日本のスマートフォン市場レポート：オペレーティングシステム別、ディスプレイ技術別、RAM容量別、価格帯別、流通チャネル別、地域別、2025年～2033年

日本のスマートフォンの市場規模は2024年に3,190万ユニットに達しました。IMARC Groupでは、2033年までには5,120万台に達し、2025年から2033年の成長率（CAGR）は5.1％になると予測しています。高度なモバイル技術の普及、接続性への需要の高まり、拡張現実（AR）および仮想現実（VR）技術のスマートフォンへの広範な統合が、市場を牽引する主な要因のいくつかです。

本レポートで扱う主な質問

• 日本のスマートフォン市場はこれまでどのように推移し、今後どのように推移するのか？
• 日本のスマートフォン市場にCOVID-19が与えた影響は？
• 日本のスマートフォン市場のOS別区分は？
• 日本のスマートフォン市場のディスプレイ技術別の区分は？
• 日本のスマートフォン市場のRAM容量別の内訳は？
• 日本のスマートフォン市場の価格帯別の区分は？
• 日本のスマートフォン市場の流通チャネル別の区分は？
• 日本のスマートフォン市場のバリューチェーンにおける各段階とは？
• 日本のスマートフォンの主な促進要因と課題は？
• 日本のスマートフォン市場の構造と主要企業は？
• 日本のスマートフォン市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のスマートフォン市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のスマートフォン市場情勢

• 過去と現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本のスマートフォン市場：オペレーティングシステム別の内訳

• Android
• iOS
• その他

第7章 日本のスマートフォン市場：ディスプレイ技術別の内訳

• LCDテクノロジー
• OLEDテクノロジー

第8章 日本のスマートフォン市場：RAM容量別の内訳

• 4GB未満
• 4GB～8GB
• 8GB以上

第9章 日本のスマートフォン市場：価格帯別の内訳

• 超低価格（100ドル未満）
• 低価格（100ドル～200ドル）
• 中価格（200ドル～400ドル）
• 中-高価格（400ドル～600ドル）
• 高価格（600ドル～800ドル）
• プレミアム（800ドル～1,000ドル）・超プレミアム（1,000ドル以上）

第10章 日本のスマートフォン市場：流通チャネル別の内訳

• OEM
• オンラインストア
• 小売業者

第11章 日本のスマートフォン市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第12章 主要企業のプロファイル

第13章 日本のスマートフォン市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第14章 付録

The Japan smartphone market size reached 31.9 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 51.2 Million Units by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The widespread adoption of advanced mobile technologies, the growing demand for connectivity, and the widespread integration of augmented reality (AR) and virtual reality (VR) technologies in smartphones represent some of the key factors driving the market.

A smartphone is a mobile device that combines the functionalities of a cellular phone with those of a handheld computer. It is designed to offer various features, including voice calls, text messaging, internet browsing, email, multimedia capabilities, and access to a wide array of applications. Smartphones are equipped with advanced operating systems that enable users to install and run applications, providing them with a personalized experience. The devices typically feature touchscreens that facilitate intuitive user interactions, and they can connect to the internet through cellular networks or Wi-Fi, ensuring seamless access to information and services. Smartphones have become an integral part of modern life, enabling individuals and businesses alike to stay connected, productive, and informed on the go. Smartphones have evolved to include mobile payment integration, allowing users to make secure transactions using their devices. Popular mobile payment platforms, such as Apple Pay and Google Pay, utilize near-field communication (NFC) technology to enable contactless payments at supported retail outlets. This convenient feature has transformed how consumers conduct financial transactions, making smartphones not just communication devices but also digital wallets.

Japan Smartphone Market Trends:

The Japan smartphone market has witnessed significant growth and innovation fueled by the widespread adoption of advanced mobile technologies and the growing demand for connectivity. The nation's consumers actively seek smartphones that offer high-speed data connectivity, seamless communication, and access to a vast array of applications and services, which has led to a steady rise in smartphone sales. Moreover, the Japanese smartphone market is driven by the continuous evolution of mobile ecosystems. Manufacturers and software developers continually introduce new and improved features, leading to enhanced user experiences and increased demand for upgraded devices. The introduction of augmented reality (AR) and virtual reality (VR) technologies in smartphones, for instance, has transformed gaming and entertainment experiences, captivating consumers and stimulating market growth. Additionally, the integration of artificial intelligence (AI) capabilities into smartphones has enabled intelligent personal assistants and improved device performance, further enticing consumers to upgrade to newer models. Also, the market is witnessing a growing trend of mobile workforce management and enterprise mobility solutions. With businesses seeking greater efficiency and productivity, smartphones have become indispensable tools for employees, enabling them to stay connected, access critical information, and collaborate in real-time. Companies are increasingly adopting mobile-centric strategies and applications, driving the demand for smartphones tailored to business needs. Furthermore, environmental consciousness has become a prominent factor influencing the Japan smartphone market. Consumers are now more inclined to choose smartphones that are energy-efficient and environmentally friendly. Manufacturers are responding to this demand by introducing eco-friendly devices that incorporate recyclable materials and feature energy-saving technologies. Such initiatives not only resonate with environmentally conscious consumers but also align with the nation's sustainability goals, making them a crucial element in the market's growth trajectory.

Japan Smartphone Market Segmentation:

Operating System Insights:

• Android
• iOS
• Others

Display Technology Insights:

• LCD Technology
• OLED Technology

RAM Capacity Insights:

• Below 4GB
• 4GB - 8GB
• Over 8GB

Price Range Insights:

• Ultra Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid- to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

Distribution Channel Insights:

• OEMs
• Online Stores
• Retailers

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan smartphone market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan smartphone market?
• What is the breakup of the Japan smartphone market on the basis of operating system?
• What is the breakup of the Japan smartphone market on the basis of display technology?
• What is the breakup of the Japan smartphone market on the basis of RAM capacity?
• What is the breakup of the Japan smartphone market on the basis of price range?
• What is the breakup of the Japan smartphone market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan smartphone market?
• What are the key driving factors and challenges in the Japan smartphone?
• What is the structure of the Japan smartphone market and who are the key players?
• What is the degree of competition in the Japan smartphone market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Smartphone Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Smartphone Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Smartphone Market - Breakup by Operating System

• 6.1 Android
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 iOS
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Others
  • 6.3.1 Historical and Current Market Trends (2019-2024)
  • 6.3.2 Market Forecast (2025-2033)

7 Japan Smartphone Market - Breakup by Display Technology

• 7.1 LCD Technology
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 OLED Technology
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Smartphone Market - Breakup by RAM Capacity

• 8.1 Below 4GB
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 4GB - 8GB
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Over 8GB
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)

9 Japan Smartphone Market - Breakup by Price Range

• 9.1 Ultra Low-End (Less Than $100)
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Low-End ($100-<$200)
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Mid-Range ($200-<$400)
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Mid- to High-End ($400-<$600)
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 High-End ($600-<$800)
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2019-2024)
  • 9.6.3 Market Forecast (2025-2033)

10 Japan Smartphone Market - Breakup by Distribution Channel

• 10.1 OEMs
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Online Stores
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)
• 10.3 Retailers
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2019-2024)
  • 10.3.3 Market Forecast (2025-2033)

11 Japan Smartphone Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Company A
  • 12.1.1 Business Overview
  • 12.1.2 Services Offered
  • 12.1.3 Business Strategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Company B
  • 12.2.1 Business Overview
  • 12.2.2 Services Offered
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Company C
  • 12.3.1 Business Overview
  • 12.3.2 Services Offered
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 Company D
  • 12.4.1 Business Overview
  • 12.4.2 Services Offered
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events
• 12.5 Company E
  • 12.5.1 Business Overview
  • 12.5.2 Services Offered
  • 12.5.3 Business Strategies
  • 12.5.4 SWOT Analysis
  • 12.5.5 Major News and Events

13 Japan Smartphone Market - Industry Analysis

• 13.1 Drivers, Restraints and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix