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サブスクリプションボックス（定期購入ボックス）の日本市場：タイプ別、性別、用途別、地域別、2025年～2033年

Japan Subscription Box Market Report by Type, Gender, Application, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 115 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.35円
サブスクリプションボックス（定期購入ボックス）の日本市場：タイプ別、性別、用途別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 115 Pages
納期: 5～7営業日
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  • 全表示
  • 概要
  • 目次
概要

日本のサブスクリプションボックス（定期購入ボックス）市場規模は、2025年から2033年にかけて15.7％の成長率（CAGR）を示すと予測されています。パーソナライズされたアイテムやキュレーションされた商品に対する需要の高まり、ソーシャルメディアベースの新興企業によるサブスクリプションボックスの利用率の上昇、各種ソーシャルメディアブログの影響力の増大などが市場を牽引する主要因の一例です。

本レポートで扱う主な質問

  • 日本のサブスクリプションボックス市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19が日本のサブスクリプションボックス市場に与えた影響は？
  • 日本のサブスクリプションボックス市場のタイプ別区分は？
  • 日本のサブスクリプションボックス市場の性別区分は？
  • 日本のサブスクリプションボックス市場の用途別区分は？
  • 日本のサブスクリプションボックス市場のバリューチェーンにおける各ステージとは？
  • 日本のサブスクリプションボックスの主要な促進要因と課題は？
  • 日本のサブスクリプションボックス市場の構造と主要プレーヤーは？
  • 日本のサブスクリプションボックス市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のサブスクリプションボックス市場 - イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のサブスクリプションボックス市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のサブスクリプションボックス市場 - タイプ別内訳

  • 補充サブスクリプション
  • キュレーションサブスクリプション
  • アクセスサブスクリプション

第7章 日本のサブスクリプションボックス市場 - 性別内訳

  • 男性
  • 女性

第8章 日本のサブスクリプションボックス市場 - 用途別内訳

  • 衣料品・ファッション
  • 美容
  • 食品・飲料
  • ペットフード
  • ベビー用品
  • 健康・フィットネス
  • その他

第9章 日本のサブスクリプションボックス市場 - 競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のサブスクリプションボックス市場 - 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第12章 付録

目次
Product Code: SR112025A18912

Japan subscription box market size is projected to exhibit a growth rate (CAGR) of 15.7% during 2025-2033. The growing demand for personalized items and curated products, rising utilization of subscription boxes by social media-based start-ups, and increasing influence of various social media blogs represent some of the key factors driving the market.

A subscription box is a recurring delivery of carefully curated products designed to offer a unique and tailored experience for customers. These boxes typically contain items that revolve around a specific theme or interest, ranging from beauty, fashion, food, to even hobby-specific merchandise like arts and crafts supplies. Subscription boxes provide the convenience of delivering hand-picked items directly to consumers' doorsteps on a predetermined schedule, be it monthly, quarterly, or annually. Originally emerging as a niche market, the subscription box industry has witnessed significant expansion, evolving into a mainstream retail channel with broad consumer appeal. What makes these boxes enticing is the combination of convenience, curation, and the excitement of unpacking, resulting in a captivating retail experience that goes beyond traditional shopping norms.

Japan Subscription Box Market Trends:

The Japan subscription box market is experiencing robust growth, driven by a combination of factors that align with evolving consumer preferences. With a strong cultural inclination towards customization and attention to detail, the demand for personalized subscription boxes tailored to specific interests and hobbies is on the rise. These curated boxes offer Japanese consumers a convenient way to access a diverse range of products that cater to their unique tastes, whether it be cosmetics, fashion, gourmet foods, or niche hobbies. Social media-based startups and influencers have played a pivotal role in promoting subscription box services, leveraging their reach to connect with a broad audience. Besides this, the influence of various social media blogs and platforms has further heightened the market's visibility, prompting more Japanese consumers to explore and embrace subscription box offerings. Moreover, the appeal of subscription boxes in Japan extends beyond convenience and curation. The anticipation and excitement associated with receiving a carefully curated selection of items contribute to a novel shopping experience, transcending traditional retail. As the subscription box market continues to gain momentum, it offers businesses in Japan an opportunity to engage with consumers in innovative ways, providing tailored products and experiences that resonate with their preferences and passions. This, in turn, is expected to catalyze the regional market in the coming years.

Japan Subscription Box Market Segmentation:

Type Insights:

  • Replenishment Subscription
  • Curation Subscription
  • Access Subscription

Gender Insights:

  • Male
  • Female

Application Insights:

  • Clothing and Fashion
  • Beauty
  • Food and Beverages
  • Pet Food
  • Baby Products
  • Health and Fitness
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan subscription box market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan subscription box market?
  • What is the breakup of the Japan subscription box market on the basis of type?
  • What is the breakup of the Japan subscription box market on the basis of gender?
  • What is the breakup of the Japan subscription box market on the basis of application?
  • What are the various stages in the value chain of the Japan subscription box market?
  • What are the key driving factors and challenges in the Japan subscription box?
  • What is the structure of the Japan subscription box market and who are the key players?
  • What is the degree of competition in the Japan subscription box market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Subscription Box Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Subscription Box Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Subscription Box Market - Breakup by Type

  • 6.1 Replenishment Subscription
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Curation Subscription
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Access Subscription
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)

7 Japan Subscription Box Market - Breakup by Gender

  • 7.1 Male
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Female
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Subscription Box Market - Breakup by Application

  • 8.1 Clothing and Fashion
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Beauty
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Food and Beverages
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Pet Food
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Baby Products
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)
  • 8.6 Health and Fitness
    • 8.6.1 Overview
    • 8.6.2 Historical and Current Market Trends (2019-2024)
    • 8.6.3 Market Forecast (2025-2033)
  • 8.7 Others
    • 8.7.1 Historical and Current Market Trends (2019-2024)
    • 8.7.2 Market Forecast (2025-2033)

9 Japan Subscription Box Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Subscription Box Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix