaigns in Japan. Gaining access to SeenThis' adaptive streaming technology will enable advertisers in the region to execute more impactful video-based campaigns. Traditionally, static, image-focused banner ads have prevailed in Japan's display advertising landscape. The arrival of SeenThis will introduce a revolutionary option in the market with its cutting-edge video solution.

Japan Digital Video Content Market Segmentation:

Business Model Insights:

• Subscription
• Advertising
• Download-To-Own (DTO)
• Others

Type Insights:

• Video-On-Demand (VOD)
• Online Video

Device Insights:

• Laptop
• PC
• Mobile
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan digital video content market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan digital video content market on the basis of business model?
• What is the breakup of the Japan digital video content market on the basis of type?
• What is the breakup of the Japan digital video content market on the basis of device?
• What is the breakup of the Japan digital video content market on the basis of region?
• What are the various stages in the value chain of the Japan digital video content market?
• What are the key driving factors and challenges in the Japan digital video content market?
• What is the structure of the Japan digital video content market and who are the key players?
• What is the degree of competition in the Japan digital video content market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Video Content Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Digital Video Content Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Digital Video Content Market - Breakup by Business Model

• 6.1 Subscription
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Advertising
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Download-To-Own (DTO)
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Others
  • 6.4.1 Historical and Current Market Trends (2019-2024)
  • 6.4.2 Market Forecast (2025-2033)

7 Japan Digital Video Content Market - Breakup by Type

• 7.1 Video-On-Demand (VOD)
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Online Video
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Video Content Market - Breakup by Device

• 8.1 Laptop
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 PC
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Mobile
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Others
  • 8.4.1 Historical and Current Market Trends (2019-2024)
  • 8.4.2 Market Forecast (2025-2033)

9 Japan Digital Video Content Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Services Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Services Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Services Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Services Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Services Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Digital Video Content Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix